The Content Empire Blueprint (eBook)

In this post, I am going to tell you why social media is not a reliable way for growth and why you should build your own platform. This is something I have learned through my experience in Digital Marketing over the past 10 years. And I am seeing that a lot of people are just giving wrong advice.

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“Experts” will tell you to build a social media following. They tell you to “optimize” your profile, post frequently, engage with your “followers” and hopefully one day, you can become a big influencer.


It doesn’t work like that.

The biggest problem with trying to become an influencer on Instagram, YouTube or any other platform is that your “followers” are not your users.

When you post stuff on a platform like Instagram, you might have more followers, but in the long term, your reach will go down.

Every platform has its limits when it comes to the number of users it can have.

Initially, there will be a lot of users on a platform, but in the long run, as the platform becomes popular, the user base of the platform will go down.

And the number of creators and content producers on the platform will go up.

When you have more influencers, creators, producers on a platform, the reach that these creators have will go down. There is no doubt about it.

I have been using social media since 2006. I have been using them since the days of Orkut. And I know one thing for sure. Every platform eventually becomes too crowded, people get bored and it dies.

One day Facebook will die.

One day Instagram will die.

If you post on any of these platforms, the reach will be so low that it will not be worth posting anything. That’s the sad part about social media platforms. Your efforts go to waste.

It has already happened in recent times.

There were so many TikTok “Influencers” posting content on the platform. The platform did not die because it became old, but it died anyway (because of government regulation).

When such changes happen, everything that you have worked for will go to drain, and you should not be in a position like that.

As a creator, when you create content, you need to build your content on your own platform. And grow users on your platform. Get people on your platform.

If you grow your own platform on the web, then you will have total control over it.

But how does one build a platform of their own? I am not just talking about a platform, but building an empire. A content empire.
I made this blueprint called the Content Empire Blueprint based on my 10+ years of experience in Digital Marketing.

You can see that in this blueprint, there are three major parts to it.

These are your content properties.

They are:

  1. Your Blog
  2. Your Tribe
  3. Your Courses

Your blog: Your blog is the home for your digital content. Whatever content you create, you have to post it on your blog. You need to draw people to it. That’s how you build your website and your digital presence. (My blog and my digital home is

Your Tribe: Then you have your tribe, where your community resides. No brand can be built in the digital age without having a strong tribe around it. (I have my private tribe at

Your Courses: While a blog mostly hosts free content, your courses are premium content. When you have courses on your niche, you will have huge authority and you will also be able to make a profit out of your content which will help you reinvest profits back into paid traffic and other promotional methods to boost your blog. (I have my courses at

Your Email List: And in the center, you have your email list, which is your primary communication mechanism with your audience. It powers your blog, your tribe, and your courses. And inversely, your blog, tribe, and courses can also help you build your email list.

Distribution: On the top, you have various methods of content distribution. You can publish books, apps, content on social media, get listed on search engines, get PR, do live events, but everything should build traffic to your blog. (Paid advertising becomes part of this because you either advertise on social media, or you advertise on the search engines.)

A lot of people just keep posting content on social media platforms and in the long term, their reach declines and all the hard work they did goes down the drain.

I would never post on social media just for the sake of it. I still use social media, but I use it as a distribution mechanism to get people into my blog and then build my email list (which builds my private tribe and gets sales of my courses).

And because I have premium courses, that give me revenue and profits, I am able to boost my content on social media, search, and other websites. Most of the influencers cannot do that because they have nothing to sell.

Affiliates: On the bottom you have affiliates. Affiliates will promote you for a commission. And to give them a commission you need to sell something.

That’s why affiliate marketing cannot be a strategy on the top where you promote free content through your blog. There is no sale and hence no commission to be paid.

You can either sell a premium membership to your tribe, or you can sell your courses through your affiliates. This will also help you build your list, and then your blog traffic and eventually the social media following, and it might even help in improving your search traffic because the highest quality users will come from your tribe.

Most of the “famous” people on social media platforms do not make much money because they do not have any product to sell. They just keep posting content, they have a lot of followers, but if the platform goes away, then they will not exist.

Every platform in the world can die, but my email list, and the relationship I have with my list (you) – will not die. I can just send an email to you.

And that’s how you build a content empire.

Email list, Blog, Tribe, Courses.

If you are not building these, then you are not building anything.

Do not build your dream home on someone else’s property. Instead, build your own empire. A content empire. And control it.

I hope you got new insights from this post.

67 thoughts on “The Content Empire Blueprint (eBook)”

    • What I just read here in this blog is kind of enlightening to my digital marketing knowledge. I’m a beginner in this field so you can guess how important this all information sounds to me and is actually. Thank you so much. I’ll really work for building an empire.

  1. Yes it works!

    I have started creating
    and posting content on different medium like YouTube, Facebook and Instagram two months back.

    But I was failing to establish a good relationship between them through commenting.

    Then I found you discussing on same topic on a live webinar.

    I decided to have a personal blog and an email list.

    And yes! I gathered 285+ email subscribers till today. I hope this is a good start.

    What would you say?

  2. The way you foresee the events and scenarios wrt to Digital Marketing is something which a very handful of experts may be able to do.
    And The Best Part is you share it with your audience and educate them about it.
    This article is all so informative and a concise bundle of invaluable knowledge and also guidance.
    Most of your articles / blogs are time proof and are like anytime reference pieces of knowledge.
    Thank you for sharing.

  3. Your Content Empire Blueprint analysis reveals one important insight ( draw people to your own platform which will stay with you even if someday the other media gets replaced by a new one )

    In addition to that people will follow you as you enrich them with your thoughts

  4. As usual great insight in the reality of social platform and if we pay attaention we can survive in any condition.
    deepak I always am inspired by the simplicity of your words to convey a great impact.

  5. Hi Deepak
    ThanQ for the “Empire”.
    A good read, precise to the point and logically designed digital path with conviction for those who want to walk this path with long term objective.
    I look forward to connect with you & explore more; having already attended a couple of webinars last Sunday as well as during August20.
    Kamalkant Keswani

  6. The content is informative and well written. The model makes it even easier to follow. I am a beginner, but i must say you are making the “too much stuff” in the internet make sense, by showing the interconnectedness of it all. Thanks.

  7. The model yo have shared makes it even easier to follow. I am a beginner, but i must say you are making the “too much stuff” in the internet make sense, by showing the interconnectedness of it all. Thanks.

  8. Hi Mr. Deepak. I am a first timer in your site sir. When I read this article, it instantly made the point it intended to convey. Infact it actually started making its point. It helped me in thinking in a way which is the exact opposite of the past belief system I had. I am an aspiring content creator and digital marketer. I would love to meet you someday and learn more from you. Thank you sir.

  9. Hi Deepak,

    This article is very informative. I can say this is an eye opener for a digital marketer who is using social media marketing.

  10. What an amazing blueprint.

    If the Content is considered the King, then there’s no doubt that your Email list is your Kingdom.

    As mentioned in the blog, it is very important to have your own platform.


    It’s simple. You’re the one who call the shots. You’re the Law.

    But when you’re working on someone else’s platform, you’re renting it. And no matter how good it is, when the rent’s due, you got to pay or you’re out.

    And so, in today’s Digital World, the real winner is one who has the biggest assest, i.e. The Email List.

  11. Insightful. Definitely a good Food for Thought.
    Seems very meaningful for anyone who wants to explore
    Digital Media to connect with their customers.
    A Good Strategy Mr. Deepak. Thanks foe sharing.

  12. This post was short and sweet. It contains some very explosive information though. Build your own property, not somebody else’s.

    Thank you for this timely advice, Deepak. It is very relevant in this age of social media madness.

    Most people are on social media for just the likes and followers. But this is a short term high. We will need a new high daily.

    In the whole bargain, we neglect our own blogs/business.

    I am going to take your advice to heart and start building on my own property.

    Thank you for the pearls of wisdom.

  13. Very eyeopening information Deepak. Everything you mentioned here is absolutity correct. All Socail platfoprms have age, some day they will die. Your framework is too good and one should relay on the traffic that they own, and control like email list. Thanks a lot.

  14. Deepak Sir,

    You are providing more value in your content and lots of information can be gain in your single blog.

    Thanks for sharing everything that you know.

  15. Thank you sir Deepak for the content. I am very grateful to you and the new things am learning from your webinars and e-books. You impact such great knowledge and I know this is the beginning of great things coming to me and the future looks more brighter than ever. Thank you so much for all you share. I get inspired by your writings.

  16. Hi Deepak Sir

    I Agree with you sir that eventually all the platforms would die and that’s why we should focus on building our own audience.

    I’ve Downloaded the Ebook and looking forward to gaining lots of knowledge from the Ebook.

    Thank You Sir For Giving this Book For FREE.


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