Digital Marketing

How I Created an Inbound Hiring Funnel Using Marketing Automation

by Deepak Kanakaraju on February 18, 2018

Hiring is a big challenge when growing a startup. Having worked in more than 5 leading startups out of which 3 were Series A funded and beyond, I have seen how much can go wrong if hiring is not done properly.

A company grows fast and becomes great with the right team members. A company can collapse with the wrong team members. A company can only grow as fast as the slowest person in the company.

Workplace Culture

The culture at workplace is one of the most important components of a fast growing startup. Culture is the invisible co-founder which keeps the company together even when the founders of the company cannot keep an eye on all the minute things that happen inside a company.

Here at the PixelTrack team, we believe in perfection, hard work, executing fast and failing fast. If we hire someone who has a different world view, our entire company would take a hit.

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The Top 3 Marketing Automation Tools That I Use for My Business

by Deepak Kanakaraju on January 23, 2018

One of the biggest benefits of digital marketing compared to traditional marketing is marketing automation. Marketing automation not only helps in saving a lot of time that would otherwise be spent in manual tasks, but it also optimises itself and become efficient over time.

I have been using marketing automation for my business and for my clients for quite some time, and I keep forgetting that I take all these tools for granted. Sometimes when I go for a client meeting and show the possibilities of marketing automation, the people on the other side of the table or mind blown that such possibilities exist.

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Cost of Facebook Ads in India is Going Up. Here’s Why

by Deepak Kanakaraju on January 21, 2018

When I started advertising on Facebook towards the end of 2015, the cost was very reasonable. One of the reasons for the low cost of Facebook ads was because many people were not advertising in India. There was a general thought process that is spending power of Indian audience is very less.

However people have realised that, the purchasing power of the Indian audience has increased. People have realised the power of good targeting on Facebook, and Facebook has also made it very easy to have conversion optimised ads.

The advertising cost in 2018 compared to 2016 has doubled for my campaigns. But as many people think, this is not a matter of concern, because the purchasing power of your target market has also increased.

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A while back you might have noticed that I launched an online tool called OptinChat. OptinChat is a chat based tool to collect information from website visitors. Before inventing and using OptinChat myself, I was using popup forms on my blog. As a general rule popup forms are seen as intrusive and doesn’t have a good conversion rate. I used to get around 5% conversion for an exit popup that I had placed on my blog.

I got the idea for OptinChat when one day I installed a live chat tool on my blog. I had some free time so I was interacting with the visitors myself. This was just an experience to check the response from visitors on my websites.

Most of the conversations started with me understanding that my visitors want to learn digital marketing. Then I would redirect them to LearnDigitalMarketing.com where they can sign up for a free course. As most of the conversations were repetitive, an idea struck me. Why can’t I automate this chat conversation using a workflow?

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My Experience at Affiliate World Asia 2017, Bangkok, Thailand

by Deepak Kanakaraju on December 10, 2017

A few days back I had an opportunity to attend Affiliate World Asia summit at Bangkok, Thailand. This was my first international affiliate marketing conference. I even got a Press pass for the conference. Thanks to the reach of my blog and Kulwant from BloggingCage for letting me know about the Press pass.

The conference took place at the Bangkok Convention centre and it was very well organized. It had a lot of booths from various companies and then there were two stages where the talks happened.

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How To Build A Successful Social Media Plan in 7 Simple Steps

by Deepak Kanakaraju on December 1, 2017

In the last blog post, we discussed why it is important for businesses to use social media marketing. You probably have read it and understood the importance. And now, it’s time to learn how to create a social media marketing strategy that’ll produce the results you want.

Success in social media is not easy. Brands and businesses face a huge competition in the world of social media. If you want to succeed, you need to stand out, develop a sound social media strategy, and possess the characteristics that’ll help you to succeed.

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Top Digital Marketing Articles of the Week

by Deepak Kanakaraju on November 15, 2017

If there is one thing common among digital marketers, freelancers, and bloggers, it’s their non-stop busy schedule where they carry out different projects simultaneously.

WEEKLY BITE-SIZEDDIGITAL MARKETINGDOS

I know it’s hard to keep up the latest digital marketing developments. But, you can’t sustain the competitive marketplace without acquainting yourself with the ever-changing digital updates.

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Top 7 Books Every Digital Marketer Must Read

by Deepak Kanakaraju on November 10, 2017

From the beginning, when I started my first online motorcycle publication, I was always eager to learn new things and implement them. When I was flirting on the edge of disappointments, books became my mentor-cum-friend to pick me up and boost my confidence level. They have changed my business and life. I’m grateful to all the authors for shaping my digital journey.

digital-marketing-book-digital-deepak

Book reading fills your head with new bits of information in short amount of time. At a low price, you gain rich insights of great leaders. Authors put their lifetime’s encounters in a contracted form to enhance your vision.

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3 Ways to Monetize Your Digital Marketing Skills

by Deepak Kanakaraju on October 31, 2017

You cannot judge a fish by its ability to climb a tree. I took this advice very seriously long back when my mentor told me about it. Thinking about your strengths and weaknesses is very important for achieving success in your life.

If you try to do something which you are not naturally good at, you will be a lifelong failure and you will feel bad about yourself. I am not saying this because I am concerned only about you, I am saying this because I am concerned about the whole of humanity. If you are not finding your strength and if you are not expressing your creativity through it, the world is going to miss your work.

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7 Ways to Land Your Emails in the Primary Tab of Gmail

by Deepak Kanakaraju on October 28, 2017

Many people have asked me this question over the past few months. I’m writing this blog post to give a detailed answer on it. Gmail came up with multiple tabs and now, most of the emails from marketers land in Updates or Promotions tab which affects visibility and open rates.

Most of my emails to my 2,50,000+ subscribers land in the primary tab and I get open rates as high as 40%. There are a few tactics that I follow to achieve this.

Many have given up hope on email marketing due to deliverability issues and low CTRs. But that is also an advantage for marketers who can use it in the right way – because you have less competition in the inbox!

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