Generating leads is one of the primary responsibilities of a digital marketer. Leads are contact information of potential customers, and they are called leads because they can lead to a sale.
A digital marketer generates leads via landing pages and gets the visitor to leave their contact information in return for something else. But there has been one big problem with landing pages. After someone clicks on an ad and lands on a landing page, they have to fill a form to become a lead for the business.
Nobody likes filling forms! And that’s why not all the people who visited the landing page become leads. If 20% of the people who visit the landing page enter their contact information, it is considered as a good conversion ratio.
What if this step can be removed? What if 100% of the people who click on the ads have the opportunity to become a lead without having to enter their contact information again on a landing page? Facebook has made that a reality with Facebook Lead Ads.