Almost everyone who uses the internet also uses Facebook. And there is a good chance that most of your website visitors also use Facebook. Now we have an opportunity to retarget our website users on Facebook and bring them back to your website.
Retargeting with Facebook is easy now. All you need to do is create a website custom audience and insert the Facebook pixel on your website. Read my article about website custom audiences to learn how to do it.
Ideally the Facebook’s pixel should fire on all the pages of your website. When it fires on all the pages, Facebook also gathers a lot of data. They keep a tag of the different web pages visited by each user that helps us create advanced custom audiences in the future (explained below).
The best way to include the tracking code would be to add it to Google tag manager or place it along with your Google analytics code in your website’s files. And make sure that it loads on all the pages in your website.