What can the Crime Rate in New York teach us about Predictive Web Analytics?

In a world of logic, mathematics and numbers; predicting the future is a concept that may seem out of place and something that has to be left to the superstitious and emotionally driven group of the human kind. But even in a world of logic and precision, LLN (Law of large numbers) does a very good job of helping us predict the seemingly random events in the future and it has a very good reputation of being right most of the time.

To explain this, let me take the example of a particular crime in New York. I know what you are thinking – Crime in New York and Web Analytics? They are two different worlds! But I promise you that I will link the two with a common theory.

So what is common in New York and your website? Random events happen. Crime in New York is a random event with too many variables involved, but so are events on your web page such as subscriptions, clicks, downloads and sales. There is no website in the world where 100% of the visitors convert. How do we predict random events?

Magic happens when one deals with large numbers… and the magic is predictability and the “guarantee” of seemingly random events in the near future.

According to the law of large numbers – random events over a period of time and with large numbers always form a pattern.

“In probability theory, the law of large numbers (LLN) is a theorem that describes the result of performing the same experiment a large number of times. According to the law, the average of the results obtained from a large number of trials should be close to the expected value, and will tend to become closer as more trials are performed.” – Wikipedia

That pattern helps us predict random events, something as random as crimes in New York. Let us have a look at some facts. New York has a population of a little over 8 million. The number of times a particular crime was committed happened 542.5 times on average per year in the past 10 years ranging from 2002 to 2011.

Having more fans in your Facebook Page has a lot of benefits. If you have a blog and your regularly publish posts, you can share it in the fan page and people will discover your new blog post. It will result in getting more likes which helps in SEO – because the search engines pickup these social signals. Having an audience in Facebook also helps you get feedback about your products and services because the entire audience in Facebook is like your focus group.

There are a lot of methods to increase the fans or likes for your page. Some of the most common methods are:

• Having a Like box or Like button in your website/blog
• Redirecting users to Facebook page from website, YouTube channel, Blog and so on.

Having a Like box or Like button in your website/blog is a straight forward way to get likes and you will get targeted fans to your page. But the problem is that the number of new likes will increase only in a linear fashion – directly proportional to the amount of traffic coming to your website. You can buy fans from vendors but the problem is that they may use unethical tactics to increase your likes and many times those Facebook users are un-targeted and not your real fans.

I believe that if you want to increase your Facebook Page fans very fast – 100, 1,000 or even 10,000 within a short span of time then Facebook ads are the way to go. I have used the following tactic to increase Likes one of my publication’s page by 10,000 fans within 1 month and that too at a very low cost – Rs.2 or less per Like.

I would agree that this is not as cheap as the price set by external vendors, but it is far more worth it because these people are really the people looking forward to buy your products or services. You will understand how targeted they are by the end of this article.

Mobile Marketing in 2013 and Beyond: Top 5 Trends, Opportunities and Challenges

Imagine a day in the distant future where marketers can directly communicate marketing messages in the form of “thoughts” into the minds of the target prospects. While such a day may never come, mobile marketing is the next best thing available to marketers.

People spend more time with mobiles than any other communication device available today and brands cannot afford to leave out mobile marketing in their digital marketing plan. According to eMarketer.com mobile advertising industry was a \$4 billion dollar market in 2012, will touch \$7 billion dollars by 2013 and will go all the way up to \$11 billion dollars in 2014.

Just a while back we were talking about how digital marketing is growing faster than traditional marketing industry and now its mobile which is taking the hot seat. According to Forbes.com, the mobile market share within digital advertising market reached 11% in 2012 – up from 7% in 2011; which is a clear indication that mobile market is growing faster than the other digital marketing channels.

Content Marketing 2.0 – How to Plan and Execute an Integrated Digital Marketing Campaign

Digital marketing has a lot of modules in it. And each module is an ocean in itself. It is pretty difficult to become an expert in every module possible. Even for someone with 10 years of experience, covering all the subjects is almost impossible.

I’ve thought a lot about this over the years. And the only conclusion that I could come to was – it is more important to execute digital marketing in an integrated way, than build expertise in each digital marketing module.

Each module such as Content Marketing, SEO, Email Marketing and Social Media Marketing is powerful on its own, but when they are combined in a unique way, it’s power goes up exponentially. It creates a snowball effect that is unstoppable.

Why You Should Use a Premium DNS Service for Your Website + Amazon Route 53 Review

Chances are you already have a domain name registered with one of the several domain registrars and you have your website hosted somewhere else. (I always recommend you to have domains and web hosting in different buckets). When you had hosted your website, the hosting company would have given you something called name servers and asked you to configure it on your domain name. This basically does the job of pointing the domain name to the right server (That’s how it is explained to a layman). This is what I did when I got started as well.

But there is more to it. The name servers given by the hosting company do the job of converting the domain name to the relevant IP address. When you type in a domain name in the browser, the borwser looks up what the name servers are for the domain name and “asks” the name server for the IP address of the server. Once the browser gets the IP address, the files are loaded from the server which is hosted in that IP address.

This is similar to calling up a yellow page service and asking for a person’s phone number to contact him. The sooner you get the response, the faster you can call that person and talk to him.

If the name servers are not fast enough to fetch the IP address and give it to the browser, the website starts loading a bit late and affects user experience. Sometimes the name servers can be down due to a technical problem or too many requests and there will be no answer at all. That’s the time when you get the ‘Website Not Found’ error messages.