My First Digital Marketing Workshop at IISC, Bangalore

Last weekend I conducted a digital marketing workshop at IISC Bangalore. This was the first time I conducted a workshop and met my readers and followers in person. It was a mind blowing experience.

dm-workshop

The workshop had 82 attendees and many people had travelled from far off places to come to this workshop. One person had come all the way from Mumbai!

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Get Better Analytics and Insights into User Behaviour with Hotjar

One of the things webmasters and bloggers should always track is: what visitors and readers do at their website. The web has a couple of tools which help you observe and know reader behavior and Hotjar is one of them.

hotjar

Hotjar is a powerful tool that combines a variety of features such as; Visitor recordings, Heatmaps, Form analytics, Feedback polls & Conversation Funnels.

Of course you can use and pay for these tools separately, however, Hotjar avails all these amazing features in a free plan that can support upto 2,000 visitors!

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Facebook Launches Audience Optimization for Facebook Pages

Facebook has just launched a new feature for publishers called Audience Optimization. The primary goal of this feature is to deliver the right content to the right audience.

audience optimization

According to Facebook: “Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better understand the interests of people clicking on their posts.”

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LuckyOrange Review – Track User Behaviour On Your Website

LuckyOrange is a analytics and user behaviour recording tool that helps you analyze your user behaviour and make improvements on your website.

luckyorange logo

There are many similar tools which help you do the same but if you want accurate analytics, a lot of options, easy to use dashboard and most importantly, a low price then LuckyOrange is your best bet.

You can sign up for a free 7 day trial of LuckyOrange and you don’t even need a credit card. After that the basic plan is just $10 a month. For many marketers, the 7 day free trial is more than enough to get significant insights from the tool.

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Top 7 Tools to Check Website Traffic of Your Competitors

Whether you are a newbie or a pro in the digital marketing world, monitoring your website’s traffic is one of the most important tasks that you will do on a consistent basis.

check website traffic

Tracking your website’s analytics and performance of the webpages is very important if you are a content marketer. If you publish 10 articles, you can go back and check which ones performed well and the ones that didn’t. Based on your learning you can publish new articles that have a higher chance of performing well.

Google Analytics is one of the best tools to check traffic on your website. You will be aware of the number of visitors you are getting in your site, time spent on the website, and content that gets more traffic.

However, checking your website’s traffic is not the only task you should do, but it also makes sense to know how your competitors’ are doing. Why? Simply because this helps you make some tweaks to your site and rise above the rest.

Read moreTop 7 Tools to Check Website Traffic of Your Competitors