When it comes to getting business online, lead generation is one of the biggest responsibilities of a digital marketer. Branding and PR is also important but because branding is not measurable, generating leads (direct response marketing) feels more tangible and can help in scaling up fast. When it comes to lead generation online, there are no free and paid methods per se. No source is free in the real sense. Some channels require more money to be invested and some channels need more time to be invested.
If you invest time, your results will last longer but the initial growth will be slow. If you invest money, you will get quicker results but won’t have continuity. A combination of time and money investment would be the ideal way to go – you get leads fast and also your efforts will have a ongoing momentum. Integrated digital marketing helps marketers achieve that goal. As a digital marketer, I use the following channels the most to generate leads for the projects I am a part of.
1. Google Adwords
Google Adwords has been the number one source of quality leads for all my projects. Since I am displaying my ads only to the people who are specifically searching for the product or service that I am offering, Adwords gives quality leads and the conversion ratio is usually high. Adwords can help when you need to reach your lead generation targets within a short span of time.