70,000 Years of Cognitive Revolution Led Us Here

Homo Sapiens (or in other words, us) have been known to have existed in the current form on the planet earth for the past 70,000 years. For a very long time, until recently, we were not the most effective species. We had huge brains, children born prematurely, lower muscle strength than other species of humans, and we were pretty vulnerable to nature. We were originally in the African region and then we expanded internationally. Before Homo Sapiens, we had Homo Erectus, who lived somewhere in the middle of the food chain for 2.5 million years on earth. 70,000 Years back, …

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Top 10 Digital Marketing Agencies in Mumbai

Rapid digitization has engulfed every aspect of our lives in the past few years. We can now perform digital transactions, book travel tickets, purchase any product from ecommerce websites, record their grievances real time, connect with friends and even celebrities through various social media channels and so much more by simply tapping a few keys on our mobile screens. As people have moved online, brands and companies too have been forced to make this tectonic shift. Increasingly, brands need to adopt their marketing strategies which resonate with every aspect of the online consumer base, curate content keeping up with the …

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[Tip #3] Learn What Your Audience Wants through Research

In the previous lesson, we learned how to put focus on the user and the content first. We learned that the medium and the technology doesn’t matter as much as the user. What matters is the user that is consuming the content, and the content itself. We marketers are content creators with a goal. We craft communication to grow our brand online and get attention from users. We leverage that attention into trust. And we leverage the trust into a transaction that the user can make with us. Without transactions, there will be no profit, and without profits, we cannot …

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[Tip #2] Create Content with the User First in Mind

In the previous tip, we had a look at the power of online content to attract high quality attention from users. We discussed how paid advertising is short term and content marketing is long term. People pay attention to content, and you can either earn that attention by creating good quality content yourself, or you can rent out user’s attention from other websites. When we rent out that attention, we call it paid advertising. Now we understand that Content is King. We need to create high quality content to attract the attention of our target audience. Let’s have a look …

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[Tip #1] Create Content and Get Targeted Traffic

There are two main ways to drive traffic to your web properties on the internet. You can create content, and let people come to you, or you can pay for online advertising and get traffic from various sources. I do a mix of both. I have people visiting my website through the search engines and social media without any cost incurred, and I pay for traffic on platforms like Google Ads and Facebook Ads. If I want another 1,000 users to my blog, I can go about it in two ways. I can spend money on paid advertising and get …

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