Digital Marketing

How to Send Web Push Notifications on Chrome and Firefox

by Deepak Kanakaraju on February 8, 2017

Unless you have been living under a rock for the past few months, you would have noticed that many websites (including DigitalDeepak.com) ask you permission to send browser-based notifications.

These are called web push notifications and are similar to the app-based push notifications that you get from different apps on iPhone and Android phones. In this article, I am going to discuss how to send web push notifications from your blog or website. We will also discuss the best practices in push notifications and the pros & cons of this communication channel.

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In this article, I want to give you a comprehensive review of Drip and help you evaluate if this tool is for you. Drip is a fantastic tool, not just for email marketing but also for marketing automation and sending behavior-based emails. I am in the process of migrating all my email marketing to Drip.co!

If you are not using any kind if drip marketing for your business yet, I recommend you read this article first: How to Automate Your Marketing & Sales Process with Drip Marketing Campaigns.

The price of Drip.co is a little bit on the higher side compared to other tools, but if you use it in the right way, you will get a healthy ROI from Drip.

Free Trial for 100 Subscribers: Click here to Sign Up for Free at Drip.co. The 100 subscriber free trial is perfect for understanding Drip and experimenting with the system.

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Today, I am interviewing Sanjay Shenoy, one of the top rated Content & SEO experts in Bangalore. He has run his own startup, has headed marketing in many startup companies in Bangalore and also a full stack digital marketing expert. He is a hustler and we all have a lot to learn from him. Let’s get started!

shenoy

Deepak: When did you start Digital Marketing and how did you get into it?

Sanjay: I started my Digital Marketing journey back in 2009. As a teenager, I was honestly just trying to make some money on the internet. I had been trying to do so way before 2009 but nothing happened. Finally, in 2009, I landed my first client on Freelancer and that’s where my journey began.

When I started off I didn’t know anything about SEO. Frankly, the way I won the client was quite funny. I basically created my own gig pretending to look for SEO services, took the best proposals I got and made it into a nice proposal and sent it across to my client. He liked it a lot, and I won my first client! I had no clue what I was talking about in my proposal.

Once I won the gig, I worked very hard to understand everything that I had mentioned and learned everything I had to about SEO and delivered what I had promised. He was very happy with the results! That’s how I got into the field of Digital Marketing.

What do you think has changed in Digital Marketing since you started?

A lot! And it is changing at a breathtaking pace and frankly, it’s very hard to keep up sometimes. Everything was much more easily manipulatable back then. Now the systems and algorithms have become extremely advanced and smart. And so have people.

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4 Ways to Ethically Steal Customers from Your Competitors

by Deepak Kanakaraju on November 1, 2016

Building a product or service that your customers want is just half the hurdle in your startup journey. Reaching out to your target audience & converting them into your customers is probably as difficult as building the product itself.

steal-customers

There are several ways through which you can target and reach your potential customers. But one of the best and easiest ways to get customers instantly is to target your competitor’s customers!

If you are entering a profitable market, you are sure to have competitors already. In fact, if you are trying to penetrate a niche where you have no competition, it could be a recipe for disaster.

Your competition has already done the hard work of convincing people that they need the product. They have created the market for you. Now you have an opportunity to beat them by creating a product or service that’s better than their offering. And when you create a better product at a better price point, your competitor’s customers are sure to flock to you.

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How to Get the Maximum Reach for Your Facebook Page Posts

by Deepak Kanakaraju on September 28, 2016

A few years back, if you had a Facebook page with thousands of likes, it was considered as a good digital asset. If you posted an update on your Facebook page, it would actually be seen by most of the people who follow your page.

fb-post-engage

As the popularity of this publishing medium grew, more people and brands started creating Facebook pages and publishing updates regularly. Facebook users also ended up following a lot of pages. This resulted in too many updates in a user’s feed which were not always relevant and useful.

Facebook knew this was coming. Hence, they built an algorithm in such a way that only selected updates were displayed on a user’s Facebook feed. The decision is made by Facebook’s algorithm. This is called the Facebook’s EdgeRank.

According to Wikipedia: “EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed.”

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How to Host Webinars Online Using YouTube Live

by Deepak Kanakaraju on August 22, 2016

If you want to host webinars online for your audience, YouTube’s Live Streaming Events is one of the easiest and most reliable ways. I recently conducted a webinar for Razorpay, and it was a seamless experience.

webinar-yt

I have tried conducting webinars on GoToMeeting, GoToWebinar and a few more webinar platforms before. GoToMeeting is suitable for small audiences and more focused towards meetings & training sessions than broadcasting webinars. In GoToMeeting anyone can un-mute themselves and talk during your presentation. GoToWebinar is built for webinars but it is extremely costly, especially when your audience size becomes large.

YouTube Live beats them all in terms of performance and price (it’s free!). And best of all, you can have unlimited people watching the webinar and their servers can handle it!

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When it comes to digital marketing, everyone talks about the various channels of advertising such as AdWords, Facebook etc. Then people talk about metrics like CPC, Conversions etc. But one of the most important metrics that I see being constantly missed out is LTV – Life Time Value of your customers.

customer ltv

The Life time value means the total revenue that your customers are going to bring to your business over a period of time. “Life” here can be a year, two years or five years depending on the business. In certain categories like automobiles, a customer remains loyal to a brand for as high as 15-20 years or even more.

This metric is so important because it determines how much you can spend on digital marketing (or any marketing channel) to acquire one customer. Without knowing your LTV, you are just shooting in the dark, and you will have no idea if your business is going to fail or succeed.

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The Secret to Successful Content Marketing

by Deepak Kanakaraju on June 5, 2016

Many people think that content marketing is just about setting up a blog and publishing articles in it. Sometimes they do it, but then realize that it doesn’t work that way. Content marketing has two main parts: creating interesting content and marketing it. You cannot stop with content creation and expect results.

content marketing

One of the biggest mistakes that people make in content marketing is that they create content on topics that they are interested in, instead of creating content that their audience may be interested in.

If you need to catch a fish, you need to give worms as the bait. You cannot give chocolate as bait just because you like chocolates. You need to give people what they need to attract them to you.

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Have you ever wondered how bloggers and other self employed professionals get in the news? If you haven’t done any research so far, you probably thought that it happens by luck or chance. It does happen by chance once in a while, but there are some proactive things that you can do to get featured in the mainstream media.

Getting featured in the news or media gives you authority and backlinks. If a newspapers covers a story on you, your authority and credibility among your followers skyrockets. Also, you get backlinks which helps in SEO.

Some newspaper websites have a policy not to give backlinks, but your brandname gets mentioned and search engines track brand mentions as well. Your author rank will go up when you have brand mentions.

So how can you, as a blogger or an independent professional get featured in the news? Sometimes journalists from reputed publications will get in touch with you to help with their story.

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New Google AdWords Layout to be Rolled Out in 2016-2017

by Deepak Kanakaraju on March 30, 2016

According to the recent announcement from Google, AdWords layout is going to change soon. This is the first major change after 15 years of AdWords. The new layout will be rolled out in phases and it may take as long as an year or two before the migration is complete.

adwords

The new design will mimic the design elements in other Google products such as Maps, Gmail and Google+. According to Google, the new layout will help you make changes faster and get data and reports with less ambiguity.

Once the layout change is implemented, there is nothing that you need to change. The basic structure of the campaigns will remain the same and your existing campaigns, ad groups and ads will continue to run as it has always been.

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