I have given my verdict already that OptinMonster is indeed the best lead generation software for content marketers and all other small businesses. We also delved into some of the key features of OptinMonster in my previous blog here.
If you have a functional website, then you are good to go. All you need to do is install OptinMonster, create custom opt-in forms from their large template library and see your email list grow exponentially. In this blog post, I want to cover two more important features and talk a little bit about the company behind this awesome tool.