Digital Marketing

Recently, I got a chance to interview Brennan Dunn who has been my mentor when it comes to email marketing, marketing automation and using data properly for marketing. He also runs RightMessage – a tool to segment and personalize websites and landing pages. A huge thanks to Brennan for doing this interview and a special thanks for the long and insightful answers. 1. Tell us a bit about yourself, Brennan. Hey! My name is Brennan Dunn, and currently I run two companies: RightMessage and Double Your Freelancing. In the mid-2000s, I quit my day job to go full-time as a …

Read moreAn Interview with Brennan Dunn from RightMessage

A lot of students ask me this question. What is the best answer to give when the interviewer is asking you: “What are your future goals?” or “Where do you see yourself in 5 years.” Should you be honest? Should you tell them that you are planning to start your own company few years down the line? Or you should lie about it? The simple answer is: No. Don’t tell the interviewer any answer that conflicts with the interest of their organization. If you find the work interesting, and if they offer you significant equity for your contribution in their …

Read moreInterview Question: What is your goal for the future?

If you are a student who is just graduating, or yet to graduate, digital marketing is a great career path for you, no doubt about it. I have been a digital marketer for more than 10 years now and I have worked in amazing organizations like Razorpay, Practo & Instamojo at very high salaries. (Watch my video on how to get a high paying digital marketing job). If you are fresher who has just graduated, you can get a digital marketing job by showing skills and experience with your side projects. However, if you are already working in some other …

Read moreA Digital Marketing Career Path – Is it worth the effort?

One of the questions that my students ask me often is: How can a newbie get a good digital marketing job? In this blog post, I am going to share some ideas from my experience on how a newbie can go about applying for a digital marketing job and get selected. Don’t be a “Fresher” or “Newbie” The first order of business in your career development is to stop becoming a “fresher” or a “newbie”. Because freshers do not get much salary. If you apply to a company where you have mentioned only having learned from a digital marketing course …

Read moreHow Can a Newbie Get a Good Digital Marketing Job?

Houston, we got a problem. A big, fat problem. You want to get better job offers or grow your career or land clients. For that to happen, you know that you need to stand out from the rest, become a brand, and be recognized. And you know there is only one path to recognition. The content path. So you embark on the journey. You are all excited at the unlimited opportunities it’s going to open up. You set up a blog and start publishing content, or you start posting on your preferred social channel. You wait for the visitors, comments, …

Read moreWhy no one reads your content?