Digital Marketing

I have been in the digital marketing industry for the past 10 years. In the past 5 years, the trend of digital marketing has seen a hockey stick growth. If you check Google Trends for the popularity of the term “digital marketing”, you can see how it has grown since 2004. Anything that grows this fast, is not sustainable. Or that’s what we have come to believe with many things. 10 years back, we had courses on Java, Visual Basic, C++ and many such computer programming languages. Anyone who wanted to have a career in computers learned the latest programming …

Read moreThe Future of Digital Marketing

Do you have a digital marketing interview coming up some time soon? Are you feeling baffled about where to start with your preparation, or finding yourself completely clueless about the kind of digital marketing interview questions you may be asked? If you are bitten by the anxiety bug at this point, I want to remind you of a little something before I head on to my two cents related to the top digital marketing job interview question and answers. Preparing For Your Digital Marketing Interview The truth you need to know before you start with any kind of preparation is …

Read moreTop 25 Digital Marketing Interview Questions & Answers

How to become a successful digital marketer? Before we get to it… We need to understand one thing. What makes those super successful digital marketers? How do they earn such respect and salary? How are they so successful? What is it that separates them and the rest of you? How come they get paid in gold when you scrap peanuts? A lot of you has been wondering, and many of you want to be them. Because if we find answers to those questions, then we can use them to become successful like them. So I went ahead and spoke to …

Read moreThe Top 5 Traits of Successful Digital Marketers

I received an email with a strange subject line. The subject line had Chinese characters in it. I was pretty sure that it was some spam email. I would have almost deleted it that day. If I had deleted that email, I would have missed the greatest adventure of my life. The Chinese characters you see about means “Invitation” in English. It was an invitation from the Chinese government to visit their annual Motorcycle convention called CIMA Motor 2009. I just stared at the email with disbelief. You might be wondering – why did the Chinese government invite me? I …

Read moreHow Blogging & Digital Marketing took me to China

Recently I organzied a digital marketer’s meet-up at Hyderabad and it was an excellent experience. This was the first time I went to Hyderabad and I was pleasantly surprised by the beauty of the city and it’s infrastructure. The people are nice, warm and polite. There is a sense of calm about this city. My good friend, who I have never met in person until now, Gaurab Borah picked me up from the airport in his brand new Mercedes-Benz and we went to Starbucks to have coffee. We discussed about how email marketing is getting difficult with decreasing open rates …

Read moreMy Experience at the Hyderabad Digital Marketer’s Meet-up