StumbleUpon Paid Discovery Advertising Tool Review & Usage Instructions

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StumbleUpon is a social bookmarking website where you can find cool new websites on the web based on votes from other users. According to Alexa.com, StumbleUpon.com is the 150th website in the world in terms of traffic. StumbleUpon – SU for short has an advertising program which many marketers do not know about. I gave a try to their advertising program – the StumbleUpon Paid Discovery and here’s my feedback.

StumbleUpon is based on users voting up for good content on the web and such websites are rewarded with more traffic from StumbleUpon because more users will be able to find the “cool” content and hence a good user experience for the users of SU.

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SU has various categories in which you can submit the links to your website and if your web content is really good, there is a good chance that you will receive a flood of new traffic from SU. But from my experience SU users are not very serious or tech savvy kind of crowd. The users of StumbleUpon are more interested in entertainment and humour kind of content so such websites usually do well in StumbleUpon.

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Instamojo Payment Gateway Review (India)

For a very long time I have been expecting a payment gateway like clickbank.com for India. Clickbank is an international payment gateway and an affiliate network which specializes on selling digital products online such as software and educational programs.

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It was not easy to make it work in India because most of the payments are handled through credit card and PayPal and very few Indians use them. Then after RBI regulations even using PayPal within India was impossible.

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eCommerce is booming in India and a large percentage of Indian users have started using online payment services to buy on the internet. So far this was limited to big eCommerce sites who start large usually with venture capital funding or as a sub of a big conglomerate.

To serve such big players sites payment gateways like ccAvenue emerged. Companies like ccAvenue are not interested in small players such as a digital marketing consultant starting an online course on digital marketing (ahem!). Payment gateways require us to have huge volumes, high setup fees and a hell a lot of paperwork.

Instamojo is God send for people like me who sell training programs online through internet and usually do in small volumes. They charge a flat 5% fees on incoming transactions and the payout is done every two weeks to our bank account of choice via NEFT.

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How to Optimize Your Website for the Search Engines in 2014 and Beyond

content-marketing-seoSearch engines and search engine optimization have come a long way since the past decade. Search engines came into existence basically as the evolution of classified directories and yellow pages where people would go to find information about local businesses. Even I remember picking up the yellow pages book to find something that I needed.

Now I don’t think people use yellow pages anymore. But there are a lot of striking similarities between yellow pages and search engines. In yellow pages you would find some ads along side the “organic” results. Some of the will be targeted too! So the basic business model for both of them is: provide information that can be used and once you get the audience’s attention earn some revenue via advertising.

Search engines of today are just yellow pages with magic in it. You can think of them like the magic newspapers in the magical world of Harry Potter. Images move and text can rearrange itself! It is fun when you think about it like that.

The world wide web being so flexible not only displays business information through various websites but also hosts newspapers, magazines and BLOGS! Now with improving technology, the WWW is soon set to replace the TV as an entertainment medium.

Quality Search Experience

The responsibilities of the search engines are to organize the world’s information so that the most relevant information shows up when specific “keywords” are searched for in the search bar. Each search engine has a specific way to rank these results. Google, the search engine with the biggest market share, claims to have more than 200 unique ways by which they consider which website to rank first, which to rank 2nd and so on.

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How to Get More Views for Your Videos in Your Video Marketing Campaign

Key & keyhole with lightEarning views with video marketing might be tough the first time if you don’t know what you’re doing, but it’s about as easy as getting views and readers with any other type of marketing.

Before your first video is made, you should concentrate on building up a list. You can do this through forums, a squeeze page and many other mediums. This article will show you how to make your number of views explode with just a few simple steps.

1. Tell Your Followers

This step involves just telling anyone following you or interested in you about the video. You should send an email to your YouTube friends, to your mailing list, through your social media accounts and you should also embed the video into your blog for the most exposure.

This is the most basic step because you really aren’t doing that much. You don’t have to do any link building at this point, you’re just telling people about your new video.

2. Social Bookmarking

Social bookmarking might not be as good for articles as it was in the past, but it does a wonderful job with video marketing. Just go to about 20 different bookmarking sites or more and add your video URL. This also helps other people share your video because these websites are made for sharing.

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How to Create Animated and Professional Videos Using Apple Keynote

keynote-150x150This is a comprehensive and a detailed step-by-step guide on how to create presentation style words-and-pictures video using Keynote. Videos like these are becoming popular nowadays because they are more engaging than reading an article.

The Keynote software is similar to Microsoft PowerPoint for Windows, but has more features and capabilities for video creation than PowerPoint. Keynote is available in the App Store at a very affordable price of $19.99 for the Mac Operating system.

Keynote is not being advertised as a video creation software. Keynote is supposed to be a software for creating presentations but for more than 90% of the time I use Keynote to create amazing videos for my business.

The big advantage of Keynote is that it is can be a stand-alone software for creating videos. Which means that you need not combine the entire process with other video editing softwares such as a Camtasia or Screenflow (both are great screencast/screen recorders with editing features) to create the final video. The entire video can be made just using Keynote and the results will be spectacular.

Also the process is quick and simple. You may not be able to customise some parts of the video as much as you would like to but if you want to create a lot of informative videos quickly then Keynote is the software of my choice.

What Kind of Videos Can You Create with Keynote?

Before we start discussing about how to make videos with keynote, first let us define what kind of videos we will be creating using Keynote.

With Keynote you can create infomovies. Infomovie is a term that I coined which means an informative video. Just like infographics which is defined as the visual representation of data and information, an infomovie is an audio visual representation of information. An infomovie is basically a presentation style video with a voice over. It is a better way to read an article online. It is engaging and easy to learn the concepts which is attempted to communicate by the author.

Whether people call it by this name or not, most of the video sales letters are infomovies because there is no camera footage in the “video”. Video sales letters are usually the text in the sales letters with voice over and slides – which means, according to our definition, are infomovies!

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