The Best Way to Learn Digital Marketing and Become an Expert

by Deepak Kanakaraju on November 3, 2015

If you want to learn digital marketing, you have to practice it. You cannot read a book about digital marketing and call yourself an expert. Taking part in a digital marketing training program and getting a certification also doesn’t make you an expert.

best way

The technology and tools available in digital marketing is changing so fast that the only way to stay ahead in the game is to learn constantly and practice digital marketing.

If you are working as a digital marketer in a company, staying updated with the latest in digital marketing will happen naturally. But if you are not, then there is only one way that I know which works well for keeping yourself updated: and that’s, running an online project of your own and implementing digital marketing.

How I Got Started with

When I started this blog, I was hardly an expert in digital marketing. The website was a platform for me to experiment with digital marketing and learn more.

I registered a domain, installed a WordPress blog, wrote some articles and published them. Initially, almost no one visited my blog.

Then I added my website to Google’s webmaster tools, added analytics to it, added some plugins and optimized my blog for the search engines. I started getting some 15-20 visitors a week from the search engines.

Here you can see my Google analytics data that the first week I got only 17 visitors. That’s less than 3 visitors a day:

first week

I asked my dad, brother, and some friends to check out the blog. I got just 2 visitors from the search engines that week.

Yes, this traffic doesn’t make any difference, but a journey of a 1,000 miles starts with a single step. A journey to a million subscribers starts with the first subscriber.


The most important thing is to get started. And I did that. If I did not start, then I would not be here today.

This initial set of visitors gave life to the blog. When I logged into Google Analytics, it was not a flat line. A bumpy line means – the blog has some life!

My next goal was to get 100 visitors a week. So I decided to write more articles. I wrote, wrote, wrote and here I am after 2.5 years.

Yesterday I clocked the highest number of visitors in a single day this blog has ever had:

traffic per day

And obviously my next goal would be to reach 1,000 visitors per day. The important question here is: how did I go from 17 visitors per week to 700+ visitors in a day? I learned digital marketing. I applied what I learned to

Learning something can be boring if you just keep learning. But if you immediately implement what you have learned and see results, learning becomes exciting! It puts an upward spiral for you to climb on!

As soon as I learned some SEO strategies, I applied them. I saw results in a few days, my blog traffic grew a little bit. This motivated me to learn more. Then I learned some social media strategies and went in the same upward circles.

This kept on going for the past few years until I reached a point where I can be called as a digital marketing expert. I could have never reached this position without having started a project like this blog.

Which brings us to the point: The only way you can learn digital marketing without losing motivation is to practice it. Use digital marketing to grow your own website. And if things go well, your website could also become your primary source of income one day.

How I Motivated Vikram to Start Blogging

I have been saying the same thing to my brother, Vikram Kanakaraju. He is a digital marketer at, and he knows enough digital marketing to write about it. His writing skills are not bad either. He is probably the easiest guy to influence because I am his elder brother!

I kept pushing him to get started. Finally I made him do it. He setup his blog, wrote an article about content marketing, got 50 visitors (with a bit of help from me on social media) and so far he has got 2 subscribers.

Two real people who gave away their email ID so that they can read more articles from him! That’s enough motivation for writing his 2nd article. Which would probably lead to a few more subscribers and that would be enough motivation to write the next article.

One day he can reach 10,000 subscribers, and he would have written hundreds of articles on his blog. And that could lead to a book project, a consultancy business or something even greater.

Are You Motivated?

I hope you are motivated to start your blog and get it up and running. Your blog need not be about digital marketing. You can start a blog about a topic that you are passionate about. It could be about automobiles, electronics, cooking or parenting.

This blog project will be your canvas for experimentation and learning. If you read about a new social media strategy on a blog, you can apply it to your project and see the results.

This is not just learning but validated learning. You validate what you learned by applying it and seeing the results for yourself.

I don’t know what happens inside the brain when you learn something, implement it and get results, but I know that it is impossible to forget your results. With implementation and results, what you learned goes from the short term memory to the long term memory. It is the best way to learn.

How Can I Help You Get Started?

Now I have convinced you that you should be starting a website or blog project of your own to learn digital marketing. The next step is actually getting started with it.

If you have never started a website of your own, it may look like a difficult task in the beginning. But trust me, it is very easy. With all the latest tools available online, creating a website and taking it live is child’s play.

Some people ask me whether they need to be good in coding and development if they have to maintain a website. The answer is a big no. I don’t know how to write a single line of code!

In fact, I am a civil engineer and in college I learned how to make concrete with sand, cement, and steel! But I learned how to run websites and when I run into some trouble, I hire a freelance techie to get things done for me.

Leave a comment below and let me know what exactly is stopping you from setting up your blog. I am committed to helping you get started!

{ 25 comments… read them below or add one }

Nitin Patel November 3, 2015 at 12:01 pm

Great article Deepak,

Digital Marketing is actually the next big thing. And the best thing I like about digital marketing is that unlike the traditional jobs, there is no degree or qualification for it. Though a training can help, a training by itself doesn’t make you a marketer. In fact, it is best to jump into it and learn it the hard way.

You can also move beyond the regular jobs and start your own business as there is a really low barriers to entry. Not only the potential of income is unlimited, but also it is a work that makes you happy.
Something that you can be “passionate” about.
Such a carreer is really hard to find in todays world. Thanks to the internet, many people can live a life of their dreams now.


Deepak Kanakaraju November 3, 2015 at 12:21 pm

And I would say that it is a boon for the people who are introverts (like me). Meeting people in person is hard for me. Striking a meaningful conversation is very energy draining too. But now I can sit in a corner of my home with a laptop and build meaningful connections with the world. 🙂


swapnil Thakare April 29, 2016 at 6:55 pm

hi deepak sir,
i just what to start degital marketing . am doing MBA correspondence due to my economic conditions.m doing job now as sr. administration and marketing exicutive .plz suggest me whic course/institutions provides me classroom (practical)treaning in mumbai or in pune. plz help me out sir.


shahid November 3, 2015 at 12:50 pm

am planning to start e-commerce website to learn digital marketing is that a good idea?


shahid November 3, 2015 at 12:53 pm

can u mail me that free tools which need to build website and do seo


Mayuri November 3, 2015 at 1:23 pm

I just joined your digital program few days ago and I am loving your program so far … I have question for you I am not into writing blog but can I make page on social media and experiment on that?


Ankit Modi November 3, 2015 at 2:02 pm

Hello Deepak,

Thanks for the post. Recently I also have started my own blog and practicing digital marketing myself. I really feel inspired by reading your articles as I am on the same journey as you are.

I would like to know how to set realistic goals when you start a blog out. Currently I am also getting less traffic and wanted to set goals that I can accomplish so it would be great if I can get some suggestions on the same.

Thanks again for your help.


Deepak Kanakaraju November 3, 2015 at 7:36 pm

Hi Ankit, The only way to increase traffic is to keep thinking, learning and implementing. If there are 5 tricks which I can tell you that will improve your traffic immediately, I would tell it to you right now.

But it is not as simple as that. Many of the things that you learn over the years will help you put together things in a unique way which will lead to success.

All the best.


Pavitra kumar November 3, 2015 at 4:29 pm

Great article Deepak,
many people can live a life of their dreams with Digital Markting.
great list! Consider adding
if you wish.


Biplab ganguly November 3, 2015 at 4:58 pm

This article is awesome..

Actually i also have a blog, where I can write my poems , but due to lack of motivation, i’m not update regularly..

Some week back I started writing once again with new blog.

So give me some tips to improve my blog views..

Thank you very much.. and lastly can you pls send me an article about Adwords…

Thank you once again..


sanjeev November 3, 2015 at 5:25 pm

Nice article deepak. I have been trying to learn digital marketing. The problem is in India that lot of institutes are only training with no follow up and no help in guidance and completion of the project he had joined for.


Deepak Kanakaraju November 3, 2015 at 7:38 pm

Yes, I agree. It is one thing to sell a digital marketing training program, and it’s a whole new skill to sell people the idea that they should implement what they learned. That’s what I am trying to do.


Rajagopal November 3, 2015 at 6:26 pm

I am exactly trying to implement what you have stated clearly in your post. This website is about golf which I am passionate about and spend a lot of time on. Great Post.


Devashish November 3, 2015 at 6:38 pm

Writing a blog is like writing an essay.. Need to think a lot about what to write though you have a topic to write. So its get difficult to start a blog thinking what to write.


Ankur Dangi November 3, 2015 at 8:34 pm

You are a true inspiration !! Thanks a ton for this article. And by the way you have motivated many people other than ur brother …Thanks n Keep it up !!


Tejinder Singh November 4, 2015 at 1:51 pm

Hi Deepak,

This article is really inspiring. Bloggers like me who have started their journey in blogging feel motivated when established people like you share their success stories.

Keep inspiring!


Kranthi November 4, 2015 at 9:45 pm

Thanks sir for …… Motivating ..


Balaram Dhotre November 5, 2015 at 9:05 am

The problem faced by newbies in digital marketing is setting up of a proper blog or wp theme and doing proper settings.

I have a website manageyourcholesterol which I want to improve and get traffic to it.

How should I start go ahead in improving the site design. I can write content. I want to know how to get proper images to my blog.

How you can help me improve my blog?


Deepak Kanakaraju November 5, 2015 at 9:06 am

If you are enrolled in my course, you will get tips to increase traffic.


Umashankar November 9, 2015 at 3:21 pm

Good article Deepak anna, but write some thing about time management in writing content and promoting the same by organic way.


Deepak Kanakaraju November 9, 2015 at 6:02 pm

Thank you, I will write about that soon!


Poonam Dhadwal November 12, 2015 at 2:12 am

Thanks Deepak! You are doing an amazing work! Your written articles have helped me a great deal!


Girish November 24, 2015 at 12:49 pm

Great! Even I am a Civil Engineer trying to build my career in Digital Marketing after doing my MBA. Your articles are very inspiring. Keep up the good work Deepak.


Deepak Kanakaraju November 24, 2015 at 1:31 pm

Thank you Girish. Stay tuned for more articles on my blog.


Jagmeet Kaur December 12, 2015 at 8:26 pm

It is indeed a great blog! Definitely a motivational one. Yep, I totally believe that I can do that after reading this.


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