Yesware.com Mail Merge Feature Review

Yesware.com is a great email addon which has tons of features, but the one I like most is the mail merge feature. With mail merge, I can send customized emails to a lot of people and they are going to be the same as sending an email to each of them individually.

yesware mail merge review

For example, if I have to send an interview request to 30 digital marketers, I need not manually send emails to all of them. Instead Yesware.com mail merge will do the heavy lifting for me.

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How to Target Only Mobile Devices in Google AdWords PPC Ads

mobile adsAfter Google AdWords launched their enhanced campaigns, targeting only mobile devices has become tricky. The way Google has built the new Adwords interface and campaign settings hints that they want you to create universal campaigns which will run in all the devices, without much options for device targeting.

However I want to run the ad only on mobile devices. How do I achieve it? Right now there is no option to setup a campaign only for mobile and there is no option in the campaign settings to turn of computers and tablets completely.

There is an approximate work-around to target only mobile devices in Adwords PPC ads, and this is the method that I use. In the campaign settings you can change the bids for mobile devices, computers and tablets.

device settings adwords

If you are running a campaign only for computers and tablets, you can decrease bids for mobile by 100% which would turn of ads in mobile.

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How to Generate B2B Leads Using Google AdWords

Google AdWords is a great tool for driving targeted traffic to e-commerce websites and other businesses. In the B2C market, the CPCs are not that high and is a great marketing channel for several businesses. But did you know that AdWords is also a great tool for generating B2B Leads?

adwords search

B2B Marketing comes with the huge challenge: you have to get the targeting right. For example, if you are selling a SaaS software to doctors, it makes sense to advertise on magazines and journals which doctors read. But even with such targeting, you are still shooting in the dark and only a small percentage of the people who see your ads are your prospects.

With AdWords, you show the ads only to the people who are searching for you. The seller and buyer meet each other half way and the place is Google search.

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