Today, marketing isn’t the same as it was a decade ago. With the internet ruling our world, businesses have undergone a massive transformation, and so has the marketing techniques. Thanks to the increasing proliferation of the internet and smartphones in every aspect of our lives, we now spend a
Which is the one place where you will see words like these being thrown around? * 492% increase in downloads with a 51% reduction in cost? * Double the revenue! * 69% decrease in cost per install. In the Galleria of Digital marketing hallways, slogans like these are common. In times when traditional
Rapid digitization has engulfed every aspect of our lives in the past few years. We can now perform digital transactions, book travel tickets, purchase any product from ecommerce websites, record their grievances real time, connect with friends and even celebrities through various social media channels and so much more by
The digital economy is embedded in every corner of our lives, and it’s definitely not going anywhere anytime soon. Though the market is bustling with digital marketing trends, the current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. The last
I’m a great fan of email marketing. Email is the most powerful tool that is available to digital marketers. When I say email marketing, I am referring only to permission-based email marketing. Sending unsolicited emails cannot be categorized as email marketing anyway. My funnel starts when people subscribe for
I have given my verdict already that OptinMonster is indeed the best lead generation software for content marketers and all other small businesses. We also delved into some of the key features of OptinMonster in my previous blog here. If you have a functional website, then you are good to
Though one can become a digital marketing expert right from home by learning and practicing online, there are many who prefer a classroom training for obvious benefits. Classroom training helps you interact with other people, make friends, learn in-person from a trainer and also helps you stick to a proper
UpGrad has recently launched a digital marketing program. UpGrad is a company cofounded by Ronnie Screwvala, an entrepreneur who built and sold UTV Movies to Disney. He is also an investor in some of the most promising startups in India. I have been getting a lot of queries recently about
If you want to start a web based business and sell something online, you need to have the ability to accept payments online. To ensure maximum revenue, you have to have the maximum payment options available for your customers. In India, the major online payment modes are net-banking, cards and
As a blogger or content marketer, you would agree with me that the biggest problem that you face in your blogging journey is coming up with new topics to blog about. There are plenty of keyword research tools in the market and there are plenty of ways to find out
One of the things webmasters and bloggers should always track is: what visitors and readers do at their website. The web has a couple of tools which help you observe and know reader behavior and Hotjar is one of them. Hotjar is a powerful tool that combines a variety of
LuckyOrange is a analytics and user behaviour recording tool that helps you analyze your user behaviour and make improvements on your website. There are many similar tools which help you do the same but if you want accurate analytics, a lot of options, easy to use dashboard and most importantly,
Inbound marketing cannot be executed without good content. If you need content for your inbound marketing efforts, you should either write it yourself or get it done from freelance writers. But getting content done from freelance writers has its own problems. Their availability is limited and they may engage themselves
PayPal allows people to pay and receive money using just an email ID. But RBI doesn’t allow PayPal to operate in India as it is supposed to work. I have been waiting for a true PayPal alternative for India (for receiving payments online) and the wait is over! Instapay
A few months back I spent $2,000 (Rs.1,25,000) on a laptop. The MacBook Pro 15″ With Retina Display. Many of my friends and family thought I was just wasting money. I am a frugal person, and I don’t spend money on something unless it can
For a very long time I have been expecting a payment gateway like clickbank.com for India. Clickbank is an international payment gateway and an affiliate network which specializes on selling digital products online such as software and educational programs. It was not easy to make it work in India