Digital Marketing

A Beginners Guide to Lead Generation and Lead Nurturing

by Deepak Kanakaraju on September 13, 2017

The human attention span has fallen from 12 to 8 seconds. It’s not your fault because we are overloaded with lots of information at a given time.

How does this information overload affect your lead generation process? Before understanding the cause, I’ll share the meaning to help you understand the concept.

Lead Generation is a process of collecting email, phone number and other details which give you more information about the potential customer.

[click to continue…]

{ 9 comments }

How to Stand Out From the Crowd in the Digital Marketing Job Market

by Deepak Kanakaraju on September 11, 2017

Differentiating yourself is an important aspect of a long term successful career in digital marketing. If you are perceived as someone of the same skill set and ability as most candidates in the digital marketing industry chances are that you are playing a hit or miss with every job you apply for.

Differentiating yourself is not just about dressing better than the rest or getting an extra degree under your belt. Differentiating is more about how your skills, talent, and education makes you irreplaceable.

It is about bringing the best and the most real version of you and honing it until the whole digital industry sees your brilliance.

[click to continue…]

{ 59 comments }

How to Improve and Monitor Your Website’s Uptime

by Deepak Kanakaraju on September 1, 2017

Downtime affects reputation, revenue, search visibility, and ultimately your online business. In this post, we will understand the importance of uptime monitoring and how you can keep your visitors happy.

Uptime reflects the time or percentage for which your site is up and running. Whereas, downtime tells the time or percentage for which you won’t receive the services from your hosting provider.

[click to continue…]

{ 4 comments }

The Future of SEO: Long Tail Keywords

by Deepak Kanakaraju on July 31, 2017

Getting traffic from the search engines is a great way to scale website traffic, for free. The quality of the visitors are high and it doesn’t cost like paid ads. But the biggest challenge for marketers is getting good rankings on the search result pages.

Getting good rankings for competitive keywords is extremely hard. The website needs to have a good domain authority and relevant backlinks from trusted sources. That cannot be created overnight.

However, you need not wait forever to start tapping into high-quality search engine traffic for your relatively new website. Instead of trying to rank for short-tail keywords, rank for long-tail keywords. You will start ranking faster, because there is less competition in the long tail.

[click to continue…]

{ 72 comments }

A few years back I started a group on Facebook called Learn Digital Marketing. It started with a few members and grew to a few hundred in the first few weeks. Today it has 56,000+ members and is the largest digital marketing group in India.

The initial set of members were from my network. But instead of waiting for people to discover and join the group, I followed a few key promotional strategies to increase the membership.

In this article, I want to share some of the strategies that I used to grow this group. But before we dive into the promotional strategies, let’s look at the benefits of having a group on Facebook.

[click to continue…]

{ 54 comments }

“Will my job be replaced by a machine in the near future?” This is something that haunts most of us. To address this, I would like to share a small personal anecdote from my life experience.

Back in 2010-11, I was offering link building services on a popular forum and I was making revenue like there is no tomorrow. I was easily cashing in upwards of 1 lakh INR per month just by selling one particular link building service.

For a 20-year-old something, this kind of money was huge. It was life changing income.

[click to continue…]

{ 13 comments }

Can Facebook Messenger Bots Beat Email Marketing?

by Deepak Kanakaraju on June 20, 2017

Recently I’ve been experimenting with Facebook Messenger bots as an alternative to email marketing. Until now, I haven’t seen any communication channel come close to beating email in terms of engagement and personalization. Email marketing is, and hopefully will be, the holy grail of traffic and conversion for most of the digital marketers.

Though email is far from dead, Facebook Messenger seems to threaten email marketing as we know it. Facebook has opened up APIs so that marketers can message their subscribers on the messenger platform. And a lot of third-party tools have come up that helps marketers send messages without the need to code. I believe Facebook is betting big on Messenger and they’ve even acquired the domain name Messenger.com.

[click to continue…]

{ 23 comments }

Converting visitors into subscribers is one of the most important tasks for a blogger or publisher. Because increasing the email subscriber base is one of the best ways to build an audience.

There are other ways to build an audience such as Social media followers, notification subscribers and so on. But nothing beats the engagement and personalization of emails.

Many tools can convert visitors into email subscribers. One of the most commonly used methods is the lightbox popup that blocks the screen. The popups are sometimes triggered with a time delay and sometimes triggered on an exit when the mouse cursor moves out of the window.

[click to continue…]

{ 3 comments }

How to Boost a Facebook Post Effectively

by Deepak Kanakaraju on May 31, 2017

Most of the businesses that advertise on Facebook just use the Facebook’s Boost Post feature. For many marketers, the Facebook Ads Manager or the Power Editor feels daunting and overwhelming.

how to boost post on facebook

With a simple boost post, one cannot have the right targeting or conversion tracking. Most of such boosted posts yield very poor results, but people keep doing it anyway because it is easy to do it.

In this article, I want to show you a simple, step-by-step way to boost your post in an effective way using a combination of Boost Post and the Ads Manager.

[click to continue…]

{ 12 comments }

All You Need to Know About The 100-day Blogging Course

by Deepak Kanakaraju on May 25, 2017

Recently I announced a new course called the 100-day Blogging Course. Since this is a new kind of program I want to clarify all the questions that you might have about this program.

On June 7th, 2017, I will start a brand new project – a blog on a topic that will not be related to marketing. I will start with the most basic of things such as choosing a topic, registering a domain name and so on.

Each day’s activities will be uploaded as a lesson so that you can watch what I do every day. You will learn blogging and digital marketing along with me every day.

[click to continue…]

{ 50 comments }