“Viral” is perhaps the most overused words associated with video marketing. Everyone wants to go viral because ...

With all the latest buzz words in Digital Marketing such as content marketing and integrated digital marketing; ...

More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display ...

eCPM stands for effective cost per Mille (or effective cost per thousand impressions) and RPM stands for Revenue ...

It is a known fact that Google is the No.1 search engine and almost all online businesses either have advertised ...

I have always been an advocate of data driven marketing decisions. Intuition is great but only when the data is ...