Digital Marketing

Can Facebook Messenger Bots Beat Email Marketing?

by Deepak Kanakaraju on June 20, 2017

Recently I’ve been experimenting with Facebook Messenger bots as an alternative to email marketing. Until now, I haven’t seen any communication channel come close to beating email in terms of engagement and personalization. Email marketing is, and hopefully will be, the holy grail of traffic and conversion for most of the digital marketers.

Though email is far from dead, Facebook Messenger seems to threaten email marketing as we know it. Facebook has opened up APIs so that marketers can message their subscribers on the messenger platform. And a lot of third-party tools have come up that helps marketers send messages without the need to code. I believe Facebook is betting big on Messenger and they’ve even acquired the domain name Messenger.com.

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Converting visitors into subscribers is one of the most important tasks for a blogger or publisher. Because increasing the email subscriber base is one of the best ways to build an audience.

There are other ways to build an audience such as Social media followers, notification subscribers and so on. But nothing beats the engagement and personalization of emails.

Many tools can convert visitors into email subscribers. One of the most commonly used methods is the lightbox popup that blocks the screen. The popups are sometimes triggered with a time delay and sometimes triggered on an exit when the mouse cursor moves out of the window.

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How to Boost a Facebook Post Effectively

by Deepak Kanakaraju on May 31, 2017

Most of the businesses that advertise on Facebook just use the Facebook’s Boost Post feature. For many marketers, the Facebook Ads Manager or the Power Editor feels daunting and overwhelming.

how to boost post on facebook

With a simple boost post, one cannot have the right targeting or conversion tracking. Most of such boosted posts yield very poor results, but people keep doing it anyway because it is easy to do it.

In this article, I want to show you a simple, step-by-step way to boost your post in an effective way using a combination of Boost Post and the Ads Manager.

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All You Need to Know About The 100-day Blogging Course

by Deepak Kanakaraju on May 25, 2017

Recently I announced a new course called the 100-day Blogging Course. Since this is a new kind of program I want to clarify all the questions that you might have about this program.

On June 7th, 2017, I will start a brand new project – a blog on a topic that will not be related to marketing. I will start with the most basic of things such as choosing a topic, registering a domain name and so on.

Each day’s activities will be uploaded as a lesson so that you can watch what I do every day. You will learn blogging and digital marketing along with me every day.

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How to Get a Self Hosted WordPress Blog with BlueHost

by Deepak Kanakaraju on May 17, 2017

Starting your own website is one of the best ways to learn digital marketing. Because you will learn all the modules in digital marketing with increasing complexity over time, by applying the principles on your own website.

HTML websites are not easy to make, but you can create a self-hosted WordPress blog on your domain name in no time. You can open a free blog at WordPress.com or Blogger.com but you will not be able to grow your website and make money from it. Because most of the free blogging services are not for commercial use.

If you want to have your own website, a self-hosted WordPress blog is one of the best ways to go about it. First, you need to choose a topic for your blog and then you should register a domain name. You can get a .com or .in domain name or any of the hundreds of extensions available. Then you should buy hosting and install WordPress on it.

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Do Digital Marketing Jobs Pay More Salary? Data Says Yes

by Deepak Kanakaraju on May 12, 2017

You might have heard that digital marketing jobs pay higher salaries. But is it true? Because it is possible that people who sell digital marketing training programs and courses (like me!) are the ones touting that digital marketing is the next big thing.

You might also think that digital marketing is just a hype and it will not last long. Instead of debating this topic with opinions, let’s look at the data and facts. I have collected data from various sources and presenting it to you in this article, so you can see the truth for yourself.

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An Interview with Gopal: Inventor of the Brand Funnel Method

by Deepak Kanakaraju on April 13, 2017

Today I am interviewing Gopal, founder of Visual Marketer that helps startups to grow fast with Visual Content and Online Marketing. Previously, he founded MyPromoVideos, one of the top explainer video companies in India with clients like Flipkart, BookMyShow and HCL.

Combining the experience of creating highly engaging explainer videos with brutally simple concepts and online marketing, he has created the “Brand Funnel” method which is now used by some of the top startups in India to grow fast and get their Marketing Breakthroughs. The Brand Funnel has brought in more than 10 crores in revenue for his clients.

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If you are reading this post, you will fall into one of the two categories: You have never started a blog or you may have started one, the blog didn’t get much traffic or comments, and then you lost the motivation to keep working on it. In either case, this post will motivate you to start blogging again.

blogger

Blogging is like running a marathon. It is like maintain a fit body. It is like growing a baby, or a tree. It is not a one day task. You have to focus on it every day, in spite of not seeing results immediately. But once it grows to a certain stage, it takes a life of its own and then it keeps growing.

When I started this blog in 2013, it was only a small blog with a few articles, started mainly for the purpose of enhancing my resume. But I kept working on it whenever I had time and eventually it has grown to become one of the top marketing blogs in India. Now the blog has gained a certain momentum that I cannot ignore working on it anymore.

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How to Send Web Push Notifications on Chrome and Firefox

by Deepak Kanakaraju on February 8, 2017

Unless you have been living under a rock for the past few months, you would have noticed that many websites (including DigitalDeepak.com) ask you permission to send browser-based notifications.

These are called web push notifications and are similar to the app-based push notifications that you get from different apps on iPhone and Android phones. In this article, I am going to discuss how to send web push notifications from your blog or website. We will also discuss the best practices in push notifications and the pros & cons of this communication channel.

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In this article, I want to give you a comprehensive review of Drip and help you evaluate if this tool is for you. Drip is a fantastic tool, not just for email marketing but also for marketing automation and sending behavior-based emails. I am in the process of migrating all my email marketing to Drip.co!

If you are not using any kind if drip marketing for your business yet, I recommend you read this article first: How to Automate Your Marketing & Sales Process with Drip Marketing Campaigns.

The price of Drip.co is a little bit on the higher side compared to other tools, but if you use it in the right way, you will get a healthy ROI from Drip.

Free Trial for 100 Subscribers: Click here to Sign Up for Free at Drip.co. The 100 subscriber free trial is perfect for understanding Drip and experimenting with the system.

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