Digital Marketing

Digital marketing has a lot of components. One of the most important and critical components of digital marketing is email marketing. Especially in the age of volatile social media, where you cannot trust any platform to reach your followers, email marketing is uber important.

I have been focusing most of my learning and execution on email marketing and marketing automation in the past few years. And I have developed quite an experience in making sure my email campaigns work.

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One fine day as I was going through my emails, I saw an invitation to speak. I get a lot of invitations from time to time, and I decline a lot of invitations. But this was an invitation to speak at a TEDx event! I have seen a lot of TED and TEDx talks on YouTube and I was really excited.

I had tried to become a TEDx speaker a while back and later I learned that you cannot buy your way into such an event. You need to get an invitation it cannot happen by design. There is a bit of chance and luck involved in getting such an invitation.

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HighTraffic Summit™ Bangalore: Transparency Report

by Deepak Kanakaraju on March 7, 2018

I have always loved going through financial reports of other businesses and entrepreneurs. And I have a huge respect for people who are transparent. Sometimes, it is better to be transparent, especially when you have critics. Being transparent builds a strong brand. In fact, public companies cannot operate without transparency in accounting – so let’s say I am building that habit from now!

So as a first time exercise, I decided to release a financial report for my HighTraffic Summit™ powered by ResellerClub which was conducted in Bangalore on February 24th.

I was motivated to do this report because I got a lot of replies saying that the ticket price is too high and I should be charging less and I should do the event at a cheaper venue.

It is a mammoth task to do an event successfully because there are so many moving parts. There are so many things that have a potential to go wrong. The mic could stop working, the lights could go off, the food won’t be prepared on time and there are 100 such things. All that headache is removed when you do it at a good venue and get a reliable event management company.

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Should You Become a Hosting Reseller?

by Deepak Kanakaraju on February 19, 2018

As digital marketers who help businesses drive more traffic and conversions to their websites, we have a responsibility to ensure that our clients’ websites and digital presence across all channels are in top shape.

This includes top-notch content, smartly designed drip marketing campaigns, well maintained social media properties and of course a well designed responsive website which loads blazing quick and is hosted on reliable servers and is served on a fantastic domain name.

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How I Created an Inbound Hiring Funnel Using Marketing Automation

by Deepak Kanakaraju on February 18, 2018

Hiring is a big challenge when growing a startup. Having worked in more than 5 leading startups out of which 3 were Series A funded and beyond, I have seen how much can go wrong if hiring is not done properly.

A company grows fast and becomes great with the right team members. A company can collapse with the wrong team members. A company can only grow as fast as the slowest person in the company.

Workplace Culture

The culture at workplace is one of the most important components of a fast growing startup. Culture is the invisible co-founder which keeps the company together even when the founders of the company cannot keep an eye on all the minute things that happen inside a company.

Here at the PixelTrack team, we believe in perfection, hard work, executing fast and failing fast. If we hire someone who has a different world view, our entire company would take a hit.

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The Top 3 Marketing Automation Tools That I Use for My Business

by Deepak Kanakaraju on January 23, 2018

One of the biggest benefits of digital marketing compared to traditional marketing is marketing automation. Marketing automation not only helps in saving a lot of time that would otherwise be spent in manual tasks, but it also optimises itself and become efficient over time.

I have been using marketing automation for my business and for my clients for quite some time, and I keep forgetting that I take all these tools for granted. Sometimes when I go for a client meeting and show the possibilities of marketing automation, the people on the other side of the table or mind blown that such possibilities exist.

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Cost of Facebook Ads in India is Going Up. Here’s Why

by Deepak Kanakaraju on January 21, 2018

When I started advertising on Facebook towards the end of 2015, the cost was very reasonable. One of the reasons for the low cost of Facebook ads was because many people were not advertising in India. There was a general thought process that is spending power of Indian audience is very less.

However people have realised that, the purchasing power of the Indian audience has increased. People have realised the power of good targeting on Facebook, and Facebook has also made it very easy to have conversion optimised ads.

The advertising cost in 2018 compared to 2016 has doubled for my campaigns. But as many people think, this is not a matter of concern, because the purchasing power of your target market has also increased.

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A while back you might have noticed that I launched an online tool called OptinChat. OptinChat is a chat based tool to collect information from website visitors. Before inventing and using OptinChat myself, I was using popup forms on my blog. As a general rule popup forms are seen as intrusive and doesn’t have a good conversion rate. I used to get around 5% conversion for an exit popup that I had placed on my blog.

I got the idea for OptinChat when one day I installed a live chat tool on my blog. I had some free time so I was interacting with the visitors myself. This was just an experience to check the response from visitors on my websites.

Most of the conversations started with me understanding that my visitors want to learn digital marketing. Then I would redirect them to LearnDigitalMarketing.com where they can sign up for a free course. As most of the conversations were repetitive, an idea struck me. Why can’t I automate this chat conversation using a workflow?

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My Experience at Affiliate World Asia 2017, Bangkok, Thailand

by Deepak Kanakaraju on December 10, 2017

A few days back I had an opportunity to attend Affiliate World Asia summit at Bangkok, Thailand. This was my first international affiliate marketing conference. I even got a Press pass for the conference. Thanks to the reach of my blog and Kulwant from BloggingCage for letting me know about the Press pass.

The conference took place at the Bangkok Convention centre and it was very well organized. It had a lot of booths from various companies and then there were two stages where the talks happened.

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How To Build A Successful Social Media Plan in 7 Simple Steps

by Deepak Kanakaraju on December 1, 2017

In the last blog post, we discussed why it is important for businesses to use social media marketing. You probably have read it and understood the importance. And now, it’s time to learn how to create a social media marketing strategy that’ll produce the results you want.

Success in social media is not easy. Brands and businesses face a huge competition in the world of social media. If you want to succeed, you need to stand out, develop a sound social media strategy, and possess the characteristics that’ll help you to succeed.

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