Interview with Govindaraj from AutoBrix

An engineer turned social media marketer, having spent the last five years in paid marketing. He is currently the Digital Marketing and Campaign Manager at Autobrix.

Further, Let us hear from him.

Hello and Welcome Govindaraj,

Let us begin with your unique story, could you please share that with us?

Sure, graduating as a Computer Engineer has given me many opportunities. I devoted my self in teaching as I could interact with new people and understand new things through their way of learning and that gave me immense pleasure. Later, one of my colleagues left his job as a social media manager and I happened to replace his position. I always believed in the phrase, “Learn, Earn and Grow”. I took up the position and started supporting the organization with social media marketing for a while, it drew my curiosity to understand more about Digital Marketing. As days passed, I started nurturing my skills, learned SEO and PPC from a freelancer and worked on his live projects as well. I gained a lot of confidence when he trusted me and asked me to work on his live projects, I was happier when he said my content and marketing strategies earned good results. Later I walked my path to reach where I am today, I am always grateful for the ups and downs, negative and positive human beings, it was a great way for me to understand and put me in a right track. I never ran behind money, my first job take-home salary was INR 7300. Yes, that’s right. I never asked what I wanted, I got what I needed. LinkedIn Profile

According to you, what is the best way to start the day?

Don’t check the phone as soon as you are out of the bed. Do something you like, I like watering plants, playing a musical instrument, singing a song anything. I spend 10-15 mins in front of my garden and its daily maintenance.

Who is or has been your inspiration?

I am grateful for the negative people who wanted to hold me back throughout my life. The Yin and Yang, there should be negativity in your life to balance with the positivity you seek.

What makes digital marketing different from traditional marketing?

We are in the digital era, every three out of four people possess a smartphone in most of the developed cities. The entire world trusts internet results than the best opinion from people beside them.

What are your three favourite digital marketing tools?

  • Google AdWords
  • Google Tag Manager &
  • Google Analytics

How would you define success in your career?

When you earn respect from each client, organization and individuals, that is a success for me.

What is your biggest dream in life?

My dream is simple, be healthy, not wealthy.

What is worth spending more on to get the best?

Time is worth spending to get the best.

Lastly, would you like to say something to our readers?

Believe in yourself, even if you make mistakes because you can do better next time. Never ignore the negativity over positivity, but at the same time do not allow any of it to take over another.

Thank you, we truly appreciate your valuable time spent with us.

Wish you the best, Deepak. You have always been an inspiring person I know in the advertising industry.

Thank you Govindaraj

Wishing you the best in all your future endeavours.


Deepak Kanakaraju