We are all looking for guarantees. Especially Indians. We only do something when the results are guaranteed. People go for UPSC exams because if they clear the exam, a government job is guaranteed.
Even though only 0.1% of the people who do the UPSC exam get a job, people still go for it because there is a guarantee. 10 years back, we all went for engineering because they guaranteed IT jobs.
People work so hard for medical exam and then do MBBS for 4 years and then do post graduation for another 2 years to get "guaranteed" income from being a doctor.
And very less people choose to start something of their own. That's because the results are not guaranteed.
If you think you are the kind of person who wants to start something of their own, start with building a personal brand.
Just follow these steps:
- Write 500 words per day
- Publish 2 YouTube videos per week
- Invite someone to do a podcast with them at least once a week
Now you might ask...
"Deepak, what will I get if I do all this?"
I cannot say for sure.
You might create content for building your personal brand for 3 months or 6 months and nothing might come out of it.
But there is a 90% chance that something will come out of it. You just need to be consistent and not give up on it.
I did not know what will come out of writing on the DigitalDeepak blog when I started blogging in 2013. By 2016, I had an audience to launch my first course and that's how the journey started.
If you start writing and creating content regularly, you will have at least one of the following benefits out of it:
- Your thoughts will become clearer as you write
- You will enjoy writing as it can become therapeutic (the mind doesn't think or worry too much when you write, you have to be present)
- You will be known in your industry and you might get invited for talks and speaking engagements.
- You will have some satisfaction of work done every day.
- You will find it easier to get a job because people will notice your writing
- You might get clients for your freelancing journey because you write on the niche in which you want clients
- You will be able to build a tribe and then launch products to your community (such as tools and training products)
What will be the result of your personal branding efforts cannot be guaranteed but there is a high chance that you will get something out of it.
And the risk that you are taking is not a financial risk. It will only cost you a few thousand rupees to setup your own website and blog.
You are just going to put some time and effort into building your personal brand and even if something doesn't come out of it immediately, I promise, eventually you will see results.
When the whole country is going behind opportunities that are guaranteed to give some income, you go in the opposite direction, do things that are not guaranteed to give results.
When you go down this path, the competition is less because only a few people like you and me have the guts to put effort into something that might not give guaranteed results.
But because the competition is so less on this path, there is a higher chance that you will get something out of it.
You have a 1% chance of clearing an exam that will give guaranteed results.
But you have a 90% chance of getting results in doing something that is not guaranteed by the system.
And that's the difference between traditional jobs and entrepreneurship.
We take the chances. We take the risk. But we do not do it with money. We do it with efforts. Even if the efforts don't give immediate financial returns, we are at least going to get some experience and have a positive momentum from the satisfaction of getting work done.
That's why I write a 500-1000 word article every morning after I wake up. I am writing this at 8:34 am in the morning and I haven't even had my coffee yet.
When the inspiration comes, I get to work immediately. I do not procrastinate it because I know that the same inspiration will not come again.