7 Reliable Sources to Generate Leads for Your Business through Digital Marketing

When it comes to getting business online, lead generation is one of the biggest responsibilities of a digital marketer. Branding and PR is also important but because branding is not measurable, generating leads (direct response marketing) feels more tangible and can help in scaling up fast. When it comes to lead generation online, there are no free and paid methods per se. No source is free in the real sense. Some channels require more money to be invested and some channels need more time to be invested.

Human Resources

If you invest time, your results will last longer but the initial growth will be slow. If you invest money, you will get quicker results but won’t have continuity. A combination of time and money investment would be the ideal way to go – you get leads fast and also your efforts will have a ongoing momentum. Integrated digital marketing helps marketers achieve that goal. As a digital marketer, I use the following channels the most to generate leads for the projects I am a part of.

1. Google Adwords

Google Adwords has been the number one source of quality leads for all my projects. Since I am displaying my ads only to the people who are specifically searching for the product or service that I am offering, Adwords gives quality leads and the conversion ratio is usually high. Adwords can help when you need to reach your lead generation targets within a short span of time.

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The Secret Method to Double or Triple Your Conversions Overnight

There are only two important things in digital marketing. The first one is traffic and the second one is conversion. This post is about increasing conversions. I know I have made a big claim about helping you double or triple your conversions, but in reality your conversions can go even higher than that. What you are about to learn here is not just a tactic but a strategy.

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Tactics change from time to time depending on the trends and technology, but strategy remains consistent. The strategies I am about to reveal here have been consistent for 100s of years. These sales methods have been used even before the advent of the internet.

To make sales online, you need traffic. It doesn’t matter if you are selling display advertising space, other’s products for a commission or your own product. If you have got the traffic, you have the potential to make sales.

You may have tons of traffic, but if you do not focus on conversions, your revenue will be little to nothing. Here, conversion is defined as visitors to clicks, clicks to leads or leads to customers. (Read my post about top 7 digital marketing metrics if you want to know more about conversion metrics).

If you are selling display advertising, you may not be making much revenue if your banners are not positioned in strategic places. If you are collecting leads through a landing page, enough visitors may not be converting into leads if your landing page is not optimized for high conversions.

A lot has been said and talked about traffic generation online. Until now, enough attention and focus was not given to conversions. I think its because people have started to realize that there is a limit to how much traffic you can generate using a specific channel, but there is no limit to how much % increase in conversion you can achieve.

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The Top 3 Secure Domain Name Registrars With Two-Factor Authentication

secure domain name registrarsDomain name registration and holding is one of the most important aspects for any online business. Usually a lot of web hosting companies offer domain registration services but there are a few registrars who specialize in domain names, have wonderful security features and offer great prices.

Most domain registrars charge exorbitantly high for registration and renewal of domain names. For example, .in domain names are charged as much as $35 in many registrars and they do not offer any value added services for that price. But my recommended registrars charge only $10 – $15 per year.

One of the most important aspects for me when registering a domain name with a registrar is two-factor login / authentication which provides an additional layer of security of my domain names. Domain names are so important because the email IDs on that domain names are controlled by the MX records on the domain name.

If you have an email account online like yourname@yourdomain.com, this email ID can be controlled by anyone who steals your domain name. With email IDs, they can reset passwords for many of your online accounts. One guy lost his $50,000 @N twitter account like that. Google it.

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Create Custom Branded Short URLs on Your Own Domain with Bitly

custom short urlsWhen in comes to social media, emails and offline publication of links, URL shorteners play a very important role. The URL looks clean, you can track the clicks on the URLs and easy for someone to visit a web page mentioned in a magazine, book or newspaper article.

Bitly.com is one of the most popular URL shorteners around. Their short URLs start with bit.ly followed by a few characters. But did you know that bitly also allows us to have our own custom domain? You can register your short domain name and use it with bitly system for free.

Having your own custom short URL helps in branding and increases your cool factor. I had this short domain from a while back – dpak.net and now I am using it for URL shortening with bitly. Hence forth, all the links that I share on social media and email will be something like this: http://dpak.net/NBsb5K

If someone manually types in dpak.net in the browser bar, it can be redirected to a URL of my choice. It usually redirects to bitly.com by default but you can change it in the settings. You will not be able to have any content or website on this domain. The domain name should be dedicated to URL shortening purposes only when you are using it with bitly.

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How to Increase Your Revenue by 20% or More by Tweaking Your Sales Funnel

funnelA bird in the hand is worth two in the bush. A buyer in your CRM is worth two prospects in your email list! A buyer has proved that he has an intention and the capability to buy and will buy further if he is presented with an offer that makes sense.

If you build a list of people who are just curious about your product but have no intention to buy anything, you are never going to have conversions from this list! So the whole idea is not just to get more people into your sales funnel but to get more buyers into your sales funnel to whom you can present great offers and convert them to premium customers.

Getting more buyers into your funnel is easier said than done. But with some counter intuitive techniques there is a possibility to increase the number of buyers and revenue. You just need to make a simple tweak in your existing funnel. To illustrate this let us take an example of a typical sales funnel with prospects, a $10 front-end product and a $50 back-end product. 

Case 1: $10 front-end, $50 back-end

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Case 1: You build an email list of 100 people and present them with a front-end product worth $10. Let us assume you have a 10% conversion ratio and 10 people buy that product. Let us assume that you have a 10% conversion ratio again on the buyers list and 1 person buys the back-end product for $50. Now your total revenue is $100 + $50 = $150.

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