How to Boost a Facebook Post Effectively

by Deepak Kanakaraju on May 31, 2017

Most of the businesses that advertise on Facebook just use the Facebook’s Boost Post feature. For many marketers, the Facebook Ads Manager or the Power Editor feels daunting and overwhelming.

With a simple boost post, one cannot have the right targeting or conversion tracking. Most of such boosted posts yield very poor results, but people keep doing it anyway because it is easy to do it.

In this article, I want to show you a simple, step-by-step way to boost your post in an effective way using a combination of Boost Post and the Ads Manager.

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All You Need to Know About The 100-day Blogging Course

by Deepak Kanakaraju on May 25, 2017

Recently I announced a new course called the 100-day Blogging Course. Since this is a new kind of program I want to clarify all the questions that you might have about this program.

On June 7th, 2017, I will start a brand new project – a blog on a topic that will not be related to marketing. I will start with the most basic of things such as choosing a topic, registering a domain name and so on.

Each day’s activities will be uploaded as a lesson so that you can watch what I do every day. You will learn blogging and digital marketing along with me every day.

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If you are a blogger, and if you have a self-hosted WordPress blog, daily backups are very important. There are many paid plugins and services that help you do this. But some are better than the others.

Free backup solutions do not always help you back up into the cloud. Most of the free solutions take backups and store it on your own server – and it makes your own server slow and bloated with several copies of the backups.

Also, most of the solutions take full backups of your blog periodically and it makes every backup very heavy. So far, VaultPress was one of the plugins which helped take incremental backups and store it in the cloud. But VaultPress is a paid plugin and it would cost $5 a month per website. Also, VaultPress doesn’t help you store your files in DropBox or Google Drive.

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How to Get a Self Hosted WordPress Blog with BlueHost

by Deepak Kanakaraju on May 17, 2017

Starting your own website is one of the best ways to learn digital marketing. Because you will learn all the modules in digital marketing with increasing complexity over time, by applying the principles on your own website.

HTML websites are not easy to make, but you can create a self-hosted WordPress blog on your domain name in no time. You can open a free blog at or but you will not be able to grow your website and make money from it. Because most of the free blogging services are not for commercial use.

If you want to have your own website, a self-hosted WordPress blog is one of the best ways to go about it. First, you need to choose a topic for your blog and then you should register a domain name. You can get a .com or .in domain name or any of the hundreds of extensions available. Then you should buy hosting and install WordPress on it.

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Do Digital Marketing Jobs Pay More Salary? Data Says Yes

by Deepak Kanakaraju on May 12, 2017

You might have heard that digital marketing jobs pay higher salaries. But is it true? Because it is possible that people who sell digital marketing training programs and courses (like me!) are the ones touting that digital marketing is the next big thing.

You might also think that digital marketing is just a hype and it will not last long. Instead of debating this topic with opinions, let’s look at the data and facts. I have collected data from various sources and presenting it to you in this article, so you can see the truth for yourself.

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Have you ever tried doing a Facebook Live video? Live videos get high engagement on Facebook compared to other posts. We’re also wired to pay attention to something that is going on Live right now. Whenever I get a notification that someone is Live, I cannot resist checking out what’s going on the other side.

We’ve come a long way from the initial days of content replication. We started with written words on cave walls. Now we have the power to stream live videos, for free!

I’ve been doing some professional live videos on my FB page and the response has been great so far. A lot of research has gone into finding out the best possible, portable and affordable pro live-video setup.

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Today we are going to take some inspiration from Lakshmi’s campaign. She was able to launch a new business with a lead generation campaign on Facebook. When you finish reading this case study, you will understand how a simple digital marketing campaign can lead to the launch of a new, profitable business.

Lakshmi had zero experience in running a business – online or offline. She is a medical transcriptionist by profession. Brand Funnel Mastermind is mainly for startups who want to launch or rebrand their product or service in the market, Lakshmi needed at least a business idea to acquire the skill sets provided in BFM. So, on the consultation call, we asked her whether she had one.

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How to Choose a Topic for Your Blog?

by Deepak Kanakaraju on April 27, 2017

Do you want to be a professional blogger? Blogging can be a very rewarding career. It provides time, location and financial freedom! I have been blogging for the past 10 years and I will be blogging for the rest of my life. It is definitely fun and rewarding.

However, if you do not choose the right topic for your blog, you will fail. Your blogging success depends on the topic that you choose to blog about. There are three main factors involved in choosing a topic to blog about. Let’s discuss all of them in this article.

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In January 2017, Gopal from Visual Marketer and myself launched a Beta version of a coaching program called the “Brand Funnel Mastermind”. We had a lot of students who made the best out of this training program. Sathish Krishna, one of our students shares his success story with us today.

The Problem: Finding an Audience for the Product

Sathish’s dream was to help people become digital entrepreneurs by getting into affiliate marketing. His idea was to teach them affiliate marketing and make them equipped to live life on their own terms without depending on a 9-6 job.

He wanted to test the idea even before launching an actual product online. But finding proper Indian audience for such a new concept as affiliate marketing and that too for a non-existing product was a pretty tough job. Sathish ran a number of ad campaigns on social media, hoping he could generate good leads. But he wasn’t having much success.

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An Interview with Gopal: Inventor of the Brand Funnel Method

by Deepak Kanakaraju on April 13, 2017

Today I am interviewing Gopal, founder of Visual Marketer that helps startups to grow fast with Visual Content and Online Marketing. Previously, he founded MyPromoVideos, one of the top explainer video companies in India with clients like Flipkart, BookMyShow and HCL.

Combining the experience of creating highly engaging explainer videos with brutally simple concepts and online marketing, he has created the “Brand Funnel” method which is now used by some of the top startups in India to grow fast and get their Marketing Breakthroughs. The Brand Funnel has brought in more than 10 crores in revenue for his clients.

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