The Top 5 SEO Tools for Digital Marketers

SEO is one of the most mysterious areas of Digital Marketing. Most of the digital marketing verticals like paid advertising, email marketing and analytics are straight forward. You can always go back and refer to a document to understand how to do things. When it comes to SEO, there is a bit of mystery in it. Google doesn’t always tell you why they are ranking certain sites above you and when they change the algorithms. If you want to survive in the SEO game, you need to have good intuition, think like a search engine and use SEO tools to …

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Never Hire Your Friends or Family at Your Startup

As a founder of a startup company, entrepreneurs know the challenges involved in growing the startup. Things might look rosy from the outside, but founders know that they are on thin ice. Even if your startup has survived for a few years, you are always in constant threat of the business failing.┬áMarket changes, competition, government regulation updates, changes in the management team and many more threats are just around the corner ready to kill your startup. However, friends and family see you differently. As soon as you have a startup with an office and more than five employees, people see …

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Your Startup is Your Plan A. Have no Plan B.

Almost every startup founder goes through a phase of uncertainty. 95% of the businesses fail in the long run. When you are six months to one year down your startup, you will face a period where you think that all this might not work. And you will start thinking about a plan B. What if the startup fails? The tricky part here is that, your business is more likely to fail if you have a plan B. Entrepreneurship can be very hard and taxing for the founder. Entrepreneurship demands time, money and energy. Even if the startup is working well …

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The Top 5 Traits of Successful Digital Marketers

How to become a successful digital marketer? Before we get to it… We need to understand one thing. What makes those super successful digital marketers? How do they earn such respect and salary? How are they so successful? What is it that separates them and the rest of you? How come they get paid in gold when you scrap peanuts? A lot of you has been wondering, and many of you want to be them. Because if we find answers to those questions, then we can use them to become successful like them. So I went ahead and spoke to …

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Start Something Early. Start Today

My blog gets more than 50,000 new visitors a month. I sell my marketing courses to 1000s of students. I have a team of around 10 people. We work out of a cozy office in Bangalore. And the future looks better than ever. The growth is exciting. If I had a chance to look at myself in the present situation 5 years back, I wouldn’t have believed it. Just like it is hard for me now to believe that I might run a company with 1000+ employees 10 years later. May be one day I will run a large organization, …

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