How To Create Content People Want To Read

You badly want it, don’t you? The power to capture the attention of your audience, make them sit and devour every word you write as if it is the gospel or the ancient secret of living forever. Unfortunately, it doesn’t happen. You spend hours choosing the topic, thinking about it and writing, but when you post it, nothing happens. You refresh the page as if you are waiting for the exam results, still nothing. It makes you wonder – where did all the people go? But it looks like people haven’t gone anywhere. The other guy posted a few minutes …

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Top 100 Digital Marketing Tools for 2020

Digital Marketing tools are very important for digital marketers. Without the tools, we cannot carry out our digital marketing campaigns and analyse its efficiency. These tools have literally shaped the digital marketing industry as we know now. I have been working on a course called Digital Marketing Tools Mastery and it will be launched in a few months. But as I was creating the course, I also did a lot of research about it and in the process I have identified the top digital marketing tools in each category of digital marketing. Here’s the list. This is a long post, …

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An Interview with Brennan Dunn from RightMessage

Recently, I got a chance to interview Brennan Dunn who has been my mentor when it comes to email marketing, marketing automation and using data properly for marketing. He also runs RightMessage – a tool to segment and personalize websites and landing pages. A huge thanks to Brennan for doing this interview and a special thanks for the long and insightful answers. 1. Tell us a bit about yourself, Brennan. Hey! My name is Brennan Dunn, and currently I run two companies: RightMessage and Double Your Freelancing. In the mid-2000s, I quit my day job to go full-time as a …

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Interview Question: What is your goal for the future?

A lot of students ask me this question. What is the best answer to give when the interviewer is asking you: “What are your future goals?” or “Where do you see yourself in 5 years.” Should you be honest? Should you tell them that you are planning to start your own company few years down the line? Or you should lie about it? The simple answer is: No. Don’t tell the interviewer any answer that conflicts with the interest of their organization. If you find the work interesting, and if they offer you significant equity for your contribution in their …

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A Digital Marketing Career Path – Is it worth the effort?

If you are a student who is just graduating, or yet to graduate, digital marketing is a great career path for you, no doubt about it. I have been a digital marketer for more than 10 years now and I have worked in amazing organizations like Razorpay, Practo & Instamojo at very high salaries. (Watch my video on how to get a high paying digital marketing job). If you are fresher who has just graduated, you can get a digital marketing job by showing skills and experience with your side projects. However, if you are already working in some other …

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