Interviews

In January 2017, Gopal from Visual Marketer and myself launched a Beta version of a coaching program called the “Brand Funnel Mastermind”. We had a lot of students who made the best out of this training program. Sathish Krishna, one of our students shares his success story with us today.

The Problem: Finding an Audience for the Product

Sathish’s dream was to help people become digital entrepreneurs by getting into affiliate marketing. His idea was to teach them affiliate marketing and make them equipped to live life on their own terms without depending on a 9-6 job.

He wanted to test the idea even before launching an actual product online. But finding proper Indian audience for such a new concept as affiliate marketing and that too for a non-existing product was a pretty tough job. Sathish ran a number of ad campaigns on social media, hoping he could generate good leads. But he wasn’t having much success.

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Jitendra Vaswani is a professional blogger, speaker, and a digital marketer. He is the blogger behind BloggersIdeas.com & founder of SchemaNinja.com. He had worked with leading companies like Zopper, FirstCry and Payoneer and helped them establish an online presence.

He started his entrepreneurial journey with his blog BloggersIdeas. Jitendra has also established a Digital Marketing Institute in Jaipur called DigiExe. He also published a book recently, and through his book: Inside A Hustler’s Brain: In Pursuit of Financial Freedom he wants to help people to take actions in their life and bring change in people’s mindset.

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Rohit Khurana is a professional technology blogger and YouTube creator from India. He comes from a technology background with an Engineering degree from Delhi College of Engineering (now know as DTU).

Rohit has been keen on technology since his school days and earned his degree in Mechanical Engineering in the year 2006. Post that, he has worked with two telecom software companies for over 3.5 years.

He has worked on telecom software development and R&D for initial years for his professional life. He started blogging as a hobby in 2007 and since then he has not looked back. He quit his day job in December 2009 to become a full time tech blogger.

He has worked on multiple technology blogs since then and also worked as an author for Gizmodo and Lifehacker India for sometime. Rohit has also been active on YouTube since 2011 and has two popular YouTube channels.

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Kulwant Nagi is a blogger and an internet marketer. He blogs at BloggingCage.com and he owns a few more blogs on niche topics. He is an expert in a lot of areas but he understands email marketing very well, more than anything else.

He has grown his blog and income in a very short time using email marketing. He has experimented with many tools and strategies. He knows what works and what doesn’t.

He is a fellow blogger and a good friend. I decided to pick his brain on email marketing and he has shared his knowledge and experience without any second thoughts. So, here we go:

Deepak: How has building an email list helped you with the growth of your blog?

Kulwant: Building an email list was one of the best decisions I have taken in my online business. I started building my email list in 2013, so with time I have grown to 8,000+ subscribers till now.

Email is a medium to have a personal touch with your readers. They feel super special when they receive your email teaching them some special skills in your industry. Email marketing has helped me to build my brand by building strong bonding with my readers.

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Today I am interviewing Sorav Jain, one of the pioneers in Digital Marketing in India. Sorav heads echoVME, a self funded organization that helps other organizations with digital marketing. Sorav was also featured on my list of top digital marketing experts in India.

echoVME boasts of having some well known clients under their umbrella including Bosch, Urban Tree Infrastructures, Apollo White Dental Care, Oliva Clinic, Dr. Paul’s Clinic, emhealth.in, infinitheism and more.

Sorav is a qualified trainer, he has hosted about 150 workshops in the last 3 years and trained more than 3,000 professionals in digital marketing. He blogs about digital marketing regularly at his personal blog SoravJain.com

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Pradeep Chopra is the Co-Founder and CEO of Digital Vidya, one of the top digital marketing training institutes in India.

I got a chance to pick his brain and I asked him questions about how he started his journey, how he made Digital Vidya the best in its class and some other questions about digital marketing in general.

Deepak: How did you learn digital marketing? How did you get into the digital marketing field?

Pradeep: It was by chance vs by choice. For our 1st venture, Whizlabs Software, while none of the conventional marketing channels worked in our favor, we happened to sell our first product through SEO without actually knowing it.

That too in the year 2001. We could then scale Whizlabs really fast and could create a global brand for us. Since then we’ve not looked back and have been actively using digital marketing in all our ventures.

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