Instapay – Collect Card and Netbanking Payments in India at Just 1.9%!

PayPal allows people to pay and receive money using just an email ID. But RBI doesn’t allow PayPal to operate in India as it is supposed to work. I have been waiting for a true PayPal alternative for India (for receiving payments online) and the wait is over! Instapay is not just an alternative, it is much better than PayPal!

instapay

Previously I had published a post about the best PayPal alternative for India – Instamojo.com. But at that time Instamojo allowed payment collection only through a payment link. With Instamojo, you can create payment links for selling ebooks, selling services, event tickets or even physical goods.

But what if you want to collect an one time payment from a customer for a unique purpose? For example, if I want to collect Rs.7,000 from a client of mine for a specific work I had done for them, creating a payment link and getting it approved just for a one time payment is a hassle.

Read moreInstapay – Collect Card and Netbanking Payments in India at Just 1.9%!

Speaker @ 24ADP Digital Marketing Conference, Pune

A while back I announced in this blog that I will be attending 24ADP digital marketing conference in Pune. I was not just an attendee but a speaker this time! I spoke on the topic of ‘Marketing Sales and Automation’. The audience engagement was good and I made new friends.

24adp-deepak kanakaraju

The other speaker sessions and panel discussions exceeded expectations. I met Abhishek from Redbus, Hrishikesh from Zomato, Arun from Trak.in, Suresh from Telibrahma, Jitendra from BloggersIdeas.com and Aishwin Vikhona from Global Websoft.

Read moreSpeaker @ 24ADP Digital Marketing Conference, Pune

24ADP – Pune’s First Digital Marketing Conference (6-7 June 2015)

24ADP, Pune’s first digital marketing conference is happening on June 6th & 7th. This conference is organized by Pune Digital Marketers.

24-ADP-Logo

The conference will have speakers who are prominent digital marketers. This includes people from LinkedIn, Sokrati and Zomato. According to 24ADP, here’s what they are offering:

The conference will be held on the 6th (Saturday) and 7th (Sunday) of June 2015. Each day will have speaker sessions and panels that will give the insights of some of the prominent digital marketers.

The outcome will be an event stretched across two days with each day 12 hour session of insightful and engaging conversations based on knowledge sharing. This is the first time Pune will be hosting a forum of this kind and will give Punekars a strong platform to communicate.

Here’s a glimpse of the key speakers you will find at 24ADP.

Read more24ADP – Pune’s First Digital Marketing Conference (6-7 June 2015)

How to Get Free Search Engine Traffic with Content Pawns

The internet is full of advice about content marketing and SEO. And if you have been reading about content marketing, you would have come across the words ‘Content is King’. Yes, content is king and is the sole generator of human attention as I have explained in the post about evolution of content marketing.

Most of the advice about good content is leaning towards writing large, in-depth pieces of content that would attract backlinks and long term traffic. Expert like Neil Patel constantly practice and preach writing in-depth content that is mostly 2,000 words or more.

In my experience, long pieces of content perform well. The top three best performing pages (in terms of reader engagement) on my blog are very long in-depth articles.

But there is a huge problem with creating such content. It is extremely difficult to write thought provoking, action inspiring 2,000 word articles.

Read moreHow to Get Free Search Engine Traffic with Content Pawns

How Golden Ratio Typography Increased My Blog’s Readership by 45.72%

How do you decide the font, line spacing and the content width for your blog or website content? If you were like me, you probably went ahead with what you thought was the best for your users. And more often that not, the choice represents our own tastes when choosing such elements for our content properties.

the golden ratio

It is time to stop guessing and start taking decisions based on mathematic and scientific principles. Let me introduce you to golden ratio typography. Before we get into what is golden ratio and golden ratio typography, let me first show you the results I got after implementing this typography on my blog.

How Golden Ratio Typography Helped This Blog

I changed my blog’s typography on December 22nd 2014 to golden ratio. I have compared the 30 days before and after this change. According to Google Analytics, my readership has improved by 45.72%.

golden ratio improvement

I have taken time spent on the site as the core indicator of readership. Since the content in my blog is more comfortable to read, people are spending more time on the site.

Read moreHow Golden Ratio Typography Increased My Blog’s Readership by 45.72%