Digital marketing has a lot of modules in it. And each module is an ocean in itself. It is pretty difficult to become an expert in every module possible. Even for someone with 10 years of experience, covering all the subjects is almost impossible.
I’ve thought a lot about this over the years. And the only conclusion that I could come to was – it is more important to execute digital marketing in an integrated way, than build expertise in each digital marketing module.
Each module such as Content Marketing, SEO, Email Marketing and Social Media Marketing is powerful on its own, but when they are combined in a unique way, it’s power goes up exponentially. It creates a snowball effect that is unstoppable.