Why Digital Marketing is Like Music

If you have learned music, or even tried learning it, you will know that it is all about the analytics. Learning music involves notes, sequence, synchorinization and practice. Music is one of the few fields where there is a combination of both analytics and creativity. The technical part of music is hard to learn initially, but once you learn how to make music with a specific instrument according to its rules, you can bring out your creativity – and play the tune in your head, using the instrument you learned. The science and analytics behind music is an enabler for …

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Create Custom Google Data Studio Reports for Facebook Ads

Do you ever get frustrated when your marketing campaign does not do well, and you have no idea why? The most challenging aspect of a marketing campaign for most marketers is measuring the campaign’s success, which is in the form of analytics. The analytics, especially the dashboard seems quite scary. There is too much data, and by the time you make sense of it, you are already done for the day. It is not enough that you get the data; you need to interpret it so that you can show it to your clients as well. Google Data Studio, which …

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Promote Your Brand with Vinyl Stickers from StickerMule

A brand is not just a logo. A brand is something that people relate to when they think about a product or a service. Think about coffee, and Starbucks comes to mind. Think about electric cars and Tesla comes to mind. A brand is what customers talk about you when you are not in the room. If you want to build a great brand, there are multiple things you need to do. First, you need to create a product or service that your customers want and need. Getting the product-market fit right is not just important for building a great …

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Digital Masters Conference is Coming to Chennai and Hyderabad

It was my first time, and to be honest, I was terrified. I can feel the butterflies in my stomach. I thought I was going to freeze on the stage… forget the lines… and become the joke of the event. Fortunately, it didn’t happen. The audience was amazing. Ashish Vidyarthi set the vibe so high, and they were pumped. I felt so comfortable being in front of them, and I gave one of my best presentations, and everyone loved it. Trust me, having a thousand people cheering up as you speak is an unbelievable experience. Wait… my bad. I didn’t …

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5 Ways to Learn SEO

“SEO is dead.” That’s a frequent statement from marketers out there all around the globe. At least once a year, someone proclaims, “SEO is dead.” The next one is Google is slowly keeping all the traffic it gets and is sending less and less traffic to the websites. And a lot of us hate Google because, with all its algorithm updates, Google is making it tough and challenging to rank in it. It also remains as one of the toughest to master skill because it involves lots of moving parts and ever-changing Google algorithms. And a single mistake, one bad …

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