Google AdWords Mastery: Home Study Video Course (with Certificate)

by Deepak Kanakaraju on August 27, 2016

I have just launched Google AdWords Mastery – a complete home study video course to help you master Google AdWords. After completing this course you will get a course completion certificate too.


All the lessons are in video format and you will be able to download it in one go, or watch it online. After completion of the course, you will be capable of completing the Google AdWords exam and get certified from Google as well. Click here to purchase the course.

What’s covered in this course?

The following lessons are covered in this course. All the lessons are in video format that you can download and watch from the comfort of your home.

Lesson 1 – Introduction to Search Engine Marketing and PPC

In this lesson we will learn about how search engines have evolved over time and how PPC ads were born. Search engine marketing is very different from other types of advertising and has unique advantages. This lesson lays the foundation for search engine marketing.

Lesson 2 – Introduction to Google AdWords

In this lesson you will get an overview of the AdWords tool. We will discuss about the power of PPC ads and why Adwords dominates the market. This lesson gives you the right mindset to become an AdWords Expert. We will also learn about how an Adwords account is structured.

Lesson 3 – Keyword Research

Finding what people search on the search engines is one of the most important aspects of search engine marketing. Keyword research also helps in search engine optimization. In this lesson we will learn about the mindset behind keyword research and also the different tools and methods you can use to do keyword research.

Lesson 4 – AdWords Keyword Types

AdWords has 4 different types of keywords namely: Broad match keywords, phrase match keywords, exact match keywords and broad match modifiers. We will learn about these keyword types and understand how it affects the campaign performance.

Lesson 5 – Campaigns & Creating Your First Campaign

In this lesson we will learn how to create an Adwords campaign. I will take you through the process step by step and show you the different steps involved in creating the campaign. We will discuss about different types of AdWords campaigns including display campaigns, bidding strategies, targeting options, daily budget and ad copy writing.

Lesson 6 – Landing Pages and Conversion Tracking

In this lesson we will discuss about what should happen after people click on your ads. Unless you have high converting landing pages and track your conversions, you will not be able to get a ROI from Adwords. This lesson is less about Adwords and more about what needs to be there beyond Adwords to make your campaigns work.

Lesson 7 – Location Targeting, Scheduling and Devices

In this video lesson we will discuss a little bit more about how to target your ads for different locations, how to set different bids for different cities and how to schedule your ads for certain times of the day and certain times of the week. We will also talk about device targeting and why targeting desktops and laptop users is important in certain situations.

Lesson 8 – Ad Extensions

This lesson will be fully about Ad Extensions. There are many extensions for the ads such as: Sitelinks extensions, Location extensions, Call extensions, App extensions, Review extensions, Callout extensions, Structured snippet extensions, Price extensions & Automated extensions report.

Lesson 9 – Negative Keywords and Search Term Report

Though we have covered a lesson on keywords before, this lesson will specifically focus on negative keyword harvesting from search terms report. Search term report is one of the most powerful reports in the entire Adwords interface because it shows you exactly what people are searching for. This data is not just useful for SEM, but for SEO as well.

Lesson 10 – Conclusion

Adwords is an ocean. 80% of Google’s revenue comes from Adwords, and over-time they have made it one of the most complex advertising systems on the planet. In this lesson we will learn about how you can keep yourself updated on what’s changing at Adwords. We will also discuss about how to complete the Google AdWords exam and get yourself certified by Google.

{ 6 comments… read them below or add one }

Balasubramaniam August 27, 2016 at 1:14 pm

Hi, I am interested in joining this course. Looking forward to it.


ajith kumar August 29, 2016 at 2:05 am

Dear Sir,
I’m a student of of Your Digital Marketing Course , Due to some problems there were some disruptions to learn the course in order. I’m very much satisfied with the contents of your Video course on Google Ad-words!
Any way I will join before 6th Sep. Pray to run the discount offer up to 4th Sep.


Ivan September 7, 2016 at 3:41 pm

I have an extensive marketing and sales background from UK and Australia, but very much old school. From door knocking to business consulting with both SME’s through to corporate clients. I am very keen to learn the DM version of life as I am convinced many potential prospects are both fearful and looking for leadership through this potentially expensive and shark ridden environment.


Janardhanan September 17, 2016 at 10:28 am

Sir,I want to learn digital marketing…but i dont have a clear idea where to start and how to learn orderly..i have seen your i decided to learn from you kindly sent the list of courses that directly teach by you ..and the order of the courses..I previously mailed to you but i did not get reply hope this time i will receive the email from you


naina bhardwaj September 19, 2016 at 12:59 pm

hello Deepak launched Google AdWords Mastery your this idea is fab actually i was found this type of information and i am interesting to join your this course


Chintan Jain September 26, 2016 at 6:25 pm

It’s great to see that you have put up a beautiful course for all folks wanting to learn Google Adwords from scratch.


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