Digital Marketing

Have you ever wondered how bloggers and other self employed professionals get in the news? If you haven’t done any research so far, you probably thought that it happens by luck or chance. It does happen by chance once in a while, but there are some proactive things that you can do to get featured in the mainstream media.

Getting featured in the news or media gives you authority and backlinks. If a newspapers covers a story on you, your authority and credibility among your followers skyrockets. Also, you get backlinks which helps in SEO.

Some newspaper websites have a policy not to give backlinks, but your brandname gets mentioned and search engines track brand mentions as well. Your author rank will go up when you have brand mentions.

So how can you, as a blogger or an independent professional get featured in the news? Sometimes journalists from reputed publications will get in touch with you to help with their story.

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New Google AdWords Layout to be Rolled Out in 2016-2017

by Deepak Kanakaraju on March 30, 2016

According to the recent announcement from Google, AdWords layout is going to change soon. This is the first major change after 15 years of AdWords. The new layout will be rolled out in phases and it may take as long as an year or two before the migration is complete.

adwords

The new design will mimic the design elements in other Google products such as Maps, Gmail and Google+. According to Google, the new layout will help you make changes faster and get data and reports with less ambiguity.

Once the layout change is implemented, there is nothing that you need to change. The basic structure of the campaigns will remain the same and your existing campaigns, ad groups and ads will continue to run as it has always been.

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A few months Facebook had launched Lead Ads. With Lead Ads, you can generate leads on mobile without asking your users to fill up a form in a landing page. Facebook picks the information that the user has already given to Facebook and pre-populates the form. Users have to just click on the Submit button to send their Name, Email ID and Phone number to you.

fb lead ads

You can read more about Facebook Lead Ads here in the blog post that I have published previously. However, there were huge limitations with how the data can be handled.

The leads can be downloaded only from the Publishing Tools page as a CSV file and one had to export the leads to a CRM or a mailing platform manually. This doesn’t work for marketers because most of the communication is done via automated follow-up emails.

A few tools had come up in the middle to solve this problem. For example, ConnectLeads, a third party software exported the Leads from Facebook Lead Ads to any email marketing tool of your choice. ConnectLeads is an expensive tool and it is obselete now.

Now you can export your Facebook Leads in real time using Zapier. I use Zapier to automate a lot of marketing tasks. For example, I even trigger a follow-up SMS using Zapier.

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Facebook Canvas Ads: Everything You Need to Know

by Deepak Kanakaraju on February 29, 2016

Facebook has something new for advertisers and brands. They have launched the Facebook Canvas. Canvas is a form of an ad which fills a need in the market that other types of ads have been unable to fulfil.

ad-canvas

It supports full screen on mobile devices and provides a better experience for the users when they want to view an ad and learn more about the brand.

According to Facebook, “Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.”

Facebook Canvas opens up like a website on landing page after someone clicks on a standard looking Facebook ad. In this case, all the content is hosted on Facebook servers and they make sure that the page loads as fast as possible.

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The Complete Guide to Facebook Pixel for Digital Marketers

by Deepak Kanakaraju on February 11, 2016

Facebook recently replaced their Conversion Pixel and the Custom Audience Pixel with the new universal Facebook Pixel. The old ones will be discontinued by the second half of 2016. The Facebook Pixel can do a lot of things apart from tracking conversions.

fb pixel

Pixel is the most important component in Facebook Advertising. Even if you are not going to run ads on Facebook, the Pixel can help you with deeper audience insights.

According to Facebook: “You can now use the Facebook pixel to measure, optimize and build audiences for your ad campaigns, and no longer need to implement the conversion pixel and Custom Audience pixel.”

The Facebook Pixel can be used for three main functions:

  • Building Custom Audiences from your website for re-targeting.
  • Optimizing ads for conversions. (This excites me a lot – more on this later!)
  • Tracking conversions and attributing them back to your ads.

The Facebook Pixel is very powerful, but at the same time it can be intimidating for a marketer.

I have been using Facebook pixels for quite some time, and I assure you by the end of this article, you will completely understand the potential and the functionality of the Facebook Pixel.

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Digital Vidya Digital Marketing Course Review

by Deepak Kanakaraju on February 7, 2016

Digital Vidya is one of the leading digital marketing training companies in Asia. Over the years, it has helped a lot of individuals to become marketing experts. This review about Digital Vidya’s digital marketing certification Course will help you assess the value of their program.

digital vidya review

Many senior professionals with a background in sales and marketing find it useful to have instructor led training and mentorship that Digital Vidya provides.

Despite the fact that digital marketing training programs and courses aren’t necessary to become a marketing experts, those who want to excel in this field should consider taking these courses (if pricing is not a big concern for you).

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Facebook Launches Audience Optimization for Facebook Pages

by Deepak Kanakaraju on January 24, 2016

Facebook has just launched a new feature for publishers called Audience Optimization. The primary goal of this feature is to deliver the right content to the right audience.

audience optimization

According to Facebook: “Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better understand the interests of people clicking on their posts.”

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Top 7 Tools to Check Website Traffic of Your Competitors

by Deepak Kanakaraju on January 9, 2016

Whether you are a newbie or a pro in the digital marketing world, monitoring your website’s traffic is one of the most important tasks that you will do on a consistent basis.

check website traffic

Tracking your website’s analytics and performance of the webpages is very important if you are a content marketer. If you publish 10 articles, you can go back and check which ones performed well and the ones that didn’t. Based on your learning you can publish new articles that have a higher chance of performing well.

Google Analytics is one of the best tools for measuring the traffic of our own website. You will be aware of the number of visitors you are getting in your site, time spent on the website, and content that gets more traffic.

However, checking your site’s traffic is not the only task you should do, but it also makes sense to know how your competitors’ are doing. Why? Simply because this helps you make some tweaks to your site and rise above the rest.

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Top 5 Bulk SMS Service Providers in India

by Deepak Kanakaraju on December 28, 2015

In my previous article I explained how you can send Bulk SMS via API in India. I had mentioned only two SMS providers in that post. Many people asked me about the alternatives and the top SMS providers in India, and here I am with the list of top 5 providers in this space:

bulk sms providers india

1. SMSHorizon

smshorizon

Known for its performance driven messaging services and transparent pricing, with SMSHorizon, you can expect a very good high quality SMS services.

By quality, I mean the high deliverability rates, server uptime, accurate reporting and great support from their staff. Once I had an issue at 11 PM and I was able to get in touch with them and get it resolved.

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Top 10 Digital Marketing Agencies in Bangalore, India

by Deepak Kanakaraju on December 25, 2015

Many of my readers have asked me to refer digital marketing agencies in India that can handle their marketing campaigns. Since I am not able to take all the projects myself, I usually give them names of some top agencies.

top digital marketing agency bangalore

If you are looking for digital marketing agencies, then the following list will be of help. The items are not in order, in my view all are good agencies. This is a list just for Bangalore, I will come up with more lists for other cities soon!

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