Why Does Your Facebook Ad Cost Increase Over Time?

by Deepak Kanakaraju on November 21, 2016

Facebook is one of the best platforms to advertise your products or services online. Their targeting options are insane and the cost of advertising to a high-quality audience is the lowest compared to any other online channel.

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A lot of digital marketers get excited when they start advertising on Facebook. They get surprised by the low cost of reaching people and start dreaming of conquering the whole world. However, within a few days, their dreams are shattered because they start observing that their click costs are going up and the conversion ratios are going down.

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  Free Digital Marketing Training

4 Ways to Ethically Steal Customers from Your Competitors

by Deepak Kanakaraju on November 1, 2016

Building a product or service that your customers want is just half the hurdle in your startup journey. Reaching out to your target audience & converting them into your customers is probably as difficult as building the product itself.

steal-customers

There are several ways through which you can target and reach your potential customers. But one of the best and easiest ways to get customers instantly is to target your competitor’s customers!

If you are entering a profitable market, you are sure to have competitors already. In fact, if you are trying to penetrate a niche where you have no competition, it could be a recipe for disaster.

Your competition has already done the hard work of convincing people that they need the product. They have created the market for you. Now you have an opportunity to beat them by creating a product or service that’s better than their offering. And when you create a better product at a better price point, your competitor’s customers are sure to flock to you.

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I’m a great fan of email marketing. Email is the most powerful tool that is available to digital marketers. When I say email marketing, I am referring only to permission-based email marketing. Sending unsolicited emails cannot be categorized as email marketing anyway.

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My funnel starts when people subscribe for my free digital marketing course at LearnDigitalMarketing.com. Once they opt-in for the course, there is a drip email sequence of 25 lessons that goes out once every 2-3 days. This builds a strong relationship with my subscribers.

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How to Get the Maximum Reach for Your Facebook Page Posts

by Deepak Kanakaraju on September 28, 2016

A few years back, if you had a Facebook page with thousands of likes, it was considered as a good digital asset. If you posted an update on your Facebook page, it would actually be seen by most of the people who follow your page.

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As the popularity of this publishing medium grew, more people and brands started creating Facebook pages and publishing updates regularly. Facebook users also ended up following a lot of pages. This resulted in too many updates in a user’s feed which were not always relevant and useful.

Facebook knew this was coming. Hence, they built an algorithm in such a way that only selected updates were displayed on a user’s Facebook feed. The decision is made by Facebook’s algorithm. This is called the Facebook’s EdgeRank.

According to Wikipedia: “EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed.”

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OptinMonster, The Best Lead Capture Tool for Blogs and Websites

by Deepak Kanakaraju on September 23, 2016

I have given my verdict already that OptinMonster is indeed the best lead generation software for content marketers and all other small businesses. We also delved into some of the key features of OptinMonster in my previous blog here.

optin-monster-review

If you have a functional website, then you are good to go. All you need to do is install OptinMonster, create custom opt-in forms from their large template library and see your email list grow exponentially. In this blog post, I want to cover two more important features and talk a little bit about the company behind this awesome tool.

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Top 10 Digital Marketing Training Programs in Delhi

by Deepak Kanakaraju on September 18, 2016

Though one can become a digital marketing expert right from home by learning and practicing online, there are many who prefer a classroom training for obvious benefits.

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Classroom training helps you interact with other people, make friends, learn in-person from a trainer and also helps you stick to a proper schedule. If you are in Delhi and are looking to learn digital marketing, here’s the A-list of institutes that offer classroom based training.

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I have just launched Google AdWords Mastery – a complete home study video course to help you master Google AdWords. After completing this course you will get a course completion certificate too.

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All the lessons are in video format and you will be able to download it in one go, or watch it online. After completion of the course, you will be capable of completing the Google AdWords exam and get certified from Google as well. Click here to purchase the course.

What’s covered in this course?

The following lessons are covered in this course. All the lessons are in video format that you can download and watch from the comfort of your home.

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How to Host Webinars Online Using YouTube Live

by Deepak Kanakaraju on August 22, 2016

If you want to host webinars online for your audience, YouTube’s Live Streaming Events is one of the easiest and most reliable ways. I recently conducted a webinar for Razorpay, and it was a seamless experience.

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I have tried conducting webinars on GoToMeeting, GoToWebinar and a few more webinar platforms before. GoToMeeting is suitable for small audiences and more focused towards meetings & training sessions than broadcasting webinars. In GoToMeeting anyone can un-mute themselves and talk during your presentation. GoToWebinar is built for webinars but it is extremely costly, especially when your audience size becomes large.

YouTube Live beats them all in terms of performance and price (it’s free!). And best of all, you can have unlimited people watching the webinar and their servers can handle it!

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UpGrad Digital Marketing Program Review

by Deepak Kanakaraju on August 11, 2016

UpGrad has recently launched a digital marketing program. UpGrad is a company cofounded by Ronnie Screwvala, an entrepreneur who built and sold UTV Movies to Disney. He is also an investor in some of the most promising startups in India.

upgrad-digitalmarketing program

I have been getting a lot of queries recently about the UpGrad Digital Marketing Certification Program. So I thought it would be a good idea to write a review that exhaustively covers various aspects of this program.

From my perspective, UpGrad is different because they focus on imparting a holistic knowledge in the marketing arena than just focusing on specific aspects of digital marketing.

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When it comes to digital marketing, everyone talks about the various channels of advertising such as AdWords, Facebook etc. Then people talk about metrics like CPC, Conversions etc. But one of the most important metrics that I see being constantly missed out is LTV – Life Time Value of your customers.

customer ltv

The Life time value means the total revenue that your customers are going to bring to your business over a period of time. “Life” here can be a year, two years or five years depending on the business. In certain categories like automobiles, a customer remains loyal to a brand for as high as 15-20 years or even more.

This metric is so important because it determines how much you can spend on digital marketing (or any marketing channel) to acquire one customer. Without knowing your LTV, you are just shooting in the dark, and you will have no idea if your business is going to fail or succeed.

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