7 Ways to Land Your Emails in the Primary Tab of Gmail

by Deepak Kanakaraju on October 28, 2017

Many people have asked me this question over the past few months. I’m writing this blog post to give a detailed answer on it. Gmail came up with multiple tabs and now, most of the emails from marketers land in Updates or Promotions tab which affects visibility and open rates.

Most of my emails to my 2,50,000+ subscribers land in the primary tab and I get open rates as high as 40%. There are a few tactics that I follow to achieve this.

Many have given up hope on email marketing due to deliverability issues and low CTRs. But that is also an advantage for marketers who can use it in the right way – because you have less competition in the inbox!

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What is Dynamic Drip Email Marketing

by Deepak Kanakaraju on October 27, 2017

Dynamic Drip Email Marketing is a name that I’ve coined for a specific type of drip marketing that is different from the standard drip marketing.

Standard drip marketing has simple set of emails distributed over a period of time. For example, a 10-part email course that is delivered over a period of 10 days. Here you will have one email every two days.

However, there will be subscribers who are highly engaged, and they would be open to receiving more emails from you than others who do not interact with your emails much.

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I guess you remember that a few weeks back, I had announced the launch of my digital marketing agency called PixelTrack. I had two things in mind when I wanted to start the agency. One, to provide services to clients and make revenue. Two, to use this digital marketing experience to write blog posts and add more unique content to my courses.

I cannot keep teaching digital marketing without actually practicing digital marketing. Previously, I’ve worked as a digital marketing manager with leading startups such as Practo, Exotel, Instamojo and Razorpay. I had real experience. That’s what made me good with my blog and my digital marketing courses.

Now that I have become a full time entrepreneur focusing on training, I need to keep my axe sharp with digital marketing implementation and experience! Else, I will not be the best in the market.

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Top 21 Affiliate Marketing Tools for Super Affiliates

by Deepak Kanakaraju on October 16, 2017

An affiliate marketer has to wear multiple hats every day. To run his business he might need to be a good accountant, content marketer, SEO professional, product manager, social media marketer and conversion rate optimizer. The pressure of multi-tasking and the need to be both productive and creative makes the life of an affiliate marketer very challenging.

The best way to bust this monster is by getting the right tools in your arsenal. Getting the right tools has its own share of benefits.

  1. If you have a day job and want to build an affiliate business on the side you might have to press for time. Affiliate Marketing tools will hack your productivity and take hours of your daily work hours.
  2. Affiliate Marketing tools will also uncover opportunities which you can’t find otherwise. Affiliate marketing is all about finding opportunities which others can’t find and becoming great in that niche.
  3. Many of these Affiliate Marketing tools are free. So if you are apprehensive or skeptical about investing in affiliate marketing then you have nothing to worry.

We have made a compilation of most important tools which can help you through research, optimization, management, and content. This list is comprehensive and you might want to visit repeatedly so bookmark this post for future reference.

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Browser Based Push Notifications Explained in Detail

by Deepak Kanakaraju on October 10, 2017

Web push notification helps website owners to push important notifications directly on subscriber’s desktop, mobile or tablet browser.

Browser-Based-Web-Notifications-Digital-Deepak

On a desktop, these notifications slide in at the top or bottom right-hand corner. On a mobile device, it resembles the push notifications delivered by apps.

Type of content received by subscribers include, but are not limited, the following:

  • Promotional: Trending deals, sales coupons, or limited time offers.
  • Information-Seeking: Feedbacks from subscribers or asking for reviews.
  • Introduction: Welcome new visitors or providing offers for first-time users.
  • Information-Provider: Latest blog posts, video, podcast episode or a product update.
  • Reminder: Scheduled flight details or reminding about the abandoned shopping cart.
  • Transaction: Verification about the purchase, delivery, or shipping details.

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W-8BEN Form: What, Why and How for Affiliate Marketers

by Deepak Kanakaraju on October 4, 2017

After sharing top Indian affiliate programs and the ultimate guide to affiliate marketing, I got several requests from readers regarding their confusion about W-8BEN form.

In this article, I’ll resolve all your queries by touching three important questions:

  • What is W-8BEN form?
  • Why do you need to submit this form to affiliate networks?
  • How to fill the form to receive a commission directly to your Indian bank account?

If you are new in the affiliate marketing space and can’t figure out the right source of income generation, web hosting affiliate programs are your best bet. You get a monthly payout of $2625 for sending 21 signups for Hostgator account. BlueHost has already paid $5 Million in commission last year alone to the affiliates. Now, I’m sure you won’t doubt the high-paying opportunities from hosting companies.

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Sometimes, it may look like the opportunity with digital marketing is limited. Sometimes we might lose hope that the future doesn’t look so bright. Every one of us goes through such situations from time to time.

That’s when I like learning from other’s successes. That’s why I love doing case studies which gives us a new perspective on things and helps us re-think the whole digital marketing game.

Today, I want to share a case study that will prove that you can make a profit from online advertising. You will also learn that you do not need a whole lot of capital to get started. The beauty of online advertising like Facebook Ads is that you can get started with a very small budget, test out the market and then scale up only if you are getting a good return on investment.

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The Top 9 Indian Affiliate Programs You Must Join Today

by Deepak Kanakaraju on September 20, 2017

Affiliate Marketing is a big industry and there is a range of affiliate programs all over the globe. The likes of ClickBank, Commission Junction and Impact Radius are the networks that come to mind when you think about affiliate marketing. But what if your blog is for the Indian audience and most of your visitors are from India?

You cannot promote international products to the Indian audience. You need to find out products and affiliate programs that are inclined towards the Indian audience.

Here are some reasons why:

  • Brand Affinity: People are likely to buy from a Brand they trust. For instance, people might be willing to buy from Myntra than Macy’s as Myntra has established themselves better in the minds of the Indian consumers.
  • Shipping Issues: If you are selling physical products know that not all international eCommerce sites ship to India. A product being sold on Amazon UK might not be shipped to India. So what is the point of driving an India user to such a product?
  • Indian Affiliate Networks: The advantage of working with Indian affiliate networks is they have more Indian focused advertisers in their network. So you will have a deeper highly focused inventory to promote to your audience.

But not affiliate networks are equal. Even worse, not affiliate networks are honest when it comes to payouts. This is the living reality of the internet.

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7 Affiliate Marketing Myths Debunked

by Deepak Kanakaraju on September 18, 2017

When I got introduced to affiliate marketing almost 10 years ago I had my own share of fears, misconceptions, and doubts. The curse of the internet is that con men have been spreading false information to multiply their profits.

Even worse, gullible beginners believe their showmanship and get into affiliate marketing with a wrong set of beliefs and end up tasting failure. I’ve been there done that. And I want to make sure that you don’t end up believing in the same myth.

Few of these myths are self-created too. For instance, when I was getting started I believed that Affiliate marketing is something only for the big guys with a huge amount of capital. I thought it was some “secret money making” formula which only a few rich people in the world kept it to themselves.

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How to Profit from Niche Websites with Affiliate Marketing

by Deepak Kanakaraju on September 15, 2017

Just like entrepreneurship, success in affiliate marketing is the combination of hard work and smart strategies. It doesn’t matter whether you are beginning your innings in the affiliate space or an experienced player, what matters most is your strength to capture the mood of your target audience.

What’s the secret sauce for making profits without worrying about your competitors?

Niche Websites!

These sites aim for a smaller set of audience in a big market. The motto is to select the limited competition markets, but there must be sufficient amount of online people searching for your desired topic.

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