7 Valuable Tips to Get the Best Possible Domain Name for Your Business

by Deepak Kanakaraju on March 21, 2015

Choosing a great brandable domain name for business is just as important as selecting the business name itself. Domain names have become so important that, many companies look for available domain names even before deciding a name for their company.

For some business-owners, domain name selection may seem like the least important aspect of running the company. Nothing could be farther from the truth. Domain names are the first thing that people think of when they get online. For this reason, it is very important to come up with a great domain name to attract visitors to your website.

When it comes to how to choose a great brandable domain name for business, it is important to know what works and what does not. Here are a few guidelines for choosing a great domain name for your own business.

1. Shorter Names are Always Better

For one, good domain names used for business tend to be short. It is not a coincidence that all the 3 and 4 letter dot com domain names have already been used. The ones that contain 5 letters are being taken very rapidly as well. Of course, your aim should not necessarily be for a specific number of letters.

Just remember that the shorter the domain name, the better. As a guideline, never exceed twenty characters when selecting a business domain name and try to stay within ten letters.

If you want a certain number of words, aim for 2-word domain names, as these are ideal. One word names are mostly taken and three words will be difficult to remember.

My own website is just 2 words and is 13 characters long. Though I would like to get something like Deepak.com, I have to limit myself to available names. As long as people do not mis-spell the name when I say it on the phone, it is OK. Many top websites have domains that are 2 words and are 8 characters or less and is a .com.

2. Get a Brandable Domain Name

What exactly is a brandable domain name? Domains that are brandable tend to have an interesting letter combination, have a nice pronunciation or simply a visual appeal. Sometimes, these are not descriptive but work just as efficiently.

Domains that are brandable help your visitors relate your website and content to your name. For example, the popular gaming website Kotaku may not mean anything, but is so catchy, it is what comes to gamers’ minds when they think of their favorite website.

Good domain names need to be easy to recall. In the age of information overload these days, the amount of facts and figures that need to be recalled is tremendous. Having a short, easy to remember domain name will put you to an advantage.

Keep in mind that many users of the internet do not exactly use a bookmark to help them remember their favorite websites. All they do is keep the names in their memory and re-type they when they want to get online.

For this reason, having long domain names that are hard to recall is going to cause you to lose customers along the way sooner or later.

3. The Name Should Describe the Purpose

A domain name that is a descriptive word which describes your business will produce the most traffic. For instance, visitors that come to your website via direct links from other websites or through search engines may click on your domain name if it immediately gives them a clue of what your site has to offer.

For example, a domain name that says FlowerDelivery.com will immediately indicate what your business does compared to one that says FD.com.

If both the domains FD.com and FlowerDelivery.com appeared randomly in a search engine, which one would you likely click if you were looking for a flower delivery service?

Similarly, my own domain name DigitalDeepak.com has some relevance to it. The word Digital means that I write about Digital Marketing. It is easy for people to remember me and my website.

4. No Numbers or Hyphens

It tends to be cheaper to get domain names that contain hyphens and numbers. This is the same reason why domain names not containing dot com as an extension are cheaper.

Basically, these features tend to be hard to remember. For example, the website Tech-World.com may lose a lot of visitors to the website TechWorld.com.

Most people would tend to forget numbers or hyphens. If you happen to have purchased a business domain name containing hyphens and numbers, it is a good idea to get this changed sooner rather than later to create easier to recall domains among visitors.

5. Get a .com

Most people assume that domain names are conveniently followed by a dot com extension. When you select a domain name that has a country extension such as a dot UK or a dot CN, these can be confusing and may not be something your visitors remember.

Try and get a .com extension for the domain name of your business, as this has stuck in the minds of people and is the most popular one there is.

More often than not, you will find that the .com name that you want is already taken. However, you can try your luck in the domain name after-market where people who own good .com names will be ready to sell it for a premium. Check out the resources at the end of this article.

6. Mis-spellings are a Pain

The last thing you want to do is for your prospective clients to spell your domain name wrongly and end up in another, possibly similar webpage.

Also, avoid words with a strange letter combination, complex pronunciations and those that sound foreign. One example if when you have a coffee business and your domain name includes the word cappuccino. This is most likely to be misspelled by people who speak English, as cappuccino is an Italian word.

7. Beware of Trademarks

If you buy a trademarked name, the owner of the trademark has the right to take the domain name from you. Generic names cannot be trademarked. For example, Apple cannot claim rights over iPhone.com. They can only buy the name. However, CocaCola can just claim rights on a name like CocaColaStore.com.

If you ended up buying a name that has been a registered trademark without realizing it, you may need to dispute this and end up spending more money than you would otherwise need to. Do not buy names with trademarks with the intention of competing with other brands, as this may legally cost you in the long run.


Here are some resources to learn more about domain names and buy premium domain names.

Domain Name Discussions

  • DNForum.com
  • NamePros.com

Buy / Sell Premium Names (Market Places)

  • Sedo.com
  • AfterNic.com
  • GoDaddy Auctions

Premium Name Reselling Companies

  • DomainNameSales.com
  • HugeDomains.com
  • BuyDomains.com

If you want a name really bad and you cannot find it available or for sale in any of the above places, you can try contacting the domain owner directly through the contact information available in the WHOIS database.

If you cannot find the contact information, or if the info is not accurate, you can give a chance to domain brokerage services. Domain brokers will try to get in touch with the original owner of the domain and negotiate on your behalf.

Good luck in getting a great domain name for your business! If you have any questions, email me. I have been registering and investing in domain names since 2005.

And yeah, check out this blog post too: The Top 3 Secure Domain Name Registrars With Two-Factor Authentication

{ 22 comments… read them below or add one }

Andrew March 22, 2015 at 10:52 am

Thanks for this article. The resources were useful! Just became a member of namepros.com. Also have listed my unused domains for sale in sedo.com!


Deepak March 22, 2015 at 10:52 am

Great! Welcome to the journey 🙂


Ade Odele June 21, 2015 at 11:40 am

Hi Deepak,

That was a very informative article. The question I have for you is that whether you have a short or long domain name depends on your business if you want customers to remember your website? Is that right?


Vince Bridgman July 9, 2015 at 1:11 pm

Great article, Deepak.

Number 3 is a particular powerful point, especially when (as you rightly say) a name ‘gives people a clue’ about the nature of a business. I feel that too many businesses take this concept a bit literally and opt for a purely descriptive name based on keywords. Whilst this may result in an accurate name, it’s rarely engaging – and therefore unlikely to stick in people’s minds.

Names that simply ‘feel right’ in the context of what a business does can meet customers’ expectations, whilst also being engaging.

For example, using your flower delivery service example, a name like ‘Florona.com’ doesn’t literally describe what the business does, but the name is what you’d expect a flower delivery business to be called. It meets expectations, without being purely descriptive.

Thanks again for the post!


Deepak Kanakaraju July 9, 2015 at 6:51 pm

Thanks for reading the article. I am glad that you found it useful. 🙂


sudhir July 31, 2015 at 7:56 pm

Dear Kanakaraju

It is nice to see your information on the digital marketing .I just wanted to know how to become google certified education partners. As I want start digital marketing programm



Leroy August 3, 2015 at 7:58 pm

When it comes to pure brandables, length is one key factor, and sound, it should sound natural or even quirky. Brandables with a clever target keyword or mash-up can be longer as they are targeting a specific market.


Deepak Kanakaraju August 3, 2015 at 8:07 pm

Yes. Brandable names are popular now. There is a site called BrandBucket.com where you can get a domain with a logo.


Anuj Sogarwal August 15, 2015 at 12:11 am

Dear Deepak,

Thanks for this article. The resources were useful! Just became a member of namepros.com. Also have listed my unused domains for sale in sedo.com!
I think there is also a marketplace for domain buy/sale that is FLIPPA.com. I used it many times. You should have a look at that site and add in you article.

And the best is in your article I found, point no. 7.



Seema Kumari August 15, 2015 at 12:20 am

Deepak Kanakaraju ,

First very much thanks for this wonderful article. It clear my all doubts that I faced sometime in purchasing domains. Yes you are right that people mostly remember a .COM extension. This is the basic and very important point to remember while choosing a domain [point no. 5]. Point no. 7 is also considerable.

Again thanks for this informative article.



Deepak Kanakaraju August 15, 2015 at 4:20 pm

You are welcome Seema. I hope you get a good domain name.


Ankit A. November 25, 2015 at 5:00 pm

Hi Deepak,

I have been recently searching for creating a logo for my tshirt brand named Teetotalers. Can you suggest some websites for creating free logos and also comment on my domain name purchased “teetotalers.in”.

Waiting for your response.


Mr.Maha Mahesh November 27, 2015 at 10:15 pm

Hi D.D,

This Article is So good and Clean Explanation regards Domains.
In Market many peoples familiar with same .com,.in, .net domains only not about recent speciality domain names. I agree that Domain name selling itself is a big market.
Thanks DD


nithinbhatt December 2, 2015 at 4:07 pm

sir i want to take adwords certifications exam can you help with that and i am following you from 1 week your mail and website is very helpfull for us


jonathan December 17, 2015 at 1:19 am

do all your tatics you use for adwords, facebook ads, SEO..etc
work in the US?


Deepak Kanakaraju December 17, 2015 at 9:29 am

Yes, by default. In certain cases, things that work in the US, may not work in India.


Chris January 3, 2016 at 8:55 am

Thanks for sharing, its very informative. Sometimes people miss to look at small things which they realize over a period of time.


Ashish Bansal February 3, 2016 at 8:46 am

Thank you Deepak Sir, am learning digital marketing & want to choose as career .


aditya February 4, 2016 at 11:46 am

i want a domain name but found over the internet that that is hosted by different different websites like .tumblur.com/xxx.typepad.com so it will also create a copyright issue ?


Syed March 30, 2016 at 11:18 pm

Good Evening Sir,
Your Lessons are really value added to my career. I want to learn more about Digital Marketing, I am a Student pursuing PGDM, as your guidelines I created a Domain with the name of “sportssyed.in” because I am very much interested in sports. I would like to show you how my page is getting open and this the link. http://www.sportssyed.in/
The page is empty can you please tell me how to do Web Hosting and Blogging.
Thanks & Regards


shabana nazeer April 26, 2016 at 2:19 pm

Nice article!!
Can you guide me as how to create quality backlinks to our website using keywords


tarun August 27, 2016 at 8:59 am

Excellent and Awesome information. As I am aspiring to learnDigital Marketing. Your videos is helping me a lot to learn the basic of it.

thanx once again


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