How to Become an Inbound Marketing Certified Professional

by Deepak Kanakaraju on September 26, 2015

Inbound Marketing is slowly becoming Digital Marketing 2.0. Many businesses who invest in digital marketing are starting to realize that compared to investing money in display ads, video ads, SEM or SEO – inbound marketing produces much better and long term results than the others.

In fact, Inbound Marketing is more of an integrated digital marketing methodology that involves a bit of every other digital marketing channel.

So if you get certified in Inbound Marketing, it is going to help you. Getting certified helps you get an in-depth understanding of inbound marketing. Just the process of going through the certification exam will help you what inbound marketing is all about.

If you are looking to become an expert in search engine marketing, Google AdWords is the market leader and hence it is advisable to get Google AdWords Certified.

When it comes to inbound marketing, HubSpot has positioned themselves as the leader in this market, and they offer inbound marketing certification. The exam is free to attend, and you will be issued an online certificate if you pass the exam.

How to Get Inbound Marketing Certification

To get the inbound marketing certification, you have to learn inbound marketing first and then you have to take the exam. For this, you have to register yourself in the HubSpot Academy.

Just click on the Get Certified button and sign up for a HubSpot account. You will then have learning resources, and you will be able to attend the exam. There is no charge for the inbound marketing lessons nor the exam.

get inbound marketing certified

The lessons are in video format, and the total length of the lessons is around 4 hours and 45 minutes. It will take you a week to learn if you learn one lesson a day. The exam will go on for 75 minutes once you get started with it online.

Learning Inbound Marketing

To get an idea about inbound marketing, read my article about Inbound Marketing & Outbound Marketing. HubSpot co-founder has also published a book named Inbound Marketing, which you can get from Amazon or Flipkart.

And of course, one of the best ways would be to learn from the video lessons from the HubSpot Academy itself. The following lessons are available in the HubSpot’s Inbound Marketing Academy. It has five modules in it:

1. Inbound Fundamentals

  • Essentials of an Effective Inbound Strategy

2. Attract

  • Optimizing Your Website for Search Engines
  • Creating Content with a Purpose
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media

3. Convert

  • Enticing Clicks with Calls-to-Action
  • The Anatomy of a Landing Page
  • Guiding the Next Step with Thank You Pages

4. Close

  • Sending the Right Email to the Right Person
  • The Power of Smarketing
  • Taking Your Sales Process Inbound

5. Delight

  • The Pillars of Delight

Taking the Inbound Marketing Certification Exam

The inbound marketing certification exam is a 75-minute online exam that you have to pass to get inbound marketing certified. Once you login into your HubSpot account click on the academy icon and click on Certifications.

learn inbound marketing

Once you click on the certifications, you will be taken to the page of the certification exam where you have enrolled. You have to click on ‘Take the Test’ to get started.

hubspot inbound marketing exam

You will have 60 questions to answer in 75 minutes. If you pass the exam, you will get a certificate like I have got one. A passing grade is 75% which means you will have to get 45 answers right.

If you fail, you can attend the exam again. You are limited to 3 attempts every 30 days and one attempt every 48 hours. I passed my exam in the second attempt.

To get started, you have to click on Take the Test and then review the terms, click on Ready? Take the Test.

inbound marketing test

That’s all there to it. You will learn a lot for free, and you will have something to add to your profile. Once you get certified, the certification is valid only for 13 months. You have to do the exam again to update your certificate.

Here’s my Inbound Marketing certificate 🙂

inbound marketing certified

(I am guilty as charged for not updating my certification, but I plan to do it this month).

Go Ahead and Get Inbound Marketing Certified!

Now that I have laid out all the steps involved in getting an Inbound Marketing Certification, you possibly have no reason to procrastinate 🙂

Even before you start learning inbound marketing, I would recommend you to go ahead and attend the exam once so that you will at least Know what you don’t know. That’s a better position to be in than You don’t know what you don’t know! Then you can learn and take the exam again.

All the best! And thanks for reading this post. If you liked it, please share! 🙂

{ 7 comments… read them below or add one }

John September 26, 2015 at 7:57 pm

An awesome post again this week. I never know about this free learning resource. Though I may not get certified immediately, the learning resources seem to be a gem!

Thanks for sharing!


Deepak Kanakaraju September 26, 2015 at 7:58 pm

Hi John, you are welcome. If you are a business owner, a certification may not be necessary but take the exam and it will help you learn what are all the things that are involved in the world of inbound marketing.


mithun Chowdhury September 26, 2015 at 9:24 pm

Great …


Shivaram September 26, 2015 at 10:04 pm

Good resources from you. Tnx.

If it took two attempts by some one like you to clear, then is it tough ?


Deepak Kanakaraju September 27, 2015 at 8:34 am

Shivaram, I took the exam 2 years back. Now I will probably be able to clear it in one attempt.


Rakhi September 28, 2015 at 11:42 am

Thanks again for your awesome post


Mehul singh January 7, 2016 at 10:47 am

Good Deepak

Your blog “digital deepak” is very helpful for beginners & enterprenure and also for me i read your blog always i alredy subscribe your blogs & youtube channel …i like your video “How to Register a Domain, Buy Hosting and Install WordPress” this video give us far knowldge.



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