Digital Marketing

The Future of SEO: Long Tail Keywords

by Deepak Kanakaraju on July 31, 2017

Getting traffic from the search engines is a great way to scale website traffic, for free. The quality of the visitors are high and it doesn’t cost like paid ads. But the biggest challenge for marketers is getting good rankings on the search result pages.

Getting good rankings for competitive keywords is extremely hard. The website needs to have a good domain authority and relevant backlinks from trusted sources. That cannot be created overnight.

However, you need not wait forever to start tapping into high-quality search engine traffic for your relatively new website. Instead of trying to rank for short-tail keywords, rank for long-tail keywords. You will start ranking faster, because there is less competition in the long tail.

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A few years back I started a group on Facebook called Learn Digital Marketing. It started with a few members and grew to a few hundred in the first few weeks. Today it has 56,000+ members and is the largest digital marketing group in India.

The initial set of members were from my network. But instead of waiting for people to discover and join the group, I followed a few key promotional strategies to increase the membership.

In this article, I want to share some of the strategies that I used to grow this group. But before we dive into the promotional strategies, let’s look at the benefits of having a group on Facebook.

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“Will my job be replaced by a machine in the near future?” This is something that haunts most of us. To address this, I would like to share a small personal anecdote from my life experience.

Back in 2010-11, I was offering link building services on a popular forum and I was making revenue like there is no tomorrow. I was easily cashing in upwards of 1 lakh INR per month just by selling one particular link building service.

For a 20-year-old something, this kind of money was huge. It was life changing income.

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Can Facebook Messenger Bots Beat Email Marketing?

by Deepak Kanakaraju on June 20, 2017

Recently I’ve been experimenting with Facebook Messenger bots as an alternative to email marketing. Until now, I haven’t seen any communication channel come close to beating email in terms of engagement and personalization. Email marketing is, and hopefully will be, the holy grail of traffic and conversion for most of the digital marketers.

Though email is far from dead, Facebook Messenger seems to threaten email marketing as we know it. Facebook has opened up APIs so that marketers can message their subscribers on the messenger platform. And a lot of third-party tools have come up that helps marketers send messages without the need to code. I believe Facebook is betting big on Messenger and they’ve even acquired the domain name Messenger.com.

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Converting visitors into subscribers is one of the most important tasks for a blogger or publisher. Because increasing the email subscriber base is one of the best ways to build an audience.

There are other ways to build an audience such as Social media followers, notification subscribers and so on. But nothing beats the engagement and personalization of emails.

Many tools can convert visitors into email subscribers. One of the most commonly used methods is the lightbox popup that blocks the screen. The popups are sometimes triggered with a time delay and sometimes triggered on an exit when the mouse cursor moves out of the window.

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How to Boost a Facebook Post Effectively

by Deepak Kanakaraju on May 31, 2017

Most of the businesses that advertise on Facebook just use the Facebook’s Boost Post feature. For many marketers, the Facebook Ads Manager or the Power Editor feels daunting and overwhelming.

With a simple boost post, one cannot have the right targeting or conversion tracking. Most of such boosted posts yield very poor results, but people keep doing it anyway because it is easy to do it.

In this article, I want to show you a simple, step-by-step way to boost your post in an effective way using a combination of Boost Post and the Ads Manager.

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All You Need to Know About The 100-day Blogging Course

by Deepak Kanakaraju on May 25, 2017

Recently I announced a new course called the 100-day Blogging Course. Since this is a new kind of program I want to clarify all the questions that you might have about this program.

On June 7th, 2017, I will start a brand new project – a blog on a topic that will not be related to marketing. I will start with the most basic of things such as choosing a topic, registering a domain name and so on.

Each day’s activities will be uploaded as a lesson so that you can watch what I do every day. You will learn blogging and digital marketing along with me every day.

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How to Get a Self Hosted WordPress Blog with BlueHost

by Deepak Kanakaraju on May 17, 2017

Starting your own website is one of the best ways to learn digital marketing. Because you will learn all the modules in digital marketing with increasing complexity over time, by applying the principles on your own website.

HTML websites are not easy to make, but you can create a self-hosted WordPress blog on your domain name in no time. You can open a free blog at WordPress.com or Blogger.com but you will not be able to grow your website and make money from it. Because most of the free blogging services are not for commercial use.

If you want to have your own website, a self-hosted WordPress blog is one of the best ways to go about it. First, you need to choose a topic for your blog and then you should register a domain name. You can get a .com or .in domain name or any of the hundreds of extensions available. Then you should buy hosting and install WordPress on it.

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Do Digital Marketing Jobs Pay More Salary? Data Says Yes

by Deepak Kanakaraju on May 12, 2017

You might have heard that digital marketing jobs pay higher salaries. But is it true? Because it is possible that people who sell digital marketing training programs and courses (like me!) are the ones touting that digital marketing is the next big thing.

You might also think that digital marketing is just a hype and it will not last long. Instead of debating this topic with opinions, let’s look at the data and facts. I have collected data from various sources and presenting it to you in this article, so you can see the truth for yourself.

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An Interview with Gopal: Inventor of the Brand Funnel Method

by Deepak Kanakaraju on April 13, 2017

Today I am interviewing Gopal, founder of Visual Marketer that helps startups to grow fast with Visual Content and Online Marketing. Previously, he founded MyPromoVideos, one of the top explainer video companies in India with clients like Flipkart, BookMyShow and HCL.

Combining the experience of creating highly engaging explainer videos with brutally simple concepts and online marketing, he has created the “Brand Funnel” method which is now used by some of the top startups in India to grow fast and get their Marketing Breakthroughs. The Brand Funnel has brought in more than 10 crores in revenue for his clients.

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