I read every one of them. Six different kinds of patient are writing those reviews, the clinic is selling to one of them, and there is a word in there that nobody at the practice has picked up. V Care Dental Speciality Clinic in Koramangala holds 4.9 stars across
Landing pages are where everything starts. Without landing pages, potential leads have no way to enter your funnel. A landing page that I made long back in 2016 for letting people subscribe to my free digital marketing course has generated 2 million leads in my business so far.In the
This is one of the videos from my Email Marketing Mastery Course. This video helps you understand how Liquid Templating in ConvertKit works. You can create personalized email campaigns based on customer information. Every subscriber will get different content. This video shows the power of email marketing. To understand everything
Education is a complex business. When I started my coaching business, conversion was one of the biggest challenges. But as I was continuously nurturing my audience via my emails and this funnel that I designed proved to be a game changer. Since then, I have released 20+ products and made
The WhatsApp Marketing Mastery Cohort is starting on June 26th. Click Here to Join: WhatsApp Mastery Cohort If you missed the launch webinar, you can watch this short video that explains: * The 8-week course curriculum * Q&A Sessions * Who should join WhatsApp Marketing Mastery Click Here to Join:
On May 18-19 (Saturday & Sunday) I am going to conduct an offline workshop on the topic of Deep Marketing Funnels. This is an opportunity for you to meet me in person and get mentored and trained from me personally over a period of 2 days. * Venue: PIXELTRACK Bangalore
A lot of people ask me how I manage my time. How do I manage to get things done? Do I have a calendar that is always full? Do I sleep only 5 hours a day? Do I wake up at 5 am every day? Do I have all A-
The best way to totally dominate a market is to create the market that you want to dominate. You don't want to compete in it, you want to dominate it. Else what's the point of building a business in this capitalistic world? There is no middle
A lot of people think that it's a great idea to build a software company. They see big software companies and get inspired by their growth and valuations. HubSpot, Freshworks, Zoho, Microsoft, and so on. There are mobile app companies that are worth a billion dollars such as
A lot of people ask me this question. If you are starting a new business, should you offer coaching or services? To be honest, it doesn't matter whether you position yourself as a coach, mentor, or guide with services. The lines are blurred in this. There are 3
In the past 3 months, I've lost 5 kgs. Weight loss is not rocket science. People complicate their weight loss journey by bringing too many variables into the equation. It's not like I was a fat person. I am relatively "not fat" but I
For as long as I can remember, I have wanted to become a startup founder. I wanted to be in business. The uncertainty of running a business not only keeps you active mentally but also can be profitable if you do the right things. The reason why most businesses fail
If you are following me around, you might have heard that I went to a 10-day meditation course called Vipassana. I wrote about it a bit, but today I wanted to go deeper into the experience and let you know about what I experienced. A lot of people think
For the past 2 days, I was at an event in Chennai. It's called the Quantum Club retreat organized by Siddharth Rajsekar. This event was only for his inner circle of students. This was one of the best events I've attended in the past 1 year.
Money makes the world go around. We are all focused on making money. It helps us live a comfortable life. Most people, most of the time think about making money. They also think that money is the path to happiness. Now I am not here to tell you that you
I have been in the startup space for quite some time. I have worked in startups like Exotel, Practo, Instamojo, and Razorpay. I have observed them closely. Working in marketing helped me understand the cost of customer acquisitions and the ROI that each customer brought in. I was shocked to
This has been in my mind for a long time and I have hesitated if I should talk about this explicitly. But the truth needs to be told and people need to know the truth. If you look at the business situation in India today, who are the people who
If you are planning to build a startup, the usual financial advice that you get from the media and from popular books is not going to help you. Books generally preach investing in stocks, real estate, and other channels that will help protect your "savings" against inflation so
A lot has been said about SaaS companies. SaaS is usually Software as a Service. One of the first SaaS companies is SalesForce.com. They literally invented this model as far as I know. They even ran campaigns called "No Software". Long back, software was a product. You
Generating demand is easy. Sustaining it is difficult. Many businesses want to grow, so they reinvest the profits into marketing and advertising. But marketing a product or service generates demand, and the business scales up to meet that demand. However, when a business is scaling up to meet the demand,
Persuasion is usually aggressive. Salesmen are trying to persuade prospects to buy, following up to close a deal, borderline pestering people to watch a sales presentation and the list goes on. The way sales are done today is still an effect of the old sales methods before the digital era.
A lot of people are attracted to building SaaS products (software as a service) because it needs to be built once and it can keep getting recurring revenue. FreshDesk which later became FreshWorks with a suite of software products became a unicorn startup (with a value of more than a
It has been a while since I published a post on this blog. If you have been a regular reader, you would know. The break might be evident if you are going through what I am going through. Burn out. As entrepreneurs and high-performing professionals, we often get pulled
As we grow up, we have our hobbies, interests, and inclinations. There are certain things we find interesting. When we involve ourselves in those things, time seems to pass by faster. We forget the ticking and movement of time because we are so involved with the task at hand. The
Thinking helps in creating chaos. Actions help in building order. As an entrepreneur/founder, if you want to grow your business, you need a balance of both. A lot of CEOs are great thinkers. They think of wonderful business models and many of them implement them. However, the results can
If you want people to buy from you, you need authority. Authority is built over a period of time through the repetition of messages and authority indicators. Authority indicators are something that you cannot directly control. People mention you. People's recommendations. Word-of-mouth referrals. They happen as
Anything that you do, if you do not do it with full involvement, will feel like hard work. During the initial days of your career, you might have to chop wood and carry water, even if that's not something that you love. But once you have enough money
Having worked with multiple startups. Having listened to the goals and dreams of founders. And most importantly, having tried starting up several times and finally getting something to work to a point where it can sustain me, I have realized one thing. You have to be crazy, stupid, brave, and
Yesterday, I published a post on LinkedIn about my story of how I got started as a freelancer and then converted my freelance practice into an agency. I got a lot of replies from my students asking me, "Deepak, but what services to provide as a freelancer? What should
Whenever you are trying to learn a new skill, there are three stages to it. Learning new skills is something that most people do not take seriously because they think that they are done with learning once they have finished school and college. Schools and colleges do not encourage you
Competition. This word brings up mixed emotions for most entrepreneurs. Some say it is good for the customers. Because competition reduces prices. When companies and brands compete for customers' business, they reduce prices and provide more quality. A level playing field where no one can monopolize the market and
Entrepreneurs have a challenging life. We need to switch contexts throughout the day. Context switching drains a lot of energy. A lot of people do it even without having a lot of responsibilities - like browsing social media and taking care of life tasks. People even text while driving nowadays. However,
I have been a creator since 2008. My first project was a blog about motorcycles and I built a community of motorcycle enthusiasts. In 2013, I started DigitalDeepak.com and got into the digital marketing niche. By 2016, I realized that if a creator has to monetize their work, it
If there is one thing that can divide the target market into two, it's the customers who read and the customers who don't. Having done digital marketing for more than a decade now, I see a lot of people running towards volumes on social media. But
Starting a business can be challenging, especially when it comes to income consistency. It may take a while before a business generates enough revenue to provide a stable salary for the entrepreneur. To counteract this, it's recommended to have at least two years' worth of savings for
In 2008, I was using an insecure operating system, Windows XP, on my laptop. I lacked knowledge about online security and may have accidentally clicked a suspicious link sent through Yahoo Messenger. The next day, I received an email that $3000 had been transferred from my PayPal account to another
You have heard of the term branding. When you think of the term branding, you think about companies running ad campaigns across media channels. Let's say Apple is running a branding campaign. They would run TV ads, magazine ads, and online ads, and even put up hoardings on
Many people ask me, "Deepak, how do I build a proposal for a client?" Running the PixelTrack® agency for the past 5 years and now we have built a lot of proposals, pitched most of them, got rejected in many cases, and won a few good ones. Most
Businesses complain about leads not converting into sales. No one complains about not getting leads because anyone can get leads with a bit of a marketing effort. Business owners think that the reason why the leads don't convert into sales is that the leads are not of high
Business is full of different types of games, such as the startup and valuation game and the platform game. One area I am particularly knowledgeable in is the creator game. However, the creator market is highly saturated, with new channels and creators popping up on platforms like YouTube every minute.
In my 5 years as an entrepreneur, I've learned that creating valuable digital assets is key. I created a digital marketing course with 25 videos as a lead magnet 5 years ago and it has generated 2 million leads. The majority of my customers came from promoting this
Many business owners believe that keeping prices low is necessary to attract more customers and achieve growth. However, this strategy can result in increased overhead costs, such as hiring more staff and managing a larger customer base. Offering products at a low price often attracts customers who do not value
In the fast-paced, digitized world of today, the trajectory of your career in digital marketing can take many forms. This article outlines five key opportunities, each offering unique rewards and challenges. From the foundational exposure of internships, the stability of a 9-5 job, the flexibility of digital freelancing,
A lot of people ask me if it is ok to change careers after a long time. And if Digital Marketing is the right career choice for them. My wife, Sandhya, pursued CA as a career option for 8 years. She completed her articleship and only the final exam was
Freelancing is a great way to make money because it gives you a lot of freedom. You can pick your work hours, choose who you want to work for, and decide how much work you take on. It allows you to work from anywhere with an internet connection. The best
Freelance networks can offer a number of benefits over trying to secure freelance work as an independent individual. Here are some of the reasons why they can be advantageous: Visibility and Accessibility: Freelance networks can provide a large, ready-made platform with an existing customer base, making it easier for
The vast majority of freelance potential lies predominantly in the realm of digital marketing. While other sectors like legal affairs, financial services, and engineering certainly offer freelance opportunities, they simply don't measure up to the enormous possibilities within digital marketing. In this article, we'll navigate through
Usually, digital marketers consider content marketing and performance marketing as two different things. They consider content marketing to be organic and free traffic. They consider performance marketing to be paid traffic. There is going to be immense power in combining the two. When you use performance marketing to market your
We will soon be launching our new product MasteryClub™ which will help people master multiple topics. It's a membership where students will get access to all the mastery courses we have launched so far (and the courses to be launched in the future.) So far we have launched:
It has been almost a year since we joined UAbility X Mastermind. This is our 4th event. If you are a part of the mastermind you get one event every quarter. We joined this mastermind program run by Rohan and the team from UAbility because it is a very small
Most of the coaches/mentors/trainers are introverts. I am one of them. We are very good at writing, spending time alone, reading, and doing market research. We also somehow manage to do webinars and build a personal brand in front of an audience. When the ed-tech industry in
A lot of people think that it is a good idea to start freelancing than getting a job. If you are just out of college, it is always a better idea to get started with a job because you need more experience and exposure to the business world. When you
In this article, we are going to learn how to build an expert business that makes 10 lakhs a month in profit (not just revenues). To explain that I need to give you a few analogies and examples. Probably the easiest way to make 10 lakhs per month in profit
I have done a lot of investments in my life, but if I have to look back at the best investment to date, that would be a blogging course that I bought for $300 back in 2008. Less than 10% of the Indian population was on the internet and I
In the past five years, the idea of a lifestyle business that allows people to work from home and earn more than a traditional job has gained popularity. Some coaches use this concept as a marketing strategy to attract those who wish to leave their jobs and work from home,
Are you feeling like you have not achieved enough in your life? Achieving a certain level of career success is hard. Very hard. I have taken a lot of decisions in my life which has led me here. But one of the biggest decisions that I took was... To leave
What topic to write about when you are starting a blog? This is a genuine question that a lot of people have in their minds. In today's post, I am going to help you with that. There are only 4 big niches. * Health * Wealth * Relationships * Arts & Hobbies
We are all looking for guarantees. Especially Indians. We only do something when the results are guaranteed. People go for UPSC exams because if they clear the exam, a government job is guaranteed. Even though only 0.1% of the people who do the UPSC exam get a job, people
There is one thing that took a lot of time for me to learn in my digital marketing journey. That one thing is: digital marketing is NOT about the technology, the platforms, or the devices. Digital marketing is all about the people. One can know all about Facebook Ads, analytics,
A lot of personal finance gurus and mentors only tell you how to invest your money. But no one tells you how to make it in the first place. And how to make money in different stages of a career? This is a question that a lot of people ask
A lot of businesses are focused on making a quick buck. They sell to customers who buy only once. I appreciate all the ed-tech companies that sell entrance exam coaching. But the problem with that market is that you have to keep advertising to bring in new customers. Ad
In the past few weeks, I have been doing a lot of research on how to stay motivated throughout the day, week, month, year, decade, and through life. Because even if you know all the digital marketing and business techniques, you will not achieve anything in life if you are
I have built my career through writing. A lot of people ask, how I manage to write so much. Emails, Blog posts, video scripts, and books. First of all, let me clarify that I do not do "hard work" to write. I write like I write an email
You have probably heard that personal branding is important. But you might have a question... "How to get started with personal branding?" The simple answer to that is: Start creating content. The best-known will beat the best. You can be great at doing something, but if people
I have started working on a new course called the 100-day agency course. This course has 100 lessons, one lesson delivered every day. This course has been made from my experience of running a digital marketing agency. The course has been structured in this way because there are a
Do you want to work with me at a deeper level? Where do you meet me, spend time at my office and get 1on1 consultations with me? That's what I am doing with Varun Gera, one of the AlphaClub members. Varun Gera is a YouTube growth consultant and
When we were hunting for food 10,000 years back, if someone takes food from us, we will not have food. So humans generally think that if someone else gains, you will lose. That's why so many partnerships and joint ventures don't work. If one partner
If you are getting out of college, you are entering a harsh world. Many people stick to a job and a company that they got early on because they hesitate to put themselves out there in a vulnerable state. I know many friends who got a job in a campus
If you want to get your dream job, you cannot get it without building a personal brand. Personal branding doesn't mean that you have to become a social media celebrity. Whether you know it or not, you already have a personal brand. There is no one other than
Are you wondering what your life will look like in the future? We all wonder about what we could be and ponder how life would turn out. Many people think that most of the things in their life happens because of luck or random chance. But if you are reading
Some lessons are only learned through experience. When I launched my digital marketing cohort-based program in 2020, I wanted to scale the number of students. I wanted to scale the revenue. I wanted to grow the startup. Because that's what startups are all about, right? I launched
As the world is moving more towards digital communication, digital marketing is becoming more important than ever. Companies and brands can no longer afford to advertise on TV, on the radio, in newspapers, and in magazines. They can't get the ROI from those channels because that's
Email marketing is the central foundation of digital marketing. Email predates the world wide web. The first interaction with two computers was an email that was sent between them. If you are reading this, it is proof that written communication still works. Yes, YouTube and social media are still important
A lot of young people who learn about the topic of digital marketing think that digital marketing is just another career option. Engineering, medicine, law, and digital marketing have just become one more category in the options to study. But digital marketing is not just a career skill. It is
I have been using social media websites since the days of Orkut. If you don't know what Orkut is, you are the next generation. You are probably using Instagram now. Orkut was a social media network that was acquired by Google and then the product did not take
A lot of people think that performance marketing and running paid ads are the same. So they get someone to set up ads on Facebook, Google, and a few more platforms. And then they realize that the marketing is not performing and wonder what went wrong. That's not
One of the fastest ways to build wealth is to turn advertising into profit. When you crack the marketing funnel, getting new prospects and converting them into paying customers is not the problem. Delivering the products and services at a good enough profit margin, to reinvest back into advertising is
If you are a freelancer or a small agency, the biggest challenge you will face at the start of your new journey is getting new clients. In this post, I will not cover niche selection because that's a whole different topic. But I am assuming that you are
So far in my career as a digital mentor, I have trained more than 12,000 students on digital marketing. They have been through my Digital Marketing Internship program. It's a 12-week intensive training program for people who want to learn digital marketing with a community of
Content marketing has taken the internet by storm. While most contents was limited to publications only before the internet era, we have everyone being a publisher now. Digital Marketing and the widespread use of the internet have opened the flood gates of the publishing industry. Earlier companies used to advertise
Every big company, country, and organization has been built on top of Documentation. Putting down your thoughts in writing is very important. What's discussed verbally never sticks. People's memories are weak. Repetition is what builds brand familiarity and trust. But you can repeat yourself over and
The Facebook Pixel is one of the most important concepts of Facebook Ads. If you do not have a clear understanding of Facebook Pixel and if you do not implement Pixel in your campaigns, you will not be able to leverage Facebook Ads to the fullest. In this article, let’
A lot of people think that all Facebook Ads accounts are the same and they behave in a similar way. After having spent more than $100,000 in Facebook Ads, and after having trained more than 10,000 students on Facebook Ads with the Digital Deepak Internship Program – I have
There are two types of marketing channels. One is inbound marketing and the other is outbound marketing. In inbound marketing, customers are searching for you (like on Google). Many people looking for you are already warm and hot. You target the ads based on what people are looking for. In
A lot of people who want to learn digital marketing and Facebook Ads get overwhelmed by the seeming complexity of performance marketing and they don’t start learning. Facebook Ads and Google Ads are not simple tools and it might take some time to master them. However, it doesn’t
Facebook Ads is one of the top platforms for scaling your business. Facebook has more than a billion active users and chances are that your target customers are already hanging out on Facebook. Everyone says that Facebook Ads is a great platform, but most of the new business owners who
It takes a lot of time and effort to learn, figure out, and apply the right marketing strategies for your company. However, we all know how crucial marketing can be in making a business successful and building an identifiable brand. Thus it becomes even more important to figure out the
Have you ever received an email that starts with Dear Sir/Madam? I am sure you have. I have got a lot of “professional” emails like that and they seem to be the most unprofessional emails ever. If you are going to send a cold email to a potential client
In today’s blog post, I want to talk about branding. You opened this blogpost because I asked if you think about me. But I didn’t ask on a personal level. I asked it from the angle of branding and business. Let me explain… What comes to mind when
Many people approach me and ask me: “Deepak, suggest me a way to make money using the internet.” I honestly do not know how to answer the question. Many people think that there is a secret way and if they know that secret, all the income problems in their life
As digital marketers, we might get too involved with the lead generation campaigns that we forget about the product-market fit. Generating leads is actually not a problem. Anyone can generate leads if they have a good enough budget. The biggest question to ask is: how are we going to
We all want change. We want to change for the better. We want to change our financial status. Our fitness. Our social status. For the better. I am sure you want to. Who wouldn’t want to change for the better? But what most people do not understand is that:
Unless you have been living under a rock, I am sure you have heard about Bitcoin. It has come to a level where it cannot be ignored anymore. And one of the most important reasons is – Tesla just bought $1.5B worth of Bitcoins. I don’t know at what
Rajat is a digital marketing professional and web analyst. He has been in the Digital Marketing industry for almost 5 years now and is currently working as Digital Marketing Manager with Narayan Seva Sansthan. He loves travelling and exploring facts of science on the internet. He also likes writing Hindi
My blog gets more than 100,000 new visitors a month. More than 5,000 students have enrolled in my training program and the number is only getting bigger by the day. I have a team of around 15 people in my startup now. We work out of a cozy
Modern life in the 21st century is rich with many possible experiences but it is also very demanding. There is so much to do, so much to take care of and so much to achieve. Almost all of us feel exhausted most of the time. There is a Russian proverb
Today, I want to talk about why it is important to be an intelligent investor. But you might think that this is not for you because you do not have any money to invest. You might be in a position where you are yet to start saving money. That doesn’
With 5+ years of experience in the digital arena, Armaiti is currently leading digital and e-commerce for RIO Heavy Flow Pads, Friends Adult Diapers & Teddyy Baby Diapers. She has a passion for technology and a love for brand building and is always on the lookout for new ways
Apraatim is a Digital Marketing professional at Streamlyn Academy of Digital Marketing. He takes care of the marketing part of the institute along with training. He has been in this field for more than 5 years now. In his leisure time, he prefers travelling and reading over anything else. Further,
Vivek is highly data-driven and has strategized branding and performance campaigns across Google, Social and other mediums for clients from real estate, e-commerce, BFSI, FMCG, entertainment and gaming vertical. He loves travelling and exploring different cultures around the globe. He also prefers playing cricket and watching movies. Further,