Recently I was invited to SRCC (Shri Ram College of Commerce) to talk about digital marketing. This came at a very narrow timing for me. The Talk at Delhi was on a Sunday and Monday-Tuesday I had to lead the Marketing Masterclass for Mercedes-Benz at Chakan, Pune.
I requested the organizers to get me a same day flight from Pune to Delhi and back on the same day. Fortunately, they were able to arrange that and I was able to deliver my talk.
SEO today is a challenging skill to master. The internet space is constantly evolving. What tactics worked 10 years ago may not be applicable in 2018.
However, the goal of SEO remains the same. Reaching the right people with the right keyword intent with content that matches their requirements
Learning SEO requires critical and creative thinking. Being able to Analyse is also an important attribute.
SEO stands for Search Engine Optimisation. It’s a technique of including certain word phrases within the contents of a website. Search engines like Google then show that content as a top result to those who type in those phrases.
SEO is crucial to a website’s success. Without SEO even a brilliant content may remain undiscovered. Having known its value today, it makes sense to be proficient in this subject.
Learning SEO would help individuals make a long-term career in the internet space. It would also help businesses who aim to have a visible online presence.
There are many ways to learn SEO step by step. But it’s important to examine and check all possible options that best suit your needs.
Many of us have heard about first mover advantage.
If someone is the first to enter a market, then this business can capture the market and make a lot of money.
And many of us think that first mover advantage is great.
But it doesn’t make much sense in today’s world, where everything is changing very fast.
The internet connects all of us and the speed of business has gone up.
Competitors are fast to catch up and compete with you, and you will no longer have the first mover advantage.
That’s why, Last Mover Advantage is in fashion.
Facebook was not a first mover in the social network space. We had MySpace and Orkut as social networks long before Facebook.
Facebook was not the first social network, but the last social network.
Once you capture the entire market with a better product and service, and execute your ideas well, you can become the last mover.