Creating a great brand from scratch is the dream of every startup entrepreneur. But can we build a brand without advertising? Around a decade back, it was possible to build a brand with just advertising. But in today’s digital era, a great brand cannot be built using advertising alone. In this blog post, let’s have a look how to build a brand without advertising. We will also have a look at how a lot of billion-dollar brands have been built from scratch with no money spent on ads!
Valuable digital brands like Google, LinkedIn, Twitter, Uber etc. have always focused on user engagement and creating a good brand experience. Google did not become the world’s No.1 Search Engine via TV, Newspaper and Radio ads. The secret to building a big online brand, especially in the age of internet is to have a very low barrier of entry to a product experience.
With free products and services online, a brand can attract potential customers at zero cost. This create brand engagement and not just brand impressions. Brand engagement is 10x more valuable than brand impressions.
Read moreHow to Build a Great Brand by Driving Brand Engagement (Instead of Advertising)