Case Study: How Lakshmi Generated 787 High Quality Leads with FB Ads

by Deepak Kanakaraju on April 28, 2017

Today we are going to take some inspiration from Lakshmi’s campaign. She was able to launch a new business with a lead generation campaign on Facebook. When you finish reading this case study, you will understand how a simple digital marketing campaign can lead to the launch of a new, profitable business.

Lakshmi had zero experience in running a business – online or offline. She is a medical transcriptionist by profession. Brand Funnel Mastermind is mainly for startups who want to launch or rebrand their product or service in the market, Lakshmi needed at least a business idea to acquire the skill sets provided in BFM. So, on the consultation call, we asked her whether she had one.

The Problem: Even the established solar companies were struggling to get leads!

Lakshmi took some time to ponder, before she came up with this idea: a Solar Sales Concern, named YSM Solar.

Through digital marketing, Lakshmi could generate leads and sell it over to established solar companies or manufacturers. It is an affiliate model initiated by the affiliate than the merchant.

The hurdles, though, were, in fact, many for Lakshmi: lack of business knowledge, lack of experience in digital marketing and lack of even a website!

But what haunted Lakshmi was none of these. Her target audience – households and medium level establishments – were a lot, quite hard to nail down. Even subsidies offered by governments and discount offers from solar manufacturers have failed to convince the customer to go solar. Solar is largely an unpenetrated sector in India.

“I was worried because I didn’t know a thing about advertising or digital marketing. I think they (BFM team) were extremely patient to answer my silly doubts” – Lakshmi.

Until she got introduced to Brand Funnel Method, Lakshmi was ignorant about what branding is and what are its integral elements. So for Lakshmi, BFM was an exercise from scratches. And she was at certain points, half minded – whether to continue or not.

“The Zero Cost Solar Budget was so apt for a target audience whose main concern is losing money for electricity. The BFM team gave me a clear idea about my customer persona and made me think what they want. I didn’t know what a Brand Funnel could do to a business before. Now I know it takes you a lot closer to your market” – Lakshmi

The Result: 28,657 reach and 787 leads in less than a month for INR 6.47 per lead!

Incredible as it might seem, but Lakshmi now has 787 qualified leads who are willing to convert to sales.

Here’s her ad:

She made an awesome Facebook campaign, an impressive landing page, 4 part email series with the timely feedback and assistance from Gopal, myself and other brand funnel experts.

Here are her stats:

(Click on the image to zoom)

Without even a product to sell or a website to showcase, She launched her ad campaign with a single aim: Getting as much leads as possible.

In less than a month, Lakshmi and her YSM Solar was able to generate 787 leads for a business that even industry experts are struggling to get customers.

The Future: YSM Solar can now grow to a reliable sales generator for solar companies

Now, Lakshmi who was never serious about doing business has a lead base which can further be grown. She can go ahead and make deals with solar manufacturers and become an unavoidable middle person between the companies and those who wish to install solar energy systems.

Since the Brand Funnel Method can be made automated, Lakshmi can even sit idle while the system makes money for her. Lakshmi is now quite confident about the success of YSM Solar.

“If a person like me could master Brand Funnel, I think it must be much easy for those who are already doing some business and marketing… They can indeed make better profit than me..” – Lakshmi

Want to get started with Brand Funnel?

Do you also want to launch a campaign using the Brand Funnel Method so that you get hot leads that can be quickly converted to sales?

Then we invite you to join our Brand Funnel Mastermind program.

{ 23 comments… read them below or add one }

komal April 28, 2017 at 8:52 pm

Generating Leads is ok, but what about conversions?


Gopal Krishnan April 29, 2017 at 12:47 pm

That’s the first part of the puzzle – solved. Because this ad is about a concept and not the product, the leads are highly qualified.

Now, she can develop rapport, follow up and close them with the Irresistible Offer we’ve helped her create.


Gopal April 28, 2017 at 9:03 pm

Lakshmi was our #1 student when it comes to commitment and passion even when she had never ran an online campaign before. Deepak and me are proud of her achievement


Aasha April 29, 2017 at 10:43 am

Nice experience here you had told. And i hope this will be useful for getting spark with the efficient work. Thank you for sharing with the digital marketing tips.


Stephen April 30, 2017 at 3:54 am

I am studying Digital marketing with Deepak, I don’t have a website but I have a page on Facebook, Eat and Cure, that have lot of liked, how can I make improvements without a website?


Gopal Krishnan April 30, 2017 at 5:14 pm

You can contact us on the Brand Funnel Mastermind page here:-


Aaditya K. Sharma April 30, 2017 at 11:54 am



Manish dutt April 30, 2017 at 3:04 pm

Its really good I also want master brand funnel mbf course please send lessons daily on my mail id


Kireeti Lakka May 1, 2017 at 12:39 am

Very Nice to hear from Mrs.Lakshmi Prasad.
Best Wishes to Her & Team…for their successful efforts;

Even I have also opted for the small courses:
FB Ads Mastery etc.
I will start my Work from Today itself & give my feedbacks & experiences…

Taking above eg. as inspiration, want to Generate Good Leads ..for my Insurance Consultation Business too..


Deslauriers Twins Toronto May 4, 2017 at 10:19 pm

Really nice case study. Worthy reading.


Hezbullah zahiry May 4, 2017 at 10:55 pm

How can I receive it


Harshit May 5, 2017 at 3:36 am

Hey Deepak, It was really nice ! The inspiring Lakshmi story 🙂


Rakesh Panchal May 5, 2017 at 5:15 pm

very nice thanks


Rajendar May 6, 2017 at 10:02 pm

Informative article!! I have subscribed for the video lessons from Digital Deepak. It is really nice!! Thank you Deepak!! Keep up Good work!!


Dans Hamptons Media May 8, 2017 at 7:55 pm

Hi, Nice article keep the good work.


Teibowei Oyinkepreye May 10, 2017 at 12:04 am

Thanks Deepak,I am truly inspired by you.I might not have funds now,but I will do it.Thanks again.


thecoolfoodie May 10, 2017 at 7:55 pm

nice inspiring post . i have started a blog after watching your videos


govindjha May 12, 2017 at 1:47 pm

Hii very good article i am really impress .
Thanks for sharing ,keep up the good work.


govindjha May 12, 2017 at 1:51 pm

Hii very good article .
Thanks for sharing keep up the good work


Aravindhan May 13, 2017 at 8:52 am

Awesome post and thanks for sharing such valuable information.


Rahul May 23, 2017 at 10:54 pm

I want to learn digital marketing course how to learn it plzz tell me


Moe Benatar May 26, 2017 at 11:41 am

Awesome case study. Thanks for posting it and sharing it with us. Really helpful.


Prasad December 30, 2017 at 2:32 pm

Hii very good article…. Thanks for sharing!!!
But my question is “What is your target audience and how to choose it?”


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