How to Increase Your Revenue by 20% or More by Tweaking Your Sales Funnel

funnelA bird in the hand is worth two in the bush. A buyer in your CRM is worth two prospects in your email list! A buyer has proved that he has an intention and the capability to buy and will buy further if he is presented with an offer that makes sense.

If you build a list of people who are just curious about your product but have no intention to buy anything, you are never going to have conversions from this list! So the whole idea is not just to get more people into your sales funnel but to get more buyers into your sales funnel to whom you can present great offers and convert them to premium customers.

Getting more buyers into your funnel is easier said than done. But with some counter intuitive techniques there is a possibility to increase the number of buyers and revenue. You just need to make a simple tweak in your existing funnel. To illustrate this let us take an example of a typical sales funnel with prospects, a $10 front-end product and a $50 back-end product. 

Case 1: $10 front-end, $50 back-end

salesfunnel-1

Case 1: You build an email list of 100 people and present them with a front-end product worth $10. Let us assume you have a 10% conversion ratio and 10 people buy that product. Let us assume that you have a 10% conversion ratio again on the buyers list and 1 person buys the back-end product for $50. Now your total revenue is $100 + $50 = $150.

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How to Market Your Training Products Online

This is a guest post by Ravi Handa from HandaKaFunda.com

Let me start by saying that I am not an expert on online marketing or digital marketing. I run an online CAT coaching course at HandaKaFunda.com that I started couple of years ago. Since I could not afford to hire someone for digital marketing, I have been doing it on my own and I have learnt a few things along the way.

Let me add, I have made my fair share of mistakes along the way and I hope you do not make the same. Let us start with the same.

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Track Who Converted from Where Using Advanced Lead Registration Forms

Conversion tracking is an important part of digital marketing. Without conversion tracking, you wouldn’t be able to measure your ROI on marketing. You may have spent $100 on Website A and $100 on Website B on display advertising. Website A may have given you 100 clicks and website B may have given you 200 clicks. Now this doesn’t mean that website B is giving you better ROI. How many people convert into customers is more important than clicks and leads!

track people

Google Analytics gives a way to measure how many people converted from which source using UTM tracking codes. UTM, also known as Urchin Traffic Monitor are URL parameters which go in the URL. You need to build different UTM codes for different traffic sources. For example, here’s how my UTM code would look for Facebook Ads:

digitaldeepak.com/?utm_source=fb&utm_medium=ads&utm_campaign=blog

You can visit this page to build your own UTM coded URL. Google analytics and other analytical softwares such as Kissmetrics pickup this UTM tracking codes and give you information about the conversions.

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How to do Inbound Marketing if You Don’t Have a Blog to Start With

Render of a CRM Funnel Chart.Inbound marketing and inside sales are great ways to keep the cash register ringing even when you don’t have field sales people and a huge marketing budget. But what if you do not have a blog to start with? Where would you generate leads from? Starting a blog from scratch, publishing content and getting inbound traffic takes years to master.

If you have a sizable marketing budget, you can buy a well established website, portal or a blog that has your target audience as followers. You can redirect the traffic from the blog to your sales funnel, offer something of value and convert them into your customers.

If you are operating on a limited budget, the only way to get a serious audience into your list is to tap into the audience of existing blog and list owners. This can be done with solo ads on email lists or by promoting your product or service at a high affiliate commission. 

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What is Permission Marketing and How to Execute it Effectively

permission marketingMarketing in one perspective is just communication – Communicating the availability and features of a product or service to potential customers. We encounter marketing messages every day. When you think about it, you would realize that most of the marketing messages are pushed to you and not requested by you. This is also termed as interruption marketing. TV ads, Newspaper Ads, Out door advertising, spam mail and so on are interruption marketing messages trying to get our attention while we carry on with our day.

For many companies this model works just fine. They out-spend the competition with the ads, they generate more sales and revenues and the cycle goes on. In certain cases, promotion of a product or service is not possible with the above method. A start up company who have come up with a new product or service do not have the marketing budget to out-spend the competition. Also the conversion rate on such marketing messages is extremely low because they are un-targeted. The marketing messages reaches a whole bunch of people who are not interested in the product or service.

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