Digital Marketing

Facebook Canvas Ads: Everything You Need to Know

by Deepak Kanakaraju on February 29, 2016

Facebook has something new for advertisers and brands. They have launched the Facebook Canvas. Canvas is a form of an ad which fills a need in the market that other types of ads have been unable to fulfil.

ad-canvas

It supports full screen on mobile devices and provides a better experience for the users when they want to view an ad and learn more about the brand.

According to Facebook, “Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.”

Facebook Canvas opens up like a website on landing page after someone clicks on a standard looking Facebook ad. In this case, all the content is hosted on Facebook servers and they make sure that the page loads as fast as possible.

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The Complete Guide to Facebook Pixel for Digital Marketers

by Deepak Kanakaraju on February 11, 2016

Facebook recently replaced their Conversion Pixel and the Custom Audience Pixel with the new universal Facebook Pixel. The old ones will be discontinued by the second half of 2016. The Facebook Pixel can do a lot of things apart from tracking conversions.

fb pixel

Pixel is the most important component in Facebook Advertising. Even if you are not going to run ads on Facebook, the Pixel can help you with deeper audience insights.

According to Facebook: “You can now use the Facebook pixel to measure, optimize and build audiences for your ad campaigns, and no longer need to implement the conversion pixel and Custom Audience pixel.”

The Facebook Pixel can be used for three main functions:

  • Building Custom Audiences from your website for re-targeting.
  • Optimizing ads for conversions. (This excites me a lot – more on this later!)
  • Tracking conversions and attributing them back to your ads.

The Facebook Pixel is very powerful, but at the same time it can be intimidating for a marketer.

I have been using Facebook pixels for quite some time, and I assure you by the end of this article, you will completely understand the potential and the functionality of the Facebook Pixel.

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Digital Vidya Digital Marketing Course Review

by Deepak Kanakaraju on February 7, 2016

Digital Vidya is one of the leading digital marketing training companies in Asia. Over the years, it has helped a lot of individuals to become marketing experts. This review about Digital Vidya’s digital marketing certification Course will help you assess the value of their program.

digital vidya review

Many senior professionals with a background in sales and marketing find it useful to have instructor led training and mentorship that Digital Vidya provides.

Despite the fact that digital marketing training programs and courses aren’t necessary to become a marketing experts, those who want to excel in this field should consider taking these courses (if pricing is not a big concern for you).

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Facebook Launches Audience Optimization for Facebook Pages

by Deepak Kanakaraju on January 24, 2016

Facebook has just launched a new feature for publishers called Audience Optimization. The primary goal of this feature is to deliver the right content to the right audience.

audience optimization

According to Facebook: “Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better understand the interests of people clicking on their posts.”

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Top 7 Tools to Check Website Traffic of Your Competitors

by Deepak Kanakaraju on January 9, 2016

Whether you are a newbie or a pro in the digital marketing world, monitoring your website’s traffic is one of the most important tasks that you will do on a consistent basis.

check website traffic

Tracking your website’s analytics and performance of the webpages is very important if you are a content marketer. If you publish 10 articles, you can go back and check which ones performed well and the ones that didn’t. Based on your learning you can publish new articles that have a higher chance of performing well.

Google Analytics is one of the best tools for measuring the traffic of our own website. You will be aware of the number of visitors you are getting in your site, time spent on the website, and content that gets more traffic.

However, checking your site’s traffic is not the only task you should do, but it also makes sense to know how your competitors’ are doing. Why? Simply because this helps you make some tweaks to your site and rise above the rest.

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Top 5 Bulk SMS Service Providers in India

by Deepak Kanakaraju on December 28, 2015

In my previous article I explained how you can send Bulk SMS via API in India. I had mentioned only two SMS providers in that post. Many people asked me about the alternatives and the top SMS providers in India, and here I am with the list of top 5 providers in this space:

bulk sms providers india

1. SMSHorizon

smshorizon

Known for its performance driven messaging services and transparent pricing, with SMSHorizon, you can expect a very good high quality SMS services.

By quality, I mean the high deliverability rates, server uptime, accurate reporting and great support from their staff. Once I had an issue at 11 PM and I was able to get in touch with them and get it resolved.

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Top 10 Digital Marketing Agencies in Bangalore, India

by Deepak Kanakaraju on December 25, 2015

Many of my readers have asked me to refer digital marketing agencies in India that can handle their marketing campaigns. Since I am not able to take all the projects myself, I usually give them names of some top agencies.

top digital marketing agency bangalore

If you are looking for digital marketing agencies, then the following list will be of help. The items are not in order, in my view all are good agencies. This is a list just for Bangalore, I will come up with more lists for other cities soon!

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Do you want to send bulk SMS to your leads and customers in India? In this article you will learn how to integrate your landing pages and forms with an Indian SMS provider, and trigger SMS automatically without writing a single line of code!

sms

There are many SMS providers in India who allow you to send Bulk Transactional SMS to your customers via API.

You can also send SMS manually from inside the dashboard of your SMS provider, but you cannot send it manually all day.

If you get 50 subscribers a day and if you want to send an SMS to all of them, the only way is to automate it.

To automate sending SMS to my customers, I have to make a GET request on the HTTP API URL of the SMS Gateway, and pass the required data such as the phone number and the message to his URL. This will trigger an SMS from their server to the desired phone number.

I have no idea how to make a GET request! But I found a work around. Now I am able to send SMS via Google Sheets automatically when someone becomes a lead via my landing page or blog.

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A lot of people visit your website. But do you have a clear idea about who they are and what they do? In this article you will learn how to use Facebook to get some very important and interesting information on your visitors that is not available from other sources.

demographics facebook

In general, we can’t have much information about our visitors because the visitors do not sign up on our website. Even if they become our users, they are not going to give us a lot of information.

If you have a Google Analytics code installed on your website, you can measure the demographics to some extent such as visitor’s location, gender and age. But Google has limited info. With Google+ they have more info but still they don’t know our educational level or marital status.

Facebook has more information compared to Google. Facebook knows where visitors are from, their age, gender, marital status, educational qualification and more! That’s because we happily share all that info on Facebook without a second thought.

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As a digital marketer, you should always try to improve the conversion ratios of your ads, landing pages and sales pages. To improve the conversion ratio, you have to do A/B testing and usability testing of your web assets.

usabilityhub

To start with we design websites on what we think our users would want. The reality could be different.

We would imagine that our users would use our website in a certain way. We imagine that our users will behave like we do. But when you do usability testing, you will realize that your users are different.

You have to design according to how they are and how they use your website. The only way to eliminate guess work and design according to user’s needs is to do usability testing.

Usability testing has come a long way. They used to cost $10,000+ per test and it has been coming down ever since. Usability testing all about hiring some real users, asking them to interact with the website and recording their responses.

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