Top 7 Digital Marketing Metrics Worth Losing Your Sleep Over

It is a known fact that you can’t improve what you can’t measure. One of the main advantages of digital marketing over traditional marketing is the power to measure and assign a numerical value on each step of the process…

Digital Marketing Metrics

This blessing is also a curse in disguise because we may end up measuring 50 different types of digital marketing metrics where most of them really don’t matter that much. (Example: Number of Facebook likes on a blog post!). Such metrics are aptly named as vanity metrics because the rise in numbers may be exciting but it may not lead to real growth in sales and revenue. As digital marketers we need to focus on metrics that matter.

With experience and maturity we can learn not to get excited about vanity metrics. For example, a YouTube video going viral and hitting a million views is also a vanity metric. We may feel like celebrating that the video has got a million views but in many cases viral videos have a history of having no impact on the short term or long term revenue.

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StumbleUpon Paid Discovery Advertising Tool Review & Usage Instructions

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StumbleUpon is a social bookmarking website where you can find cool new websites on the web based on votes from other users. According to Alexa.com, StumbleUpon.com is the 150th website in the world in terms of traffic. StumbleUpon – SU for short has an advertising program which many marketers do not know about. I gave a try to their advertising program – the StumbleUpon Paid Discovery and here’s my feedback.

StumbleUpon is based on users voting up for good content on the web and such websites are rewarded with more traffic from StumbleUpon because more users will be able to find the “cool” content and hence a good user experience for the users of SU.

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SU has various categories in which you can submit the links to your website and if your web content is really good, there is a good chance that you will receive a flood of new traffic from SU. But from my experience SU users are not very serious or tech savvy kind of crowd. The users of StumbleUpon are more interested in entertainment and humour kind of content so such websites usually do well in StumbleUpon.

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Instamojo Payment Gateway Review (India)

For a very long time I have been expecting a payment gateway like clickbank.com for India. Clickbank is an international payment gateway and an affiliate network which specializes on selling digital products online such as software and educational programs.

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It was not easy to make it work in India because most of the payments are handled through credit card and PayPal and very few Indians use them. Then after RBI regulations even using PayPal within India was impossible.

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eCommerce is booming in India and a large percentage of Indian users have started using online payment services to buy on the internet. So far this was limited to big eCommerce sites who start large usually with venture capital funding or as a sub of a big conglomerate.

To serve such big players sites payment gateways like ccAvenue emerged. Companies like ccAvenue are not interested in small players such as a digital marketing consultant starting an online course on digital marketing (ahem!). Payment gateways require us to have huge volumes, high setup fees and a hell a lot of paperwork.

Instamojo is God send for people like me who sell training programs online through internet and usually do in small volumes. They charge a flat 5% fees on incoming transactions and the payout is done every two weeks to our bank account of choice via NEFT.

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How to Optimize Your Website for the Search Engines in 2014 and Beyond

content-marketing-seoSearch engines and search engine optimization have come a long way since the past decade. Search engines came into existence basically as the evolution of classified directories and yellow pages where people would go to find information about local businesses. Even I remember picking up the yellow pages book to find something that I needed.

Now I don’t think people use yellow pages anymore. But there are a lot of striking similarities between yellow pages and search engines. In yellow pages you would find some ads along side the “organic” results. Some of the will be targeted too! So the basic business model for both of them is: provide information that can be used and once you get the audience’s attention earn some revenue via advertising.

Search engines of today are just yellow pages with magic in it. You can think of them like the magic newspapers in the magical world of Harry Potter. Images move and text can rearrange itself! It is fun when you think about it like that.

The world wide web being so flexible not only displays business information through various websites but also hosts newspapers, magazines and BLOGS! Now with improving technology, the WWW is soon set to replace the TV as an entertainment medium.

Quality Search Experience

The responsibilities of the search engines are to organize the world’s information so that the most relevant information shows up when specific “keywords” are searched for in the search bar. Each search engine has a specific way to rank these results. Google, the search engine with the biggest market share, claims to have more than 200 unique ways by which they consider which website to rank first, which to rank 2nd and so on.

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How to Get More Views for Your Videos in Your Video Marketing Campaign

Key & keyhole with lightEarning views with video marketing might be tough the first time if you don’t know what you’re doing, but it’s about as easy as getting views and readers with any other type of marketing.

Before your first video is made, you should concentrate on building up a list. You can do this through forums, a squeeze page and many other mediums. This article will show you how to make your number of views explode with just a few simple steps.

1. Tell Your Followers

This step involves just telling anyone following you or interested in you about the video. You should send an email to your YouTube friends, to your mailing list, through your social media accounts and you should also embed the video into your blog for the most exposure.

This is the most basic step because you really aren’t doing that much. You don’t have to do any link building at this point, you’re just telling people about your new video.

2. Social Bookmarking

Social bookmarking might not be as good for articles as it was in the past, but it does a wonderful job with video marketing. Just go to about 20 different bookmarking sites or more and add your video URL. This also helps other people share your video because these websites are made for sharing.

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