Top 5 Bulk SMS Service Providers in India

In my previous article I explained how you can send Bulk SMS via API in India. I had mentioned only two SMS providers in that post. Many people asked me about the alternatives and the top SMS providers in India, and here I am with the list of top 5 providers in this space:

1. SMSHorizon

Known for its performance driven messaging services and transparent pricing, with SMSHorizon, you can expect a very good high quality SMS services. By quality, I mean the high deliverability rates, server uptime, accurate reporting and great support from their staff. Once I had an issue at 11 PM and I was able to get in touch with them and get it resolved.

Read moreTop 5 Bulk SMS Service Providers in India

Top 10 Digital Marketing Agencies in Bangalore, India

Update: I have started my own digital marketing agency called PixelTrack and if you are looking for digital marketing services, contact me at deepak@pixeltrack.in [If you have landed on this page, you know we are good with SEO and content marketing!]

Many of my readers have asked me to refer digital marketing agencies in India that can handle their marketing campaigns. Since I am not able to take all the projects myself, I usually give them names of some top agencies.

If you are looking for digital marketing agencies, then the following list will be of help. The items are not in order, in my view all are good agencies. This is a list just for Bangalore, I will come up with more lists for other cities soon!

Read moreTop 10 Digital Marketing Agencies in Bangalore, India

How to Send Bulk SMS to Your Leads & Customers via SMS Gateway API

Do you want to send bulk SMS to your leads and customers in India? In this article you will learn how to integrate your landing pages and forms with an Indian SMS provider, and trigger SMS automatically without writing a single line of code!

sms

There are many SMS providers in India who allow you to send Bulk Transactional SMS to your customers via API.

You can also send SMS manually from inside the dashboard of your SMS provider, but you cannot send it manually all day.

If you get 50 subscribers a day and if you want to send an SMS to all of them, the only way is to automate it.

To automate sending SMS to my customers, I have to make a GET request on the HTTP API URL of the SMS Gateway, and pass the required data such as the phone number and the message to his URL. This will trigger an SMS from their server to the desired phone number.

I have no idea how to make a GET request! But I found a work around. Now I am able to send SMS via Google Sheets automatically when someone becomes a lead via my landing page or blog.

Read moreHow to Send Bulk SMS to Your Leads & Customers via SMS Gateway API

How to Get Deeper Insights on Your Website Visitors Using the Facebook Pixel

A lot of people visit your website. But do you have a clear idea about who they are and what they do? In this article you will learn how to use Facebook to get some very important and interesting information on your visitors that is not available from other sources.

demographics facebook

In general, we can’t have much information about our visitors because the visitors do not sign up on our website. Even if they become our users, they are not going to give us a lot of information.

If you have a Google Analytics code installed on your website, you can measure the demographics to some extent such as visitor’s location, gender and age. But Google has limited info. With Google+ they have more info but still they don’t know our educational level or marital status.

Facebook has more information compared to Google. Facebook knows where visitors are from, their age, gender, marital status, educational qualification and more! That’s because we happily share all that info on Facebook without a second thought.

Read moreHow to Get Deeper Insights on Your Website Visitors Using the Facebook Pixel

UsabilityHub – Usability Testing Tool with Real User Responses in 5 Minutes

As a digital marketer, you should always try to improve the conversion ratios of your ads, landing pages and sales pages. To improve the conversion ratio, you have to do A/B testing and usability testing of your web assets.

usabilityhub

To start with we design websites on what we think our users would want. The reality could be different.

We would imagine that our users would use our website in a certain way. We imagine that our users will behave like we do. But when you do usability testing, you will realize that your users are different.

You have to design according to how they are and how they use your website. The only way to eliminate guess work and design according to user’s needs is to do usability testing.

Usability testing has come a long way. They used to cost $10,000+ per test and it has been coming down ever since. Usability testing all about hiring some real users, asking them to interact with the website and recording their responses.

Read moreUsabilityHub – Usability Testing Tool with Real User Responses in 5 Minutes