You may have noticed that Housing.com has bought an online real estate forum for INR 8 Crores. I have used this forum a while back to discuss about my real estate purchases. It is a great forum called the Indian Real Estate Forum but usually referred to as IREF. Even the logo is just IREF.
It is hosted at IndianRealEstateForum.com – a pretty long and boring domain name which is almost impossible to type every time you want to visit that forum.
It is quite reasonable to buy the domain IREF.com and rebrand the Indian Real Estate Forum.
Housing.com doesn’t need anyone to teach them about the importance of owning good domain names. They bought Housing.com at a price of $500,000 (Around 3 Crores INR) to move away from Housing.co.in.
Right now if you visit IREF.com, it redirects to IndianRealEstateForum.com. I guess this is a recent change. Four letter .com names (called as LLLL.com) usually sell for high prices in the range of $10,000 – $25,000.