An Interview with Gopal: Inventor of the Brand Funnel Method

by Deepak Kanakaraju on April 13, 2017

Today I am interviewing Gopal, founder of Visual Marketer that helps startups to grow fast with Visual Content and Online Marketing. Previously, he founded MyPromoVideos, one of the top explainer video companies in India with clients like Flipkart, BookMyShow and HCL.

Combining the experience of creating highly engaging explainer videos with brutally simple concepts and online marketing, he has created the “Brand Funnel” method which is now used by some of the top startups in India to grow fast and get their Marketing Breakthroughs. The Brand Funnel has brought in more than 10 crores in revenue for his clients.

How did you get into the Internet Marketing business?

Back in 2007, I met a person at a meeting who said he was making money online with affiliate marketing. I was instantly hooked and started researching about opportunities on the Internet.

After a lot of trial and error, and spending a good amount of money without much success, I stumbled upon Warrior Forum on which I started my video creation business. It immediately took off and after three years, we pivoted to the Explainer video business during which I started to work with some of the top startups in India. The person I met in 2007 was you, Deepak Kanakaraju!

What made you quit and start Visual Marketer?

It was a very tough decision. But you need to follow your heart. While we were creating some of the best videos in the Industry, our clients were not able to see direct profits or ROI because of them. I wanted to fix that and the only way I can do this is by having my 100% focus on what I wanted for my clients – to make visual content profitable every single time.

How did you create the Brand Funnel method?

I have a unique background with my explainer video business where we make the complex simple with unique concepts. When I started with Online Marketing, I saw that almost no startup was using the power of the unique concept to promote their product.

I ran campaigns with the unique concept for some of the clients from my video creation business and it brought in spectacular results.

And while I was running these campaigns, I also found out the elements major Brands use to make us buy. When we started to implement them, we were able to double the revenue of our clients in 6 months or less.

Can you tell us more about the Brand Funnel method?

Before the advent of the Internet and all the technology we have now, there were brands who made us buy. They just followed a few principles in their communication and made us buy.

These principles never change although the technology is changing every day. We found out there are just 5 elements any business needs to nail to build a brand and run highly profitable campaigns online.

While I can’t elaborate much on this interview, given below are the 5 elements of the Brand Funnel for Apple.

  • Unique Concept (Single button for everything and large touch display)
  • Vision (Creative people who challenge the status quo should get beautiful, simple and easy-to-use devices)
  • One Specific Result (Think Different)
  • Irresistible Offers (Just Pay the Mobile Bill, Get an iPhone Free)
  • Proof (If you don’t have an iPhone, you don’t have an iPhone)

What is the mindset required to launch a successful campaign?

You need guts and tenacity. Guts to risk money on advertising and the tenacity to try new things until your campaign works. If you don’t have both the guts and tenacity, you will not be able to just launch a successful online marketing campaign.

Which element in the Brand Funnel is the most important?

Proof. We have funnels which doubled in revenue when we showcased Proof. It’s the most important reason people respond to your ads and makes the buying decision. But yet, it’s something that digital marketers don’t even talk about in their campaigns.

What are your future plans?

We want to help startups to run highly profitable online campaigns by building their brand.

Indian startups should be able to do world-class marketing like the startups in the Silicon Valley. Our goal is to at least impact 1,000 startups in India and help them grow exponentially with the Brand Funnel method before the year 2020.

{ 27 comments… read them below or add one }

Prakash April 13, 2017 at 11:48 am

So the brand funnel means, how to deal with ongoing technological updates when market is open for your customers and they have more options than u ?

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Deepak Kanakaraju April 13, 2017 at 12:17 pm

Brand Funnel method will be explained in detail in the next post.

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Owen Kadewere April 13, 2017 at 6:04 pm

Great stuff! Looking forward to the next post on in this.

Many thanks!

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Gopesh April 13, 2017 at 12:00 pm

Great work. I have a question how Funnel Method is different than the normal old age Digital Marketing Strategies, will its usage surpass the one which we are following now ?

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Deepak Kanakaraju April 13, 2017 at 12:18 pm

It is a better method than the general marketing strategies because brand funnel has specific steps that you can follow. More details about it will be published soon.

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Ramgoud April 13, 2017 at 12:34 pm

Great…!!

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Ayandip Roy April 13, 2017 at 2:10 pm

Sir please explain more about brand funnel… Wanna learn more about it.. 🙂

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Gopal Krishnan April 17, 2017 at 4:27 pm

You will learn more in the upcoming posts.

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Prateek Gahlot April 13, 2017 at 2:59 pm

Great interview. In general, I would to share situation that I mostly come across, as you said, need guts and tenacity & of course takes time to showcase the result. But how to make the startup or company to understand that results will surely come up with this technique, but they have to wait for a while…

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Gopal Krishnan April 14, 2017 at 8:49 am

It doesn’t take more than 4 weeks for us to launch a profitable online campaign with the Brand Funnel method. In future posts, you will see more examples.

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Gopal Krishnan April 13, 2017 at 3:23 pm

It was a great interview. For people who want to continue the conversation with the Brand Funnel, click the link below

https://www.facebook.com/groups/learndm/permalink/929927090483487/

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Madhu Kumar April 13, 2017 at 8:16 pm

His Business sounds interesting. Every business owner want ROI on everything they invest (especially on design) and his service is giving that solution :).

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Gopal Krishnan April 17, 2017 at 4:29 pm

Thanks Madhu. Yes, we focus on ROI. We believe the ultimate metric of Digital Marketing is not leads or engagement, but sales.

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Ashraf Bilal April 13, 2017 at 11:41 pm

Hi,

The post was simple and was enough to create curiosity about Brand Funnel. Will be waiting for your next post detailing the same.

Thanks

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jagdish Nigade April 14, 2017 at 12:03 am

Oh…its something unique. Branding strategies is my passion… would like read more about it. eagerly waiting for your next post deepak……

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Pugazhenthi.K April 14, 2017 at 10:35 am

This is very great article with respect to marketing of products. Further, I would like to know whether Brand Funnel technique will be suitable for all products or any specific products? I would like to know more about Brand Funnel method.

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Abhilasha April 14, 2017 at 10:09 pm

This is very great artical. Sir can u tell how i have to start job all company want experience and i don’t have and I’ll learn only from Deepak sir online videos. Can you help me sir.

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Emmanuel April 14, 2017 at 11:00 pm

A very educative article I like it

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Manish Mishra April 15, 2017 at 5:43 pm

Great interview. In general, I would to share situation that I mostly come across, as you said, need guts and tenacity & of course takes time to showcase the result. But how to make the startup or company to understand that results will surely come up with this technique, but they have to wait for a while…

Reply

Ranbir Singh Rana April 17, 2017 at 12:45 am

On your advice I have purchased your preferred web hosting from Bluehost for one year to learn and practice digital marketing.
But according to lessons on basic course for digital marketing, you have nicely explained to install word press for Host Gator only
I am a newbie and stuck up with Blue Host where I do not find free theme and find it difficult to learn word-press installation properly.
Please help and guide.

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Deepak Kanakaraju April 17, 2017 at 11:08 am

I will create videos for BlueHost, no worries.

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Anjan April 17, 2017 at 5:12 pm

Thanks for a very interesting post. This should be very useful.

Looking forward to the next one.

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Amit April 19, 2017 at 6:42 pm

Proof or Evidence….now surely that’s new with DM world. Qn. How to plan expenditure, ads etc. I am told it is 10% of expected revenue. Here also where the product is being sold from, the platform matters…for instance a book is say for 5$, the same book chapters turned into video lectures can sell for 200$. There will be a difft kind of marketing reqd. Thanx.

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Neha April 20, 2017 at 12:03 pm

Can you please suggest how to create a brand funnel for an online store of gifts ,how to process the things.If we want to create our brand name ,what would be the steps to continue.Please help.

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suresh Kumar April 22, 2017 at 3:05 pm

Sir i can’t get clear in this APPLE example for funnel method. Please give another example which useful to beginners.

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Soubhagya Sahoo May 3, 2017 at 9:12 am

Is brand Funnel a place where all solution to Digital Marketing is provided?

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Gaurav Chaudhary May 10, 2017 at 5:10 pm

Hi,

Thanks for sharing the article.It’s very informative.

Reply

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