How to Use YouTube Cards to Drive Traffic Back to Your Website

YouTube is the second largest search engine after Google. YouTube is also the biggest review search engine. People come to YouTube directly and search for video product reviews instead of searching it on Google. And it is said that one out of every two internet users use YouTube! That’s 50% of the internet population!

I can keep going on with the numbers but I will stop here. I just want to make this clear: YouTube can be a great source of traffic and leads when used properly.

Today, we will learn what is YouTube Cards and how you can use YouTube cards to drive traffic back to your website.

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YouTube is the Second Largest Search Engine, Are You Leveraging it?

It is normal to think of YouTube as a video hosting website and may be a social network built around videos. But many of us often forget that YouTube is the second largest search engine after Google.

Yes, a lot of people come to YouTube and search for video content. The traffic and search queries are more than Yahoo and Bing combined together. And when it comes to reviews, many experts unanimously agree that YouTube is the No.1 review search engine.

yt logoSome interesting statistics about YouTube include:

  1. YouTube has more than 1 billion users
  2. 300 hours of video are uploaded to YouTube every minute
  3. Half of YouTube views are on mobile devices

I have started publishing YouTube videos for DigitalDeepak.com only recently but for other blogs I leverage YouTube massively. It is easier to rank on YouTube because creating a video is harder than writing articles and not many people would have published quality videos on the same topic.

Another added advantage with YouTube videos is that your videos will also rank on Google search engine apart from YouTube. YouTube is Google’s property and they are more likely to rank a video from YouTube than an article on some other website who’s authority is not yet established.

Read moreYouTube is the Second Largest Search Engine, Are You Leveraging it?

How to Add Google Custom Search Engine on Your Blog or Website

If you are a webmaster who manages a blog or a website, I am sure that you would have felt the need to search within your website. It’s not just you, your visitors would also want to search for articles within your website. You will be surprised at how many people use the custom search engine once you implement it.

google custom search engine

One way to search within a specific website is to use site:yoursitename.com in Google search. That would bring up results just within your website.

However, it is not obvious to your site’s visitors. If you want your visitors want to search within your website, the best way would be to implement the free version of Google Custom Search Engine on your website. There is also a paid version with extra features which we will learn about in the future.

Read moreHow to Add Google Custom Search Engine on Your Blog or Website

CrazyEgg.com Heatmap Tool Pricing, Features and Review

crazy-egg-logoI recently posted a long and detailed article about the importance of heat-maps for improving user experience.

I used the tool called CrazyEgg to get the heat map for this blog. This is a detailed review of the features and pricing of CrazyEgg heatmap tool.

CrazyEgg Pricing

CrazyEgg provides a 30 day free trial of their service and to activate it you would need a working international credit card. They will check if the credit card is active and they will start your trial.

crazyegg plans

You will not be charged anything upfront. But if you do not cancel your account, your recurring billing will be $108 a year or $9 a month effectively. In the basic plan you will be able to track and get data for 10 different pages.

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How to Use Data from Heat-Maps to Improve User Experience & Conversions

Marketing is all about traffic and conversions. Traffic can be generated by targeting the right people at the right place & time. Conversion depends on effective communication & trust.

To get more sales, you can either work on increasing your traffic or your conversions. More traffic costs more money. But, conversions can be achieved with a few tweaks and doesn’t always cost money. There are different ways to improve conversion ratio, but the most common methods are split testing and heat-maps.

A conversion doesn’t mean a sale as most people assume. There are different types of conversions in the marketing funnel. An ad impression to an ad click is a conversion. An ad click to a free trial registration is also a conversion. A free trial user making a payment to become a customer is another conversion point.

Read moreHow to Use Data from Heat-Maps to Improve User Experience & Conversions