SEO today is a challenging skill to master. The internet space is constantly evolving. What tactics worked 10 years ago may not be applicable in 2018.

However, the goal of SEO remains the same. Reaching the right people with the right keyword intent with content that matches their requirements

Learning SEO requires critical and creative thinking. Being able to Analyse is also an important attribute.

SEO stands for Search Engine Optimisation. It’s a technique of including certain word phrases within the contents of a website. Search engines like Google then show that content as a top result to those who type in those phrases.

SEO is crucial to a website’s success. Without SEO even a brilliant content may remain undiscovered. Having known its value today, it makes sense to be proficient in this subject.

Learning SEO would help individuals make a long-term career in the internet space. It would also help businesses who aim to have a visible online presence.

There are many ways to learn SEO step by step. But it’s important to examine and check all possible options that best suit your needs.

[Read more…]

Teaching is one of the oldest professions on planet earth.

If you take a look at the top 5 professions that dominate the human race, it would be agriculture, health & medical care, construction, cloth making and Training.

Since the olden days we’ve had Gurus where young people went to learn from them.

In every profession of work, there is a mentor and a student.

Out of the 5 professions I told you about, every profession involves teaching.

Transferring skills from an experienced person to an unskilled person is the very fabric of the human race that keeps us together.

Before we invented written language and printed books, knowledge and experience was transferred from one generation to another using stories.

During the tribal times where groups of 100-500 people lived in forests, the elders of the tribe would tell stories to the younger generation and they would pass on moral values.

Then there were people who hunted, gathered, people who grew crops, people who did carpentry and people who built huts. In every category, the expert will teach the novice.

People realized that sometimes you have to pass on information which transcends time. The trainer cannot always be present in flesh and blood and hence they started painting inside cave walls.

[Read more…]

In the past 10 years of running several freelancing projects, blogging projects, having worked in various startups and finally building my own digital marketing training company and agency, I’ve learned a thing or two about how to build a startup from scratch and make it sustainable.

And I observed that a lot of my readers including you want to learn about how to build startups. And there is no course that is made to teach this in the Indian context. If you dream of having your own company with a good product / service that makes consistent healthy revenues and profits, this series is for you.

[Read more…]