Why Net Neutrality is Critically Important for Digital Marketing

Net Neutrality, a concept that has been highly debated in the US, has caught fire in India only recently. In plain English – Net Neutrality means that all internet data traffic is treated equally – just like electricity. We pay for electricity based on units consumed and we can use it for any device. Similarly Internet access should have a simple pricing structure – cost per unit of data (Kb, Mb, or Gb) and should be treated as a utility.

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What if there is no law or regulation for Net Neutrality? Crazy things will start happening. Recently Airtel wanted to charge separately for free VOIP services.

It is as crazy as the electricity company saying that you have to pay extra for electricity if you use Sony TVs instead of Samsung TVs at home. In such an imaginary case, the electricity company can take bribe from Samsung for promoting them. Such things are not possible with electricity. But with Internet, such things are possible.

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The Best PayPal Alternative in India for Freelancers and Online Merchants

We are in the middle of an ecommerce boom in India. Indian consumers are getting used to buying products and services online and making online payments.

In such a day and age, the ability to receive payments online is mandatory for any business. The business could be as small as a freelancer providing online services or it could be a medium-large business receiving millions of rupees in revenues every month.

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PayPal was invented for this purpose. When PayPal was launched, online businesses blossomed all over the world. New business models were born because it was so easy to receive payments online. PayPal used to work well in India, for a while.

Then all of a sudden RBI (The Reserve Bank of India) started disrupting the business model with a lot of regulations and restrictions.

Post RBI’s intervention Indian PayPal users were not able to:

  • Hold their PayPal balance in their PayPal account
  • Send or Receive money between Indian PayPal users.

Right now PayPal can be used only to make payments through your credit or debit card to a PayPal user in another country. You can also receive payments to your PayPal account from other countries but that money will be withdrawn to your bank account. You will not be able to hold that balance to make further payments.

If you try to send or receive payments within India, your transaction will not go through. The biggest hurdle for Indian businesses is that there is no peer-to-peer money transfer system within India.

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How to Get Article Topic Ideas for Your Blog Using Webmaster Tools and HitTail

In this article I have tried to to answer some fundamental questions about blogging. If you are not a blogger yet, you will understand how blogging can help you connect with like minded people, brand yourself, get new opportunities and become a thought leader in your field – and I bet you will be motivated to start blogging. If you already have a blog, you will find out ways with which you can find topics to blog about that are sure to succeed with your audience.

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Verbal and Written Communication skill is the one thing that makes us human and sets us apart from other creatures on planet earth. While body language and verbal communication is about real time exchange of information, publishing transcends time and reaches people even centuries after it is created.

When you think about it, Information publishing is as old as man kind itself. We as cavemen used to draw and paint inside caves trying to communicate what we felt. From cave drawings, to rock tablets, to organic ink on dry leaves, to paper, to printed paper to Kindle and PDF e-books, we have come a long way!

While most of the technology improvements before 2000 AD was about the efficiency of printing and faster reproduction of the materials, there was not much change in the speed at which the published information was delivered, until the dawn of the internet age.

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How to List Your Business on Google Maps with ‘Google My Business’

If you have searched for a shop, restaurant or an office address, you would have noticed that a search result with a map listing would have showed up in Google search. Sometimes, this will also have pictures of the business premises, the address and phone number. These results are not automatic. They come up because the business owner has listed his business on Google Maps. It is now time to list your business on Google Maps!

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Earlier this feature used to be called Google Places, now it has been changed to Google My Business. This post will show you how to get your business listed on Google My Business.




Once you list your business there, you will not only get a map result when someone searches for your company name on Google but you will also show up with location and contact info when someone looks up for your place in the Google Maps app in mobile, tablet or desktop.

This is very important because unless you enter the correct address and pin the location on the map, sometimes your business will be listed in the wrong place and your potential customers may end up at the wrong streets looking for you!

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How to Become a Google AdWords Certified Professional (Google Partner)

Many people recently asked me how to become a Google AdWords certified professional. This post is going to show you how. There is a bit of confusion in this arena because Google recently changed how the entire certification program works. Google AdWords certification is definitely a plus if you want to brand yourself as a PPC expert. (But keep in mind that passing this exam alone does not make you an expert). Read more about how to become a self made digital marketing expert. Earlier, the test alone costed $50 to try and the process of the certificate issue was …

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