On May 18-19 (Saturday & Sunday) I am going to conduct an offline workshop on the topic of Deep Marketing Funnels. This is an opportunity for you to meet me in person and get mentored and trained from me personally over a period of 2 days. * Venue: PIXELTRACK Bangalore Office
A lot of people ask me how I manage my time. How do I manage to get things done? Do I have a calendar that is always full? Do I sleep only 5 hours a day? Do I wake up at 5 am every day? Do I have all A-team
The best way to totally dominate a market is to create the market that you want to dominate. You don't want to compete in it, you want to dominate it. Else what's the point of building a business in this capitalistic world? There is no middle
A lot of people think that it's a great idea to build a software company. They see big software companies and get inspired by their growth and valuations. HubSpot, Freshworks, Zoho, Microsoft, and so on. There are mobile app companies that are worth a billion dollars such as
A lot of people ask me this question. If you are starting a new business, should you offer coaching or services? To be honest, it doesn't matter whether you position yourself as a coach, mentor, or guide with services. The lines are blurred in this. There are 3
In the past 3 months, I've lost 5 kgs. Weight loss is not rocket science. People complicate their weight loss journey by bringing too many variables into the equation. It's not like I was a fat person. I am relatively "not fat" but I
For as long as I can remember, I have wanted to become a startup founder. I wanted to be in business. The uncertainty of running a business not only keeps you active mentally but also can be profitable if you do the right things. The reason why most businesses fail
If you are following me around, you might have heard that I went to a 10-day meditation course called Vipassana. I wrote about it a bit, but today I wanted to go deeper into the experience and let you know about what I experienced. A lot of people think that
For the past 2 days, I was at an event in Chennai. It's called the Quantum Club retreat organized by Siddharth Rajsekar. This event was only for his inner circle of students. This was one of the best events I've attended in the past 1 year.
Money makes the world go around. We are all focused on making money. It helps us live a comfortable life. Most people, most of the time think about making money. They also think that money is the path to happiness. Now I am not here to tell you that you
I have been in the startup space for quite some time. I have worked in startups like Exotel, Practo, Instamojo, and Razorpay. I have observed them closely. Working in marketing helped me understand the cost of customer acquisitions and the ROI that each customer brought in. I was shocked to
This has been in my mind for a long time and I have hesitated if I should talk about this explicitly. But the truth needs to be told and people need to know the truth. If you look at the business situation in India today, who are the people who
If you are planning to build a startup, the usual financial advice that you get from the media and from popular books is not going to help you. Books generally preach investing in stocks, real estate, and other channels that will help protect your "savings" against inflation so
A lot has been said about SaaS companies. SaaS is usually Software as a Service. One of the first SaaS companies is SalesForce.com. They literally invented this model as far as I know. They even ran campaigns called "No Software". Long back, software was a product. You
Generating demand is easy. Sustaining it is difficult. Many businesses want to grow, so they reinvest the profits into marketing and advertising. But marketing a product or service generates demand, and the business scales up to meet that demand. However, when a business is scaling up to meet the demand,
Persuasion is usually aggressive. Salesmen are trying to persuade prospects to buy, following up to close a deal, borderline pestering people to watch a sales presentation and the list goes on. The way sales are done today is still an effect of the old sales methods before the digital era.
A lot of people are attracted to building SaaS products (software as a service) because it needs to be built once and it can keep getting recurring revenue. FreshDesk which later became FreshWorks with a suite of software products became a unicorn startup (with a value of more than a
It has been a while since I published a post on this blog. If you have been a regular reader, you would know. The break might be evident if you are going through what I am going through. Burn out. As entrepreneurs and high-performing professionals, we often get pulled into
As we grow up, we have our hobbies, interests, and inclinations. There are certain things we find interesting. When we involve ourselves in those things, time seems to pass by faster. We forget the ticking and movement of time because we are so involved with the task at hand. The
Thinking helps in creating chaos. Actions help in building order. As an entrepreneur/founder, if you want to grow your business, you need a balance of both. A lot of CEOs are great thinkers. They think of wonderful business models and many of them implement them. However, the results can
If you want people to buy from you, you need authority. Authority is built over a period of time through the repetition of messages and authority indicators. Authority indicators are something that you cannot directly control. People mention you. People's recommendations. Word-of-mouth referrals. They happen as a side
Anything that you do, if you do not do it with full involvement, will feel like hard work. During the initial days of your career, you might have to chop wood and carry water, even if that's not something that you love. But once you have enough money
Having worked with multiple startups. Having listened to the goals and dreams of founders. And most importantly, having tried starting up several times and finally getting something to work to a point where it can sustain me, I have realized one thing. You have to be crazy, stupid, brave, and
Yesterday, I published a post on LinkedIn about my story of how I got started as a freelancer and then converted my freelance practice into an agency. I got a lot of replies from my students asking me, "Deepak, but what services to provide as a freelancer? What should
Whenever you are trying to learn a new skill, there are three stages to it. Learning new skills is something that most people do not take seriously because they think that they are done with learning once they have finished school and college. Schools and colleges do not encourage you
Competition. This word brings up mixed emotions for most entrepreneurs. Some say it is good for the customers. Because competition reduces prices. When companies and brands compete for customers' business, they reduce prices and provide more quality. A level playing field where no one can monopolize the market and
Entrepreneurs have a challenging life. We need to switch contexts throughout the day. Context switching drains a lot of energy. A lot of people do it even without having a lot of responsibilities - like browsing social media and taking care of life tasks. People even text while driving nowadays.
I have been a creator since 2008. My first project was a blog about motorcycles and I built a community of motorcycle enthusiasts. In 2013, I started DigitalDeepak.com and got into the digital marketing niche. By 2016, I realized that if a creator has to monetize their work, it
If there is one thing that can divide the target market into two, it's the customers who read and the customers who don't. Having done digital marketing for more than a decade now, I see a lot of people running towards volumes on social media. But
Starting a business can be challenging, especially when it comes to income consistency. It may take a while before a business generates enough revenue to provide a stable salary for the entrepreneur. To counteract this, it's recommended to have at least two years' worth of savings for
In 2008, I was using an insecure operating system, Windows XP, on my laptop. I lacked knowledge about online security and may have accidentally clicked a suspicious link sent through Yahoo Messenger. The next day, I received an email that $3000 had been transferred from my PayPal account to another
You have heard of the term branding. When you think of the term branding, you think about companies running ad campaigns across media channels. Let's say Apple is running a branding campaign. They would run TV ads, magazine ads, and online ads, and even put up hoardings on
Many people ask me, "Deepak, how do I build a proposal for a client?" Running the PixelTrack® agency for the past 5 years and now we have built a lot of proposals, pitched most of them, got rejected in many cases, and won a few good ones. Most
Businesses complain about leads not converting into sales. No one complains about not getting leads because anyone can get leads with a bit of a marketing effort. Business owners think that the reason why the leads don't convert into sales is that the leads are not of high
Business is full of different types of games, such as the startup and valuation game and the platform game. One area I am particularly knowledgeable in is the creator game. However, the creator market is highly saturated, with new channels and creators popping up on platforms like YouTube every minute.
In my 5 years as an entrepreneur, I've learned that creating valuable digital assets is key. I created a digital marketing course with 25 videos as a lead magnet 5 years ago and it has generated 2 million leads. The majority of my customers came from promoting this
Many business owners believe that keeping prices low is necessary to attract more customers and achieve growth. However, this strategy can result in increased overhead costs, such as hiring more staff and managing a larger customer base. Offering products at a low price often attracts customers who do not value
In the fast-paced, digitized world of today, the trajectory of your career in digital marketing can take many forms. This article outlines five key opportunities, each offering unique rewards and challenges. From the foundational exposure of internships, the stability of a 9-5 job, the flexibility of digital freelancing, the reward
A lot of people ask me if it is ok to change careers after a long time. And if Digital Marketing is the right career choice for them. My wife, Sandhya, pursued CA as a career option for 8 years. She completed her articleship and only the final exam was
Freelancing is a great way to make money because it gives you a lot of freedom. You can pick your work hours, choose who you want to work for, and decide how much work you take on. It allows you to work from anywhere with an internet connection. The best
Freelance networks can offer a number of benefits over trying to secure freelance work as an independent individual. Here are some of the reasons why they can be advantageous: Visibility and Accessibility: Freelance networks can provide a large, ready-made platform with an existing customer base, making it easier for freelancers
The vast majority of freelance potential lies predominantly in the realm of digital marketing. While other sectors like legal affairs, financial services, and engineering certainly offer freelance opportunities, they simply don't measure up to the enormous possibilities within digital marketing. In this article, we'll navigate through
Usually, digital marketers consider content marketing and performance marketing as two different things. They consider content marketing to be organic and free traffic. They consider performance marketing to be paid traffic. There is going to be immense power in combining the two. When you use performance marketing to market your
We will soon be launching our new product MasteryClub™ which will help people master multiple topics. It's a membership where students will get access to all the mastery courses we have launched so far (and the courses to be launched in the future.) So far we have launched:
It has been almost a year since we joined UAbility X Mastermind. This is our 4th event. If you are a part of the mastermind you get one event every quarter. We joined this mastermind program run by Rohan and the team from UAbility because it is a very small
Most of the coaches/mentors/trainers are introverts. I am one of them. We are very good at writing, spending time alone, reading, and doing market research. We also somehow manage to do webinars and build a personal brand in front of an audience. When the ed-tech industry in India
A lot of people think that it is a good idea to start freelancing than getting a job. If you are just out of college, it is always a better idea to get started with a job because you need more experience and exposure to the business world. When you
In this article, we are going to learn how to build an expert business that makes 10 lakhs a month in profit (not just revenues). To explain that I need to give you a few analogies and examples. Probably the easiest way to make 10 lakhs per month in profit
I have done a lot of investments in my life, but if I have to look back at the best investment to date, that would be a blogging course that I bought for $300 back in 2008. Less than 10% of the Indian population was on the internet and I
In the past five years, the idea of a lifestyle business that allows people to work from home and earn more than a traditional job has gained popularity. Some coaches use this concept as a marketing strategy to attract those who wish to leave their jobs and work from home,
Are you feeling like you have not achieved enough in your life? Achieving a certain level of career success is hard. Very hard. I have taken a lot of decisions in my life which has led me here. But one of the biggest decisions that I took was... To leave
What topic to write about when you are starting a blog? This is a genuine question that a lot of people have in their minds. In today's post, I am going to help you with that. There are only 4 big niches. * Health * Wealth * Relationships * Arts & Hobbies
We are all looking for guarantees. Especially Indians. We only do something when the results are guaranteed. People go for UPSC exams because if they clear the exam, a government job is guaranteed. Even though only 0.1% of the people who do the UPSC exam get a job, people
There is one thing that took a lot of time for me to learn in my digital marketing journey. That one thing is: digital marketing is NOT about the technology, the platforms, or the devices. Digital marketing is all about the people. One can know all about Facebook Ads, analytics,
A lot of personal finance gurus and mentors only tell you how to invest your money. But no one tells you how to make it in the first place. And how to make money in different stages of a career? This is a question that a lot of people ask
A lot of businesses are focused on making a quick buck. They sell to customers who buy only once. I appreciate all the ed-tech companies that sell entrance exam coaching. But the problem with that market is that you have to keep advertising to bring in new customers. Ad costs
In the past few weeks, I have been doing a lot of research on how to stay motivated throughout the day, week, month, year, decade, and through life. Because even if you know all the digital marketing and business techniques, you will not achieve anything in life if you are
I have built my career through writing. A lot of people ask, how I manage to write so much. Emails, Blog posts, video scripts, and books. First of all, let me clarify that I do not do "hard work" to write. I write like I write an email
You have probably heard that personal branding is important. But you might have a question... "How to get started with personal branding?" The simple answer to that is: Start creating content. The best-known will beat the best. You can be great at doing something, but if people do
I have started working on a new course called the 100-day agency course. This course has 100 lessons, one lesson delivered every day. This course has been made from my experience of running a digital marketing agency. The course has been structured in this way because there are a lot
Do you want to work with me at a deeper level? Where do you meet me, spend time at my office and get 1on1 consultations with me? That's what I am doing with Varun Gera, one of the AlphaClub members. Varun Gera is a YouTube growth consultant and
When we were hunting for food 10,000 years back, if someone takes food from us, we will not have food. So humans generally think that if someone else gains, you will lose. That's why so many partnerships and joint ventures don't work. If one partner
If you are getting out of college, you are entering a harsh world. Many people stick to a job and a company that they got early on because they hesitate to put themselves out there in a vulnerable state. I know many friends who got a job in a campus
If you want to get your dream job, you cannot get it without building a personal brand. Personal branding doesn't mean that you have to become a social media celebrity. Whether you know it or not, you already have a personal brand. There is no one other than
Are you wondering what your life will look like in the future? We all wonder about what we could be and ponder how life would turn out. Many people think that most of the things in their life happens because of luck or random chance. But if you are reading
Some lessons are only learned through experience. When I launched my digital marketing cohort-based program in 2020, I wanted to scale the number of students. I wanted to scale the revenue. I wanted to grow the startup. Because that's what startups are all about, right? I launched the
As the world is moving more towards digital communication, digital marketing is becoming more important than ever. Companies and brands can no longer afford to advertise on TV, on the radio, in newspapers, and in magazines. They can't get the ROI from those channels because that's
Email marketing is the central foundation of digital marketing. Email predates the world wide web. The first interaction with two computers was an email that was sent between them. If you are reading this, it is proof that written communication still works. Yes, YouTube and social media are still important
A lot of young people who learn about the topic of digital marketing think that digital marketing is just another career option. Engineering, medicine, law, and digital marketing have just become one more category in the options to study. But digital marketing is not just a career skill. It is
I have been using social media websites since the days of Orkut. If you don't know what Orkut is, you are the next generation. You are probably using Instagram now. Orkut was a social media network that was acquired by Google and then the product did not take
A lot of people think that performance marketing and running paid ads are the same. So they get someone to set up ads on Facebook, Google, and a few more platforms. And then they realize that the marketing is not performing and wonder what went wrong. That's not
One of the fastest ways to build wealth is to turn advertising into profit. When you crack the marketing funnel, getting new prospects and converting them into paying customers is not the problem. Delivering the products and services at a good enough profit margin, to reinvest back into advertising is
If you are a freelancer or a small agency, the biggest challenge you will face at the start of your new journey is getting new clients. In this post, I will not cover niche selection because that's a whole different topic. But I am assuming that you are
So far in my career as a digital mentor, I have trained more than 12,000 students on digital marketing. They have been through my Digital Marketing Internship program. It's a 12-week intensive training program for people who want to learn digital marketing with a community of students
Content marketing has taken the internet by storm. While most contents was limited to publications only before the internet era, we have everyone being a publisher now. Digital Marketing and the widespread use of the internet have opened the flood gates of the publishing industry. Earlier companies used to advertise
Every big company, country, and organization has been built on top of Documentation. Putting down your thoughts in writing is very important. What's discussed verbally never sticks. People's memories are weak. Repetition is what builds brand familiarity and trust. But you can repeat yourself over and
The Facebook Pixel is one of the most important concepts of Facebook Ads. If you do not have a clear understanding of Facebook Pixel and if you do not implement Pixel in your campaigns, you will not be able to leverage Facebook Ads to the fullest. In this article, let’
A lot of people think that all Facebook Ads accounts are the same and they behave in a similar way. After having spent more than $100,000 in Facebook Ads, and after having trained more than 10,000 students on Facebook Ads with the Digital Deepak Internship Program – I have
There are two types of marketing channels. One is inbound marketing and the other is outbound marketing. In inbound marketing, customers are searching for you (like on Google). Many people looking for you are already warm and hot. You target the ads based on what people are looking for. In
A lot of people who want to learn digital marketing and Facebook Ads get overwhelmed by the seeming complexity of performance marketing and they don’t start learning. Facebook Ads and Google Ads are not simple tools and it might take some time to master them. However, it doesn’t
Facebook Ads is one of the top platforms for scaling your business. Facebook has more than a billion active users and chances are that your target customers are already hanging out on Facebook. Everyone says that Facebook Ads is a great platform, but most of the new business owners who
It takes a lot of time and effort to learn, figure out, and apply the right marketing strategies for your company. However, we all know how crucial marketing can be in making a business successful and building an identifiable brand. Thus it becomes even more important to figure out the
Have you ever received an email that starts with Dear Sir/Madam? I am sure you have. I have got a lot of “professional” emails like that and they seem to be the most unprofessional emails ever. If you are going to send a cold email to a potential client
In today’s blog post, I want to talk about branding. You opened this blogpost because I asked if you think about me. But I didn’t ask on a personal level. I asked it from the angle of branding and business. Let me explain… What comes to mind when
Many people approach me and ask me: “Deepak, suggest me a way to make money using the internet.” I honestly do not know how to answer the question. Many people think that there is a secret way and if they know that secret, all the income problems in their life
As digital marketers, we might get too involved with the lead generation campaigns that we forget about the product-market fit. Generating leads is actually not a problem. Anyone can generate leads if they have a good enough budget. The biggest question to ask is: how are we going to fund
We all want change. We want to change for the better. We want to change our financial status. Our fitness. Our social status. For the better. I am sure you want to. Who wouldn’t want to change for the better? But what most people do not understand is that:
Unless you have been living under a rock, I am sure you have heard about Bitcoin. It has come to a level where it cannot be ignored anymore. And one of the most important reasons is – Tesla just bought $1.5B worth of Bitcoins. I don’t know at what
Rajat is a digital marketing professional and web analyst. He has been in the Digital Marketing industry for almost 5 years now and is currently working as Digital Marketing Manager with Narayan Seva Sansthan. He loves travelling and exploring facts of science on the internet. He also likes writing Hindi
My blog gets more than 100,000 new visitors a month. More than 5,000 students have enrolled in my training program and the number is only getting bigger by the day. I have a team of around 15 people in my startup now. We work out of a cozy
Modern life in the 21st century is rich with many possible experiences but it is also very demanding. There is so much to do, so much to take care of and so much to achieve. Almost all of us feel exhausted most of the time. There is a Russian proverb
Today, I want to talk about why it is important to be an intelligent investor. But you might think that this is not for you because you do not have any money to invest. You might be in a position where you are yet to start saving money. That doesn’
With 5+ years of experience in the digital arena, Armaiti is currently leading digital and e-commerce for RIO Heavy Flow Pads, Friends Adult Diapers & Teddyy Baby Diapers. She has a passion for technology and a love for brand building and is always on the lookout for new ways in
Apraatim is a Digital Marketing professional at Streamlyn Academy of Digital Marketing. He takes care of the marketing part of the institute along with training. He has been in this field for more than 5 years now. In his leisure time, he prefers travelling and reading over anything else. Further,
Vivek is highly data-driven and has strategized branding and performance campaigns across Google, Social and other mediums for clients from real estate, e-commerce, BFSI, FMCG, entertainment and gaming vertical. He loves travelling and exploring different cultures around the globe. He also prefers playing cricket and watching movies. Further, Let us
As a digital marketing manager for a media institute in Mumbai. Odell currently handles the entire 360° Marketing for the institute to increase brand awareness & acquire students for their PG & UG courses. He has been in the Digital Marketing space for almost 6 years now and has also
With 6 years of professional experience in Digital Marketing. Gopu is currently building Nymbl Digital, a content marketing agency based out of Bangalore. His industry experience includes – real estate, healthcare, e-commerce, ed-tech, education and fin-tech. He loves reading, playing chess and dancing to Zumba. Curious minded – he is currently exploring
Pooja Sundrani has been in the IT industry for over 5 years now. She is extremely passionate about marketing and also has an e-commerce store, precisely an Insta store by the name Claire’s Trinklets. Her areas of interest include Fashion, Food, Lifestyle, Fitness and Travel. Further, Let us hear
Ratnam has been a part of the digital marketing industry for a while now. he likes to explore different things and take part in anything new that comes up. A Zonal level cricket player, he has done boxing too, loves to go on treks and travel to the mountains. Dedicated
An expert in Digital Marketing, specializing in Search Engine Marketing (SEM), Social Media Marketing (SMM), E-commerce Marketing, Google Adwords, Facebook Advertising and affiliate marketing. Arvind currently manages performance marketing campaigns for many brands like Kent RO, VLCC, Campus shoes. He takes care of their AMS accounts, Flipkart Ad Accounts, Google
An engineer turned social media marketer, having spent the last five years in paid marketing. He is currently the Digital Marketing and Campaign Manager at Autobrix. Further, Let us hear from him. Hello and Welcome Govindaraj, Let us begin with your unique story, could you please share that with us?
Mr Nikhil Sharma, Managing Director of Fabulous Media, has been in the digital marketing industry for the last 15 years. His latest venture GoCommercially aims to empower SME’s and budding entrepreneurs of the world to determine their own success. He was PAN India brand ambassador and official spokesperson of
Arijit loves marketing and likes to call himself a passionate marketeer. He has been closely associated with the IT industry for close to a decade now working with some of the industry giants and breakthrough Artificial Intelligence organizations. He is currently responsible for the planning and execution of marketing strategies
Digital Marketing is an evolving space and it requires a sheer passion for this medium to produce successful strategies. In the past 15 years, Vinita had the opportunity to help brands and companies to build their digital footprints to constantly innovate and engage with the right audience. She currently manages
Hardik, out of his overall work experience of three years in the digital marketing industry, has spent almost two years in his current role as a Digital Marketing Manager at Thinkwik. He finds Indian politics interesting to watch and read. Apart from digital marketing and politics, he loves writing poems,
Nikita Mirchandani works as a content writer, marketer and strategist for an e-commerce company Shop 101. She has been a voracious reader since her childhood and at any given day, prefers reading to watching or hearing. Further, Let us hear from her, Hello and Welcome Nikita, Let’s begin with
Every company, big or small, has a business account on Facebook at least. If it is a digitally advanced company, it might even have a Twitter handle and LinkedIn profile. Nowadays, it has become absolutely essential to invest in digital marketing to inform your customers about your online presence and
Mustaqh has spent almost seven-plus years working as a Digital Marketing professional with companies like OdigMa, Trinity and Elmeasure India Pvt Ltd. He currently takes care of marketing and branding activities for Moschip Technologies as Associate Manager, Digital Marketing. Student for a lifetime, strong-willed about his ideas, social media savvy
As I am working closely with my Interns in the Internship program, I have realized one major thing. The most successful students are the ones who are ready to take calculated risks. The people who are not ready to take a risk and are looking for some guarantees – are not
I did a webinar today morning on the various Digital Marketing Tools I use for my business. You can download this mindmap here. In this mind-map, I have classified the tools into the following categories. * Market and Niche Research Tools * Content creation and publishing tools * Traffic generation tools * Marketing Tools
Sarath Patro is a Digital Marketing Professional and helps small and medium enterprises to grow on Digital Platforms. Having worked as Channel Sales Manager for Vodafone India, he shifted his domain to Digital Marketing. He has worked with Startups like Shootorder and is now with RegenOrthosport, a leading stem cell
Are you afraid that your job is at risk? Are you stagnating in your career and your future in your industry is now looking doubtful? Are you struggling to get a salary revision and hesitate to demand it during such tough times? Do you want a steady source of income
Have you ever given this a thought? Everyone is selling at some point or the other. Be it a product, an idea, or a service. Sales is an integral part of our life. How we do it is a skill. How to make people say yes is what makes a
One of the biggest challenges with Digital Marketing is getting high traffic. SEO is becoming difficult because of competition. Google is pushing down the organic results in favor of ad listings. Facebook ads are becoming costlier day by day because more people are advertising to the same audience on Facebook.
Season 1 – Episode 6 She is our intern from Batch 1 of the DigitalDeepak Internship Program. An entrepreneur who loves doing some home crafts as well.. Welcome Keerthana.. [cheers and claps] Hello, How are you? Hello Sir, I am doing good. So, how did this all begin? Tell us your
In this post, I am going to tell you why social media is not a reliable way for growth and why you should build your own platform. This is something I have learned through my experience in Digital Marketing over the past 10 years. And I am seeing that a
Season 1 – Episode 5 He is our intern from Batch 2 of the DigitalDeepak Internship Program. He is an SEO Executive specializing in the real estate sector. Ladies and Gentlemen here’s Jatin for you.. [cheers and claps] Hello Jatin, How are you? I am good Sir, how about you?
Season 1 – Episode 4 He is our intern from Batch 2 of the DigitalDeepak Internship Program. He was one of our top performers in the batch and is quite passionate about Entrepreneurship and Digital Marketing. Ladies and Gentlemen here’s Jackson for you.. [cheers and claps] Hello Jackson, How are
Season 1 – Episode 3 He is our intern from Batch 2 of the DigitalDeepak Internship Program. He was one of our top performers in the batch and is an avid reader.. Ladies and Gentlemen here’s Divya for you.. [cheers and claps] Hello Divya.. Hello Deepak Sir.. How did it
Season 1 – Episode 2 He is our intern from Batch 2 of the DigitalDeepak Internship Program. He was our top performer in the batch and has placed himself quite well in the Digital Marketing Industry.. Ladies and Gentlemen here’s Akshay for you.. [cheers and claps] Hello Akshay.. Hello Deepak
Do you care about something? What do you care about? Of course, you care about yourself. And then your family. Maybe your friends. And then what? What else do you care about? Maybe you care about your work and your career – but to what extent? Do you care about your
People have been asking recently about Digital Marketing Internship with Digital Deepak – What is it? How do I join? And so on. A lot has been written recently about my Digital Deepak Internship Program. Hundreds of people who joined the first batch of my internship program have published reviews about
Season 1 – Episode 1 Hello and welcome to the “Interview with Interns” – Blog A DigitalDeepak initiative to showcase the achievements of our Interns. [cheers and claps] Meet Mr Ankush Anand, He is our intern from Batch 2 of the Digital Marketing Internship Program who has achieved and established himself quite
About: I was in the third year of my engineering class when I first experienced blogging. I never knew that the hobby of blogging is going to make a massive impact on my career. I started with the free blogger platform and eventually earned $18 within the first six months,
About: It is my pleasure to introduce myself, and myself self Kishore Kumar K, am a passionate Marketing Person having 5years of experience in the field of Education, Information Technology, also as a teacher, Public Speaker, an Event Organiser and business developer roles. Handling Marketing Activities has been my passion
About: I’m a commerce student. I did my graduation in B.com in 2011 But I could not continue further studies because of financial issues. I worked for 5 years as an audit assistant & back office executive. In 2016 I knew the opportunities in the field of SEO
About: Data Science (using R and Python), Digital Marketing & SCM Certified, Accounts Payable Experienced. 7+ Years of Experienced in Tata Consultancy Services. Worked in different domains (Energy Resources and Utilities, Retail, Finance & Accounting, Supply Chain Management). Team-oriented individual with excellent communication abilities seeks the position of Data Analytics.
Paid advertising is a major part of digital marketing. And when it comes to paid advertising, there are two major players. Facebook Ads and Google Ads. And as a digital marketer, I keep getting this question over and over again. What is better? Facebook Ads or Google Ads? Some say
The COVID-19 outbreak has slowed us all down. Our day-to-day no longer looks the same. We’re all either self-quarantined, in lockdowns or slowly, yet skeptical starting to resume our regular lives. The new normal has changed and for a lot of us, it is not just about not being
When we talk about driving free & valuable traffic to a blog, the first word that pops up in our tiny little head is Search Engine Optimization (SEO). SEO is one of the best ways to increase traffic to your blog. SEO is not just a one-time thing; it’s
About: I am Pankaj Madlapurkar engineer turned digital marketer now helping business to grow online. After graduation, I gave 3 attempts of the UPSC exam as I wanted to leave a significant impact on people’s lives. After this, there was a significant gap in my resume, so I started
About: Having 12 years of experience in Back End operations in Banking(Asset Management), Health and Manufacturing sectors. Recently I was about to start a new career in Digital Marketing which is my dream profession. Experience with Internship: The experience which I gain from this Digital Deepak Internship program is
About: Wajendhar is a tech-savvy Content Marketer with a Master’s in Computer Science Engineering and more than a decade of experience in the IT Services industry. In his professional tenure, he has worked with global clients in the roles of a content specialist, marketing consultant, magazine editor, and a
About: I’m a digital marketing professional with 1.5 years of experience(till June 2020). I’m working with a Hyderabad based startup. I work on SEO, google and bing ads, Display ads, social media marketing, and App store optimization. Since COVID19 lockdown I’ve also started doing Local
Open to working with B2B & B2C projects. Having well expertise in SEO, Google Analytics, Competitor Research, Analysis, and reports. I can help clients with innovative content ideas, extensive knowledge of SEO, eye-catchy, and ground-breaking headlines; you will be able to boost up your business with Top Ranking. Having knowledge
About: I am a graduate civil engineer with 20 years of practical experience in the field. In 2008, I started content writing on a freelance basis. I worked for 12 years as a freelance content writer. I wrote content on various niches. Now, I have taken up an HR franchisee
About: Myself Rahul Kumar. I am a 1st-year student and currently pursuing bachelor of technology in electronics and communication engineering from IIT ISM Dhanbad. I am also the Marketing member of the Entrepreneurship Cell of IIT(ISM). I am also working as a Digital Marketing Intern in Codepth Technologies. Being
I recently signed up for SendFox, an email marketing tool. I have used a lot of email marketing tools before, but none of the tools match the price of SendFox while still delivering great quality. Right now there is a lifetime deal going on for SendFox and I highly recommend
The written word is powerful. Isn’t it? In the age of social media, we might be distracted and sometimes we forget how powerful words are. There are memes, short videos, animations, and so many types of media. But words are still powerful. It connects. On a deep level. This
Learning is important for professionals. Gone are the days where you would complete school, graduate from college, and then forget about learning. The world is moving too fast. If you do not learn for life, then you will constantly be at the threat of becoming outdated professionally. As we have
I would like to build my career in the digital marketing field. PSP Digital Marketing is situated in Chennai, India. I provide digital marketing solutions for small, medium business owners/entrepreneurs to help them in building up their business and to achieve success and growth. I believe, in India and
About: I’m a Content Writer and Digital Marketer by profession. I have eight months of experience as a content writer and I’m fresher in the field of digital marketing. I take up freelance work related to content writing and digital marketing. I can help your brand/startup with
I am making a prediction. It is a bold prediction. And if the prediction goes wrong, it is my reputation at stake that I have built over more than a decade. And that prediction is: Media companies will die a slow, painful death. News organizations that produce content for a
Passionate about playing Tennis, Public speaking, and love listening to music. and post-COVID took up as Career Coach and LinkedIn Trainer. Now passionate with my new found love for learning digital marketing and diving deeper each day. Experience with the Digital Deepak Internship Program: It has given one of the
About: A Computer Engineer with Digital Marketing Skills. I am a result-oriented IT professional with experience in Web Development, Digital Marketing, and IT Infrastructure management. A Strong engineering professional with a Bachelor of Engineering (B.E.) focused in Computer Engineering from the University of Pune. I have worked as an
I am a HubSpot email marketing certified professional as well as Google search ads and Stukent mimic pro for google search Ads and Social Media Ads. My freelancing work is flexible and based on my client’s specific needs and digital marketing goals. I work on Hourly or Fixed price
If you are learning digital marketing and if you are wondering if it is better to get a job or freelance in Digital Marketing, I would recommend that you choose to freelance over getting a job. I have worked as a digital marketing manager in more than 5 startup companies
I run DigitalDeepak.com and it gets more than 100,000 visitors per month. I started in 2013, at that time I used to write two blogs a month. Since then I have been continuously writing articles on my blog. In 2016, I started selling courses on my blog. I
A lot of people have a very misplaced idea about the word “hard work”. It has been repeated time and time again that to succeed, you need to work hard. Every successful person agrees that they did not get where they are without hard work. So people think they need
I talk a lot about personal branding. I encourage people to build a personal brand. But there is a risk. Building a personal brand without realizing that you are building and reinforcing a myth and an illusion can be an extremely dangerous exercise. It boosts your ego. Until you realize
“Ok, what skills do I need to become an entrepreneur?” An aspiring entrepreneur asked me during an event. I didn’t have an instant answer, but it got me thinking. What skills does an entrepreneur need to succeed? Or do they need some special skills at all to succeed? We
You probably heard them. The famous “14 Leadership Principles of Amazon.” Those are the set of principles Amazon lives by every day and does everything from coming up with new ideas to building new solutions and are the pillars of Amazon’s colossal success. But do you know what? They
Entrepreneurs fail. Even the ones with a great idea fail. It doesn’t matter how unique or exceptional or smart is your idea, but it isn’t enough because an idea doesn’t guarantee the results, but how good you execute it does. Because whether you succeed or fail depends
Do you want to grow in your profession and your wealth? Do you want to achieve all your dreams? To achieve success and wealth, we need skills. There are many different skills in the world. Which one do you choose? A lot of us have chosen digital marketing as our
Recently I was on a podcast and the host asked me “Deepak, what do you think are the top three things that contributed to your success.” My first answer was “I’m not successful yet and there is a long way to go.” However, it also forced me to think
What if I said I am not going to allow you to read this blog? What if I had the power to prevent you from reading this blog? What if I used that power against you? How would you feel? That feeling is called Rejection. Rejections pains. If you are
Do you want a blog that gets a lot of traffic? I have done two big blog projects in my life. The first one was a motorcycle blog that I was able to take it to more than 1 million page views per month. The second major blog project I’
Does it work? Does SEO still work? You have the question somewhere in the back of your mind, right? Most people think it’s dead. It doesn’t work. Google doesn’t want to send traffic to other websites. They are tweaking their algorithm to keep traffic inside their business
Do you want to master Facebook Advertising? Facebook Ads is one of the most important components of Digital Marketing. Facebook Ads has been one of the primary drivers of growth in my business. It has helped me generate leads and also drive brand awareness for my personal brand. I just
Are you afraid you will fail? I am. I have the fear of failure. Everyday. I am afraid that I might fail in my career. I am afraid that I might fail in my fitness and health. I am afraid that I might fail in my relationships. And I am
This blog post can empower you to change your life as you always wanted. But, you need to follow it. You shouldn’t stop after you completed the post. You should continue. You should take action. If you take action, I’m confident that you’ll succeed. Because this is
By March of this year 2020, we will be officially completing two full years with PixelTrack. PixelTrack Digital Pvt. Ltd. was a new company formed with my partner Sanjay Shenoy and it has been an eventful two years. DigitalDeepak.com was started in 2013, but it really started picking up
You may have heard about copywriting, or may be not. But believe me, copywriting is one of the most important skills in digital marketing. You can make everything work, but if you can’t make your copy work, everything will fail. Before I teach you what copywriting really is, let’
Do you want to become a good public speaker? Do you want to be confident on the stage and speak flawlessly to 100s of people? If you are not a public speaker yet, I am sure that you either want to become good at public speaking, or you have convinced
Building a great brand from scratch is the dream of every startup entrepreneur. If you are starting up, I’m pretty sure you want to build a brand that is friendly, well-known and stands for something beyond profits. In most of the cases, companies try to build a brand with
There are many aspects to succeeding as an entrepreneur. There is no limit for the amount of advice we can get from books, training programs, online courses and videos on how to become a successful entrepreneur. But in the past few years of trying to succeed as an entrepreneur myself
I’m just back from a power packed event at Chennai – The Digital Masters Conference. After doing a conference at Mumbai on August 15th 2019, this is the second time we are doing it. The event was sold out with 700+ people attending the event. The Digital Masters Conference is
You badly want it, don’t you? The power to capture the attention of your audience, make them sit and devour every word you write as if it is the gospel or the ancient secret of living forever. Unfortunately, it doesn’t happen. You spend hours choosing the topic, thinking
Digital Marketing tools are very important for digital marketers. Without the tools, we cannot carry out our digital marketing campaigns and analyse its efficiency. These tools have literally shaped the digital marketing industry as we know now. I have been working on a course called Digital Marketing Tools Mastery and
Recently, I got a chance to interview Brennan Dunn who has been my mentor when it comes to email marketing, marketing automation and using data properly for marketing. He also runs RightMessage – a tool to segment and personalize websites and landing pages. A huge thanks to Brennan for doing this
Succeeding in entrepreneurship is less about new ideas, strategies, methods and hacks. It is more about doing the boring & difficult tasks consistently for a long period of time. The secrets of business are pretty simple: * Make something people want * Create a good product * Communicate to the right customers with
A decade. Ten long years. That’s how long I’ve been blogging. It feels like yesterday, and it’s been a terrific journey so far. It’s hard to imagine where I would’ve been if I hadn’t started blogging. I would’ve been ended up an engineer
A lot of students ask me this question. What is the best answer to give when the interviewer is asking you: “What are your future goals?” or “Where do you see yourself in 5 years.” Should you be honest? Should you tell them that you are planning to start your
If you are a student who is just graduating, or yet to graduate, digital marketing is a great career path for you, no doubt about it. I have been a digital marketer for more than 10 years now and I have worked in amazing organizations like Razorpay, Practo & Instamojo
One of the questions that my students ask me often is: How can a newbie get a good digital marketing job? In this blog post, I am going to share some ideas from my experience on how a newbie can go about applying for a digital marketing job and get
Finding and analyzing inbound links to your blog or website is an important SEO activity that every digital marketer should do regularly. Backlinks are the foundation on which websites get discovered in the web of pages online. Having more backlinks also helps you get more traffic from the search engines
Houston, we got a problem. A big, fat problem. You want to get better job offers or grow your career or land clients. For that to happen, you know that you need to stand out from the rest, become a brand, and be recognized. And you know there is only
You aren’t getting the best out of your marketing campaigns. Yes, it’s true. Of course, you are getting good results. Your boss or client is happy, and so are you. But you still can get more out of them. You can get even better results from your campaigns
If you have learned music, or even tried learning it, you will know that it is all about the analytics. Learning music involves notes, sequence, synchorinization and practice. Music is one of the few fields where there is a combination of both analytics and creativity. The technical part of music
Do you ever get frustrated when your marketing campaign does not do well, and you have no idea why? The most challenging aspect of a marketing campaign for most marketers is measuring the campaign’s success, which is in the form of analytics. The analytics, especially the dashboard seems quite
A brand is not just a logo. A brand is something that people relate to when they think about a product or a service. Think about coffee, and Starbucks comes to mind. Think about electric cars and Tesla comes to mind. A brand is what customers talk about you when
It was my first time, and to be honest, I was terrified. I can feel the butterflies in my stomach. I thought I was going to freeze on the stage… forget the lines… and become the joke of the event. Fortunately, it didn’t happen. The audience was amazing. Ashish
“SEO is dead.” That’s a frequent statement from marketers out there all around the globe. At least once a year, someone proclaims, “SEO is dead.” The next one is Google is slowly keeping all the traffic it gets and is sending less and less traffic to the websites. And
Digital Scholar is a premium digital marketing training institute in Chennai. It is the first institute in India to adapt agency-style learning. Here, I will be discussing the unique modules and the benefits of taking up the digital marketing course at Digital Scholar and how this institute is going to
There are certain things we know. And there are certain things we don’t know. When we think about what we don’t know, there is a certain kind of haze. It’s like your car window being unclean. You can’t see through it. It’s blind. When you
After spending over a decade in the Digital Marketing Industry and working with over 200 brands, many of which are Funded Startups, he wishes to share his learnings with other people who can learn from his mistakes and grow their businesses as well. Today, we are going to interview Ravi
If you are running a business, you cannot ignore Facebook Ads. Facebook Ads is one of the best outbound advertising mediums available to businesses today. Since Facebook has more than a billion people already signed up on their platform, chances are high that your customers are already using Facebook. With
In the present day world, the internet has become cheaper and more accessible to the general public. Would you believe me if I say that the number of people who are online every day is still increasing? Well, it is. To be more precise, according to Pew Research, “constant” internet
While looking for a higher role in the Digital Marketing industry, you must have what it takes to be the hire the organization is looking for. And when you are applying to the role of a Digital Marketing Manager, you have to showcase your best skills. You need to market
Today, there is a more significant number of audience online than anywhere else, and reaching out to them is more comfortable and practical digitally than reaching out to them in person. But the modern market is unpredictable; the contemporary consumer is brand conscious. Do you want to win their hearts
As opposed to the traditional form of marketing, digital media has changed the flow of business, making it even faster, smoother and taking it to social forums for one-to-one interaction with customers and clients. So one thought that would inherently come to your mind is that what makes digital marketing
If you know the power of email marketing, you are probably looking how to get started with email marketing. As discussed in the previous emails and blog posts, email marketing is one of the most important components of digital marketing. But how exactly do you get started? What are the
“The Money Is In The List” First I heard this quote in 2015. Till then I wasn’t giving much thought about emails and list building. I was just focusing on writing blog posts and sharing them on my social profiles. When I read it “Money is in the list”
Today, marketing isn’t the same as it was a decade ago. With the internet ruling our world, businesses have undergone a massive transformation, and so has the marketing techniques. Thanks to the increasing proliferation of the internet and smartphones in every aspect of our lives, we now spend a
When human beings first invented language, it was limited to spoken language. People communicated about food, hunting, and expanding into new territories. It was an upgrade from sign language, but it still wasn’t revolutionary. We are not too better off from our relatives – the chimpanzees. People realized that written
Which is the one place where you will see words like these being thrown around? * 492% increase in downloads with a 51% reduction in cost? * Double the revenue! * 69% decrease in cost per install. In the Galleria of Digital marketing hallways, slogans like these are common. In times when traditional
Homo Sapiens (or in other words, us) have been known to have existed in the current form on the planet earth for the past 70,000 years. For a very long time, until recently, we were not the most effective species. We had huge brains, children born prematurely, lower muscle
Rapid digitization has engulfed every aspect of our lives in the past few years. We can now perform digital transactions, book travel tickets, purchase any product from ecommerce websites, record their grievances real time, connect with friends and even celebrities through various social media channels and so much more by
In the previous lesson, we learned how to put focus on the user and the content first. We learned that the medium and the technology doesn’t matter as much as the user. What matters is the user that is consuming the content, and the content itself. We marketers are
In the previous tip, we had a look at the power of online content to attract high quality attention from users. We discussed how paid advertising is short term and content marketing is long term. People pay attention to content, and you can either earn that attention by creating good
There are two main ways to drive traffic to your web properties on the internet. You can create content, and let people come to you, or you can pay for online advertising and get traffic from various sources. I do a mix of both. I have people visiting my website
I am planning to create a new series of blog posts related to digital marketing tips and tricks. Digital Marketing is a very wide topic, and it is almost impossible to learn one subject at a time and keep progressing in a linear fashion. The best way to learn digital
Education is an interesting and exciting sector for me. I love learning new things, and I love teaching. When I learn something new, I feel powerful. This feeling is as strong as success, achievement and love. And most people who read books, do online courses, and hear audiobooks would agree
Digital marketing is not an easy subject. I have been in the digital marketing space for more than 10 years, and I am still learning new tools and new digital marketing tactics. However, with time, learning new tools becomes easy. Learning new concepts becomes easy. As you spend a lot
I have been in the digital marketing field for more than 10 years. I have mostly specialized in designing and executing marketing funnels for B2B and B2C brands. To design a highly efficient marketing funnel, one needs a good command over paid advertising, marketing automation, copywriting and most importantly, SEO.
Books are a great source of learning to master the fundamentals and basics of a subject. As I had mentioned in my recent blog post on how to learn new skills, mastering the fundamentals is very important for becoming an expert in a subject. While I try to learn most
We all know that learning is important in life. We spend nearly 20 years of our lives learning. Initially, we learn how to walk, then talk, then read and then we start learning complex things like chemistry and mathematics. When we were born, we did not learn how to walk
In the previous article, we talked about the reasons for starting a digital marketing agency. In this article, we will discuss how to go about starting a digital marketing agency. Starting a digital marketing agency can be very profitable in the long run because many businesses need help marketing in
As bloggers, we are very much drawn to statistics. We always take a close look at the daily traffic, the daily traffic coming from organic search, the number of comments on the blog post, the search engine ranking for a specific keyword and so on. If we see a bump
Are you happy at your work? Studies say that 80% of the people who work do not have their dream job. Which means that people are not really happy at their work place. Some people have given up on the concept of being happy at work, because work is seen
Writing is creative and its a form of art. Writing helps you organize your thoughts and flexes your creative muscles. Writing also helps you grow in your career, irrespective of your area of expertise. The best way to write in today’s day and age is to be a blogger.
Political campaigns in India are no longer limited to traditional marketing medium. It has clearly entered the digital spectrum, and the impact of digital political campaigns are significant. It cannot be ignored anymore. That’s why in this article, I have outlined the digital marketing strategy of BJP. We have
You’ve probably had thoughts of entrepreneurship at some point of time, just like almost everyone else. If you want to get into the digital marketing field or if you are looking to make a career out of digital marketing, starting a digital marketing agency could be the most profitable
If you’re a blogger, creating backlinks for your blog is one of the most important activities you need to do on a regular basis to improve your domain authority and organic rankings. There are a lot of students who asked me about the best ways to build high-quality backlinks
In my experience of 10 plus years as a digital marketer (and now as an entrepreneur), I’ve come down to realize that time is my most precious resource. My role and profession as a blogger and the founder of a marketing agency demand me to change many hats. I
Do you want to be an underpaid employee? Would it be fair if you are worth a lot more to your organization but they are not paying you enough? You should be paid a fair amount for your contribution and if you think you are getting paid less than what
I have been in the digital marketing industry for the past 10 years. In the past 5 years, the trend of digital marketing has seen a hockey stick growth. If you check Google Trends for the popularity of the term “digital marketing”, you can see how it has grown since
The digital economy is embedded in every corner of our lives, and it’s definitely not going anywhere anytime soon. Though the market is bustling with digital marketing trends, the current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. The last
Do you have a digital marketing interview coming up some time soon? Are you feeling baffled about where to start with your preparation, or finding yourself completely clueless about the kind of digital marketing interview questions you may be asked? I’ve had more than 5 jobs as a digital
Humans are hard-wired to hold on to their pride. More often than not, the fuel to grow as an entrepreneur comes from being jealous of other successful entrepreneurs. That’s not a good way to fuel growth. If you want to become successful so that you can feel better in
When we can get something in return for our efforts, we are usually motivated to do it. If I tell you that you have to do a certain work for 30 days, I will give you X amount of money in return, you would usually take it if the money
Well, content is the centre of the marketing-verse. Without content, you can’t do marketing on any channel. Content forms the foundation of every marketing campaign. Humans are much more advanced than other species because we can communicate. Everyone does one-to-one communication but one-to-many communication is a skill that you
Money is one of the most important things to think about when building a startup. For many entrepreneurs, it is an emotional topic. As soon as we bring up the concept of money, people get uncomfortable. One of the reasons why people focus so much on vanity metrics in startups
I owe a great part of my career’s success to blogging. Blogging has literally changed my life and you can learn more about it on my TEDx talk about blogging. Just like me, there are other experts too who started out as a blogger and have been really well
I’m a guy who advocates thinking big and having intimidating dreams. However, if you get too fixated at your dreams and goals, you might be hurting yourself. Its common among entrepreneurs to have an obsession towards dreams and goals. If the obsession is not balanced, it might hurt your
The world is changing around us faster than ever. The internet is hardly a few decades old and it has changed the way humans live in this world. Technology is growing at a faster pace than we could catch up with. Before the internet era, things did not change much.
SEO is one of the most mysterious areas of Digital Marketing. Most of the digital marketing verticals like paid advertising, email marketing and analytics are straight forward. You can always go back and refer to a document to understand how to do things. When it comes to SEO, there is
As a founder of a startup company, entrepreneurs know the challenges involved in growing the startup. Things might look rosy from the outside, but founders know that they are on thin ice. Even if your startup has survived for a few years, you are always in constant threat of the
Almost every startup founder goes through a phase of uncertainty. 95% of the businesses fail in the long run. When you are six months to one year down your startup, you will face a period where you think that all this might not work. And you will start thinking about
How to become a successful digital marketer? Before we get to it… We need to understand one thing. * What makes those super successful digital marketers? * How do they earn such respect and salary? * How are they so successful? * What is it that separates them and the rest of you? * How
If you want to succeed as an entrepreneur, you need a genuine excitement for the technology and the future. If you are in the tech business, you have to love technology. Most people in the tech business have no problem with falling in love with technology. But even if you
Entrepreneurship is the toughest sport that I know of. Most of the sports demand a certain aspect of you. Some sport demands you to pay your full attention, some sports pure creativity, some demand your speed and some your stamina. Entrepreneurship demands all of you, nothing left behind. When entrepreneurs
I received an email with a strange subject line. The subject line had Chinese characters in it. I was pretty sure that it was some spam email. I would have almost deleted it that day. If I had deleted that email, I would have missed the greatest adventure of my
In the past, I have interviewed some of the top bloggers in digital marketing and this time it’s going to be Ankit Singla, founder of MasterBlogging.com. Ankit was just 17 years old when he started his first blog and after that, there is no looking for back for
If as an entrepreneur, you think you have bigger problems in your life than making your startup succeed, then you are not prioritizing your startup enough to succeed as an entrepreneur. I personally do not know anyone or have heard of people who succeeded as entrepreneurs by giving second priority
As an entrepreneur, there are certain things you can’t do yourself. Though you might try to understand it, you might not be able to master it. Many professional verticals require years of learning and experience to achieve mastery level. In my business, I understand design and copywriting to some
Bookkeeping is a hard habit. Even if you get into that habit, it is easy to fall out of that habit. Humans have a tricky relationship with the concept of money. If the topic of money makes you emotional or makes you uncomfortable, then you have to overcome that to
Many people who want to start the entrepreneurship journey get stuck at a point where they think that they need a brand new idea to start a business. Good ideas are important, but not mandatory to start a business. Most of the time, we see startups with new ideas being
One of the biggest challenges that business owners face with lead generation is that they are not able to generate high-quality leads at a low cost. When business owners want fresh leads for their business that convert into sales, they usually depend on a Facebook Ads or Google Ads campaign
When entrepreneurs build products and services, they need to strike a balance in the level of perfection they can practically achieve and still manage to sell the product. If you ship a product into the market that is sub-standard, people are not going to care. If you try to build
Competition is a good thing. It pushes businesses to create better products and services at a cheaper cost. But sometimes competition can become unhealthy. In the pursuit of trying to gain the maximum marketshare, businesses cross ethical and moral boundaries for profits. A well known example of such a business
There is a lot of hard work in making a business work. As the business grows, it creates a lot of foundations and assets. Within a few years, a business starts growing roots and becomes more stable. The business depends on many foundations, but the biggest asset of a business
As humans, we always have a mindset of scarcity. We are really not to blame because our ancestors had to hunt for food. If I gave you the food I had then I would have less food to eat. If I take from you, then I would have more. Through
When you start out as an entrepreneur, your confidence will be low. You will not even be sure if you can sustain yourself and keep the venture alive. But in spite of all the doubt, you have to think big anyway. If you do not think big, your imagination and
As humans, we naturally tend to avoid having tough conversations. If a someone behaves inappropriately in public, we don’t confront them. We are constantly running away from having tough conversations with people. While trying to correct everyone around you in the world is impractical, we shouldn’t avoid conversations
Entrepreneurship demands creativity and open-mindedness. When you are creative, you have the gift of many new ideas that you can fall in love with. Not everyone has a creative personality trait. The gift of creativity also comes with its costs. You will have too many ideas and you can’t
Entrepreneurs come up with new ideas. With new ideas we disrupt the world. When we take entrepreneurship as a form of art and not just a business activity to make revenue, it becomes important to share our ideas with the world. Public speaking is an art that has been around
I have been in the digital marketing industry long before the corporates caught up. It has been more than a decade now since my first marketing campaign in 2007. A lot of business owners have asked me to clear this dilemma that is common. Should they go ahead and hire
If you are an entrepreneur and trying to build a startup, it is important to have high conviction in yourself and trust your instincts. When you decide to start a new business, make a solid plan and do not get swayed by other people’s opinions. Once you come up
It’s the right time to leverage content marketing. And it’s the right time to become a content marketer or content writer. No, I’m not pulling it out of thin air. That’s what data is saying. Let’s look at a few of them. * According to Forbes,
In the previous chapter, we talked about how entrepreneurship is a form of art. If you see yourself as an artist, then you would enjoy doing what you do for work. Art by nature is not stressful. Many people who start a business purely for the intention of making money
If you fear that you might fail with your startup venture, hold on to that fear. That fear is real because the chances of failing with your startup is high. Many people wishfully think that they can succeed with their startup. The excitement of starting a new business is usually
When we think about the word “art”, we think about painters, designers, musicians and movie makers. Entrepreneurship and art are usually considered as two different things. But give it a deep thought. What is art really about? An artist has something on his mind, and he is going to do
90% of the businesses fail within the first one year. If you just survive for more than one year, it’s great leap forward. It is a well known fact that it is not easy to be a successful entrepreneur. Starting a new venture and growing it can be extremely
In the previous chapters, we talked about finding a business partner for your venture. There are many ways to find the right business partner, but the best way is through personal branding. When you brand yourself and are easy to discover in your industry, there is a high chance that
Now that 2019 is here, let’s have a look at how digital marketing is going to change this year. Digital Marketing is one of the fastest evolving fields and sometimes it might be hard to catch up with latest trends. That’s why it is important to predict the
In the previous chapter, we discussed about running your business solo vs. running it with a partner. In this chapter, let’s look at how to find the right business partner, should you choose to go ahead with partnership. The most important criteria in choosing a partner is that they
In your entrepreneurship journey, one of the most important decisions to make would be: whether to have a business partner or not. There are pros and cons to both scenarios. Running a company solo has its benefits and pitfalls and so does running it with a business partner. There are
Recently I organzied a digital marketer’s meet-up at Hyderabad and it was an excellent experience. This was the first time I went to Hyderabad and I was pleasantly surprised by the beauty of the city and it’s infrastructure. The people are nice, warm and polite. There is a
Entrepreneurs come in different personality traits. There are many ways to classify one’s strengths and weaknesses. But one of the most important thing to look for is the balance between Idealism and Realism. People who are realists, look at present reality. They are grounded to what’s real and
Most of the entrepreneurs would say that it is exciting to be an entrepreneur. From the moment that you get a spark to start something, all the way to having an exit from the startup, there are many highs in entrepreneurship. However, while building your startup, you will encounter many
Entrepreneurship involves juggling a lot of balls. There are many things to take care of from finance, legal, human resources, products and clients. It is normal for entrepreneurs to get distracted during the work day because there are just so many things to do. However, if you are doing all
As an entrepreneur, if you are a creative person, you should make sure that you have some creative output. Leaders and entrepreneurs come in different personality traits and it is important to discover your strengths so that you can do what you are good at. In the strategic leadership seminar
Many people become entrepreneurs because they want to escape their 9-5 jobs, be their own boss and have more financial freedom. They are all good goals and the perks of entrepreneurship. But if someone gets into entrepreneurship with the sole purpose of its benefits, that person will not be successful.
Humans have evolved over thousands of years. Until 100 years back, most of the humans were still struggling to get their basic needs fulfilled. But the world is changing. In a few decades, most of the population in the world will have access to basic food, clothing and shelter. If
This is a true story. In Nairobi, Kenya, 1000s of families live in villages. The villages are very close to the Nairobi national park. Unlike many national parks, Nairobi national park doesn’t have any fencing. Sometimes, wild animals like Zebras stray into the villages. And when they stray into
[This is Chapter 1 of my upcoming book: How to Start and Grow a Digital Marketing Agency] Congrats on picking up the most comprehensive book on how to start a digital marketing agency in India. You will have plenty of things to learn in this book. You will learn almost
Recently I had the opportunity to attend a strategic leadership workshop by Pairee Learning. The workshop was led by George W. Watts and Laurie Blazek. George is a Ph.D. in Psychology and his passion is inspiring people to unlock their highest potential. He has trained CEOs and management teams
Ever since I started-up PixelTrack, I have been tied up because of various commitments pertaining to courses, agency and events. Despite that I try to stay connected with my students and digital marketing community via emails and on my Facebook group. In 2018, I decided to move on from these
I have been in the business of content creation for the past 10 years. My first startup, a motorcycle publication (BikeAdvice.in) succeeded because of content marketing. My current startup, a performance marketing company, also gets its best customers and clients from content marketing. In this article, I want to
It is the one thing we cannot control or do anything about it. You feel like you have an infinite amount of it, but in reality, you have a very limited amount of it. You aren’t aware of it. It’s lost when it is lost. Everyone knows how
Have you heard about the book “Think and Grow Rich?” It was published during the Great Depression period and 100 million copies have been sold since then. How about “How To Win Friends and Influence People?” Another book published during the same time and is #11 on the Amazon’s
This idea has been brewing in my mind for a while and slowly it will come to fruition. I want to create the largest and the most exclusive digital marketing club in the country. Defining the WHY of it is very important for its success because the purpose is what
I am sure you have heard about simple interest and compound interest. If you have 1 lakh in cash and if you deposit it in a bank, you will get interest out of it. Let’s say you are getting 7% interest on fixed deposit and you are withdrawing it
Recently I was invited to SRCC (Shri Ram College of Commerce) to talk about digital marketing. This came at a very narrow timing for me. The Talk at Delhi was on a Sunday and Monday-Tuesday I had to lead the Marketing Masterclass for Mercedes-Benz at Chakan, Pune. I requested the
SEO today is a challenging skill to master. The internet space is constantly evolving. What tactics worked 10 years ago may not be applicable in 2018. However, the goal of SEO remains the same. Reaching the right people with the right keyword intent with content that matches their requirements Learning
Many of us have heard about first mover advantage. If someone is the first to enter a market, then this business can capture the market and make a lot of money. And many of us think that first mover advantage is great. But it doesn’t make much sense in
Being a full-time professional blogger is no easy task. Most of the people around us do not understand what we do. It’s hard for my Dad to explain what I do to his friends. Most of my uncle’s sons and daughters are employed in “real” jobs. For them,
Teaching is one of the oldest professions on planet earth. If you take a look at the top 5 professions that dominate the human race, it would be agriculture, health & medical care, construction, cloth making and Training. Since the olden days we’ve had Gurus where young people went
If you want to become a successful blogger… There is probably one big hesitation you have… And that is… Will people like my posts? Will I add enough value for people? Or will they hate me? Will they ignore me? These are some issues that every blogger faces when he
In the last article I talked about how Facebook Ads and Google Ads are different. In this article, I want to talk more about Facebook Ads. I have spent exactly $55,479.03 in the past 3+ years of on Facebook Ads. That’s around 37 Lakhs INR. (My ad
So you got the call. The company has called you for an interview. Are you nervous? Let’s imagine ourselves in this situation. And play it in our minds. That way we can make sure that when it really happens, we do well. In this post, I want to talk
How well do you know about SEO? You know that it stands for “Search Engine Optimization”. And you know that SEO is one of the most important areas of digital marketing. The ability to optimize a website for the search engines and rank high for the keywords is regarded as
Do you know which is the most important page on your blog? One of the most visited page? It’s the “about me” page. Yup… It’s surprising, isn’t it? Do you know why? When someone lands on your blog, they will have questions: Is this right blog for
There are two digital ad giants in this world. One is Google and the other one is Facebook. Many people see this as two places where online advertising can be done. And many people put them into the same bucket of “paid ads”. But both these platforms have a very
I have been blogging for 10 years. In these 10 years, I have read every possible book, training material, blog post, webinar and forum discussions on how to make revenue from blogging. People talk about 100 different ways to earn from a blog. They make a list of so many
When it comes to talking about the term SEO, there is a lot of preconceived notion in people’s minds about it being hard to carry out. The truth being, SEO is not as hard as people think it is. The results might not come quickly and it takes time
What is the first thing you do when you need an idea? Or do you need help with some information? Faced with a problem, challenge, or even a choice, these days the answer to it all is – Google. SEO has become so important that it is one of the top
A few weeks back, our team at PixelTrack had an opportunity to attend the Getting Things Done workshop conducted by CalmAchiever in Bangalore. CalmAchiever is the master-franchisee for doing Getting Things Done workshop in India. Getting Things Done is a NY Times bestseller book authored by David Allen. Since our
In the past 10 years of running several freelancing projects, blogging projects, having worked in various startups and finally building my own digital marketing training company and agency, I’ve learned a thing or two about how to build a startup from scratch and make it sustainable. And I observed
Have you ever wanted to become a successful blogger? Or have you started a blog and didn’t continue growing it? In either case, this post will motivate you to start blogging again. Blogging has a lot of rewards. But blogging is not easy and it is definitely not something
“Yesterday is history, tomorrow is a mystery, and today is a gift… that’s why they call it present.” – Master Oogway Human beings have always been fascinated by Tomorrow. We have astrologers, psychics and palm readers trying to predict what will happen tomorrow using “super-natural” powers. Until recently, most of
Ads are an integral part of marketing. Ads are the first touch point between a business and a potential customer. Writing an effective ad is an art and a science. A good ad is a result of understanding of the target customers, creativity from the ad copywriter and most importantly,
Digital marketing has a lot of components. One of the most important and critical components of digital marketing is email marketing. Especially in the age of volatile social media, where you cannot trust any platform to reach your followers, email marketing is uber important. I have been focusing most of
Let me introduce myself first before I start sharing what I learned about making money from blogging. My name is Pardeep Goyal. I started my blog on personal finance CashOverFlow.in in May, 2015 because I am passionate about credit cards, saving money on travel & shopping and love to
One fine day as I was going through my emails, I saw an invitation to speak. I get a lot of invitations from time to time, and I decline a lot of invitations. But this was an invitation to speak at a TEDx event! I have seen a lot of
I have always loved going through financial reports of other businesses and entrepreneurs. And I have a huge respect for people who are transparent. Sometimes, it is better to be transparent, especially when you have critics. Being transparent builds a strong brand. In fact, public companies cannot operate without transparency
If you are reading this post right now, I assume that you would have reached a certain stage in your life with your career. But do you want a better job? Or do you want more business opportunities? Apart from gaining more skills in your field of work, personal branding
As digital marketers who help businesses drive more traffic and conversions to their websites, we have a responsibility to ensure that our clients’ websites and digital presence across all channels are in top shape. This includes top-notch content, smartly designed drip marketing campaigns, well maintained social media properties and of
Hiring is a big challenge when growing a startup. Having worked in more than 5 leading startups out of which 3 were Series A funded and beyond, I have seen how much can go wrong if hiring is not done properly. A company grows fast and becomes great with the
One of the biggest benefits of digital marketing compared to traditional marketing is marketing automation. Marketing automation not only helps in saving a lot of time that would otherwise be spent in manual tasks, but it also optimises itself and become efficient over time. I have been using marketing automation
When I started advertising on Facebook towards the end of 2015, the cost was very reasonable. One of the reasons for the low cost of Facebook ads was because many people were not advertising in India. There was a general thought process that is spending power of Indian audience is
2017 was the first year where I transitioned from a full time job to being an entrepreneur. It has been a pretty intense ride so far (though not an easy one). In this blog post, I want to share my journey of going from an employee to an entrepreneur and
A while back you might have noticed that I launched an online tool called OptinChat. OptinChat is a chat based tool to collect information from website visitors. Before inventing and using OptinChat myself, I was using popup forms on my blog. As a general rule popup forms are seen as
A few days back I had an opportunity to attend Affiliate World Asia summit at Bangkok, Thailand. This was my first international affiliate marketing conference. I even got a Press pass for the conference. Thanks to the reach of my blog and Kulwant from BloggingCage for letting me know about
As of writing this blog post, my Facebook fan page has 236,582 Likes. Apart from my email list, articles on my blog & the search rankings, this Facebook page is one of my best assets. In this blog post, I want to tell you how I took it to
It’s time for some social media marketing tips to get you started and lead you on the right path. Most marketers and businesses start social media marketing, run with it for a while, and then get stuck. Because, they don’t see the extraordinary results the social media gurus
In the last blog post, we discussed why it is important for businesses to use social media marketing. You probably have read it and understood the importance. And now, it’s time to learn how to create a social media marketing strategy that’ll produce the results you want. Success
I love social media, and social media marketing is my favorite marketing channel. I would credit my entire success to social media. I believe social media is a wonderful opportunity not only to grow a business but also to build a brand and build a relationship with your audience. I’
Recently I was invited to ResellerClub’s event called Cloud Bazaar in Mumbai. I spoke about my digital marketing journey and how to help businesses with digital marketing for an hour in the main auditorium. Then there was another one hour of parallel track section which was more like a
If there is one thing common among digital marketers, freelancers, and bloggers, it’s their non-stop busy schedule where they carry out different projects simultaneously. I know it’s hard to keep up the latest digital marketing developments. But, you can’t sustain the competitive marketplace without acquainting yourself with
You cannot judge a fish by its ability to climb a tree. I took this advice very seriously long back when my mentor told me about it. Thinking about your strengths and weaknesses is very important for achieving success in your life. If you try to do something which you
Many people have asked me this question over the past few months. I’m writing this blog post to give a detailed answer on it. Gmail came up with multiple tabs and now, most of the emails from marketers land in Updates or Promotions tab which affects visibility and open
Dynamic Drip Email Marketing is a name that I’ve coined for a specific type of drip marketing that is different from the standard drip marketing. Standard drip marketing has simple set of emails distributed over a period of time. For example, a 10-part email course that is delivered over
I guess you remember that a few weeks back, I had announced the launch of my digital marketing agency called PixelTrack. I had two things in mind when I wanted to start the agency. One, to provide services to clients and make revenue. Two, to use this digital marketing experience
An affiliate marketer has to wear multiple hats every day. To run his business he might need to be a good accountant, content marketer, SEO professional, product manager, social media marketer and conversion rate optimizer. The pressure of multi-tasking and the need to be both productive and creative makes the
Web push notification helps website owners to push important notifications directly on subscriber’s desktop, mobile or tablet browser. On a desktop, these notifications slide in at the top or bottom right-hand corner. On a mobile device, it resembles the push notifications delivered by apps. Type of content received by
After sharing top Indian affiliate programs and the ultimate guide to affiliate marketing, I got several requests from readers regarding their confusion about W-8BEN form. In this article, I’ll resolve all your queries by touching three important questions: * What is W-8BEN form? * Why do you need to submit this
Sometimes, it may look like the opportunity with digital marketing is limited. Sometimes we might lose hope that the future doesn’t look so bright. Every one of us goes through such situations from time to time. That’s when I like learning from other’s successes. That’s why
Affiliate Marketing is a big industry and there is a range of affiliate programs all over the globe. The likes of ClickBank, Commission Junction and Impact Radius are the networks that come to mind when you think about affiliate marketing. But what if your blog is for the Indian audience
When I got introduced to affiliate marketing almost 10 years ago I had my own share of fears, misconceptions, and doubts. The curse of the internet is that con men have been spreading false information to multiply their profits. Even worse, gullible beginners believe their showmanship and get into affiliate
Just like entrepreneurship, success in affiliate marketing is the combination of hard work and smart strategies. It doesn’t matter whether you are beginning your innings in the affiliate space or an experienced player, what matters most is your strength to capture the mood of your target audience. What’s
The human attention span has fallen from 12 to 8 seconds. It’s not your fault because we are overloaded with lots of information at a given time. How does this information overload affect your lead generation process? Before understanding the cause, I’ll share the meaning to help you
Differentiating yourself is an important aspect of a long term successful career in digital marketing. If you are perceived as someone of the same skill set and ability as most candidates in the digital marketing industry chances are that you are playing a hit or miss with every job you
Facebook Instant Articles was made to fix the problem users faced while browsing slow loading pages on the mobile. Once you publish an instant article on to Facebook the thumbnail will appear with bolt icon. The URL structure of the article is same as your regular website URL. When the
Downtime affects reputation, revenue, search visibility, and ultimately your online business. In this post, we will understand the importance of uptime monitoring and how you can keep your visitors happy. Uptime reflects the time or percentage for which your site is up and running. Whereas, downtime tells the time or
Recently I had announced that I am going to start a digital marketing agency called Pixel Track. You might have also noticed that I promised to write about the journey as I go along. I am just getting started with forming the company and I want to talk about the
Recently I announced on my Facebook page that I am going to start a digital marketing agency. Some of my friends were not sure why I am doing it because I make a LOT of revenue from the sales of my courses already. Not everyone wants to start a digital
Content marketing takes the priority in digital marketing compared to all the other modules. There is no doubt in that. It forms the foundation of all digital marketing activities. But good content doesn’t perform on its own without marketing. Good Content Marketing is about creating great content and also
Getting traffic from search engines is a great way to scale website traffic, for free. The quality of the visitors is high and it doesn’t cost like paid ads. But the biggest challenge for marketers is getting good rankings on the search result pages. That's why SEO
I had started a hosting service as an experiment a few months back. Though I knew that it wasn’t an easy business to run, I just wanted to do it because I wondered how the business worked and wanted to learn more about it. Hosting services are in high
A few years back I started a group on Facebook called Learn Digital Marketing. It started with a few members and grew to a few hundred in the first few weeks. Today it has 56,000+ members and is the largest digital marketing group in India. The initial set of
“Will my job be replaced by a machine in the near future?” This is something that haunts most of us. To address this, I would like to share a small personal anecdote from my life experience. Back in 2010-11, I was offering link building services on a popular forum and
Anand, a student of the 100-day blogging course is sharing his journey of cycling and blogging in this interview. I hope this interview inspires you to start your own blog! DigitalDeepak: Hi Anand, Please Introduce Yourself Since May last year, I have been working on writing a book with short
Recently I’ve been experimenting with Facebook Messenger bots as an alternative to email marketing. Until now, I haven’t seen any communication channel come close to beating email in terms of engagement and personalization. Email marketing is, and hopefully will be, the holy grail of traffic and conversion for
Converting visitors into subscribers is one of the most important tasks for a blogger or publisher. Because increasing the email subscriber base is one of the best ways to build an audience. There are other ways to build an audience such as Social media followers, notification subscribers and so on.
So you have heard about Affiliate Marketing before and wondered how (and how much probably) can you earn from it, all from the comforts of your home? It looks shiny from the outside but trust me, it is as easy as slicing a cake neatly. In this article, I am
Most of the businesses that advertise on Facebook just use the Facebook’s Boost Post feature. For many marketers, the Facebook Ads Manager or the Power Editor feels daunting and overwhelming. With a simple boost post, one cannot have the right targeting or conversion tracking. Most of such boosted posts
Recently I announced a new course called the 100-day Blogging Course. Since this is a new kind of program I want to clarify all the questions that you might have about this program. On June 7th, 2017, I will start a brand new project – a blog on a topic that
If you are a blogger, and if you have a self-hosted WordPress blog, daily backups are very important. There are many paid plugins and services that help you do this. But some are better than the others. Free backup solutions do not always help you back up into the cloud.
Starting your own website is one of the best ways to learn digital marketing. Because you will learn all the modules in digital marketing with increasing complexity over time, by applying the principles on your own website. HTML websites are not easy to make, but you can create a self-hosted
You might have heard that digital marketing jobs pay higher salaries. But is it true? Because it is possible that people who sell digital marketing training programs and courses (like me!) are the ones touting that digital marketing is the next big thing. You might also think that digital marketing
Have you ever tried doing a Facebook Live video? Live videos get high engagement on Facebook compared to other posts. We’re also wired to pay attention to something that is going on Live right now. Whenever I get a notification that someone is Live, I cannot resist checking out
Today we are going to take some inspiration from Lakshmi’s campaign. She was able to launch a new business with a lead generation campaign on Facebook. When you finish reading this case study, you will understand how a simple digital marketing campaign can lead to the launch of a
Do you want to be a professional blogger? Blogging can be a very rewarding career. It provides time, location and financial freedom! I have been blogging for the past 10 years and I will be blogging for the rest of my life. It is definitely fun and rewarding. However, if
In January 2017, Gopal from Visual Marketer and myself launched a Beta version of a coaching program called the “Brand Funnel Mastermind”. We had a lot of students who made the best out of this training program. Sathish Krishna, one of our students shares his success story with us today.
Today I am interviewing Gopal, founder of Visual Marketer that helps startups to grow fast with Visual Content and Online Marketing. Previously, he founded MyPromoVideos, one of the top explainer video companies in India with clients like Flipkart, BookMyShow and HCL. Combining the experience of creating highly engaging explainer videos
Jitendra Vaswani is a professional blogger, speaker, and a digital marketer. He is the blogger behind BloggersIdeas.com & founder of SchemaNinja.com. He had worked with leading companies like Zopper, FirstCry and Payoneer and helped them establish an online presence. He started his entrepreneurial journey with his blog BloggersIdeas.
In the past few months, I have been very aggressive with Facebook Ads. I use many channels to build my email list, but Facebook Ads is the primary source. I get people into my list by enrolling students for my free digital marketing course. I deliver the course via email,
For most of the bloggers and publishers, the number one call-to-action on content pages is to get visitors to optin with their email IDs. Without building an audience, you cannot grow as a blogger, and one of the best ways to build an audience is to build an email list!
SEO is one of the essential components of digital marketing. If you are just getting started with learning digital marketing, SEO might look like a very complicated concept. But in reality, SEO is very simple. There is a lot to learn in SEO, but let’s first understand the fundamentals
Unless you have been living under a rock for the past few months, you would have noticed that many websites (including DigitalDeepak.com) ask you permission to send browser-based notifications. These are called web push notifications and are similar to the app-based push notifications that you get from different apps
Long back, when people wanted to share their ideas and knowledge to the world through written words, they had to be a journalist with a newspaper or a magazine. Or they had to be an author depending on a publishing company to accept their work and market it. But today,
When you are a blogger, your primary motivation depends on how many internet users read your posts. Every blogger wants to grow a subscriber base over time, and if you reach a good number like 100,000 subscribers, you’ll keep growing without the need to hunt for new audiences.
In this article, I want to give you a comprehensive review of Drip and help you evaluate if this tool is for you. Drip is a fantastic tool, not just for email marketing but also for marketing automation and sending behavior-based emails. I am in the process of migrating all
Today, I am interviewing Sanjay Shenoy, one of the top rated Content & SEO experts in Bangalore. He has run his own startup, has headed marketing in many startup companies in Bangalore and also a full stack digital marketing expert. He is a hustler and we all have a lot
Do you want to get more installs for your Android or iOS app? There are many networks and channels to promote your app, including some networks that incentivize the downloads. However, if you want genuine users, Google AdWords’ Universal App Campaigns are the best, easiest and fastest way to drive
Facebook is one of the best platforms to advertise your products or services online. Their targeting options are insane and the cost of advertising to a high-quality audience is the lowest compared to any other online channel. A lot of digital marketers get excited when they start advertising on Facebook.
Building a product or service that your customers want is just half the hurdle in your startup journey. Reaching out to your target audience & converting them into your customers is probably as difficult as building the product itself. There are several ways through which you can target and reach
I’m a great fan of email marketing. Email is the most powerful tool that is available to digital marketers. When I say email marketing, I am referring only to permission-based email marketing. Sending unsolicited emails cannot be categorized as email marketing anyway. My funnel starts when people subscribe for
A few years back, if you had a Facebook page with thousands of likes, it was considered as a good digital asset. If you posted an update on your Facebook page, it would actually be seen by most of the people who follow your page. As the popularity of this
I have given my verdict already that OptinMonster is indeed the best lead generation software for content marketers and all other small businesses. We also delved into some of the key features of OptinMonster in my previous blog here. If you have a functional website, then you are good to
Though one can become a digital marketing expert right from home by learning and practicing online, there are many who prefer a classroom training for obvious benefits. Classroom training helps you interact with other people, make friends, learn in-person from a trainer and also helps you stick to a proper
I have just launched Google AdWords Mastery – a complete home study video course to help you master Google AdWords. After completing this course you will get a course completion certificate too. All the lessons are in video format and you will be able to download it in one go, or
If you want to host webinars online for your audience, YouTube’s Live Streaming Events is one of the easiest and most reliable ways. I recently conducted a webinar for Razorpay, and it was a seamless experience. I have tried conducting webinars on GoToMeeting, GoToWebinar and a few more webinar
UpGrad has recently launched a digital marketing program. UpGrad is a company cofounded by Ronnie Screwvala, an entrepreneur who built and sold UTV Movies to Disney. He is also an investor in some of the most promising startups in India. I have been getting a lot of queries recently about
When it comes to digital marketing, everyone talks about the various channels of advertising such as AdWords, Facebook etc. Then people talk about metrics like CPC, Conversions etc. But one of the most important metrics that I see being constantly missed out is LTV – Life Time Value of your customers.
If you want to start a web based business and sell something online, you need to have the ability to accept payments online. To ensure maximum revenue, you have to have the maximum payment options available for your customers. In India, the major online payment modes are net-banking, cards and
Many people think that content marketing is just about setting up a blog and publishing articles in it. Sometimes they do it, but then realize that it doesn’t work that way. Content marketing has two main parts: creating interesting content and marketing it. You cannot stop with content creation
Have you ever wondered how bloggers and other self employed professionals get in the news? If you haven’t done any research so far, you probably thought that it happens by luck or chance. It does happen by chance once in a while, but there are some proactive things that
According to the recent announcement from Google, AdWords layout is going to change soon. This is the first major change after 15 years of AdWords. The new layout will be rolled out in phases and it may take as long as an year or two before the migration is complete.
A few months Facebook had launched Lead Ads. With Lead Ads, you can generate leads on mobile without asking your users to fill up a form in a landing page. Facebook picks the information that the user has already given to Facebook and pre-populates the form. Users have to just
Facebook has something new for advertisers and brands. They have launched the Facebook Canvas. Canvas is a form of an ad which fills a need in the market that other types of ads have been unable to fulfil. It supports full screen on mobile devices and provides a better experience
In the previous articles on Facebook advertising I have explained about custom audiences and how they work. But did you know that you can share custom audiences between Facebook ad accounts? The feature is not enabled by default in your Facebook ads account and it can be enabled only by
If you are getting started with content marketing, you will soon realize that it is easy to create content but almost impossible to promote that content without having an audience. Outbrain has changed their interface. A new and updated version of this article is here: How to Drive More Traffic
Facebook recently replaced their Conversion Pixel and the Custom Audience Pixel with the new universal Facebook Pixel. The old ones will be discontinued by the second half of 2016. The Facebook Pixel can do a lot of things apart from tracking conversions. Pixel is the most important component in Facebook
As a blogger or content marketer, you would agree with me that the biggest problem that you face in your blogging journey is coming up with new topics to blog about. There are plenty of keyword research tools in the market and there are plenty of ways to find out
Digital Vidya is one of the leading digital marketing training companies in Asia. Over the years, it has helped a lot of individuals to become marketing experts. This review about Digital Vidya’s digital marketing certification Course will help you assess the value of their program. Many senior professionals with
Last weekend I conducted a digital marketing workshop at IISC Bangalore. This was the first time I conducted a workshop and met my readers and followers in person. It was a mind blowing experience. The workshop had 82 attendees and many people had travelled from far off places to come
One of the things webmasters and bloggers should always track is: what visitors and readers do at their website. The web has a couple of tools which help you observe and know reader behavior and Hotjar is one of them. Hotjar is a powerful tool that combines a variety of
Facebook has just launched a new feature for publishers called Audience Optimization. The primary goal of this feature is to deliver the right content to the right audience. According to Facebook: “Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better
LuckyOrange is a analytics and user behaviour recording tool that helps you analyze your user behaviour and make improvements on your website. There are many similar tools which help you do the same but if you want accurate analytics, a lot of options, easy to use dashboard and most importantly,
Whether you are a newbie or a pro in the digital marketing world, monitoring your website’s traffic is one of the most important tasks that you will do on a consistent basis. Tracking your website’s analytics and performance of the webpages is very important if you are a
Rohit Khurana is a professional technology blogger and YouTube creator from India. He comes from a technology background with an Engineering degree from Delhi College of Engineering (now know as DTU). Rohit has been keen on technology since his school days and earned his degree in Mechanical Engineering in the
Today I am excited to announce the launch of my eBook – How To Sell Real Estate Using Digital Marketing. If you have ever wondered how you can market real estate properties online, then you should grab this ebook. It also comes with 4 video tutorials which explains the various processes
In my previous article I explained how you can send Bulk SMS via API in India. I had mentioned only two SMS providers in that post. Many people asked me about the alternatives and the top SMS providers in India, and here I am with the list of top 5
Update: I have started my own digital marketing agency called PixelTrack and if you are looking for digital marketing services, contact me at deepak@pixeltrack.in [If you have landed on this page, you know we are good with SEO and content marketing!] Many of my readers have asked me
Do you want to send bulk SMS to your leads and customers in India? In this article you will learn how to integrate your landing pages and forms with an Indian SMS provider, and trigger SMS automatically without writing a single line of code! There are many SMS providers in
A lot of people visit your website. But do you have a clear idea about who they are and what they do? In this article you will learn how to use Facebook to get some very important and interesting information on your visitors that is not available from other sources.
As a digital marketer, you should always try to improve the conversion ratios of your ads, landing pages and sales pages. To improve the conversion ratio, you have to do A/B testing and usability testing of your web assets. To start with we design websites on what we think
In Google AdWords you may have noticed that there is something called View Through Conversions. This may show up in your reports and you may notice that certain display ads have driven view through conversions. This also shows up when you are trying to set up conversion tracking. Many people
Facebook Leads ads is one of the best ways to generate leads on mobile. I have written extensively about Facebook Lead Ads before and I have ran a few campaigns too. One of the downsides of Facebook Lead Ads is that there is no automatic integration available with email marketing
If you are running a Facebook Ad Campaign, you would obviously want to know if they are working or not. The only way to find out is by implementing conversion tracking. Facebook does not provide a conversion tracking pixel for your ad campaigns anymore. Instead you have to use the
Digital marketing consists of a lot of different tools. This also means that you have to keep moving data from one place to another. Without automation, life is pretty difficult for a digital marketer. Some digital marketing tools talk with each other very well, but some do not. This means
If you spend money on online advertising in India, you have to pay 14.5% service tax on your ad spends. Because “online advertising” is a service and all services attract a service tax in India. This is an indirect tax, a tax on consumption unlike a tax on income.
Kulwant Nagi is a blogger and an internet marketer. He blogs at BloggingCage.com and he owns a few more blogs on niche topics. He is an expert in a lot of areas but he understands email marketing very well, more than anything else. He has grown his blog and
I have seen this question come up more than a few times. How can you pay for Facebook ads in India? What are the payment options available? I use Facebook ads to drive traffic to my websites and generate leads. I am using PayPal to pay Facebook. There is a
Facebook launched Lead Ads recently which enables advertisers to generate leads within Facebook. No landing pages and no need for the users to fill up forms. However, the lead ads are only enabled for mobile right now. In my experience, the quality of traffic and leads from desktop users have
With increasing bandwidth and access to devices, video content consumption on the internet is on the rise. Even TV channels and media companies are uploading video content to YouTube and earning revenue from advertising. Click Here to Get a Free Digital Marketing Course Now anyone can create video content and
Today I am interviewing Sorav Jain, one of the pioneers in Digital Marketing in India. Sorav heads echoVME, a self funded organization that helps other organizations with digital marketing. Sorav was also featured on my list of top digital marketing experts in India. echoVME boasts of having some well known
Almost everyone who uses the internet also uses Facebook. And there is a good chance that most of your website visitors also use Facebook. Now we have an opportunity to retarget our website users on Facebook and bring them back to your website. Retargeting with Facebook is easy now. All
If you want to learn digital marketing, you have to practice it. You cannot read a book about digital marketing and call yourself an expert. Taking part in a digital marketing training program and getting a certification also doesn’t make you an expert. The technology and tools available in
Being in the digital marketing field since 2007, I have come in contact with many people in the industry. However there have been a few people who have inspired me with their knowledge, experience and their work in digital marketing. Digital marketing is the fastest growing industry today. A research
I got a chance to pick his brain and I asked him questions about how he started his journey, how he made Digital Vidya the best in its class and some other questions about digital marketing in general. Deepak: How did you learn digital marketing? How did you get into
Generating leads is one of the primary responsibilities of a digital marketer. Leads are contact information of potential customers, and they are called leads because they can lead to a sale. A digital marketer generates leads via landing pages and gets the visitor to leave their contact information in return
Facebook has more than a billion people using their platform. It is also a great place to reach customers at a very low cost. However, I feel that Facebook is a double edged sword and if you don’t know what you are doing, you will end up losing your
Today, I am launching my ebook officially. It was in pre-launch a while back and it has already crossed 500 downloads. The response for this ebook has been amazing! Click Here to Buy The eBook In this ebook I have shared my digital marketing journey and how I was able
I love landing pages. Landing pages is one of the top tools for a digital marketer. It helps you generate leads and make sales. If you don’t know much landing pages, read this article first: What are Landing Pages? Landing pages have evolved in the past few years. One
He is one of the top bloggers from India and I picked his brain to get some of his learnings and experience in blogging & digital marketing. He has developed successful content brands like HellBound Bloggers (HBB), MoviesDrop and DeviceBAR, and he is in the process of creating upcoming brands
What are Landing Pages? There are some confusing definitions around the web, so I decided to write this short post explaining what Landing Pages really are. In this post, you will also learn about some of the top landing page building tools in the market. Landing page – as the name
Inbound marketing cannot be executed without good content. If you need content for your inbound marketing efforts, you should either write it yourself or get it done from freelance writers. But getting content done from freelance writers has its own problems. Their availability is limited and they may engage themselves
LeadSquared is a marketing and sales automation platform which competes with platforms like Marketo and HubSpot. They have some interesting features that digital marketers can use. I had a chance to review their product recently and here goes my review. LeadSquared has a lot of features but one of the
Lead scoring is an important part of digital marketing. It used to be more of a sales function but with evolving technology and integration of marketing and sales, even digital marketers should learn about lead scoring. What is Lead Scoring? If you get 100 leads for your business who are
We recently conducted a survey to get insights into the state of digital marketing talent in India. The questionnaire had six targeted questions and there were a total of 110 respondents who are (or want to be) digital marketing professionals. How did we get respondents for this survey? The survey
Inbound Marketing is slowly becoming Digital Marketing 2.0. Many businesses who invest in digital marketing are starting to realize that compared to investing money in display ads, video ads, SEM or SEO – inbound marketing produces much better and long term results than the others. In fact, Inbound Marketing is
If you are wondering how to accept credit card payments online in India for your business or even personal needs, your search ends here. Until Instamojo, accepting online payments in India was cumbersome. There were no good PayPal alternatives and the only method that we used to transfer payments was
Many companies in India and abroad are building their digital marketing teams right now from scratch. They are facing a huge shortage of skilled professionals. Hence the demand for digital marketing courses and training programs is going up every year. You are probably reading this article because you want to
Blogging is one of the best lead generation platforms available in the digital marketing world. Landing pages are also great, but you need to drive traffic to the landing pages – mostly via paid advertising. You can drive traffic from your blog to the landing page, but you will end up
Aryan is a tech blogger and runs Technodify.com, a pretty successful blog in India. He is one of the youngest tech bloggers in India. I had a chance to interview him about his blogging success. Deepak: Please introduce yourself to us. Aryan: My name is Aryan Buddy and I
Aishwin, one of the top domain name investors from India, who I interviewed on this blog a while back, is giving away just 100 copies of his $20 worth ebook for free. This offer is just for readers of DigitalDeepak.com 🙂 Today is his birthday and I persuaded him to
According to the statistics from WeAreSocial, as of January 2015, India has 243 Million active internet users. This represents only 19% of the Indian population and the internet penetration is growing at a very fast pace. But one of the most surprising facts about mobile is: out of the 243
YouTube is the second largest search engine after Google. YouTube is also the biggest review search engine. People come to YouTube directly and search for video product reviews instead of searching it on Google. And it is said that one out of every two internet users use YouTube! That’s
It is normal to think of YouTube as a video hosting website and may be a social network built around videos. But many of us often forget that YouTube is the second largest search engine after Google. Yes, a lot of people come to YouTube and search for video content.
If you are a webmaster who manages a blog or a website, I am sure that you would have felt the need to search within your website. It’s not just you, your visitors would also want to search for articles within your website. You will be surprised at how
I recently posted a long and detailed article about the importance of heat-maps for improving user experience. I used the tool called CrazyEgg to get the heat map for this blog. This is a detailed review of the features and pricing of CrazyEgg heatmap tool. CrazyEgg Pricing CrazyEgg provides a
Marketing is all about traffic and conversions. Traffic can be generated by targeting the right people at the right place & time. Conversion depends on effective communication & trust. To get more sales, you can either work on increasing your traffic or your conversions. More traffic costs more money. But,
Domain names are the building blocks of the internet. A good domain name builds trust, communicates what the business does and sticks in your mind. It is almost impossible to build a great online brand without a great domain name. The first domain name I registered was in 2005. I
Email Marketing is one of the most important components of Digital Marketing. But the problem with email marketing is that there are a lot of grey areas and things are not straight forward as we would like it be. As a basic rule for email marketing, you are not supposed
Domain names are increasing in value everyday. As the internet becomes an integral part of our daily life, businesses in the virtual world identify themselves with domain names. A good domain name is very important for a brand. People remember good domain names and are more likely to come back
PayPal allows people to pay and receive money using just an email ID. But RBI doesn’t allow PayPal to operate in India as it is supposed to work. I have been waiting for a true PayPal alternative for India (for receiving payments online) and the wait is over! Instapay
A while back I announced in this blog that I will be attending 24ADP digital marketing conference in Pune. I was not just an attendee but a speaker this time! I spoke on the topic of ‘Marketing Sales and Automation’. The audience engagement was good and I made new friends.
24ADP, Pune’s first digital marketing conference is happening on June 6th & 7th. This conference is organized by Pune Digital Marketers. The conference will have speakers who are prominent digital marketers. This includes people from LinkedIn, Sokrati and Zomato. According to 24ADP, here’s what they are offering: The
The internet is full of advice about content marketing and SEO. And if you have been reading about content marketing, you would have come across the words ‘Content is King’. Yes, content is king and is the sole generator of human attention as I have explained in the post about
How do you decide the font, line spacing and the content width for your blog or website content? If you were like me, you probably went ahead with what you thought was the best for your users. And more often that not, the choice represents our own tastes when choosing
You can become a digital marketing expert without the need for courses and training programs. However you could feel that going through a proper digital marketing course or training program is better for you, you are right. A good training program will give you learning structure, mentorship and the opportunity
Search Engine Journal recently published a list of top 10 marketing blogs in India. It was exciting to see DigitalDeepak.com ranked among them! Other well known blogs which which were featured include Digital Vidya, Sorav Jain’s Blog and Social Samosa. Apart from listing the top 10 blogs, Albert
You may have noticed that Housing.com has bought an online real estate forum for INR 8 Crores. I have used this forum a while back to discuss about my real estate purchases. It is a great forum called the Indian Real Estate Forum but usually referred to as IREF.
Choosing a great brandable domain name for business is just as important as selecting the business name itself. Domain names have become so important that, many companies look for available domain names even before deciding a name for their company. For some business-owners, domain name selection may seem like the
Yesterday, I had the opportunity to conduct a workshop at Sona College of Technology, Salem. The topic was ‘Career Opportunities in Digital Marketing’. More than 60 people attended the workshop and many were surprised about the new career opportunities available in the field of digital marketing. Apart from enlightening them
If you are a business owner or a marketing specialist, I am sure you have heard of drip marketing. In this article, you will learn what is drip marketing, and how it can automate the overall marketing & sales process of any business. The name drip marketing originated from drip
Ergonomics mean a lot to me. Working is not an easy thing. It takes mental focus, concentration and will power to get work done. There is no reason to make it even more difficult with bad ergonomics and a dull working space. The height of tables has always been 30″
Google analytics and Webmaster tools are two great tools by Google which helps webmasters get insights about their website. However, they perform slightly different functions in how they gather and report data. Google analytics is more about what happens in your website once visitors enter your website. Webmaster tools is
Unless your website gets thousands of visitors a day and is very popular, your new blog post or page takes time (sometimes a few hours to a few days) to get indexed in the Google search engine. Here, I will show you a method to get your page indexed almost
Yesware.com is a great email addon which has tons of features, but the one I like most is the mail merge feature. With mail merge, I can send customized emails to a lot of people and they are going to be the same as sending an email to each
You may be running a lot of AdWords campaigns promoting different products and services, but have you ever thought about advertising for your brand keywords? More often than not, your website will have No.1 ranking in the organic search results when someone searches for your brand name. So you
After Google AdWords launched their enhanced campaigns, targeting only mobile devices has become tricky. The way Google has built the new Adwords interface and campaign settings hints that they want you to create universal campaigns which will run in all the devices, without much options for device targeting. However I
Net Neutrality, a concept that has been highly debated in the US, has caught fire in India only recently. In plain English – Net Neutrality means that all internet data traffic is treated equally – just like electricity. We pay for electricity based on units consumed and we can use it for
Google AdWords is a great tool for driving targeted traffic to e-commerce websites and other businesses. In the B2C market, the CPCs are not that high and is a great marketing channel for several businesses. But did you know that AdWords is also a great tool for generating B2B Leads?
A few months back I spent $2,000 (Rs.1,25,000) on a laptop. The MacBook Pro 15″ With Retina Display. Many of my friends and family thought I was just wasting money. I am a frugal person, and I don’t spend money on something unless it can
I have been blogging for the past six years now (Since 2008). During this period, I have set up a lot of blogs. Some of them succeeded spectacularly, such as BikeAdvice.in and this blog DigitalDeepak.com. Some of them are performing moderately and continue to bring in passive income
This article is a chapter from my book Content Marketing for Startups. Evolution of Content & Content Marketing is the most important chapter in this book. Here, we take a look into the evolution of language, communication, memes and content. It is important that we take a moment to understand
We are in the middle of an ecommerce boom in India. Indian consumers are getting used to buying products and services online and making online payments. In such a day and age, the ability to receive payments online is mandatory for any business. The business could be as small as
I am excited to let you know about my first book – Content Marketing for Startups! This book explores how startups can leverage content marketing to get targeted traffic. But traffic is of no use if it is not converted into leads and paying customers. You will also learn about how
I just came back from Gerry Robert’s Publish a Book and Grow Rich Bootcamp. It was an intense weekend with a lot of learning and networking. In this post I am giving a review of his weekend seminar and a preview of his $35,000 Instant Author Program! You
In this article I have tried to to answer some fundamental questions about blogging. If you are not a blogger yet, you will understand how blogging can help you connect with like minded people, brand yourself, get new opportunities and become a thought leader in your field – and I bet
If you have searched for a shop, restaurant or an office address, you would have noticed that a search result with a map listing would have showed up in Google search. Sometimes, this will also have pictures of the business premises, the address and phone number. These results are not
Many people recently asked me how to become a Google AdWords certified professional. This post is going to show you how. There is a bit of confusion in this arena because Google recently changed how the entire certification program works. Google AdWords certification is definitely a plus if you want
Digital marketing primarily involves generating traffic and conversions. For a business or project to succeed online, a digital marketer has to bring in the traffic at the lowest cost per visitor and strive to achieve the maximum conversion ratio with that traffic. There are different types of conversions. Conversion from
Google webmaster tools is used by many website owners to gain great insights into their websites. If you are not yet using webmaster tools, you are missing out on critical information about your website which can help you get more traffic and make your website more healthy. With Google webmaster
When it comes to getting business online, lead generation is one of the biggest responsibilities of a digital marketer. Branding and PR is also important but because branding is not measurable, generating leads (direct response marketing) feels more tangible and can help in scaling up fast. When it comes to
There are only two important things in digital marketing. The first one is traffic and the second one is conversion. This post is about increasing conversions. I know I have made a big claim about helping you double or triple your conversions, but in reality your conversions can go even
Domain name registration and holding is one of the most important aspects for any online business. Usually a lot of web hosting companies offer domain registration services but there are a few registrars who specialize in domain names, have wonderful security features and offer great prices. Most domain registrars charge
When in comes to social media, emails and offline publication of links, URL shorteners play a very important role. The URL looks clean, you can track the clicks on the URLs and easy for someone to visit a web page mentioned in a magazine, book or newspaper article. Bitly.com
A bird in the hand is worth two in the bush. A buyer in your CRM is worth two prospects in your email list! A buyer has proved that he has an intention and the capability to buy and will buy further if he is presented with an offer that
This is a guest post by Ravi Handa from HandaKaFunda.com Let me start by saying that I am not an expert on online marketing or digital marketing. I run an online CAT coaching course at HandaKaFunda.com that I started couple of years ago. Since I could not afford
Conversion tracking is an important part of digital marketing. Without conversion tracking, you wouldn’t be able to measure your ROI on marketing. You may have spent $100 on Website A and $100 on Website B on display advertising. Website A may have given you 100 clicks and website B
Inbound marketing and inside sales are great ways to keep the cash register ringing even when you don’t have field sales people and a huge marketing budget. But what if you do not have a blog to start with? Where would you generate leads from? Starting a blog from
Marketing in one perspective is just communication – Communicating the availability and features of a product or service to potential customers. We encounter marketing messages every day. When you think about it, you would realize that most of the marketing messages are pushed to you and not requested by you. This
As consumers spend more time using the internet and less time with other channels – advertisers are also forced to follow this trend. The ads have to be there where the eyeballs are. Unfortunately, digital marketing is not as simple and straight forward as traditional marketing. Digital marketing is best done
It is a known fact that you can’t improve what you can’t measure. One of the main advantages of digital marketing over traditional marketing is the power to measure and assign a numerical value on each step of the process… This blessing is also a curse in disguise
StumbleUpon is a social bookmarking website where you can find cool new websites on the web based on votes from other users. According to Alexa.com, StumbleUpon.com is the 150th website in the world in terms of traffic. StumbleUpon – SU for short has an advertising program which many marketers
For a very long time I have been expecting a payment gateway like clickbank.com for India. Clickbank is an international payment gateway and an affiliate network which specializes on selling digital products online such as software and educational programs. It was not easy to make it work in India
Search engines and search engine optimization have come a long way since the past decade. Search engines came into existence basically as the evolution of classified directories and yellow pages where people would go to find information about local businesses. Even I remember picking up the yellow pages book to
Earning views with video marketing might be tough the first time if you don’t know what you’re doing, but it’s about as easy as getting views and readers with any other type of marketing. Before your first video is made, you should concentrate on building up a
This is a comprehensive and a detailed step-by-step guide on how to create presentation style words-and-pictures video using Keynote. Videos like these are becoming popular nowadays because they are more engaging than reading an article. The Keynote software is similar to Microsoft PowerPoint for Windows, but has more features and
“Viral” is perhaps the most overused words associated with video marketing. Everyone wants to go viral because everyone thinks that this is where the real money is. While a viral video will probably make you a lot of money in display ads, you can’t say for sure that it
With all the latest buzz words in Digital Marketing such as content marketing and integrated digital marketing; Inbound marketing seems to have got a lot of traction in the past 5 years. Marketing was just marketing and people really did not talk about Inbound and Outbound until recently. To understand
More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display advertising. Display advertising model brings the lowest revenue per visitor compared to all the other revenue models and there are some studies that suggest that only 27% of the internet
eCPM stands for effective cost per Mille (or effective cost per thousand impressions) and RPM stands for Revenue per thousand impressions. Both the terms usually mean the same but they are used in different contexts. When advertisers want to run display ads on a particular website, they will calculate the
It is a known fact that Google is the No.1 search engine and almost all online businesses either have advertised or know about ads on Google. But there is another big website which people often forget about. YouTube. YouTube is not just the world’s No.1 video hosting
I have always been an advocate of data driven marketing decisions. Intuition is great but only when the data is unavailable. With data, decisions are always better than emotional guess work. Marketers never had this kind of data even 20 years back. Now with so much data around testing, tracking
Keywords are one of the most important data for an online marketer. Keywords find its way through PPC Ads, SEO, Social Media Marketing and Content Marketing. Keywords are not just vague words to be used in the marketing. They are the words and phrases that run inside the minds of
Working on an SEO project for a client is completely different from optimizing your own website for the search engines. While building a website, you may have all the right elements in place and the website may never need major restructuring. But when you try to optimize an existing website
In a world of logic, mathematics and numbers; predicting the future is a concept that may seem out of place and something that has to be left to the superstitious and emotionally driven group of the human kind. But even in a world of logic and precision, LLN (Law of
Having more fans in your Facebook Page has a lot of benefits. If you have a blog and your regularly publish posts, you can share it in the fan page and people will discover your new blog post. It will result in getting more likes which helps in SEO – because
Imagine a day in the distant future where marketers can directly communicate marketing messages in the form of “thoughts” into the minds of the target prospects. While such a day may never come, mobile marketing is the next best thing available to marketers. People spend more time with mobiles than
Digital marketing has a lot of modules in it. And each module is an ocean in itself. It is pretty difficult to become an expert in every module possible. Even for someone with 10 years of experience, covering all the subjects is almost impossible. I’ve thought a lot about
Chances are you already have a domain name registered with one of the several domain registrars and you have your website hosted somewhere else. (I always recommend you to have domains and web hosting in different buckets). When you had hosted your website, the hosting company would have given you