The 7 Entrepreneurship Lessons I Learned in 2017

2017 was the first year where I transitioned from a full time job to being an entrepreneur. It has been a pretty intense ride so far (though not an easy one). In this blog post, I want to share my journey of going from an employee to an entrepreneur and all the challenges I faced along the way.

Though this was the first year I transitioned from being an employee to running a full-fledged business, I have been an entrepreneur before. I was running my own projects from 2008-2012 after my college graduation, but I would call it being a Beta entrepreneur.

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How to Build a Great Brand by Driving Brand Engagement (Instead of Advertising)

Creating a great brand from scratch is the dream of every startup entrepreneur. But can we build a brand without advertising? Around a decade back, it was possible to build a brand with just advertising. But in today’s digital era, a great brand cannot be built using advertising alone. In this blog post, let’s have a look how to build a brand without advertising. We will also have a look at how a lot of billion-dollar brands have been built from scratch with no money spent on ads!

Valuable digital brands like Google, LinkedIn, Twitter, Uber etc. have always focused on user engagement and creating a good brand experience. Google did not become the world’s No.1 Search Engine via TV, Newspaper and Radio ads. The secret to building a big online brand, especially in the age of internet is to have a very low barrier of entry to a product experience.

With free products and services online, a brand can attract potential customers at zero cost. This create brand engagement and not just brand impressions. Brand engagement is 10x more valuable than brand impressions.

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How Varun got a 100x Return on Investment with His Facebook Ad Campaigns

Sometimes, it may look like the opportunity with digital marketing is limited. Sometimes we might lose hope that the future doesn’t look so bright. Every one of us goes through such situations from time to time.

That’s when I like learning from other’s successes. That’s why I love doing case studies which gives us a new perspective on things and helps us re-think the whole digital marketing game.

Today, I want to share a case study that will prove that you can make a profit from online advertising. You will also learn that you do not need a whole lot of capital to get started. The beauty of online advertising like Facebook Ads is that you can get started with a very small budget, test out the market and then scale up only if you are getting a good return on investment.

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I am Starting a Digital Marketing Agency and Here’s Why

Recently I announced on my Facebook page that I am going to start a digital marketing agency. Some of my friends were not sure why I am doing it because I make a LOT of revenue from the sales of my courses already. Not everyone wants to start a digital marketing agency because it involves meetings with clients, following up with payments, having a physical office space and having employees who work full time in the company.

As bloggers, many people choose to live the laptop lifestyle. They sell information and tools online, have a huge email list and prefer to have the freedom of travel. I do have such desires, no doubt in it. But, I don’t think I will be a successful blogger and trainer in the digital marketing space if I keep travelling and keep selling information products.

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What I Learned From Starting My Own Hosting Service

I had started a hosting service as an experiment a few months back. Though I knew that it wasn’t an easy business to run, I just wanted to do it because I wondered how the business worked and wanted to learn more about it.

Hosting services are in high demand, many companies are targeting this market, and they pay huge affiliate commissions. I never understood how they could pay such huge commissions esp. when there are so many overheads. Starting and running my hosting service for a short time helped my understand the intricacies of the business model.

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