Can Facebook Messenger Bots Beat Email Marketing?

by Deepak Kanakaraju on June 20, 2017

Recently I’ve been experimenting with Facebook Messenger bots as an alternative to email marketing. Until now, I haven’t seen any communication channel come close to beating email in terms of engagement and personalization. Email marketing is, and hopefully will be, the holy grail of traffic and conversion for most of the digital marketers.

Though email is far from dead, Facebook Messenger seems to threaten email marketing as we know it. Facebook has opened up APIs so that marketers can message their subscribers on the messenger platform. And a lot of third-party tools have come up that helps marketers send messages without the need to code. I believe Facebook is betting big on Messenger and they’ve even acquired the domain name Messenger.com.

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Converting visitors into subscribers is one of the most important tasks for a blogger or publisher. Because increasing the email subscriber base is one of the best ways to build an audience.

There are other ways to build an audience such as Social media followers, notification subscribers and so on. But nothing beats the engagement and personalization of emails.

Many tools can convert visitors into email subscribers. One of the most commonly used methods is the lightbox popup that blocks the screen. The popups are sometimes triggered with a time delay and sometimes triggered on an exit when the mouse cursor moves out of the window.

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The Ultimate Guide to Affiliate Marketing

by Deepak Kanakaraju on June 8, 2017

So you have heard about Affiliate Marketing before and wondered how (and how much probably) can you earn from it, all from the comforts of your home? It looks shiny from the outside but trust me, it is as easy as slicing a cake neatly.

affiliate marketing in india like a pro

In this article, I am going to tell you what is Affiliate Marketing and how it works, what are the existing programs that you can benefit from and how to go about it like a pro. I will also take you through my personal affiliate accounts and show you my real earnings in order to give you some inspiration to get you started (not boasting here).

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How to Boost a Facebook Post Effectively

by Deepak Kanakaraju on May 31, 2017

Most of the businesses that advertise on Facebook just use the Facebook’s Boost Post feature. For many marketers, the Facebook Ads Manager or the Power Editor feels daunting and overwhelming.

how to boost post on facebook

With a simple boost post, one cannot have the right targeting or conversion tracking. Most of such boosted posts yield very poor results, but people keep doing it anyway because it is easy to do it.

In this article, I want to show you a simple, step-by-step way to boost your post in an effective way using a combination of Boost Post and the Ads Manager.

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All You Need to Know About The 100-day Blogging Course

by Deepak Kanakaraju on May 25, 2017

Recently I announced a new course called the 100-day Blogging Course. Since this is a new kind of program I want to clarify all the questions that you might have about this program.

On June 7th, 2017, I will start a brand new project – a blog on a topic that will not be related to marketing. I will start with the most basic of things such as choosing a topic, registering a domain name and so on.

Each day’s activities will be uploaded as a lesson so that you can watch what I do every day. You will learn blogging and digital marketing along with me every day.

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If you are a blogger, and if you have a self-hosted WordPress blog, daily backups are very important. There are many paid plugins and services that help you do this. But some are better than the others.

Free backup solutions do not always help you back up into the cloud. Most of the free solutions take backups and store it on your own server – and it makes your own server slow and bloated with several copies of the backups.

Also, most of the solutions take full backups of your blog periodically and it makes every backup very heavy. So far, VaultPress was one of the plugins which helped take incremental backups and store it in the cloud. But VaultPress is a paid plugin and it would cost $5 a month per website. Also, VaultPress doesn’t help you store your files in DropBox or Google Drive.

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How to Get a Self Hosted WordPress Blog with BlueHost

by Deepak Kanakaraju on May 17, 2017

Starting your own website is one of the best ways to learn digital marketing. Because you will learn all the modules in digital marketing with increasing complexity over time, by applying the principles on your own website.

HTML websites are not easy to make, but you can create a self-hosted WordPress blog on your domain name in no time. You can open a free blog at WordPress.com or Blogger.com but you will not be able to grow your website and make money from it. Because most of the free blogging services are not for commercial use.

If you want to have your own website, a self-hosted WordPress blog is one of the best ways to go about it. First, you need to choose a topic for your blog and then you should register a domain name. You can get a .com or .in domain name or any of the hundreds of extensions available. Then you should buy hosting and install WordPress on it.

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Do Digital Marketing Jobs Pay More Salary? Data Says Yes

by Deepak Kanakaraju on May 12, 2017

You might have heard that digital marketing jobs pay higher salaries. But is it true? Because it is possible that people who sell digital marketing training programs and courses (like me!) are the ones touting that digital marketing is the next big thing.

You might also think that digital marketing is just a hype and it will not last long. Instead of debating this topic with opinions, let’s look at the data and facts. I have collected data from various sources and presenting it to you in this article, so you can see the truth for yourself.

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Have you ever tried doing a Facebook Live video? Live videos get high engagement on Facebook compared to other posts. We’re also wired to pay attention to something that is going on Live right now. Whenever I get a notification that someone is Live, I cannot resist checking out what’s going on the other side.

We’ve come a long way from the initial days of content replication. We started with written words on cave walls. Now we have the power to stream live videos, for free!

I’ve been doing some professional live videos on my FB page and the response has been great so far. A lot of research has gone into finding out the best possible, portable and affordable pro live-video setup.

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Today we are going to take some inspiration from Lakshmi’s campaign. She was able to launch a new business with a lead generation campaign on Facebook. When you finish reading this case study, you will understand how a simple digital marketing campaign can lead to the launch of a new, profitable business.

Lakshmi had zero experience in running a business – online or offline. She is a medical transcriptionist by profession. Brand Funnel Mastermind is mainly for startups who want to launch or rebrand their product or service in the market, Lakshmi needed at least a business idea to acquire the skill sets provided in BFM. So, on the consultation call, we asked her whether she had one.

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