It takes a lot of time and effort to learn, figure out, and apply the right marketing strategies for your company. However, we all know how crucial marketing can be in making a business successful and building an identifiable brand. Thus it becomes even more important to figure out the
Rajat is a digital marketing professional and web analyst. He has been in the Digital Marketing industry for almost 5 years now and is currently working as Digital Marketing Manager with Narayan Seva Sansthan. He loves travelling and exploring facts of science on the internet. He also likes writing Hindi
With 5+ years of experience in the digital arena, Armaiti is currently leading digital and e-commerce for RIO Heavy Flow Pads, Friends Adult Diapers & Teddyy Baby Diapers. She has a passion for technology and a love for brand building and is always on the lookout for new ways in which
Apraatim is a Digital Marketing professional at Streamlyn Academy of Digital Marketing. He takes care of the marketing part of the institute along with training. He has been in this field for more than 5 years now. In his leisure time, he prefers travelling and reading over anything else. Further,
Vivek is highly data-driven and has strategized branding and performance campaigns across Google, Social and other mediums for clients from real estate, e-commerce, BFSI, FMCG, entertainment and gaming vertical. He loves travelling and exploring different cultures around the globe. He also prefers playing cricket and watching movies. Further, Let us
As a digital marketing manager for a media institute in Mumbai. Odell currently handles the entire 360° Marketing for the institute to increase brand awareness & acquire students for their PG & UG courses. He has been in the Digital Marketing space for almost 6 years now and has also worked as
With 6 years of professional experience in Digital Marketing. Gopu is currently building Nymbl Digital, a content marketing agency based out of Bangalore. His industry experience includes – real estate, healthcare, e-commerce, ed-tech, education and fin-tech. He loves reading, playing chess and dancing to Zumba. Curious minded – he is currently exploring
Pooja Sundrani has been in the IT industry for over 5 years now. She is extremely passionate about marketing and also has an e-commerce store, precisely an Insta store by the name Claire’s Trinklets. Her areas of interest include Fashion, Food, Lifestyle, Fitness and Travel. Further, Let us hear
Ratnam has been a part of the digital marketing industry for a while now. he likes to explore different things and take part in anything new that comes up. A Zonal level cricket player, he has done boxing too, loves to go on treks and travel to the mountains. Dedicated
An expert in Digital Marketing, specializing in Search Engine Marketing (SEM), Social Media Marketing (SMM), E-commerce Marketing, Google Adwords, Facebook Advertising and affiliate marketing. Arvind currently manages performance marketing campaigns for many brands like Kent RO, VLCC, Campus shoes. He takes care of their AMS accounts, Flipkart Ad Accounts, Google
An engineer turned social media marketer, having spent the last five years in paid marketing. He is currently the Digital Marketing and Campaign Manager at Autobrix. Further, Let us hear from him. Hello and Welcome Govindaraj, Let us begin with your unique story, could you please share that with us?
Mr Nikhil Sharma, Managing Director of Fabulous Media, has been in the digital marketing industry for the last 15 years. His latest venture GoCommercially aims to empower SME’s and budding entrepreneurs of the world to determine their own success. He was PAN India brand ambassador and official spokesperson of
Arijit loves marketing and likes to call himself a passionate marketeer. He has been closely associated with the IT industry for close to a decade now working with some of the industry giants and breakthrough Artificial Intelligence organizations. He is currently responsible for the planning and execution of marketing strategies
Digital Marketing is an evolving space and it requires a sheer passion for this medium to produce successful strategies. In the past 15 years, Vinita had the opportunity to help brands and companies to build their digital footprints to constantly innovate and engage with the right audience. She currently manages
Every company, big or small, has a business account on Facebook at least. If it is a digitally advanced company, it might even have a Twitter handle and LinkedIn profile. Nowadays, it has become absolutely essential to invest in digital marketing to inform your customers about your online presence and
I did a webinar today morning on the various Digital Marketing Tools I use for my business. You can download this mindmap here. In this mind-map, I have classified the tools into the following categories. * Market and Niche Research Tools * Content creation and publishing tools * Traffic generation tools * Marketing Tools
One of the biggest challenges with Digital Marketing is getting high traffic. SEO is becoming difficult because of competition. Google is pushing down the organic results in favor of ad listings. Facebook ads are becoming costlier day by day because more people are advertising to the same audience on Facebook.
Season 1 – Episode 6 She is our intern from Batch 1 of the DigitalDeepak Internship Program. An entrepreneur who loves doing some home crafts as well.. Welcome Keerthana.. [cheers and claps] Hello, How are you? Hello Sir, I am doing good. So, how did this all begin? Tell us your
Season 1 – Episode 5 He is our intern from Batch 2 of the DigitalDeepak Internship Program. He is an SEO Executive specializing in the real estate sector. Ladies and Gentlemen here’s Jatin for you.. [cheers and claps] Hello Jatin, How are you? I am good Sir, how about you?
Season 1 – Episode 4 He is our intern from Batch 2 of the DigitalDeepak Internship Program. He was one of our top performers in the batch and is quite passionate about Entrepreneurship and Digital Marketing. Ladies and Gentlemen here’s Jackson for you.. [cheers and claps] Hello Jackson, How are
Season 1 – Episode 3 He is our intern from Batch 2 of the DigitalDeepak Internship Program. He was one of our top performers in the batch and is an avid reader.. Ladies and Gentlemen here’s Divya for you.. [cheers and claps] Hello Divya.. Hello Deepak Sir.. How did it
Season 1 – Episode 2 He is our intern from Batch 2 of the DigitalDeepak Internship Program. He was our top performer in the batch and has placed himself quite well in the Digital Marketing Industry.. Ladies and Gentlemen here’s Akshay for you.. [cheers and claps] Hello Akshay.. Hello Deepak
People have been asking recently about Digital Marketing Internship with Digital Deepak – What is it? How do I join? And so on. A lot has been written recently about my Digital Deepak Internship Program. Hundreds of people who joined the first batch of my internship program have published reviews about
Season 1 – Episode 1 Hello and welcome to the “Interview with Interns” – Blog A DigitalDeepak initiative to showcase the achievements of our Interns. [cheers and claps] Meet Mr Ankush Anand, He is our intern from Batch 2 of the Digital Marketing Internship Program who has achieved and established himself quite
I recently signed up for SendFox, an email marketing tool. I have used a lot of email marketing tools before, but none of the tools match the price of SendFox while still delivering great quality. Right now there is a lifetime deal going on for SendFox and I highly recommend
Do you want to grow in your profession and your wealth? Do you want to achieve all your dreams? To achieve success and wealth, we need skills. There are many different skills in the world. Which one do you choose? A lot of us have chosen digital marketing as our
This blog post can empower you to change your life as you always wanted. But, you need to follow it. You shouldn’t stop after you completed the post. You should continue. You should take action. If you take action, I’m confident that you’ll succeed. Because this is
You badly want it, don’t you? The power to capture the attention of your audience, make them sit and devour every word you write as if it is the gospel or the ancient secret of living forever. Unfortunately, it doesn’t happen. You spend hours choosing the topic, thinking
Digital Marketing tools are very important for digital marketers. Without the tools, we cannot carry out our digital marketing campaigns and analyse its efficiency. These tools have literally shaped the digital marketing industry as we know now. I have been working on a course called Digital Marketing Tools Mastery and
Recently, I got a chance to interview Brennan Dunn who has been my mentor when it comes to email marketing, marketing automation and using data properly for marketing. He also runs RightMessage – a tool to segment and personalize websites and landing pages. A huge thanks to Brennan for doing this
A lot of students ask me this question. What is the best answer to give when the interviewer is asking you: “What are your future goals?” or “Where do you see yourself in 5 years.” Should you be honest? Should you tell them that you are planning to start your
If you are a student who is just graduating, or yet to graduate, digital marketing is a great career path for you, no doubt about it. I have been a digital marketer for more than 10 years now and I have worked in amazing organizations like Razorpay, Practo & Instamojo at
One of the questions that my students ask me often is: How can a newbie get a good digital marketing job? In this blog post, I am going to share some ideas from my experience on how a newbie can go about applying for a digital marketing job and get
Houston, we got a problem. A big, fat problem. You want to get better job offers or grow your career or land clients. For that to happen, you know that you need to stand out from the rest, become a brand, and be recognized. And you know there is only
You aren’t getting the best out of your marketing campaigns. Yes, it’s true. Of course, you are getting good results. Your boss or client is happy, and so are you. But you still can get more out of them. You can get even better results from your campaigns
If you have learned music, or even tried learning it, you will know that it is all about the analytics. Learning music involves notes, sequence, synchorinization and practice. Music is one of the few fields where there is a combination of both analytics and creativity. The technical part of music
Do you ever get frustrated when your marketing campaign does not do well, and you have no idea why? The most challenging aspect of a marketing campaign for most marketers is measuring the campaign’s success, which is in the form of analytics. The analytics, especially the dashboard seems quite
A brand is not just a logo. A brand is something that people relate to when they think about a product or a service. Think about coffee, and Starbucks comes to mind. Think about electric cars and Tesla comes to mind. A brand is what customers talk about you when
Digital Scholar is a premium digital marketing training institute in Chennai. It is the first institute in India to adapt agency-style learning. Here, I will be discussing the unique modules and the benefits of taking up the digital marketing course at Digital Scholar and how this institute is going to
While looking for a higher role in the Digital Marketing industry, you must have what it takes to be the hire the organization is looking for. And when you are applying to the role of a Digital Marketing Manager, you have to showcase your best skills. You need to market
Homo Sapiens (or in other words, us) have been known to have existed in the current form on the planet earth for the past 70,000 years. For a very long time, until recently, we were not the most effective species. We had huge brains, children born prematurely, lower muscle
Digital marketing is not an easy subject. I have been in the digital marketing space for more than 10 years, and I am still learning new tools and new digital marketing tactics. However, with time, learning new tools becomes easy. Learning new concepts becomes easy. As you spend a lot
Books are a great source of learning to master the fundamentals and basics of a subject. As I had mentioned in my recent blog post on how to learn new skills, mastering the fundamentals is very important for becoming an expert in a subject. While I try to learn most
Political campaigns in India are no longer limited to traditional marketing medium. It has clearly entered the digital spectrum, and the impact of digital political campaigns are significant. It cannot be ignored anymore. That’s why in this article, I have outlined the digital marketing strategy of BJP. We have
You’ve probably had thoughts of entrepreneurship at some point of time, just like almost everyone else. If you want to get into the digital marketing field or if you are looking to make a career out of digital marketing, starting a digital marketing agency could be the most profitable
I have been in the digital marketing industry for the past 10 years. In the past 5 years, the trend of digital marketing has seen a hockey stick growth. If you check Google Trends for the popularity of the term “digital marketing”, you can see how it has grown since
Do you have a digital marketing interview coming up some time soon? Are you feeling baffled about where to start with your preparation, or finding yourself completely clueless about the kind of digital marketing interview questions you may be asked? I’ve had more than 5 jobs as a digital
How to become a successful digital marketer? Before we get to it… We need to understand one thing. * What makes those super successful digital marketers? * How do they earn such respect and salary? * How are they so successful? * What is it that separates them and the rest of you? * How
I received an email with a strange subject line. The subject line had Chinese characters in it. I was pretty sure that it was some spam email. I would have almost deleted it that day. If I had deleted that email, I would have missed the greatest adventure of my
Recently I organzied a digital marketer’s meet-up at Hyderabad and it was an excellent experience. This was the first time I went to Hyderabad and I was pleasantly surprised by the beauty of the city and it’s infrastructure. The people are nice, warm and polite. There is a
Recently I had the opportunity to attend a strategic leadership workshop by Pairee Learning. The workshop was led by George W. Watts and Laurie Blazek. George is a Ph.D. in Psychology and his passion is inspiring people to unlock their highest potential. He has trained CEOs and management teams
It is the one thing we cannot control or do anything about it. You feel like you have an infinite amount of it, but in reality, you have a very limited amount of it. You aren’t aware of it. It’s lost when it is lost. Everyone knows how
SEO today is a challenging skill to master. The internet space is constantly evolving. What tactics worked 10 years ago may not be applicable in 2018. However, the goal of SEO remains the same. Reaching the right people with the right keyword intent with content that matches their requirements Learning
Teaching is one of the oldest professions on planet earth. If you take a look at the top 5 professions that dominate the human race, it would be agriculture, health & medical care, construction, cloth making and Training. Since the olden days we’ve had Gurus where young people went to
In the past 10 years of running several freelancing projects, blogging projects, having worked in various startups and finally building my own digital marketing training company and agency, I’ve learned a thing or two about how to build a startup from scratch and make it sustainable. And I observed
Have you ever wanted to become a successful blogger? Or have you started a blog and didn’t continue growing it? In either case, this post will motivate you to start blogging again. Blogging has a lot of rewards. But blogging is not easy and it is definitely not something
“Yesterday is history, tomorrow is a mystery, and today is a gift… that’s why they call it present.” – Master Oogway Human beings have always been fascinated by Tomorrow. We have astrologers, psychics and palm readers trying to predict what will happen tomorrow using “super-natural” powers. Until recently, most of
Ads are an integral part of marketing. Ads are the first touch point between a business and a potential customer. Writing an effective ad is an art and a science. A good ad is a result of understanding of the target customers, creativity from the ad copywriter and most importantly,
Digital marketing has a lot of components. One of the most important and critical components of digital marketing is email marketing. Especially in the age of volatile social media, where you cannot trust any platform to reach your followers, email marketing is uber important. I have been focusing most of
One fine day as I was going through my emails, I saw an invitation to speak. I get a lot of invitations from time to time, and I decline a lot of invitations. But this was an invitation to speak at a TEDx event! I have seen a lot of
I have always loved going through financial reports of other businesses and entrepreneurs. And I have a huge respect for people who are transparent. Sometimes, it is better to be transparent, especially when you have critics. Being transparent builds a strong brand. In fact, public companies cannot operate without transparency
As digital marketers who help businesses drive more traffic and conversions to their websites, we have a responsibility to ensure that our clients’ websites and digital presence across all channels are in top shape. This includes top-notch content, smartly designed drip marketing campaigns, well maintained social media properties and of
Hiring is a big challenge when growing a startup. Having worked in more than 5 leading startups out of which 3 were Series A funded and beyond, I have seen how much can go wrong if hiring is not done properly. A company grows fast and becomes great with the
One of the biggest benefits of digital marketing compared to traditional marketing is marketing automation. Marketing automation not only helps in saving a lot of time that would otherwise be spent in manual tasks, but it also optimises itself and become efficient over time. I have been using marketing automation
When I started advertising on Facebook towards the end of 2015, the cost was very reasonable. One of the reasons for the low cost of Facebook ads was because many people were not advertising in India. There was a general thought process that is spending power of Indian audience is
A while back you might have noticed that I launched an online tool called OptinChat. OptinChat is a chat based tool to collect information from website visitors. Before inventing and using OptinChat myself, I was using popup forms on my blog. As a general rule popup forms are seen as
A few days back I had an opportunity to attend Affiliate World Asia summit at Bangkok, Thailand. This was my first international affiliate marketing conference. I even got a Press pass for the conference. Thanks to the reach of my blog and Kulwant from BloggingCage for letting me know about
In the last blog post, we discussed why it is important for businesses to use social media marketing. You probably have read it and understood the importance. And now, it’s time to learn how to create a social media marketing strategy that’ll produce the results you want. Success
If there is one thing common among digital marketers, freelancers, and bloggers, it’s their non-stop busy schedule where they carry out different projects simultaneously. I know it’s hard to keep up the latest digital marketing developments. But, you can’t sustain the competitive marketplace without acquainting yourself with
You cannot judge a fish by its ability to climb a tree. I took this advice very seriously long back when my mentor told me about it. Thinking about your strengths and weaknesses is very important for achieving success in your life. If you try to do something which you
Many people have asked me this question over the past few months. I’m writing this blog post to give a detailed answer on it. Gmail came up with multiple tabs and now, most of the emails from marketers land in Updates or Promotions tab which affects visibility and open
I guess you remember that a few weeks back, I had announced the launch of my digital marketing agency called PixelTrack. I had two things in mind when I wanted to start the agency. One, to provide services to clients and make revenue. Two, to use this digital marketing experience
Web push notification helps website owners to push important notifications directly on subscriber’s desktop, mobile or tablet browser. On a desktop, these notifications slide in at the top or bottom right-hand corner. On a mobile device, it resembles the push notifications delivered by apps. Type of content received by
After sharing top Indian affiliate programs and the ultimate guide to affiliate marketing, I got several requests from readers regarding their confusion about W-8BEN form. In this article, I’ll resolve all your queries by touching three important questions: * What is W-8BEN form? * Why do you need to submit this
Just like entrepreneurship, success in affiliate marketing is the combination of hard work and smart strategies. It doesn’t matter whether you are beginning your innings in the affiliate space or an experienced player, what matters most is your strength to capture the mood of your target audience. What’s
The human attention span has fallen from 12 to 8 seconds. It’s not your fault because we are overloaded with lots of information at a given time. How does this information overload affect your lead generation process? Before understanding the cause, I’ll share the meaning to help you
Differentiating yourself is an important aspect of a long term successful career in digital marketing. If you are perceived as someone of the same skill set and ability as most candidates in the digital marketing industry chances are that you are playing a hit or miss with every job you
Downtime affects reputation, revenue, search visibility, and ultimately your online business. In this post, we will understand the importance of uptime monitoring and how you can keep your visitors happy. Uptime reflects the time or percentage for which your site is up and running. Whereas, downtime tells the time or
Getting traffic from search engines is a great way to scale website traffic, for free. The quality of the visitors is high and it doesn’t cost like paid ads. But the biggest challenge for marketers is getting good rankings on the search result pages. That's why SEO freelancers and
A few years back I started a group on Facebook called Learn Digital Marketing. It started with a few members and grew to a few hundred in the first few weeks. Today it has 56,000+ members and is the largest digital marketing group in India. The initial set of
“Will my job be replaced by a machine in the near future?” This is something that haunts most of us. To address this, I would like to share a small personal anecdote from my life experience. Back in 2010-11, I was offering link building services on a popular forum and
Recently I’ve been experimenting with Facebook Messenger bots as an alternative to email marketing. Until now, I haven’t seen any communication channel come close to beating email in terms of engagement and personalization. Email marketing is, and hopefully will be, the holy grail of traffic and conversion for
Converting visitors into subscribers is one of the most important tasks for a blogger or publisher. Because increasing the email subscriber base is one of the best ways to build an audience. There are other ways to build an audience such as Social media followers, notification subscribers and so on.
Most of the businesses that advertise on Facebook just use the Facebook’s Boost Post feature. For many marketers, the Facebook Ads Manager or the Power Editor feels daunting and overwhelming. With a simple boost post, one cannot have the right targeting or conversion tracking. Most of such boosted posts
Recently I announced a new course called the 100-day Blogging Course. Since this is a new kind of program I want to clarify all the questions that you might have about this program. On June 7th, 2017, I will start a brand new project – a blog on a topic that
Starting your own website is one of the best ways to learn digital marketing. Because you will learn all the modules in digital marketing with increasing complexity over time, by applying the principles on your own website. HTML websites are not easy to make, but you can create a self-hosted
You might have heard that digital marketing jobs pay higher salaries. But is it true? Because it is possible that people who sell digital marketing training programs and courses (like me!) are the ones touting that digital marketing is the next big thing. You might also think that digital marketing
Today I am interviewing Gopal, founder of Visual Marketer that helps startups to grow fast with Visual Content and Online Marketing. Previously, he founded MyPromoVideos, one of the top explainer video companies in India with clients like Flipkart, BookMyShow and HCL. Combining the experience of creating highly engaging explainer videos
Unless you have been living under a rock for the past few months, you would have noticed that many websites (including DigitalDeepak.com) ask you permission to send browser-based notifications. These are called web push notifications and are similar to the app-based push notifications that you get from different apps
In this article, I want to give you a comprehensive review of Drip and help you evaluate if this tool is for you. Drip is a fantastic tool, not just for email marketing but also for marketing automation and sending behavior-based emails. I am in the process of migrating all
Today, I am interviewing Sanjay Shenoy, one of the top rated Content & SEO experts in Bangalore. He has run his own startup, has headed marketing in many startup companies in Bangalore and also a full stack digital marketing expert. He is a hustler and we all have a lot to
Building a product or service that your customers want is just half the hurdle in your startup journey. Reaching out to your target audience & converting them into your customers is probably as difficult as building the product itself. There are several ways through which you can target and reach your
A few years back, if you had a Facebook page with thousands of likes, it was considered as a good digital asset. If you posted an update on your Facebook page, it would actually be seen by most of the people who follow your page. As the popularity of this
If you want to host webinars online for your audience, YouTube’s Live Streaming Events is one of the easiest and most reliable ways. I recently conducted a webinar for Razorpay, and it was a seamless experience. I have tried conducting webinars on GoToMeeting, GoToWebinar and a few more webinar
When it comes to digital marketing, everyone talks about the various channels of advertising such as AdWords, Facebook etc. Then people talk about metrics like CPC, Conversions etc. But one of the most important metrics that I see being constantly missed out is LTV – Life Time Value of your customers.
Many people think that content marketing is just about setting up a blog and publishing articles in it. Sometimes they do it, but then realize that it doesn’t work that way. Content marketing has two main parts: creating interesting content and marketing it. You cannot stop with content creation
Have you ever wondered how bloggers and other self employed professionals get in the news? If you haven’t done any research so far, you probably thought that it happens by luck or chance. It does happen by chance once in a while, but there are some proactive things that
According to the recent announcement from Google, AdWords layout is going to change soon. This is the first major change after 15 years of AdWords. The new layout will be rolled out in phases and it may take as long as an year or two before the migration is complete.
A few months Facebook had launched Lead Ads. With Lead Ads, you can generate leads on mobile without asking your users to fill up a form in a landing page. Facebook picks the information that the user has already given to Facebook and pre-populates the form. Users have to just
Facebook has something new for advertisers and brands. They have launched the Facebook Canvas. Canvas is a form of an ad which fills a need in the market that other types of ads have been unable to fulfil. It supports full screen on mobile devices and provides a better experience
Facebook recently replaced their Conversion Pixel and the Custom Audience Pixel with the new universal Facebook Pixel. The old ones will be discontinued by the second half of 2016. The Facebook Pixel can do a lot of things apart from tracking conversions. Pixel is the most important component in Facebook
Digital Vidya is one of the leading digital marketing training companies in Asia. Over the years, it has helped a lot of individuals to become marketing experts. This review about Digital Vidya’s digital marketing certification Course will help you assess the value of their program. Many senior professionals with
Facebook has just launched a new feature for publishers called Audience Optimization. The primary goal of this feature is to deliver the right content to the right audience. According to Facebook: “Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better
Whether you are a newbie or a pro in the digital marketing world, monitoring your website’s traffic is one of the most important tasks that you will do on a consistent basis. Tracking your website’s analytics and performance of the webpages is very important if you are a
In my previous article I explained how you can send Bulk SMS via API in India. I had mentioned only two SMS providers in that post. Many people asked me about the alternatives and the top SMS providers in India, and here I am with the list of top 5
Update: I have started my own digital marketing agency called PixelTrack and if you are looking for digital marketing services, contact me at deepak@pixeltrack.in [If you have landed on this page, you know we are good with SEO and content marketing!] Many of my readers have asked me
Do you want to send bulk SMS to your leads and customers in India? In this article you will learn how to integrate your landing pages and forms with an Indian SMS provider, and trigger SMS automatically without writing a single line of code! There are many SMS providers in
A lot of people visit your website. But do you have a clear idea about who they are and what they do? In this article you will learn how to use Facebook to get some very important and interesting information on your visitors that is not available from other sources.
As a digital marketer, you should always try to improve the conversion ratios of your ads, landing pages and sales pages. To improve the conversion ratio, you have to do A/B testing and usability testing of your web assets. To start with we design websites on what we think
If you are running a Facebook Ad Campaign, you would obviously want to know if they are working or not. The only way to find out is by implementing conversion tracking. Facebook does not provide a conversion tracking pixel for your ad campaigns anymore. Instead you have to use the
Digital marketing consists of a lot of different tools. This also means that you have to keep moving data from one place to another. Without automation, life is pretty difficult for a digital marketer. Some digital marketing tools talk with each other very well, but some do not. This means
If you spend money on online advertising in India, you have to pay 14.5% service tax on your ad spends. Because “online advertising” is a service and all services attract a service tax in India. This is an indirect tax, a tax on consumption unlike a tax on income.
Facebook launched Lead Ads recently which enables advertisers to generate leads within Facebook. No landing pages and no need for the users to fill up forms. However, the lead ads are only enabled for mobile right now. In my experience, the quality of traffic and leads from desktop users have
With increasing bandwidth and access to devices, video content consumption on the internet is on the rise. Even TV channels and media companies are uploading video content to YouTube and earning revenue from advertising. Click Here to Get a Free Digital Marketing Course Now anyone can create video content and
If you want to learn digital marketing, you have to practice it. You cannot read a book about digital marketing and call yourself an expert. Taking part in a digital marketing training program and getting a certification also doesn’t make you an expert. The technology and tools available in
Being in the digital marketing field since 2007, I have come in contact with many people in the industry. However there have been a few people who have inspired me with their knowledge, experience and their work in digital marketing. Digital marketing is the fastest growing industry today. A research
Generating leads is one of the primary responsibilities of a digital marketer. Leads are contact information of potential customers, and they are called leads because they can lead to a sale. A digital marketer generates leads via landing pages and gets the visitor to leave their contact information in return
Facebook has more than a billion people using their platform. It is also a great place to reach customers at a very low cost. However, I feel that Facebook is a double edged sword and if you don’t know what you are doing, you will end up losing your
Today, I am launching my ebook officially. It was in pre-launch a while back and it has already crossed 500 downloads. The response for this ebook has been amazing! Click Here to Buy The eBook In this ebook I have shared my digital marketing journey and how I was able
I love landing pages. Landing pages is one of the top tools for a digital marketer. It helps you generate leads and make sales. If you don’t know much landing pages, read this article first: What are Landing Pages? Landing pages have evolved in the past few years. One
What are Landing Pages? There are some confusing definitions around the web, so I decided to write this short post explaining what Landing Pages really are. In this post, you will also learn about some of the top landing page building tools in the market. Landing page – as the name
Lead scoring is an important part of digital marketing. It used to be more of a sales function but with evolving technology and integration of marketing and sales, even digital marketers should learn about lead scoring. What is Lead Scoring? If you get 100 leads for your business who are
We recently conducted a survey to get insights into the state of digital marketing talent in India. The questionnaire had six targeted questions and there were a total of 110 respondents who are (or want to be) digital marketing professionals. How did we get respondents for this survey? The survey
Many companies in India and abroad are building their digital marketing teams right now from scratch. They are facing a huge shortage of skilled professionals. Hence the demand for digital marketing courses and training programs is going up every year. You are probably reading this article because you want to
Aryan is a tech blogger and runs Technodify.com, a pretty successful blog in India. He is one of the youngest tech bloggers in India. I had a chance to interview him about his blogging success. Deepak: Please introduce yourself to us. Aryan: My name is Aryan Buddy and I
If you are a webmaster who manages a blog or a website, I am sure that you would have felt the need to search within your website. It’s not just you, your visitors would also want to search for articles within your website. You will be surprised at how
I recently posted a long and detailed article about the importance of heat-maps for improving user experience. I used the tool called CrazyEgg to get the heat map for this blog. This is a detailed review of the features and pricing of CrazyEgg heatmap tool. CrazyEgg Pricing CrazyEgg provides a
Marketing is all about traffic and conversions. Traffic can be generated by targeting the right people at the right place & time. Conversion depends on effective communication & trust. To get more sales, you can either work on increasing your traffic or your conversions. More traffic costs more money. But, conversions can
Domain names are the building blocks of the internet. A good domain name builds trust, communicates what the business does and sticks in your mind. It is almost impossible to build a great online brand without a great domain name. The first domain name I registered was in 2005. I
Email Marketing is one of the most important components of Digital Marketing. But the problem with email marketing is that there are a lot of grey areas and things are not straight forward as we would like it be. As a basic rule for email marketing, you are not supposed
A while back I announced in this blog that I will be attending 24ADP digital marketing conference in Pune. I was not just an attendee but a speaker this time! I spoke on the topic of ‘Marketing Sales and Automation’. The audience engagement was good and I made new friends.
You can become a digital marketing expert without the need for courses and training programs. However you could feel that going through a proper digital marketing course or training program is better for you, you are right. A good training program will give you learning structure, mentorship and the opportunity
Yesterday, I had the opportunity to conduct a workshop at Sona College of Technology, Salem. The topic was ‘Career Opportunities in Digital Marketing’. More than 60 people attended the workshop and many were surprised about the new career opportunities available in the field of digital marketing. Apart from enlightening them
You may be running a lot of AdWords campaigns promoting different products and services, but have you ever thought about advertising for your brand keywords? More often than not, your website will have No.1 ranking in the organic search results when someone searches for your brand name. So you
Net Neutrality, a concept that has been highly debated in the US, has caught fire in India only recently. In plain English – Net Neutrality means that all internet data traffic is treated equally – just like electricity. We pay for electricity based on units consumed and we can use it for
We are in the middle of an ecommerce boom in India. Indian consumers are getting used to buying products and services online and making online payments. In such a day and age, the ability to receive payments online is mandatory for any business. The business could be as small as
In this article I have tried to to answer some fundamental questions about blogging. If you are not a blogger yet, you will understand how blogging can help you connect with like minded people, brand yourself, get new opportunities and become a thought leader in your field – and I bet
If you have searched for a shop, restaurant or an office address, you would have noticed that a search result with a map listing would have showed up in Google search. Sometimes, this will also have pictures of the business premises, the address and phone number. These results are not
Many people recently asked me how to become a Google AdWords certified professional. This post is going to show you how. There is a bit of confusion in this arena because Google recently changed how the entire certification program works. Google AdWords certification is definitely a plus if you want
Digital marketing primarily involves generating traffic and conversions. For a business or project to succeed online, a digital marketer has to bring in the traffic at the lowest cost per visitor and strive to achieve the maximum conversion ratio with that traffic. There are different types of conversions. Conversion from
Google webmaster tools is used by many website owners to gain great insights into their websites. If you are not yet using webmaster tools, you are missing out on critical information about your website which can help you get more traffic and make your website more healthy. With Google webmaster
When it comes to getting business online, lead generation is one of the biggest responsibilities of a digital marketer. Branding and PR is also important but because branding is not measurable, generating leads (direct response marketing) feels more tangible and can help in scaling up fast. When it comes to
There are only two important things in digital marketing. The first one is traffic and the second one is conversion. This post is about increasing conversions. I know I have made a big claim about helping you double or triple your conversions, but in reality your conversions can go even
A bird in the hand is worth two in the bush. A buyer in your CRM is worth two prospects in your email list! A buyer has proved that he has an intention and the capability to buy and will buy further if he is presented with an offer that
This is a guest post by Ravi Handa from HandaKaFunda.com Let me start by saying that I am not an expert on online marketing or digital marketing. I run an online CAT coaching course at HandaKaFunda.com that I started couple of years ago. Since I could not afford
Conversion tracking is an important part of digital marketing. Without conversion tracking, you wouldn’t be able to measure your ROI on marketing. You may have spent $100 on Website A and $100 on Website B on display advertising. Website A may have given you 100 clicks and website B
Inbound marketing and inside sales are great ways to keep the cash register ringing even when you don’t have field sales people and a huge marketing budget. But what if you do not have a blog to start with? Where would you generate leads from? Starting a blog from
Marketing in one perspective is just communication – Communicating the availability and features of a product or service to potential customers. We encounter marketing messages every day. When you think about it, you would realize that most of the marketing messages are pushed to you and not requested by you. This
As consumers spend more time using the internet and less time with other channels – advertisers are also forced to follow this trend. The ads have to be there where the eyeballs are. Unfortunately, digital marketing is not as simple and straight forward as traditional marketing. Digital marketing is best done
It is a known fact that you can’t improve what you can’t measure. One of the main advantages of digital marketing over traditional marketing is the power to measure and assign a numerical value on each step of the process… This blessing is also a curse in disguise
Search engines and search engine optimization have come a long way since the past decade. Search engines came into existence basically as the evolution of classified directories and yellow pages where people would go to find information about local businesses. Even I remember picking up the yellow pages book to
eCPM stands for effective cost per Mille (or effective cost per thousand impressions) and RPM stands for Revenue per thousand impressions. Both the terms usually mean the same but they are used in different contexts. When advertisers want to run display ads on a particular website, they will calculate the
Keywords are one of the most important data for an online marketer. Keywords find its way through PPC Ads, SEO, Social Media Marketing and Content Marketing. Keywords are not just vague words to be used in the marketing. They are the words and phrases that run inside the minds of
Digital marketing has a lot of modules in it. And each module is an ocean in itself. It is pretty difficult to become an expert in every module possible. Even for someone with 10 years of experience, covering all the subjects is almost impossible. I’ve thought a lot about