How to Find Backlinks to Your Blog or Website

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Finding and analyzing inbound links to your blog or website is an important SEO activity that every digital marketer should do regularly. Backlinks are the foundation on which websites get discovered in the web of pages online. Having more backlinks also helps you get more traffic from the search engines because backlinks are the No.1 criteria through which websites get ranked in the search engines. More backlinks means higher rankings and higher rankings equal more traffic. More traffic means more revenue. So let’s have a look at the top 3 methods I use to discover inbound links to my website. …

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Why no one reads your content?

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Houston, we got a problem. A big, fat problem. You want to get better job offers or grow your career or land clients. For that to happen, you know that you need to stand out from the rest, become a brand, and be recognized. And you know there is only one path to recognition. The content path. So you embark on the journey. You are all excited at the unlimited opportunities it’s going to open up. You set up a blog and start publishing content, or you start posting on your preferred social channel. You wait for the visitors, comments, …

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5 Simple Hacks to Boost Your Marketing Campaigns

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You aren’t getting the best out of your marketing campaigns. Yes, it’s true. Of course, you are getting good results. Your boss or client is happy, and so are you. But you still can get more out of them. You can get even better results from your campaigns without doing much or spending extra. Yup. It’s possible. All you need is a few hacks, and that’s what this post is all about. I’m going to share the hacks that worked for me and gave me extra every time we run a campaign for our clients or us. Let’s dive in. …

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Why Digital Marketing is Like Music

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If you have learned music, or even tried learning it, you will know that it is all about the analytics. Learning music involves notes, sequence, synchorinization and practice. Music is one of the few fields where there is a combination of both analytics and creativity. The technical part of music is hard to learn initially, but once you learn how to make music with a specific instrument according to its rules, you can bring out your creativity – and play the tune in your head, using the instrument you learned. The science and analytics behind music is an enabler for …

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Create Custom Google Data Studio Reports for Facebook Ads

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Do you ever get frustrated when your marketing campaign does not do well, and you have no idea why? The most challenging aspect of a marketing campaign for most marketers is measuring the campaign’s success, which is in the form of analytics. The analytics, especially the dashboard seems quite scary. There is too much data, and by the time you make sense of it, you are already done for the day. It is not enough that you get the data; you need to interpret it so that you can show it to your clients as well. Google Data Studio, which …

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