Mobile Marketing in 2013 and Beyond: Top 5 Trends, Opportunities and Challenges

mobilemarketingImagine a day in the distant future where marketers can directly communicate marketing messages in the form of “thoughts” into the minds of the target prospects. While such a day may never come, mobile marketing is the next best thing available to marketers.

People spend more time with mobiles than any other communication device available today and brands cannot afford to leave out mobile marketing in their digital marketing plan. According to eMarketer.com mobile advertising industry was a $4 billion dollar market in 2012, will touch $7 billion dollars by 2013 and will go all the way up to $11 billion dollars in 2014.

Just a while back we were talking about how digital marketing is growing faster than traditional marketing industry and now its mobile which is taking the hot seat. According to Forbes.com, the mobile market share within digital advertising market reached 11% in 2012 Рup from 7% in 2011; which is a clear indication that mobile market is growing faster than the other digital marketing channels.

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Content Marketing 2.0 – How to Plan and Execute an Integrated Digital Marketing Campaign

Digital marketing has a lot of modules in it. And each module is an ocean in itself. It is pretty difficult to become an expert in every module possible. Even for someone with 10 years of experience, covering all the subjects is almost impossible.

Integrated Digital Marketing Campaign

I’ve thought a lot about this over the years. And the only conclusion that I could come to was – it is more important to execute digital marketing in an integrated way, than build expertise in each digital marketing module.

Each module such as Content Marketing, SEO, Email Marketing and Social Media Marketing is powerful on its own, but when they are combined in a unique way, it’s power goes up exponentially. It creates a snowball effect that is unstoppable.

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Why You Should Use a Premium DNS Service for Your Website + Amazon Route 53 Review

route-53Chances are you already have a domain name registered with one of the several domain registrars and you have your website hosted somewhere else. (I always recommend you to have domains and web hosting in different buckets). When you had hosted your website, the hosting company would have given you something called name servers and asked you to configure it on your domain name. This basically does the job of pointing the domain name to the right server (That’s how it is explained to a layman). This is what I did when I got started as well.

But there is more to it. The name servers given by the hosting company do the job of converting the domain name to the relevant IP address. When you type in a domain name in the browser, the borwser looks up what the name servers are for the domain name and “asks” the name server for the IP address of the server. Once the browser gets the IP address, the files are loaded from the server which is hosted in that IP address.

This is similar to calling up a yellow page service and asking for a person’s phone number to contact him. The sooner you get the response, the faster you can call that person and talk to him.

If the name servers are not fast enough to fetch the IP address and give it to the browser, the website starts loading a bit late and affects user experience. Sometimes the name servers can be down due to a technical problem or too many requests and there will be no answer at all. That’s the time when you get the ‘Website Not Found’ error messages.

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