How to Target Only Mobile Devices in Google AdWords PPC Ads

mobile adsAfter Google AdWords launched their enhanced campaigns, targeting only mobile devices has become tricky. The way Google has built the new Adwords interface and campaign settings hints that they want you to create universal campaigns which will run in all the devices, without much options for device targeting.

However I want to run the ad only on mobile devices. How do I achieve it? Right now there is no option to setup a campaign only for mobile and there is no option in the campaign settings to turn of computers and tablets completely.

There is an approximate work-around to target only mobile devices in Adwords PPC ads, and this is the method that I use. In the campaign settings you can change the bids for mobile devices, computers and tablets.

device settings adwords

If you are running a campaign only for computers and tablets, you can decrease bids for mobile by 100% which would turn of ads in mobile.

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Why Net Neutrality is Critically Important for Digital Marketing

Net Neutrality, a concept that has been highly debated in the US, has caught fire in India only recently. In plain English – Net Neutrality means that all internet data traffic is treated equally – just like electricity. We pay for electricity based on units consumed and we can use it for any device. Similarly Internet access should have a simple pricing structure – cost per unit of data (Kb, Mb, or Gb) and should be treated as a utility.

waiting

What if there is no law or regulation for Net Neutrality? Crazy things will start happening. Recently Airtel wanted to charge separately for free VOIP services.

It is as crazy as the electricity company saying that you have to pay extra for electricity if you use Sony TVs instead of Samsung TVs at home. In such an imaginary case, the electricity company can take bribe from Samsung for promoting them. Such things are not possible with electricity. But with Internet, such things are possible.

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How to Generate B2B Leads Using Google AdWords

Google AdWords is a great tool for driving targeted traffic to e-commerce websites and other businesses. In the B2C market, the CPCs are not that high and is a great marketing channel for several businesses. But did you know that AdWords is also a great tool for generating B2B Leads?

adwords search

B2B Marketing comes with the huge challenge: you have to get the targeting right. For example, if you are selling a SaaS software to doctors, it makes sense to advertise on magazines and journals which doctors read. But even with such targeting, you are still shooting in the dark and only a small percentage of the people who see your ads are your prospects.

With AdWords, you show the ads only to the people who are searching for you. The seller and buyer meet each other half way and the place is Google search.

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Why Spending $2,000 on a Laptop is The Best Investment I’ve Ever Made

A few months back I spent $2,000 (Rs.1,25,000) on a laptop. The MacBook Pro 15″ With Retina Display. Many of my friends and family thought I was just wasting money. I am a frugal person, and I don’t spend money on something unless it can help me make money. In this post I will convince you why such a laptop is totally worth it and can help you make more money in the long run.

macbook pro retina 15

1. 15″ Retina Display is Better Than You Think

I am sure by now you would have had a chance to look at the retina display on MacBook Pros. You may have seen the difference immediately or at least after a while. While many people say that the difference is not significant, and it doesn’t matter, I would argue that it matters. It matters a lot!

You don’t get used to retina display immediately. But as you use it more, it becomes very difficult to look at normal screens – you will instantly observe the pixels. The retina display makes looking at the screen – especially the one filled with text, an absolute pleasure. The density (PPI) pixels per inch is 220 and is almost as much as the PPI used to print magazines.

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How to Create a Self-Hosted WordPress Blog With Your Own Domain Name

I have been blogging for the past six years now (Since 2008). During this period, I have set up a lot of blogs. Some of them succeeded spectacularly, such as BikeAdvice.in and this blog DigitalDeepak.com. Some of them are performing moderately and continue to bring in passive income till today. Some of the blogs are for non-profit initiatives. Some of them died due to a failed revenue model, but they gave me experience.

A lot of people have asked me to publish a comprehensive guide to setup a self-hosted blog on a custom domain name. I have helped many people set up blogs. But surprisingly I never wrote an article about it, until now. Better late than never.

Bluehost.com Web Hosting $3.95

Here’s is a comprehensive guide to setting up your self-hosted WordPress blog on your own domain. I have tried to keep it short and simple. But if you find yourself stuck in some place, just leave a comment below, and I would be happy to help you.

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