Keywords are one of the most important data for an online marketer. Keywords find its way through PPC Ads, SEO, Social Media Marketing and Content Marketing. Keywords are not just vague words to be used in the marketing. They are the words and phrases that run inside the minds of prospects and customers. That’s the language they use to describe what they want and need.
It is important for us, digital marketers, to speak the same language in our marketing materials so that it “rings a bell” when our prospects come across marketing material with that language.
With the latest automation tools, it is easy to generate a big list of keywords. One of the most used, most talked about and authoritative tool is the Google AdWords Keyword Tool. This tool, as you may already know, helps you generate keyword ideas from existing keywords, or with URLs.
Why Keyword List Refining?
Keyword generation is just the tip of the iceberg when it comes to an online marketing strategy and work flow. While it is VERY easy to generate a big list of keywords, it is challenging to find out which keywords convert well and bring revenue and profits to the business.
This is important because low performing keywords are eating into the marketing budget all the time and without scavenging such low performing keywords, it will be VERY difficult to increase the ROI of a digital marketing campaign.