What is Dynamic Drip Email Marketing

by Deepak Kanakaraju on October 27, 2017

Dynamic Drip Email Marketing is a name that I’ve coined for a specific type of drip marketing that is different from the standard drip marketing.

Standard drip marketing has simple set of emails distributed over a period of time. For example, a 10-part email course that is delivered over a period of 10 days. Here you will have one email every two days.

However, there will be subscribers who are highly engaged, and they would be open to receiving more emails from you than others who do not interact with your emails much.

This is possible with advanced email tools like Drip.co where you can trigger emails based on the subscriber’s behaviour.

For example, in my free email marketing course, the first drip email that goes out is a Welcome email. However, there is a link to my Facebook Group in this email. If a subscriber clicks on this link, they get another email with additional information about the Facebook Group. People who do not click that link, do not get that email.

Here’s the workflow I’ve made for it:

Whenever someone clicks the link to the Learn Digital Marketing group on Facebook, they are tagged as ‘Clicked – LDM Group’ and it triggers a workflow that delivers emails appropriately.

The open rates for such emails are extremely high. You can see that in this case it is 70%+

Since the email is triggered based on the behaviour of the subscribers, the email is seen more like a transactional email than a promotional email.

When you’ve setup such a complex workflow of emails, the subscriber navigates through your drip marketing sequence that is unique to his/her behaviour. Each email is personalized, triggered based on behaviour and hence it gets sky high open rates.

I believe dynamic drip email marketing will replace standard drip marketing in the near future. People keep saying that the open rates are falling and email marketing is not that effective anymore. However, if you can design your emails in such a way that the right email is sent to the right person at the right time, email marketing can still be VERY effective.

I’ll be publishing more on email marketing tactics in the coming days. I’ll also keep you posted about the Email Marketing Mastery Course that I’m going to launch in November 2017.

{ 19 comments… read them below or add one }

Vijay October 27, 2017 at 1:51 pm

Would really help to know

Reply

Digital Marketing October 27, 2017 at 1:52 pm

Interesting.
Please, is Aweber and Getrespond offer this feature?

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Deepak Kanakaraju October 27, 2017 at 1:56 pm

I know for sure that Aweber doesn’t have the feature. But I’m not sure about GetResponse.

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Vivek Kumar October 27, 2017 at 2:02 pm

Hey Deepak! Would Sendy.co and AWS SES help achieve this?

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Deepak Kanakaraju October 27, 2017 at 2:54 pm

No, you need a tool like Drip, Pardot or Marketo to do this.

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Avinash October 27, 2017 at 2:05 pm

Nice… Thanks for the post

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Sonali October 27, 2017 at 2:14 pm

This is very helpful. I am planning on starting Email Marketing in 4 months after I have a considerable amount of content put up on my Website.

What sort of content would be best marketed via this strategy and does MailChimp offer these features ?

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Milind Joshi October 27, 2017 at 2:28 pm

Hi Deepak,
As always, quite a good insights about topic.
Thank you for sharing.
Regards,
Milind
milind.joshi@digitalhelpforyou.com
http://www.digitalhelpforyou.com

Reply

Sanjay mittal October 27, 2017 at 2:59 pm

Looking forward to hear more frm you .You r sing greatly digital marketing and that’s I m learning fr my company . Because I don’t want to disclose my policy so I want to do each and every thing myself

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Jaishres October 27, 2017 at 3:56 pm

Interested to know about this

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amol October 27, 2017 at 4:02 pm

Nice article….

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knowledgedeal October 27, 2017 at 4:28 pm

nice article.i’ll use in my website

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Rajashekar October 27, 2017 at 5:18 pm

Hearing a lot on Email marketing and its benefits..

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Huzefa Garari October 27, 2017 at 7:38 pm

Dear Deepak,

Thanks for sharing the basics. It helps to understand where we started to miss the edge and then calculate the given dynamics of the process that flows much smoother later.

Best Regards

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Digital Marketing October 27, 2017 at 9:57 pm

Amazing.. People do not yet know the power of Email marketing. Some SMEs havent even started building their list. It is good we have people like you to get the word out.

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Krishna October 27, 2017 at 10:35 pm

really nice guide
i would like to use it on my blog
thanks for sharing it
i can here through your newslater on my mail

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Bairapaga John October 28, 2017 at 2:42 am

Interesting post. Based on my click I got follow up mail from you. But, How to create this behavior kind of email workflows? Is it difficult?

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rahul prakash October 28, 2017 at 10:58 am

Superb sir u are doing a fabulous job
Sir can we get a written book in which your all topics are fully described

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Joby John October 28, 2017 at 12:09 pm

Never had clue about drip email marketing, its pretty interesting one. understanding the behavior of the users and applying a workflow to trigger an email. interesting one, I am looking for your course.

regards
joby john

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