How to Export Facebook Leads Automatically to Any Tool Using Zapier

by Deepak Kanakaraju on March 13, 2016

A few months Facebook had launched Lead Ads. With Lead Ads, you can generate leads on mobile without asking your users to fill up a form in a landing page. Facebook picks the information that the user has already given to Facebook and pre-populates the form. Users have to just click on the Submit button to send their Name, Email ID and Phone number to you.

fb lead ads

You can read more about Facebook Lead Ads here in the blog post that I have published previously. However, there were huge limitations with how the data can be handled.

The leads can be downloaded only from the Publishing Tools page as a CSV file and one had to export the leads to a CRM or a mailing platform manually. This doesn’t work for marketers because most of the communication is done via automated follow-up emails.

A few tools had come up in the middle to solve this problem. For example, ConnectLeads, a third party software exported the Leads from Facebook Lead Ads to any email marketing tool of your choice. ConnectLeads is an expensive tool and it is obselete now.

Now you can export your Facebook Leads in real time using Zapier. I use Zapier to automate a lot of marketing tasks. For example, I even trigger a follow-up SMS using Zapier.

How to Connect Facebook Lead Ads and Zapier

First you need a Zapier account for this to work. Zapier gives you a 14-day free trial and then the plan starts from $20 a month. Free trial registration doesn’t require a credit card, so you can just go ahead and sign up with an email ID.

Click on Make a New Zap.

01 new zap

Select Facebook Lead Ads as the trigger.

02 zap

Next, select New Lead as the trigger.

03 zap

Next, give permission to Zapier to Access your Facebook Account.

04 zap

You can connect multiple Facebook accounts to one Zapier account. Inside Zapier, you can rename the account into a specific name.

05 zap

In the next step select the page from which the leads are generated. While you create Facebook Lead Ads, you would have created a new Lead Ads form. Choose the Form here.

06 zap

In Zapier, every Zap has a trigger and an action. Here, the trigger is a new Lead in Facebook Lead Ads, and the action can be anything you want. Ideally, the best way would be to take the new lead and put it on a Google sheet.

After that you can transfer the lead to an Email marketing tool or even trigger an SMS if you are collecting phone numbers.

07 zap

In the above screenshot, you can see that Aweber is one of the options in the ‘Action’. Every new lead generated with Facebook Lead Ads can be automatically added to an Aweber list.

If you have follow up emails configured in Aweber, then the emails will be triggered automatically from your follow-up series.

Final Words

Even if you are not running Facebook Lead Ads right now, I recommend that you give it a try. It will cost less than $10 to generate a bunch of leads on Facebook. Zapier has a 14-day free trial and you can sign up for a free Mailchimp account and import the leads into your Mailchimp list.

Any questions? Leave them in the comments below.

{ 10 comments… read them below or add one }

David March 14, 2016 at 12:21 pm

Hi deepak. love reading your posts. There is a program in called syncleads which can be brought for one time payment of 47 US dollars. It does the same thing as zapier.


Pavitra Kumar March 14, 2016 at 12:37 pm

Really appreciate you sharing this blog article. Keep writing
Deepak Kanakaraju, Thanks so much for the post. Much thanks again. Tool Using “Zapier” Fantastic.


Sunil Kumar March 14, 2016 at 2:13 pm

Hi, we haven’t tested lead ads yet but will soon. Thanks for the update!


swathi March 14, 2016 at 8:41 pm

hello sir, please tell me the merging pages tool,actually i want to merge all my facebook pages through tool, is there any tool if it is having please tell me that tool…


Netrajit March 14, 2016 at 11:52 pm

Dear Deepak,

I don’t understand, when the fb leads will be added up in my get response account. I made a zap of fb to getresponse.

Plz reply…


Albert Lars March 16, 2016 at 12:07 pm

Hi Deepak,
I have been following your information campaign for a couple of months now. It is very informative for a newbie like me. It neutralizes high end campaigns on online marketing by other gurus. Thank you so much…


sourabh kumar March 16, 2016 at 3:49 pm

Thank you sir, your posts are really very informative, I learn many things for your blog. now i am learner of digital marketing. i lives in New Delhi. i am working as seo trainer in faridabad. but there is nothing new to learn now. because company has near to shut down. i want to join any other company. if u have any opening about seo then please refer me. i have 6 month experience. salary does not matter. but i want a good company where i can learn many things about digital marketing
Thank You
sourabh kumar


rajtreo March 18, 2016 at 11:14 am

i was using facebook marketing for the past one year but still am not ware of this tool. Now only am going to try this hope it will helps me to increase my facebook lead.


Namita Gandotra March 26, 2016 at 11:08 am

sir, my name is Namita gandotra. your onlin lessons are very helpful. In ur 2nd lesson u told to make our own website and drive traffic to it. But i don’t kow how to make a website. Can u help me in making a website. thanks


Ben Suen June 16, 2016 at 6:25 pm

Is it possible to get the Form Name from FB side?
I tried set up with Zapier but not able to get it.


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