How to List Your Business on Google Maps with ‘Google My Business’

If you have searched for a shop, restaurant or an office address, you would have noticed that a search result with a map listing would have showed up in Google search. Sometimes, this will also have pictures of the business premises, the address and phone number. These results are not automatic. They come up because the business owner has listed his business on Google Maps. It is now time to list your business on Google Maps!

google-maps-list

Earlier this feature used to be called Google Places, now it has been changed to Google My Business. This post will show you how to get your business listed on Google My Business.




Once you list your business there, you will not only get a map result when someone searches for your company name on Google but you will also show up with location and contact info when someone looks up for your place in the Google Maps app in mobile, tablet or desktop.

This is very important because unless you enter the correct address and pin the location on the map, sometimes your business will be listed in the wrong place and your potential customers may end up at the wrong streets looking for you!

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How to Become a Google AdWords Certified Professional (Google Partner)

Many people recently asked me how to become a Google AdWords certified professional. This post is going to show you how. There is a bit of confusion in this arena because Google recently changed how the entire certification program works. Google AdWords certification is definitely a plus if you want to brand yourself as a PPC expert. (But keep in mind that passing this exam alone does not make you an expert). Read more about how to become a self made digital marketing expert. Earlier, the test alone costed $50 to try and the process of the certificate issue was …

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How Lead Generation and Lead Nurturing Can Help You Increase Sales and Revenue

Digital marketing primarily involves generating traffic and conversions. For a business or project to succeed online, a digital marketer has to bring in the traffic at the lowest cost per visitor and strive to achieve the maximum conversion ratio with that traffic.

Lead Nurturing

There are different types of conversions. Conversion from a visitor to a lead, a lead to a customer and from a customer to a repeat customer. Lead generation and lead nurturing is part of the conversion process and helps increase the conversion ratios.

You can read more about the conversion metrics in my article about important digital marketing metrics.

In this article I will explain about Leads, Lead generation and lead nurturing. Lead scoring is an advanced concept which I will talk about in the next article.

What is a Lead

“Lead”, means a lot of different things in a English language. From nouns to verbs, there are several contexts where this word can be used. With a little bit search on the web for definitions, the closest I could come up with for marketing context is “culminate or result in (a particular event or consequence).”

A web visitor becomes a Lead when she has shown an intention to buy our product or service. This expression of intent to buy can be done in different ways.

Read moreHow Lead Generation and Lead Nurturing Can Help You Increase Sales and Revenue

How to Use Google Webmaster Tools to Enhance Your Website’s Health and Traffic

Google webmaster tools is used by many website owners to gain great insights into their websites. If you are not yet using webmaster tools, you are missing out on critical information about your website which can help you get more traffic and make your website more healthy.

Web And Seo Analytics Concept

With Google webmaster tools helps you get information about how many times your website was displayed in Google search results & how many clicks it received for which keywords and so on. You can also get information about how many pages have been submitted and how many have been indexed in the search engine.

Some notable features that are included in Webmaster Tools:

  • Check Keywords and their impressions and clicks
  • Check your website for malware
  • Check the status of structured data
  • Get notified if there is a sudden drop in traffic
  • Get notified if there is any issue in the website
  • Fetch as Google bot and submit the page to Google
  • 404 / Not found errors on your website
  • Incoming links from other websites and internal links
  • Remove certain URLs from the search engine index

In this article I will show you step by step how to add your website to Google webmaster tools and how to make the maximum use of this tool from big G.

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7 Reliable Sources to Generate Leads for Your Business through Digital Marketing

When it comes to getting business online, lead generation is one of the biggest responsibilities of a digital marketer. Branding and PR is also important but because branding is not measurable, generating leads (direct response marketing) feels more tangible and can help in scaling up fast. When it comes to lead generation online, there are no free and paid methods per se. No source is free in the real sense. Some channels require more money to be invested and some channels need more time to be invested.

Human Resources

If you invest time, your results will last longer but the initial growth will be slow. If you invest money, you will get quicker results but won’t have continuity. A combination of time and money investment would be the ideal way to go – you get leads fast and also your efforts will have a ongoing momentum. Integrated digital marketing helps marketers achieve that goal. As a digital marketer, I use the following channels the most to generate leads for the projects I am a part of.

1. Google Adwords

Google Adwords has been the number one source of quality leads for all my projects. Since I am displaying my ads only to the people who are specifically searching for the product or service that I am offering, Adwords gives quality leads and the conversion ratio is usually high. Adwords can help when you need to reach your lead generation targets within a short span of time.

Read more7 Reliable Sources to Generate Leads for Your Business through Digital Marketing