It is normal to think of YouTube as a video hosting website and may be a social network built around videos. But many of us often forget that YouTube is the second largest search engine after Google.
Yes, a lot of people come to YouTube and search for video content. The traffic and search queries are more than Yahoo and Bing combined together. And when it comes to reviews, many experts unanimously agree that YouTube is the No.1 review search engine.
Some interesting statistics about YouTube include:
- YouTube has more than 1 billion users
- 300 hours of video are uploaded to YouTube every minute
- Half of YouTube views are on mobile devices
I have started publishing YouTube videos for DigitalDeepak.com only recently but for other blogs I leverage YouTube massively. It is easier to rank on YouTube because creating a video is harder than writing articles and not many people would have published quality videos on the same topic.
Another added advantage with YouTube videos is that your videos will also rank on Google search engine apart from YouTube. YouTube is Google’s property and they are more likely to rank a video from YouTube than an article on some other website who’s authority is not yet established.
Read moreYouTube is the Second Largest Search Engine, Are You Leveraging it?