How To Build A Successful Social Media Plan in 7 Simple Steps

by Deepak Kanakaraju on December 1, 2017

In the last blog post, we discussed why it is important for businesses to use social media marketing. You probably have read it and understood the importance. And now, it’s time to learn how to create a social media marketing strategy that’ll produce the results you want.

Success in social media is not easy. Brands and businesses face a huge competition in the world of social media. If you want to succeed, you need to stand out, develop a sound social media strategy, and possess the characteristics that’ll help you to succeed.

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11 Reasons Why You Need To Take Social Media Marketing Seriously

by Deepak Kanakaraju on November 30, 2017

I love social media, and social media marketing is my favorite marketing channel. I would credit my entire success to social media. I believe social media is a wonderful opportunity not only to grow a business but also to build a brand and build a relationship with your audience.

I’ve seen businesses and people struggle with social media marketing, and when they don’t get the desired results, they question the power of social media marketing. Does it really work?

The worst part is at this social age few businesses even have the doubt – why should I use social media. In this blog post, we’ll see why businesses should use social media.

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Digital Marketing & Blogging Workshop at Mumbai

by Deepak Kanakaraju on November 15, 2017

Recently I was invited to ResellerClub’s event called Cloud Bazaar in Mumbai. I spoke about my digital marketing journey and how to help businesses with digital marketing for an hour in the main auditorium. Then there was another one hour of parallel track section which was more like a workshop on blogging.

One of the best moments of a blogger is to meet his/her readers in person. I have met quite a few readers in Bangalore because Bangalore is where I stay. However, meeting followers and readers in other cities is not as easy as meeting them in Bangalore because of the travel involved.

I enjoyed meeting and interacting with my readers from Mumbai and would definitely want to create a bigger event in Mumbai again. Thanks to ResellerClub for making it happen.

I am planning to do an all India digital marketing tour covering as many cities as possible. This I am planning to do around February 2018.


Top Digital Marketing Articles of the Week

by Deepak Kanakaraju on November 15, 2017

If there is one thing common among digital marketers, freelancers, and bloggers, it’s their non-stop busy schedule where they carry out different projects simultaneously.


I know it’s hard to keep up the latest digital marketing developments. But, you can’t sustain the competitive marketplace without acquainting yourself with the ever-changing digital updates.

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Top 7 Books Every Digital Marketer Must Read

by Deepak Kanakaraju on November 10, 2017

From the beginning, when I started my first online motorcycle publication, I was always eager to learn new things and implement them. When I was flirting on the edge of disappointments, books became my mentor-cum-friend to pick me up and boost my confidence level. They have changed my business and life. I’m grateful to all the authors for shaping my digital journey.


Book reading fills your head with new bits of information in short amount of time. At a low price, you gain rich insights of great leaders. Authors put their lifetime’s encounters in a contracted form to enhance your vision.

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3 Ways to Monetize Your Digital Marketing Skills

by Deepak Kanakaraju on October 31, 2017

You cannot judge a fish by its ability to climb a tree. I took this advice very seriously long back when my mentor told me about it. Thinking about your strengths and weaknesses is very important for achieving success in your life.

If you try to do something which you are not naturally good at, you will be a lifelong failure and you will feel bad about yourself. I am not saying this because I am concerned only about you, I am saying this because I am concerned about the whole of humanity. If you are not finding your strength and if you are not expressing your creativity through it, the world is going to miss your work.

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7 Ways to Land Your Emails in the Primary Tab of Gmail

by Deepak Kanakaraju on October 28, 2017

Many people have asked me this question over the past few months. I’m writing this blog post to give a detailed answer on it. Gmail came up with multiple tabs and now, most of the emails from marketers land in Updates or Promotions tab which affects visibility and open rates.

Most of my emails to my 2,50,000+ subscribers land in the primary tab and I get open rates as high as 40%. There are a few tactics that I follow to achieve this.

Many have given up hope on email marketing due to deliverability issues and low CTRs. But that is also an advantage for marketers who can use it in the right way – because you have less competition in the inbox!

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What is Dynamic Drip Email Marketing

by Deepak Kanakaraju on October 27, 2017

Dynamic Drip Email Marketing is a name that I’ve coined for a specific type of drip marketing that is different from the standard drip marketing.

Standard drip marketing has simple set of emails distributed over a period of time. For example, a 10-part email course that is delivered over a period of 10 days. Here you will have one email every two days.

However, there will be subscribers who are highly engaged, and they would be open to receiving more emails from you than others who do not interact with your emails much.

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I guess you remember that a few weeks back, I had announced the launch of my digital marketing agency called PixelTrack. I had two things in mind when I wanted to start the agency. One, to provide services to clients and make revenue. Two, to use this digital marketing experience to write blog posts and add more unique content to my courses.

I cannot keep teaching digital marketing without actually practicing digital marketing. Previously, I’ve worked as a digital marketing manager with leading startups such as Practo, Exotel, Instamojo and Razorpay. I had real experience. That’s what made me good with my blog and my digital marketing courses.

Now that I have become a full time entrepreneur focusing on training, I need to keep my axe sharp with digital marketing implementation and experience! Else, I will not be the best in the market.

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Top 21 Affiliate Marketing Tools for Super Affiliates

by Deepak Kanakaraju on October 16, 2017

An affiliate marketer has to wear multiple hats every day. To run his business he might need to be a good accountant, content marketer, SEO professional, product manager, social media marketer and conversion rate optimizer. The pressure of multi-tasking and the need to be both productive and creative makes the life of an affiliate marketer very challenging.

The best way to bust this monster is by getting the right tools in your arsenal. Getting the right tools has its own share of benefits.

  1. If you have a day job and want to build an affiliate business on the side you might have to press for time. Affiliate Marketing tools will hack your productivity and take hours of your daily work hours.
  2. Affiliate Marketing tools will also uncover opportunities which you can’t find otherwise. Affiliate marketing is all about finding opportunities which others can’t find and becoming great in that niche.
  3. Many of these Affiliate Marketing tools are free. So if you are apprehensive or skeptical about investing in affiliate marketing then you have nothing to worry.

We have made a compilation of most important tools which can help you through research, optimization, management, and content. This list is comprehensive and you might want to visit repeatedly so bookmark this post for future reference.

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