Do you know which is the most important page on your blog?
One of the most visited page?
It’s the “about me” page.
It’s surprising, isn’t it?
Do you know why?
When someone lands on your blog, they will have questions:
Is this right blog for me?
Can this [person/blog] help me with my problem?
What is in it for me? Is it worth the time?
And they’ll look for the ‘about page.’
The about page tells the reader about you – who you are, what you do, what your blog is all about, and what it does to the reader.
It’s the foundation of your blog.
It helps you build a relationship with your reader because people want to connect with real people.
It builds trust and authority. When you explain your experience, expertise
But still, it is the one page most people don’t give attention.
It’s a huge mistake…
Because when people couldn’t find more about you or the blog, they bolt.
They aren’t interested in hearing from anonymous people they don’t know.
They don’t come back.
You don’t want to make that mistake.
That’s why I want you to write your about page first.
Now, let’s address your other question:
How to write ‘about page’?
I know it’s difficult to write about you.
You can quickly write ten blog posts, but you might stare at the blank page when it comes to writing a few lines about you.
I’ve been there.
Then I figured it out.
Here are those tips that’ll help you write an awesome about page.
Write in the first person
Remember, blogs are personal [unless you’re running a business blog]. So keep your about page personal. Don’t write in the third person as if someone else is telling about you.
Write as you’ll speak
Don’t get all fancy. Write in a conversational tone as you’ll introduce yourself to someone else. This sets your voice for the blog and creates a close connection with the reader.
Tell them about you
Who are you? Why are you blogging? Why did you create the blog? What do you stand for? What do you want to achieve? What problem are you solving? Why should they listen to you? What experience do you have? You readers want to know it all. They don’t want to read your resume or bio. But don’t get all worked up. Write a sentence for each one.
Tell them about the blog
What the blog is all about? What problem is it solving? How will it help the reader? How it’ll make their life better? Answer them. Remember, your blog is about the reader and his problems. So keep your focus on it.
Ask them to subscribe
People often don’t consider about page as a place to ask for subscriptions. They are wrong. When people have read about you, the reason you blog, and how the blog can help them, they would be highly interested to hear from you. That’s why it’s the best time to ask them to subscribe to your blog posts and newsletter.
Your about page is ready.
But, it’s not complete. You should revise it at regular interval.
When you have written a set of blog posts, you can list your top posts in the about page.
If you get testimonials, you can showcase them.
You can update it with the experience you’ve gained since you started blogging and so on.
Now, go and write your about page or update it.
Tomorrow, let’s start collecting the blog post ideas.