UpGrad Digital Marketing Program Review

UpGrad has recently launched a digital marketing program. UpGrad is a company cofounded by Ronnie Screwvala, an entrepreneur who built and sold UTV Movies to Disney. He is also an investor in some of the most promising startups in India.

upgrad-digitalmarketing program

I have been getting a lot of queries recently about the UpGrad Digital Marketing Certification Program. So I thought it would be a good idea to write a review that exhaustively covers various aspects of this program.

From my perspective, UpGrad is different because they focus on imparting a holistic knowledge in the marketing arena than just focusing on specific aspects of digital marketing.

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Why LTV of Your Customers is The Important Metric in Marketing

When it comes to digital marketing, everyone talks about the various channels of advertising such as AdWords, Facebook etc. Then people talk about metrics like CPC, Conversions etc. But one of the most important metrics that I see being constantly missed out is LTV – Life Time Value of your customers.

customer ltv

The Life time value means the total revenue that your customers are going to bring to your business over a period of time. “Life” here can be a year, two years or five years depending on the business. In certain categories like automobiles, a customer remains loyal to a brand for as high as 15-20 years or even more.

This metric is so important because it determines how much you can spend on digital marketing (or any marketing channel) to acquire one customer. Without knowing your LTV, you are just shooting in the dark, and you will have no idea if your business is going to fail or succeed.

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Razorpay Online Payment Gateway Review

If you want to start a web based business and sell something online, you need to have the ability to accept payments online. To ensure maximum revenue, you have to have the maximum payment options available for your customers. In India, the major online payment modes are net-banking, cards and wallets.

Razorpay LogoThere are more than 55 banks in India which support net-banking payments. If you are a startup company, it is not practical for a small company to partner with 55+ banks in India, the various card networks and the wallet companies. You do not have the bandwidth, the time or the resources to setup a payments infrastructure.

That’s why it is advisable to sign up with a payment gateway aggregator like Razorpay. Once you sign up for an account at a payment gateway, you will be able to offer almost all the possible payment methods available to your customers.

Razorpay charges 2% flat fee on every transaction. This is called TDR – Transaction Discount Rate. This is a very nominal and marginal fee that you have to pay and it saves you time, money and accounting hassles.

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The Secret to Successful Content Marketing

Many people think that content marketing is just about setting up a blog and publishing articles in it. Sometimes they do it, but then realize that it doesn’t work that way. Content marketing has two main parts: creating interesting content and marketing it. You cannot stop with content creation and expect results.

content marketing

One of the biggest mistakes that people make in content marketing is that they create content on topics that they are interested in, instead of creating content that their audience may be interested in.

If you need to catch a fish, you need to give worms as the bait. You cannot give chocolate as bait just because you like chocolates. You need to give people what they need to attract them to you.

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How Bloggers and Self Employed Professionals Can Get in the News?

Have you ever wondered how bloggers and other self employed professionals get in the news? If you haven’t done any research so far, you probably thought that it happens by luck or chance. It does happen by chance once in a while, but there are some proactive things that you can do to get featured in the mainstream media.

Getting featured in the news or media gives you authority and backlinks. If a newspapers covers a story on you, your authority and credibility among your followers skyrockets. Also, you get backlinks which helps in SEO.

Some newspaper websites have a policy not to give backlinks, but your brandname gets mentioned and search engines track brand mentions as well. Your author rank will go up when you have brand mentions.

So how can you, as a blogger or an independent professional get featured in the news? Sometimes journalists from reputed publications will get in touch with you to help with their story.

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