In the previous lesson, we learned how to put focus on the user and the content first. We learned that the medium and the technology doesn’t matter as much as the user. What matters is the user that is consuming the content, and the content itself. We marketers are content creators with a goal. We craft communication to grow our brand online and get attention from users. We leverage that attention into trust. And we leverage the trust into a transaction that the user can make with us. Without transactions, there will be no profit, and without profits, we cannot …

Read more[Tip #3] Learn What Your Audience Wants through Research

In the previous tip, we had a look at the power of online content to attract high quality attention from users. We discussed how paid advertising is short term and content marketing is long term. People pay attention to content, and you can either earn that attention by creating good quality content yourself, or you can rent out user’s attention from other websites. When we rent out that attention, we call it paid advertising. Now we understand that Content is King. We need to create high quality content to attract the attention of our target audience. Let’s have a look …

Read more[Tip #2] Create Content with the User First in Mind

There are two main ways to drive traffic to your web properties on the internet. You can create content, and let people come to you, or you can pay for online advertising and get traffic from various sources. I do a mix of both. I have people visiting my website through the search engines and social media without any cost incurred, and I pay for traffic on platforms like Google Ads and Facebook Ads. If I want another 1,000 users to my blog, I can go about it in two ways. I can spend money on paid advertising and get …

Read more[Tip #1] Create Content and Get Targeted Traffic

I am planning to create a new series of blog posts related to digital marketing tips and tricks. Digital Marketing is a very wide topic, and it is almost impossible to learn one subject at a time and keep progressing in a linear fashion. The best way to learn digital marketing is to keep learning and practicing. Fundamentals are important, but you should also keep yourself updated with the latest changes happening in the industry. Every aspect of digital marketing is growing and changing on a monthly basis. SEO keeps changing because the search engine algorithms keep changing. Email marketing …

Read more100 Digital Marketing Tips & Tricks Series