The Future of Digital Marketing

I have been in the digital marketing industry for the past 10 years. In the past 5 years, the trend of digital marketing has seen a hockey stick growth. If you check Google Trends for the popularity of the term “digital marketing”, you can see how it has grown since 2004. Anything that grows this fast, is not sustainable. Or that’s what we have come to believe with many things. 10 years back, we had courses on Java, Visual Basic, C++ and many such computer programming languages. Anyone who wanted to have a career in computers learned the latest programming …

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Indian Institute of Digital Education (IIDE) Review

The digital economy is embedded in every corner of our lives, and it’s definitely not going anywhere anytime soon. Though the market is bustling with digital marketing trends, the current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. The last time I was in Mumbai, I was invited as a speaker to an event hosted by the Ismail Community on “The Power of Digital” and one of my co-speaker (by coincidence) was Mr. Karan Shah, the founder of IIDE – Indian Institute of Digital Education. Being from the same field, we …

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Top 25 Digital Marketing Interview Questions & Answers

Do you have a digital marketing interview coming up some time soon? Are you feeling baffled about where to start with your preparation, or finding yourself completely clueless about the kind of digital marketing interview questions you may be asked? If you are bitten by the anxiety bug at this point, I want to remind you of a little something before I head on to my two cents related to the top digital marketing job interview question and answers. Preparing For Your Digital Marketing Interview The truth you need to know before you start with any kind of preparation is …

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Learn to Ask for Help, Shamelessly

Humans are hard-wired to hold on to their pride. More often than not, the fuel to grow as an entrepreneur comes from being jealous of other successful entrepreneurs. That’s not a good way to fuel growth. If you want to become successful so that you can feel better in front of people who you had jealousy on, you are probably having a misguided goal. You need to redefine your goal and have a purpose that is larger than you. Your growth shouldn’t be fuelled by your need to feel superior. You should want to become successful because you want to …

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Entrepreneurship is a Lottery of Efforts

When we can get something in return for our efforts, we are usually motivated to do it. If I tell you that you have to do a certain work for 30 days, I will give you X amount of money in return, you would usually take it if the money is good enough. One of the reasons why there are a very few entrepreneurs and a large number of people who work for entrepreneurs is because most of the people out there are uncomfortable with investing time, energy and money into something that might or might not give returns. The …

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