Whether you are a newbie or a pro in the digital marketing world, monitoring your website’s traffic is one of the most important tasks that you will do on a consistent basis.
Tracking your website’s analytics and performance of the webpages is very important if you are a content marketer. If you publish 10 articles, you can go back and check which ones performed well and the ones that didn’t. Based on your learning you can publish new articles that have a higher chance of performing well.
Google Analytics is one of the best tools to check traffic on your website. You will be aware of the number of visitors you are getting in your site, time spent on the website, and content that gets more traffic.
However, checking your website’s traffic is not the only task you should do, but it also makes sense to know how your competitors’ are doing. Why? Simply because this helps you make some tweaks to your site and rise above the rest.