Interview with Vivek Loganathan from Social Beat

Vivek is highly data-driven and has strategized branding and performance campaigns across Google, Social and other mediums for clients from real estate, e-commerce, BFSI, FMCG, entertainment and gaming vertical. He loves travelling and exploring different cultures around the globe. He also prefers playing cricket and watching movies.

Further, Let us hear from him.

Hello and Welcome, Vivek!

Let us begin with your unique story, could you please share that with us?

I started my digital marketing career in January 2011. It was quite difficult to get a job at that moment due to the recession in the IT Sector.

I had applied for a web developer post in Getit Info services Pvt Ltd (Later named as The HR manager called me and said we only have one position for a web developer. If you are willing to join as a Digital Marketing Ad-Ops Team member, then let us know. We are ready to offer you that position.

I did not know about the role. Upon asking I was informed, I would need to work on Google AdWords, Facebook ads and cater to client needs in other platforms.

I accepted the offer, first month, went on very well as I had joined as a junior specialist. Around April the same year, one of my seniors resigned, the workload and responsibility both increased for me. I learnt a lot about digital marketing. On how to optimize campaigns in Google Adwords and Facebook. How to execute promotional SMS, email campaigns and much more. After spending around four years and eleven months, I quit this job, due to some organizational changes.

I took a break for a couple of months and started looking for a job again. I joined Social beat in February 2016 as digital advertising specialist. Before joining them, I only knew to run campaigns. But, in the last five years, I have learnt a lot especially programmatic ads, Colombia, Taboola, Yahoo, and more. Apart from advertising platforms, I also learnt client management, communication, and presentation skills. I am now AVP – Paid Media and Programmatic, Social Beat. LinkedIn Profile

According to you, what’s the best way to start the day?

  • Start with the pre-work routine at home.
  • Read something positive first thing.
  • Dress to feel and perform your best.
  • Start on time.
  • Take a moment to think.
  • Get comfortable.
  • Eliminate distractions.

Who is or has been your inspiration?

Many industry leaders inspire me, but I would have to say that my greatest inspiration comes from my My Boss Mr Suneil Chawla who always taught me to stay focused and goal-oriented, no matter what the obstacles, his passion for this industry were motivating and put the fire in me to climb the ladder in my Digital Marketing career.

What makes digital marketing different from traditional marketing?

There are many things, ROI – Reach – Results – Interaction Etc. The world has changed into a digital domain. We perform a lot of our daily activities online, from reading the newspaper to banking. Due to the growth of the digital age, marketers should start investing in digital campaigns. Though the traditional market has its audience, it is decreasing due to the digital world. We live in a world where it is essential to have a website and use the internet to engage with the audience. Hence, businesses should carry on their traditional promotion but also ensure that they are present digitally and are planning on expanding their online presence. With digital marketing, we can measure the impact, whereas, with traditional marketing, we cannot.

What are your three favourite digital marketing tools?

Google Ads – Keyword Planner, Reach Planner, SEM Rush, Moz and Google Trends.

How would you define success in your career?

I evaluate success based not only on my work but also on the work of my team. To be successful, the team needs to achieve both individual and team goals.

What is your biggest dream in life?

My dream is to keep learning and evolving forever.

What’s worth spending more on to get the best?

Spending on your Learning and Health. Learning to make yourself a great person and health, as a sound mind resides only in a healthy body. So if it is about a healthy body, never worry about spending.

Lastly, would you like to say something to our readers?

If you want to be a Digital Marketer, You should do these three things

1) Keep yourself updated.

2) Apply your learnings.

3) Analyze the results.

Thank you, we truly appreciate your valuable time spent with us.

Thank you for giving me this opportunity. Wishing you all the best.

Wishing you the best in all your future endeavours.


Deepak Kanakaraju