Digital Marketing | Digital Deepak

How to Use Google Webmaster Tools to Enhance Your Website’s Health and Traffic

May 15, 2014 by Deepak Kanakaraju

Google webmaster tools is used by many website owners to gain great insights into their websites. If you are not yet using webmaster tools, you are missing out on critical information about your website which can help you get more traffic and make your website more healthy.

Web And Seo Analytics Concept

With Google webmaster tools helps you get information about how many times your website was displayed in Google search results & how many clicks it received for which keywords and so on. You can also get information about how many pages have been submitted and how many have been indexed in the search engine.

Some notable features that are included in Webmaster Tools:

Check Keywords and their impressions and clicks
Check your website for malware
Check the status of structured data
Get notified if there is a sudden drop in traffic
Get notified if there is any issue in the website
Fetch as Google bot and submit the page to Google
404 / Not found errors on your website
Incoming links from other websites and internal links
Remove certain URLs from the search engine index

In this article I will show you step by step how to add your website to Google webmaster tools and how to make the maximum use of this tool from big G.

7 Reliable Sources to Generate Leads for Your Business through Digital Marketing

May 8, 2014May 11, 2014 by Deepak Kanakaraju

When it comes to getting business online, lead generation is one of the biggest responsibilities of a digital marketer. Branding and PR is also important but because branding is not measurable, generating leads (direct response marketing) feels more tangible and can help in scaling up fast. When it comes to lead generation online, there are no free and paid methods per se. No source is free in the real sense. Some channels require more money to be invested and some channels need more time to be invested.

Human Resources

If you invest time, your results will last longer but the initial growth will be slow. If you invest money, you will get quicker results but won’t have continuity. A combination of time and money investment would be the ideal way to go – you get leads fast and also your efforts will have a ongoing momentum. Integrated digital marketing helps marketers achieve that goal. As a digital marketer, I use the following channels the most to generate leads for the projects I am a part of.

1. Google Adwords

Google Adwords has been the number one source of quality leads for all my projects. Since I am displaying my ads only to the people who are specifically searching for the product or service that I am offering, Adwords gives quality leads and the conversion ratio is usually high. Adwords can help when you need to reach your lead generation targets within a short span of time.

The Secret Method to Double or Triple Your Conversions Overnight

April 12, 2014April 15, 2014 by Deepak Kanakaraju

There are only two important things in digital marketing. The first one is traffic and the second one is conversion. This post is about increasing conversions. I know I have made a big claim about helping you double or triple your conversions, but in reality your conversions can go even higher than that. What you are about to learn here is not just a tactic but a strategy.

increase conversions

Tactics change from time to time depending on the trends and technology, but strategy remains consistent. The strategies I am about to reveal here have been consistent for 100s of years. These sales methods have been used even before the advent of the internet.

To make sales online, you need traffic. It doesn’t matter if you are selling display advertising space, other’s products for a commission or your own product. If you have got the traffic, you have the potential to make sales.

You may have tons of traffic, but if you do not focus on conversions, your revenue will be little to nothing. Here, conversion is defined as visitors to clicks, clicks to leads or leads to customers. (Read my post about top 7 digital marketing metrics if you want to know more about conversion metrics).

If you are selling display advertising, you may not be making much revenue if your banners are not positioned in strategic places. If you are collecting leads through a landing page, enough visitors may not be converting into leads if your landing page is not optimized for high conversions.

A lot has been said and talked about traffic generation online. Until now, enough attention and focus was not given to conversions. I think its because people have started to realize that there is a limit to how much traffic you can generate using a specific channel, but there is no limit to how much % increase in conversion you can achieve.

How to Increase Your Revenue by 20% or More by Tweaking Your Sales Funnel

February 16, 2014February 16, 2014 by Deepak Kanakaraju

funnel A bird in the hand is worth two in the bush. A buyer in your CRM is worth two prospects in your email list! A buyer has proved that he has an intention and the capability to buy and will buy further if he is presented with an offer that makes sense.

If you build a list of people who are just curious about your product but have no intention to buy anything, you are never going to have conversions from this list! So the whole idea is not just to get more people into your sales funnel but to get more buyers into your sales funnel to whom you can present great offers and convert them to premium customers.

Getting more buyers into your funnel is easier said than done. But with some counter intuitive techniques there is a possibility to increase the number of buyers and revenue. You just need to make a simple tweak in your existing funnel. To illustrate this let us take an example of a typical sales funnel with prospects, a $10 front-end product and a $50 back-end product.

Case 1: $10 front-end, $50 back-end

salesfunnel-1

Case 1: You build an email list of 100 people and present them with a front-end product worth $10. Let us assume you have a 10% conversion ratio and 10 people buy that product. Let us assume that you have a 10% conversion ratio again on the buyers list and 1 person buys the back-end product for $50. Now your total revenue is $100 + $50 = $150.

How to Market Your Training Products Online

August 25, 2015February 14, 2014 by Ravi Handa

This is a guest post by Ravi Handa from HandaKaFunda.com

Let me start by saying that I am not an expert on online marketing or digital marketing. I run an online CAT coaching course at HandaKaFunda.com that I started couple of years ago. Since I could not afford to hire someone for digital marketing, I have been doing it on my own and I have learnt a few things along the way.

Let me add, I have made my fair share of mistakes along the way and I hope you do not make the same. Let us start with the same.