Top 5 Bulk SMS Service Providers in India

by Deepak Kanakaraju on December 28, 2015

In my previous article I explained how you can send Bulk SMS via API in India. I had mentioned only two SMS providers in that post. Many people asked me about the alternatives and the top SMS providers in India, and here I am with the list of top 5 providers in this space:

bulk sms providers india

1. SMSHorizon


Known for its performance driven messaging services and transparent pricing, with SMSHorizon, you can expect a very good high quality SMS services.

By quality, I mean the high deliverability rates, server uptime, accurate reporting and great support from their staff. Once I had an issue at 11 PM and I was able to get in touch with them and get it resolved.

The company is founded by Siddharth, a techie who graduated from the same college that I graduated from. It is a small company that takes great care of its customers unlike a big company with several services, products and support people.

As far as deliverability is concerned, you can expect almost 100% delivery on active numbers in 5-10 seconds on both promotional and transactional routes. The delivery status reporting is instant and always accessible online with a few clicks.

I use their services for all my SMS requirements and having used them first hand, it makes it to the top of my list in this post.

Update: Some of my readers have complained that I am biased towards SMSHorizon. I use their services and I see no reason why they can’t be No.1 here. Use them, and if you find fault with their service and support, I will take them down in the list.

2. TextLocal


A UK based brand which is currently penetrating into Indian market in partnership with IMI Mobile which also owns the other Indian brand mvaayoo. 

However, you will happen to get back-to-back calls every month through their sales team, if you had enquired them about their services in the past, that’s a headache. So be careful before you leave your contact information with them 🙂

It seems they’ve good set of call center guys around for sales. While they might be clocking in good volume, somehow the messages gets delayed for minutes if you happen to experience their promotional route.

Coming to pricing, you can expect higher rates than above reviewed SMSHorizon for similar volumes and TextLocal is less flexible in customised plans/integrations.

3. Solutions Infini


Known for their branding and army of sales team, its notable to say that they’ve quite a lot of sales people around the city attempting to pitch their services.

However, biggest downside is that most employees/sales people change often and its not that easy to get in touch with right person when we’re in need.

You can expect too many CC/BCC if you happen to take their services and the mail thread goes on and on before you get it actually solved.

Apart from SMS, they’re doing quite good in voice call/IVR services through a separate brand called DialStreet. They have similar services to Exotel.

While their services are decent, they have relatively higher pricing than most providers.

4. Msg91


With a good number of resellers, Msg91 says, it provide a worldwide coverage with its service. They also boast of big name clients like Honda, PolicyBazaar and Intuit.

Their website design is very professional and you will feel like trusting them right from the start. They also provide a Google spreadsheet plugin and an Excel plugin which makes it easy to send SMS from a spreadsheet.

Their pricing is quite high if you are looking for small volumes. With high volumes, the pricing becomes very competitive. They also have a plan for startups where you can get free SMS credits by placing their logo on your website.

I have not tried their services yet, but some of my friends use it and they have no complaints on it so far. However, the pricing, support and the delivery speed is not that great.

5. BhashSMS


While they’ve got into the list for their high SMS volume through various users and resellers across India, its alarming to see their super low rates comparing to any other providers mentioned above, and so is the poor deliverability.

How could someone sell at nearly 50% lower rates than any other in the market? Obviously, you cannot expect all your messages to be delivered. This feedback comes from many friends and business associates using their services. You get what you pay for.

While you still happen to get marginal results, you will be missing out a large chunk. They say, with cheap services, comes higher maintenance. So, its always better to choose a premium service provider for better performance rather than the low cost ones.

While there are many other SMS service provides and aggregators in market, above are the noteworthy ones in retail sector.

How to Send Bulk SMS via API?

All the above bulk SMS service providers give you HTTP API through which you can trigger SMS to your leads and customers. To learn more, read: How to Send Bulk SMS to Your Leads & Customers via SMS Gateway API

If you are using any other good SMS service and want me to include it in the list here, let me know in the comments below.

Disclaimer: Rankings based on personal experience and experience of fellow digital marketers.

{ 15 comments… read them below or add one }

Piyush December 29, 2015 at 11:09 am

Hi Deepak,

Good knowledge sharing! I myself was in need of SMS and was searching for a few good providers. Thanks for sorting top 5 amongst the bundle. However, when I checked all these websites and their ratings, your article seemed a little biased for some of them.

Anyway, as you are a writer, I can’t expect you to have a thorough knowledge about the quality of all of their services.

Good luck for your next post and try to be a little more neutral this time 🙂


Deepak Kanakaraju December 29, 2015 at 11:15 am

Feedback taken. Will take care to do a more indepth research next time 🙂


Ankur January 4, 2016 at 3:53 pm

I want to use buy SMS Service like.
can you tell me company like Amazon, flipkart, foodpanda uses which company’s service.


Dipayan April 14, 2016 at 4:14 pm

Hi Ankur,

ValueFirst Digital Media provides SMS services to companies like amazon, flipkart, etc… But, as todays market is very competitive so every big companies uses at least 2-3 SMS providers (valuefirst, mgage..etc).



Anurag Jaiswal April 15, 2016 at 7:53 pm

they uses solutioninfini.


Praveen Sukhla July 22, 2016 at 12:03 pm

Most of the big players like Amazon, flipkart, foodpanda etc are using multiple service providers. One of best service provider is Spring Edge. Also, Flipkart is using diff providers in different locations.


Joydip January 6, 2016 at 10:11 am

Hello Deepak,

Thank you for the comprehensive article!
I have been using their service for a while and have not experienced any delay specially on their promotional route. They have a fantastic support team, I would suggest you take it up with them.



Prasanth January 12, 2016 at 11:44 am

Hi Deepak,

Thank you for the mention! Glad you liked Textlocal services 🙂

The delay you mentioned is likely due to stringent spam checks followed for new accounts till they are fully trusted.

Best regards,
Textlocal team


Vishnu February 15, 2016 at 3:25 pm

All buy from ACL Wireless , you must mention this also in your blog


Vinith SM August 31, 2016 at 10:25 am

One more is in trend


Ramakant May 13, 2016 at 8:33 pm

Hi Deepak, if you say BHASHSMS is in top 5, then probably there is a question mark on the credibility of your survey. One of the worst sms provider. They do not have service team, account manager does not pick up the phone, they play a nice song when you call up their support team.

Now technically, there is a delay of few seconds when you use their API.

I would rank 0.5 out of 5 .


vishnu June 16, 2016 at 4:48 pm

Dear Deepak, I personally used some of them and found textlocal as the best among them.
Their support team is really 5* rated and delivery ratio also fine and providing some new features like email2sms, surveys through sms only.
If someone focused for a prompt service level, I would refer them Textlocal.


joe July 6, 2016 at 12:57 pm

can someone tell me the best cheap bulksms in india and can go worldwide?


Shripad July 29, 2016 at 1:27 pm

Bulk SMS Service Providers like SSD Web Solutions Pvt Ltd are great and with low prices.
I am using there service from last 5 years with 100% delivery.


Shripad July 29, 2016 at 1:27 pm

Leave a Comment

Previous post:

Next post: