An Interview with Brennan Dunn from RightMessage

Recently, I got a chance to interview Brennan Dunn who has been my mentor when it comes to email marketing, marketing automation and using data properly for marketing. He also runs RightMessage – a tool to segment and personalize websites and landing pages. A huge thanks to Brennan for doing this interview and a special thanks for the long and insightful answers. 1. Tell us a bit about yourself, Brennan. Hey! My name is Brennan Dunn, and currently I run two companies: RightMessage and Double Your Freelancing. In the mid-2000s, I quit my day job to go full-time as a …

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Entrepreneurship is Boring and Difficult

Succeeding in entrepreneurship is less about new ideas, strategies, methods and hacks. It is more about doing the boring & difficult tasks consistently for a long period of time. The secrets of business are pretty simple: Make something people want Create a good product Communicate to the right customers with the right message Convert Serve and support Reward customers There is no other secret. There is no need of a 2-year MBA. If you do the above right, everything else is for hire. The hardest thing in business is empathy. If you can have empathy for your customers, and the …

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7 Important Lessons I Learned From 10 Years Of Blogging

A decade. Ten long years. That’s how long I’ve been blogging. It feels like yesterday, and it’s been a terrific journey so far. It’s hard to imagine where I would’ve been if I hadn’t started blogging. I would’ve been ended up an engineer or something else, working somewhere 9-5, cursing the traffic and heavy workload, wishing if things were different. Or I might have ended up running an offline business because because I wouldn’t know what else to do. But one thing for sure. You probably wouldn’t have heard about me. We both would’ve been a total stranger to each …

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Interview Question: What is your goal for the future?

A lot of students ask me this question. What is the best answer to give when the interviewer is asking you: “What are your future goals?” or “Where do you see yourself in 5 years.” Should you be honest? Should you tell them that you are planning to start your own company few years down the line? Or you should lie about it? The simple answer is: No. Don’t tell the interviewer any answer that conflicts with the interest of their organization. If you find the work interesting, and if they offer you significant equity for your contribution in their …

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A Digital Marketing Career Path – Is it worth the effort?

If you are a student who is just graduating, or yet to graduate, digital marketing is a great career path for you, no doubt about it. I have been a digital marketer for more than 10 years now and I have worked in amazing organizations like Razorpay, Practo & Instamojo at very high salaries. (Watch my video on how to get a high paying digital marketing job). If you are fresher who has just graduated, you can get a digital marketing job by showing skills and experience with your side projects. However, if you are already working in some other …

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