How to Use Google Webmaster Tools to Enhance Your Website’s Health and Traffic

by Deepak Kanakaraju on May 15, 2014

Google webmaster tools is used by many website owners to gain great insights into their websites. If you are not yet using webmaster tools, you are missing out on critical information about your website which can help you get more traffic and make your website more healthy.

Web And Seo Analytics Concept

With Google webmaster tools helps you get information about how many times your website was displayed in Google search results & how many clicks it received for which keywords and so on. You can also get information about how many pages have been submitted and how many have been indexed in the search engine.

Some notable features that are included in Webmaster Tools:

  • Check Keywords and their impressions and clicks
  • Check your website for malware
  • Check the status of structured data
  • Get notified if there is a sudden drop in traffic
  • Get notified if there is any issue in the website
  • Fetch as Google bot and submit the page to Google
  • 404 / Not found errors on your website
  • Incoming links from other websites and internal links
  • Remove certain URLs from the search engine index

In this article I will show you step by step how to add your website to Google webmaster tools and how to make the maximum use of this tool from big G.

Step 1: Add Your Website and Verify

The first step in using Google webmaster tools is to add your website and verify it. You need a Google account to get a webmaster tools account.

add website

The best way to verify your website is to download the HTML verification file and upload it on your website. You can do this through File Manager in your cPanel. Keep the file there even after the verification is done. Another method to verify your website is by adding a TXT record to your domain name. This is a bit on the technical side but while adding and verifying your website, Google gives instructions on how to do it depending on where you have registered your domain. You can also add additional administrators to your webmaster tools account.

Step 2: Create a Sitemap and Submit it

If you are using WordPress as your content management system, you can create a sitemap for your website using free plugins. A sitemap is a page which contains a list of all the pages on your website. This page helps the search engines to index your website and add your website’s pages to the search engine index and search result pages.

For example, the sitemap for this websites resides here: http://digitaldeepak.com/sitemap.xml

sitemap plugin

The best plugin for creating sitemap for WordPress is Google Sitemap Plugin from BestWebSoft. That’s what I use for my website. They also have a pro version but the free version is enough and serves the purpose.

Step 3: Setup Email Alerts and Analyze the Data

You can setup email notifications and alerts for your website. Important things such as change in traffic pattern or website loading issues will be notified to you immediately.

notify

After you add your website and verify it, some data data doesn’t appear immediately. Check after 2 days and you will be able to see information about impressions, clicks, keywords and more.

Other search engines also have webmaster tools but since Google has the majority share in the market, it is enough if you add your website to Google webmaster tools.

Any questions? Thanks for reading.

{ 8 comments… read them below or add one }

Andrew May 20, 2014 at 9:02 am

Sometimes Google webmaster tools, the data is not updated and shows wrong information. For example, there will be 100 pages on the index in reality but the tools would sometimes show only 90 pages have been indexed.

Reply

Deepak May 20, 2014 at 9:07 am

Yes, sometimes there is a bit of data discrepancy but it will get updated in a few days. There is nothing much to worry about.

Reply

Bhavesh Patel June 7, 2014 at 12:47 pm

I have to agree with Andrew. When we see the average rank of keywords than we find that almost every keywords are have not perfect rank. What are the way left in this cases.

Reply

rocky February 7, 2015 at 11:52 am

Thanks for this information…..

Reply

afsal December 7, 2015 at 6:55 pm

Recently I have switch my website to yoast SEO and sitemap.can you suggest which one is responsive among Google and Yoast?As I am very new to blogging.

Reply

Mehul singh January 11, 2016 at 6:21 pm

kindly make a blog about webmaster tools “structure data” …i have 14 errors on that i fetch them all but they are still showing …. so how to remove or correct them ?

Reply

Monika June 6, 2016 at 1:32 pm

thanks for your help Deepak sir.

Reply

Vipul September 2, 2016 at 12:52 pm

My website ranking is constant and i have tried all on page and off page seo technique. When i started working on that project all the search keyword was not showing. After three month of working all keyword are under 50 but for last month the ranking is going to decreasing and also constant. But Can i do to get a keyword ranking in top pages.

Reply

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