Should You Have an In-house Digital Marketing Team?

I have been in the digital marketing industry long before the corporates caught up. It has been more than a decade now since my first marketing campaign in 2007. A lot of business owners have asked me to clear this dilemma that is common. Should they go ahead and hire an ad agency to handle their digital marketing account or should they focus on developing an in-house marketing team? I wish I could give a clear answer, but there is no one size fits all formula. I have worked in the agency as well as in individual companies. There are …

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Trust Your Intuition for Making Important Decisions

If you are an entrepreneur and trying to build a startup, it is important to have high conviction in yourself and trust your instincts. When you decide to start a new business, make a solid plan and do not get swayed by other people’s opinions. Once you come up with a plan, just execute it. Follow your intuition. Many new entrepreneurs get tempted to take a lot of opinions from a lot of people. No one knows about what you want to achieve with your startup and your life. Everyone will give advice based on their own world views. There is …

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Content Marketing: The Why and The How

It’s the right time to leverage content marketing. And it’s the right time to become a content marketer or content writer. No, I’m not pulling it out of thin air. That’s what data is saying. Let’s look at a few of them. According to Forbes, content is the #1 marketing trend to budget for in 2019 According to CMI research, 57% of B2C marketers expect their content marketing budget to increase. According to the same research, half of the B2B marketers expect their content marketing budget to increase. According to Target Magazine, almost 1/3rd of the marketing budget is invested …

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Long-term Thinking in Entrepreneurship

In the previous chapter, we talked about how entrepreneurship is a form of art. If you see yourself as an artist, then you would enjoy doing what you do for work. Art by nature is not stressful. Many people who start a business purely for the intention of making money cannot sustain through the highs and lows of the initial few years of the business. They will quit early and they will blame a 100 different things which contributed to their failure. It is not good to accept failure early. Any business takes times to grow and it wouldn’t be …

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How to Overcome Fear of Failure with Your Startup

If you fear that you might fail with your startup venture, hold on to that fear. That fear is real because the chances of failing with your startup is high. Many people wishfully think that they can succeed with their startup. The excitement of starting a new business is usually high in the beginning and then the reality sets in. If you want to grow a startup into a successful company, fear is not your enemy, but your ally. Do not try to eliminate the fear. Use the fear to think about possible outcomes and make a plan to overcome …

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