You may have noticed that has bought an online real estate forum for INR 8 Crores. I have used this forum a while back to discuss about my real estate purchases. It is a great forum called the Indian Real Estate Forum but usually referred to as IREF. Even the logo is just IREF.

housing logoIt is hosted at – a pretty long and boring domain name which is almost impossible to type every time you want to visit that forum.

It is quite reasonable to buy the domain and rebrand the Indian Real Estate Forum. doesn’t need anyone to teach them about the importance of owning good domain names. They bought at a price of $500,000 (Around 3 Crores INR) to move away from

Right now if you visit, it redirects to I guess this is a recent change. Four letter .com names (called as usually sell for high prices in the range of $10,000 – $25,000.

It is unlikely that the owner of owned If he had it, he would have started the forum on He may have purchased it on a later date. But when I look at the WHOIS records history, it doesn’t look that way. and are both held at registrar. They both use Amazon Route 53 DNS service. The domain has been updated on Feb 17th 2015. This is mostly the date they purchased the domain and moved it to their account.

Even is held at and presently redirects to

But doesn’t use Amazon Route 53 and is not registered at So it is unlikely that owned

So here are my predictions:

  • will become and will go through a complete rebranding including website design, logo and fonts.
  • The domain may move to registrar, probably the favourite registrar of the CEO or the company. ( is my favorite too!).

Let’s see if my guess is right. is Looking Up!

Disclaimer: This post is just guess work and prediction. No one gave me inside information. 🙂

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