From the beginning, when I started my first online motorcycle publication, I was always eager to learn new things and implement them. When I was flirting on the edge of disappointments, books became my mentor-cum-friend to pick me up and boost my confidence level. They have changed my business and life. I’m grateful to all the authors for shaping my digital journey.
Book reading fills your head with new bits of information in short amount of time. At a low price, you gain rich insights of great leaders. Authors put their lifetime’s encounters in a contracted form to enhance your vision.
When it comes to digital marketing, you’ll find various in-depth online articles. Different options give birth to confusion. Books save your time and effort by absorbing works of top marketers in a structured manner. Surround yourself with the following digital marketing books to boost your online empire:
Jab, Jab, Jab, Right Hook – Gary Vaynerchuk
Gary Vaynerchuk, four-time New York Times bestselling author, is an early investor in companies like Twitter, Tumblr, Venmo, and Uber. With a full-service digital agency, VaynerMedia, he has assisted Fortune 500 companies in developing various digital and social media strategies.
The book highlights the art of winning the hearts of customers by mastering the skill of social media marketing. It provides the winning combination of right jabs and hooks for triggering an emotional response.
Gary points out how iconic brands produce poor-quality content without understanding the social media platforms. He advises marketers to respect the platform and audience because people come with a different mindset on different platforms. With fewer right hooks and more jabs, he provides the blueprint for transforming followers into a brand loyalist.
Youtility – Jay Baer
Jay Baer, the owner of Convince & Convert Blog, is the marketing keynote speaker, digital marketing pioneer, and a host of Social Pros podcast. Since 1994, he has consulted more than 700+brands, including the Fortune 500 companies.
With Youtility, he breaks the traditional mindset of hype marketing. The book helps prospects make better decisions in the long-run. He advises businesses to adapt to the ever-changing marketing environment by building relationships with information.
The whole theme revolves around the idea of smart marketing with the aim of turning a one-time client into a long-term customer. With real-life corporate examples, he elaborates how consumers have the upper hand to filter out the hype-filled marketing.
Epic Content Marketing – Joe Pulizzi
Joe Pulizzi, the founder of Content Marketing Institute, is a content marketing strategist and podcaster who organizes the content marketing event ‘Content Marketing World’ in North America. He is also known as the ‘Godfather of Content Marketing.’
In his book, Joe explains how to tell a different story by winning the heart of the audience with less marketing and clutter. He gives importance to the valuable content that consumers are eager to consume and share.
This 350+ page guide gives all the tools for creating and distributing the content by laying down the objectives, principles and core strategies in a simplified manner. The author urges companies to stop talking about themselves. He stresses on the idea of finding a real voice by sticking to the brand story for customer engagement.
Web Analytics 2.0 – Avinash Kaushik
Avinash Kaushik, the recipient of Statistical Advocate of the Year 2009, is the Analytics Evangelist for Google and a prominent speaker. In his book, he sheds light on the relevance of online data for business’ successful growth.
Companies spend a lot of time, effort and money in data collection. But, they don’t know how to convert that data into a profitable business. With the help of tactical strategies and execution models, Avinash presents the analytical framework in an easy-to-understand format.
The book will change your perception about analytics. It talks at length about actionable strategies for measuring social media and multimedia campaigns, data reconciliation, analytical techniques, explaining core matrices, and wealth of other information.
Permission Marketing – Seth Godin
Seth Godin, the founder of Yoyodyne and Squidoo, is the author of 18 books published in more than 35 languages. In 2013, he was admitted into the Digital Marketing Hall of Fame.
Permission Marketing, the marketing classic, helps marketers shape their message in accordance with customers’ willingness. He rejects the concept of ‘Interruption Marketing’ where companies sell the product by pushing the idea like a cheesy salesperson.
He shares practical strategies and case-studies for pulling the potential customers. This book emphasizes the need for treating permission as a privilege. With permission, comes the big responsibility to share relevant content with the audience. Four tests of Permission Marketing builds the firm foundation for trust and brand awareness.
Art of SEO (3rd edition) – Eric Enge
Eric Enge, CEO, and founder of digital marketing agency Stone Temple Consulting is known for breaking new grounds and eliminating common myths in the search engine industry. Jessie, the founder of SEO agency Alchemist Media, is one of the original nine founders of SEMPO (Search Engine Marketing Professional Organization). She was the first person to publicize the PPC click fraud in 2001.
Stephan, the founder of SEO agency Netconcepts, invented the automated pay-for-performance natural search technology platform ‘Organic Search Optimizer.’ His excellent command over SEO, productivity, and other online topics landed him over 100 speaking gigs around the globe.
The third edition equips the digital marketers with an updated list of SEO tools and search engine optimization methods. These three acknowledged experts have explored the inner workings of search engines in this 990+page guide. The readers get the glimpse of search and SEO industry future by understanding the effects of various algorithmic updates, tools for tracking results, and new dimensions in mobile, local and vertical SEO.
The New Rules of Marketing and PR – David Meerman Scott
David Meerman Scott’s long list of advisory clients includes Hubspot, a company he helped raising from a handful of clients to more than 30,000 customers in 90 countries with his sales and marketing strategies.
His book has been translated into 29 languages, and hundreds of universities and business schools have included it in their educational programs. The book offers a step-by-step strategy for increasing the visibility and sales by communicating with the buyers directly.
It offers resources for the entrepreneurs and business owners for building a strong marketing and PR strategy. This practical guide comes with fascinating case studies and detailed analysis for confidently market any product, service, or idea.
[Bonus] Hug Your Haters- Jay Bear
Guy Kawasaki, chief evangelist of Canva and brand ambassador for Mercedes-Benz, believes this book to be the landmark in the history of customer service. Jay Bear’s deserves the second mention in my recommendation list because he has changed our perspective towards customer complaints.
He provides the solid framework of customer service by telling how to address private and public complaints, measure customer service, figure out the right time for responding customer complaint, and include specialized apps and new technologies to turn company’s problem into a valuable asset.
The book also covers inspiring and hilarious case studies to help readers understand how to hug their haters with speed, compassion, and humanity. If your customers are happy with your digital service, they refer your work. More referrals result in more opportunities. More opportunities increase your skills and bank balance.
Reading alone won’t make you an expert. Take action. Start from any book mentioned in the list. These books will expand your understanding to help you excel in the field of digital marketing.
Apart from extracting insightful resources, you’ll learn how to write and structure engaging content. Before looking at the price tag, realize the hidden value. You are lucky because you’ll get the golden opportunity to learn from experts’ years of practice and dedication.