How to Become an SEO Expert by Thinking Like a Search Engine

How well do you know about SEO? You know that it stands for “Search Engine Optimization”. And you know that SEO is one of the most important areas of digital marketing. The ability to optimize a website for the search engines and rank high for the keywords is regarded as one of the top skills a digital marketer can have. SEO experts are one of the highest paid consultants and employees in the world. You want to become an SEO expert? How are you going to become an SEO expert? You cannot start reading about the latest tactics that will …

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How to Drive Traffic to Your Blog Using Long Tail SEO

When it comes to talking about the term SEO, there is a lot of preconceived notion in people’s minds about it being hard to carry out. The truth being, SEO is not as hard as people think it is. The results might not come quickly and it takes time to build traffic from search engines, but when it comes it comes in 100s and 1000s and the traffic flow is pretty consistent. The truth about SEO is in simply putting content that people search for and want to read out there. All you are doing is fulfilling a demand that’s …

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A Beginner’s Guide to SEO

What is the first thing you do when you need an idea? Or you need help with some information? Faced with a problem, challenge or even a choice, these days the answer to it all is – Google. And so, it is a cold harsh truth that every business needs a presence on the internet to survive. And since there are a million of options, it is important that a business practices good SEO to be visible to its potential customers. Search Engine Optimization (SEO) is one of the most essential elements of Digital Marketing. It is the process of …

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The Future of SEO: Long Tail Keywords

Getting traffic from the search engines is a great way to scale website traffic, for free. The quality of the visitors are high and it doesn’t cost like paid ads. But the biggest challenge for marketers is getting good rankings on the search result pages. Getting good rankings for competitive keywords is extremely hard. The website needs to have a good domain authority and relevant backlinks from trusted sources. That cannot be created overnight. However, you need not wait forever to start tapping into high-quality search engine traffic for your relatively new website. Instead of trying to rank for short-tail …

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The Ultimate Guide to Mastering SEO in 2017 and Beyond

SEO is one of the essential components of digital marketing. If you are just getting started with learning digital marketing, SEO might look like a very complicated concept. But in reality, SEO is very simple. There is a lot to learn in SEO, but let’s first understand the fundamentals of SEO. Think about why you use the search engines for in the first place. You enter “keywords” in a search engine looking for something. It could be for information (news & education), entertainment (movies & music) or transaction (buying products or services). In all the above cases, you are searching …

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