In my previous article I explained how you can send Bulk SMS via API in India. I had mentioned only two SMS providers in that post. Many people asked me about the alternatives and the top SMS providers in India, and here I am with the list of top 5 providers in this space:
Known for its performance driven messaging services and transparent pricing, with SMSHorizon, you can expect a very good high quality SMS services.
By quality, I mean the high deliverability rates, server uptime, accurate reporting and great support from their staff. Once I had an issue at 11 PM and I was able to get in touch with them and get it resolved.
The company is founded by Siddharth, a techie who graduated from the same college that I graduated from. It is a small company that takes great care of its customers unlike a big company with several services, products and support people.
As far as deliverability is concerned, you can expect almost 100% delivery on active numbers in 5-10 seconds on both promotional and transactional routes. The delivery status reporting is instant and always accessible online with a few clicks.
I use their services for all my SMS requirements and having used them first hand, it makes it to the top of my list in this post.
Update: Some of my readers have complained that I am biased towards SMSHorizon. I use their services and I see no reason why they can’t be No.1 here. Use them, and if you find fault with their service and support, I will take them down in the list.
A UK based brand which is currently penetrating into Indian market in partnership with IMI Mobile which also owns the other Indian brand mvaayoo.
However, you will happen to get back-to-back calls every month through their sales team, if you had enquired them about their services in the past, that’s a headache. So be careful before you leave your contact information with them 🙂
It seems they’ve good set of call center guys around for sales. While they might be clocking in good volume, somehow the messages gets delayed for minutes if you happen to experience their promotional route.
Coming to pricing, you can expect higher rates than above reviewed SMSHorizon for similar volumes and TextLocal is less flexible in customised plans/integrations.
3. Solutions Infini
Known for their branding and army of sales team, its notable to say that they’ve quite a lot of sales people around the city attempting to pitch their services.
However, biggest downside is that most employees/sales people change often and its not that easy to get in touch with right person when we’re in need.
You can expect too many CC/BCC if you happen to take their services and the mail thread goes on and on before you get it actually solved.
Apart from SMS, they’re doing quite good in voice call/IVR services through a separate brand called DialStreet. They have similar services to Exotel.
While their services are decent, they have relatively higher pricing than most providers.
With a good number of resellers, Msg91 says, it provide a worldwide coverage with its service. They also boast of big name clients like Honda, PolicyBazaar and Intuit.
Their website design is very professional and you will feel like trusting them right from the start. They also provide a Google spreadsheet plugin and an Excel plugin which makes it easy to send SMS from a spreadsheet.
Their pricing is quite high if you are looking for small volumes. With high volumes, the pricing becomes very competitive. They also have a plan for startups where you can get free SMS credits by placing their logo on your website.
I have not tried their services yet, but some of my friends use it and they have no complaints on it so far. However, the pricing, support and the delivery speed is not that great.
While they’ve got into the list for their high SMS volume through various users and resellers across India, its alarming to see their super low rates comparing to any other providers mentioned above, and so is the poor deliverability.
How could someone sell at nearly 50% lower rates than any other in the market? Obviously, you cannot expect all your messages to be delivered. This feedback comes from many friends and business associates using their services. You get what you pay for.
While you still happen to get marginal results, you will be missing out a large chunk. They say, with cheap services, comes higher maintenance. So, its always better to choose a premium service provider for better performance rather than the low cost ones.
While there are many other SMS service provides and aggregators in market, above are the noteworthy ones in retail sector.
How to Send Bulk SMS via API?
All the above bulk SMS service providers give you HTTP API through which you can trigger SMS to your leads and customers. To learn more, read: How to Send Bulk SMS to Your Leads & Customers via SMS Gateway API
If you are using any other good SMS service and want me to include it in the list here, let me know in the comments below.
Disclaimer: Rankings based on personal experience and experience of fellow digital marketers.