Digital Masters Conference – Chennai

I’m just back from a power packed event at Chennai – The Digital Masters Conference. After doing a conference at Mumbai on August 15th 2019, this is the second time we are doing it. The event was sold out with 700+ people attending the event. The Digital Masters Conference is conducted by an alliance of 9 Digital Marketers in India (The Digital Masters Alliance) in partnership with Success Gyan, India’s leading events company. The Digital Masters include me and 8 other Digital Marketing Experts: Avi Arya: Founder of Internet Moguls Sorav Jain: Founder of SoravJain.com and EchoVME Sanjay Shenoy: co-Founder …

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How To Create Content People Want To Read

You badly want it, don’t you? The power to capture the attention of your audience, make them sit and devour every word you write as if it is the gospel or the ancient secret of living forever. Unfortunately, it doesn’t happen. You spend hours choosing the topic, thinking about it and writing, but when you post it, nothing happens. You refresh the page as if you are waiting for the exam results, still nothing. It makes you wonder – where did all the people go? But it looks like people haven’t gone anywhere. The other guy posted a few minutes …

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Top 100 Digital Marketing Tools for 2020

Digital Marketing tools are very important for digital marketers. Without the tools, we cannot carry out our digital marketing campaigns and analyse its efficiency. These tools have literally shaped the digital marketing industry as we know now. I have been working on a course called Digital Marketing Tools Mastery and it will be launched in a few months. But as I was creating the course, I also did a lot of research about it and in the process I have identified the top digital marketing tools in each category of digital marketing. Here’s the list. This is a long post, …

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An Interview with Brennan Dunn from RightMessage

Recently, I got a chance to interview Brennan Dunn who has been my mentor when it comes to email marketing, marketing automation and using data properly for marketing. He also runs RightMessage – a tool to segment and personalize websites and landing pages. A huge thanks to Brennan for doing this interview and a special thanks for the long and insightful answers. 1. Tell us a bit about yourself, Brennan. Hey! My name is Brennan Dunn, and currently I run two companies: RightMessage and Double Your Freelancing. In the mid-2000s, I quit my day job to go full-time as a …

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Entrepreneurship is Boring and Difficult

Succeeding in entrepreneurship is less about new ideas, strategies, methods and hacks. It is more about doing the boring & difficult tasks consistently for a long period of time. The secrets of business are pretty simple: Make something people want Create a good product Communicate to the right customers with the right message Convert Serve and support Reward customers There is no other secret. There is no need of a 2-year MBA. If you do the above right, everything else is for hire. The hardest thing in business is empathy. If you can have empathy for your customers, and the …

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