How to Share Facebook Custom Audiences Across Ad Accounts?

In the previous articles on Facebook advertising I have explained about custom audiences and how they work. But did you know that you can share custom audiences between Facebook ad accounts?

share custom audiences

The feature is not enabled by default in your Facebook ads account and it can be enabled only by contacting Facebook’s support.

This can be done only if you have admin access to both the ad accounts. I first started exploring this feature to check if I can tap into the audience of my fellow bloggers.

Read moreHow to Share Facebook Custom Audiences Across Ad Accounts?

How to Drive High Quality Traffic to Your Content Using Outbrain

If you are getting started with content marketing, you will soon realize that it is easy to create content but almost impossible to promote that content without having an audience.

Outbrain has changed their interface. A new and updated version of this article is here: How to Drive More Traffic to Your Blog Posts with Outbrain

Many top digital marketing experts agree that content marketing is 50% content and 50% marketing. After all, the term contains the word marketing in it. Gone are the days when quality content used to go viral and bring traffic on its own.

Getting traffic to content requires an audience that can amplify your content. Bloggers like myself have worked for years to build an audience and hence driving traffic to new content is easy – meaning, I need not pay for traffic.

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The Complete Guide to Facebook Pixel for Digital Marketers

Facebook recently replaced their Conversion Pixel and the Custom Audience Pixel with the new universal Facebook Pixel. The old ones will be discontinued by the second half of 2016. The Facebook Pixel can do a lot of things apart from tracking conversions.

fb pixel

Pixel is the most important component in Facebook Advertising. Even if you are not going to run ads on Facebook, the Pixel can help you with deeper audience insights.

According to Facebook: “You can now use the Facebook pixel to measure, optimize and build audiences for your ad campaigns, and no longer need to implement the conversion pixel and Custom Audience pixel.”

The Facebook Pixel can be used for three main functions:

  • Building Custom Audiences from your website for re-targeting.
  • Optimizing ads for conversions. (This excites me a lot – more on this later!)
  • Tracking conversions and attributing them back to your ads.

The Facebook Pixel is very powerful, but at the same time it can be intimidating for a marketer.

I have been using Facebook pixels for quite some time, and I assure you by the end of this article, you will completely understand the potential and the functionality of the Facebook Pixel.

Read moreThe Complete Guide to Facebook Pixel for Digital Marketers

HitTail Review: Get Long Tail Keyword Suggestions for Blogging

As a blogger or content marketer, you would agree with me that the biggest problem that you face in your blogging journey is coming up with new topics to blog about.

hittail review

There are plenty of keyword research tools in the market and there are plenty of ways to find out what people are searching for. But the biggest issue is that you have to manually sort through all of them.

I have used various keyword research tools such as Google’s keyword planner, KeywordTool.io, Long Tail Pro and so on. Each of these tools throws me 100s of keywords at a time and I have to manually find out which are the keywords that have good search volume.

Read moreHitTail Review: Get Long Tail Keyword Suggestions for Blogging

Digital Vidya Digital Marketing Course Review

Digital Vidya is one of the leading digital marketing training companies in Asia. Over the years, it has helped a lot of individuals to become marketing experts. This review about Digital Vidya’s digital marketing certification Course will help you assess the value of their program.

digital vidya review

Many senior professionals with a background in sales and marketing find it useful to have instructor led training and mentorship that Digital Vidya provides.

Despite the fact that digital marketing training programs and courses aren’t necessary to become a marketing experts, those who want to excel in this field should consider taking these courses (if pricing is not a big concern for you).

Read moreDigital Vidya Digital Marketing Course Review