The Importance of Personal Branding for Entrepreneurs

In the previous chapters, we talked about finding a business partner for your venture. There are many ways to find the right business partner, but the best way is through personal branding. When you brand yourself and are easy to discover in your industry, there is a high chance that you will be able to bump into the right person who you think is worthy of being a partner. Personal branding also helps you in many other areas like finding the right people to join your team and also converting clients. Personal brand also helps to get connected with investors …

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The Top 7 Digital Marketing Trends for 2019

Now that 2019 is here, let’s have a look at how digital marketing is going to change this year. Digital Marketing is one of the fastest evolving fields and sometimes it might be hard to catch up with latest trends. That’s why it is important to predict the upcoming trends and prepare yourself for it, than trying to catch up with things that have already changed. 1. SEO will become Content Focused SEO is one of the most important areas in digital marketing. It has gone through a lot of changes in the past few years. Black hat and grey …

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How to Find a Business Partner?

In the previous chapter, we discussed about running your business solo vs. running it with a partner. In this chapter, let’s look at how to find the right business partner, should you choose to go ahead with partnership. The most important criteria in choosing a partner is that they should have strengths that are complimentary to you. If you are an introvert, partner with an extrovert. If you are an extrovert, partner with an introvert. Introverted business leaders are great at doing deep work necessary for the business. Extroverted business leaders are great at selling and getting along with people. …

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Do You Need a Business Partner?

In your entrepreneurship journey, one of the most important decisions to make would be: whether to have a business partner or not. There are pros and cons to both scenarios. Running a company solo has its benefits and pitfalls and so does running it with a business partner. There are successful companies in the world which has been led by partners as well as by single men. Amazon, one of the largest public companies in the world is led by Jeff Bezos. Facebook, the largest social network in the world is led by Mark Zuckerberg. They are not being run …

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My Experience at the Hyderabad Digital Marketer’s Meet-up

Recently I organzied a digital marketer’s meet-up at Hyderabad and it was an excellent experience. This was the first time I went to Hyderabad and I was pleasantly surprised by the beauty of the city and it’s infrastructure. The people are nice, warm and polite. There is a sense of calm about this city. My good friend, who I have never met in person until now, Gaurab Borah picked me up from the airport in his brand new Mercedes-Benz and we went to Starbucks to have coffee. We discussed about how email marketing is getting difficult with decreasing open rates …

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